CUSTOM LETTERING OF THE 4 Custom Lettering of the 70s Custom Lettering of the 70s 5 6 Custom Lettering of the 40s Custom Lettering of the 50s 7 8 Custom Lettering of the 60s Custom Lettering of the 70s 9 10 Custom Lettering of the 60s Custom Lettering of the 60s 11 Graphic Design Target audience: Typographers Graphic designers Graphic design students Illustrators Art directors Graphic design, Typography and Illustration teaching institutions Retro/Vintage lovers Anyone in the advertising industry Custom Lettering of the 60s and 70s April 2010 ISBN 978-1-906863-03-6 Custom Lettering of the 40s and 50s October 2010 ISBN 978-1-906863-31-9 Edited by Rian Hughes Flexi-cover with ﬂaps Format: 22.5 x 22.5 cm (8 7/8 x 8 7/8 in.) 576 pages, 4500 illustrations Recommended Retail Price: £24.95 | ¤29.95 | $49.95 Trilingual text English/German/French edition About the author Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, i-D magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer. Rediscovering a lost art Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers’ imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities. Signs of the times This unique publication features over 4,500 examples of custom lettering – from craggy fonts that look like they’re hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic ﬂourishes and feminine curlicues – it is all here! A sourcebook of typographic inspiration Custom Lettering of the 60s & 70s is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration. FIELL Publishing Limited 51 Sulgrave Road London W6 7QH United Kingdom [email protected] www.fiell.com