1. travel
2. specialty travel
3. ecotourism

Parto Nasim Iliya Co.
Plan Of Construction
International Tourist,
Sightseeing Sample Town
"IDEA"
Located in holy mashhad
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Article 22: act of adding articles to the
regulating act from financial
regulation of appointed government
date: February 16, 2002
In order to speed up in developing the hotels and residential and other tourist
facilities, according to cultural and tourism heritage organization:
1. Land and domicile national organization is bound to provide the
required lands to investors by evaluated value by expert through fiveyear ownership lease.
2. Forests and pasture auriferous organization and natural resource general
office and land affair organization of agricultural Jehad ministry are
bound to provide the investors with the required land by local price.
3. Land use change will be discussed for locating hotels by suggestions
from cultural and tourism heritage organization in article 5 subject to
urbanization and architecture high council establishment act of Iran.
4. Losses originating from land use change and aggregate selling are paid
to the related municipality through 5-10 year payments since the
beginning of commissioning by investors.
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Table of contents
General information of plan Executer Company
7
Ruling institutional values
8
Company institutional strategies related to executing tourism plan
9
Plan status summary
10
Definitions and expressions
13
Introduction
17
Surveying tourism industry in the world
17
Iran Tourism stand
20
General goals of tourism industry development in Iran
25
About the plan
27
Plan execution conditions
28
Goals and advantages of executing the plan
29
Main goals
29
Sub-goals
30
Economic goals
30
Social goals
31
Cultural and religious goals
32
Statement of prophecy of tourism sample plan
33
Privileges and weakness of executing the plan
34
Surveying plan opportunities
35
Political factors
35
Economic relations
35
Cultural and social factors
36
Technological factors
36
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Adoptable strategies
37
Policy offers and recommendations
39
Characteristics, stand and sanctum of the region
40
Climate conditions
42
Life condition
46
Land
46
Other indices
46
Place of executing the plan
47
Lands map
48
Supplying materials
57
Workforce
57
Transport facilities
57
Infrastructure facilities
58
Plan characteristics
59
A) Access road
59
B) Residential usage
59
C) Commercial facilities
64
D) Entertainment and Sport centers
65
E) Administrative usage
68
F) Hygiene and treatment usage (health village)
69
G) Urban facilities usage
71
H) Productive and industrial usage
74
I) Green space usage (agriculture)
75
J) Cultural and religious centers
77
K) Educational centers
78
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L) Path and roads
79
Construction criteria in Mashhad tourism sample town
80
Metric and scheduling and financial tables of project applicability
82
Description of related activities and specializations of plan execution
94
Acts and regulation of tourism
106
Sustainable tourism and its effect on environment
106
Sustainable tourism environmental indices
107
Plan
relationship
with
sustainable
tourism
development
by
emphasizing environment maintenance
109
Procedure of taking tourism plan permit
112
Services development and facilities strategies of tourism
113
General program for developing tourism facilities
114
Looking into plan market program and its related strategies
115
Area taken by usage separation
119
Infrastructure area separated by usage
120
Occupation level area separated by usage
121
Predicted physical progress diagram
123
Predicted financial progress diagram
124
Predicted time progress diagram
125
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General information of plan Executer Company:
Parto Nasim Iliya Co. has established as the plan executer company in 2008
with 200 billion Rials and with cooperating with private sector holding
registry number of 323719.
This company is able to play an effective role in increasing market share by
investing in different parts of productive, service, industrial and commercial
sectors.
As some of current activities of the company constructing, commerce,
investing in oil, gas and petrochemical affairs and attracting foreign finance
could be mentioned.
Address: No. 2, Mola'e Street, Karimkhane Zand Street, Tehran, Iran.
Tel: (+98) 021-88913138
Fax: (+98) 021-88913129
Email: [email protected]
Web Site:www.partonasimiliya.com
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Ruling institutional values:
- Observing ruling laws and regulations
- Being loyal to Islamic and Iranian values
- Being Accountable being responsible against customers
- Satisfying and respecting the benefiters
- Institutional behavior based on professionals
perfectionism, order, and discipline.
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moral, honesty,
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Company institutional strategies related to executing tourism plan:
- Making new tourism capacity in geographical domain of the country
- Using international valid standards and brands
- Developing marked and bringing diversity in Iran tourism industry
- Attracting internal and external tourists
- Providing diverse and modern services
- Participation with international valid companies
- Locating mechanization system for providing services and management
- Developing IT in all aspects and work grounds
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Plan status summary:
1. Plan title: tourism sample town of Holy Mashhad
2. Project type: establishing
complementing and developmental
3. Provided service type: internal and international tourism services
4. Plan executing location:
Personal marginal lands of Mashhad-Sarakhs road known as Abravan
and TaymurAbad.
It should be mentioned that this path is entered in three independent
ways:
1- Tehran-Mashhad highway entrance
2- 100 m spiral road of Ferdowsi
3- Mashhad-Sarakhs road entrance
5. Geographical plan boundary:
Tourism sample region of Mashhad-Sarakhs margin starts about 18km
of this road and it is located 37 km along this road in north corner and
in its south part.
Region lands are suitable for establishing this region because of having
intact lands and flat plains and since it is near to Holy Mashhad City, it
would be attractive for internal and external tourists and pilgrims if
residential, service, welfare and entertainment centers are constructed.
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6. Status of supplying raw materials and required technological and
engineering services:
Using internal contractors and raw materials: 80% of all required
resources and services
Using external contractors and raw materials: 20% of all required
resources and services
7. Annual tourist attraction:
5.000.000 person (internal and external tourists)
Internal tourists: 90% = 4.500.000 person
External tourists: 10% = 500.000 person
8. Plan executing period:
(Since the beginning to exploiting time) 5 to 7 years in executing 5 phase
Starting the plan: 2012
End of the plan: 2017 to 2020
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Definitions and expressions:
Tourism:
There are many definitions for tourism word and its concept and proficient's
have provided different definitions in world level. For example, they
translated tourist word to "a person who travels for the sake of travel
happiness and curiousness".
Tourism means, in dictionary, performed activities by tourists and other
people whose travel is arranged. Conceptually, "tourism is human activity and
includes travel from the origin to the destination which is done for leisure
time or business. This concept also includes the cultural, economic and social
exchange. These elements have close relationship." Accordingly, leisure and
entertainment activities are considered as part of tourism. as such that
activities which "have official aspect like games and special entertainments or
activities which have unofficial aspect like barbecuing, marching, climbing,
fishing, being optional, non-existence of compulsory reason, being unofficial,
acting accord and perfect propensity are of these activities (Hall & Valler, 1998).
Tourism is interpreted by others as science, art and business of attracting and
displacing visitors, providing them residence and meeting their need and
requirements kindly.(Fiffer,1985)
however, some consider tourism as a tool by which people can know and
understand each other, and this is when there is more human coordination
required. (Teobold, 1984)
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Seemingly, the most general definition of tourism is provided by global
tourism organization. This organization defines tourism as any kind of travel
which includes at least one night residence but be less than a year and be
away from home.
Sustainable development:
Sustainable development in environment means supplying current generation
needs without endangering facilities of future generation for supplying their
needs. (Brundtland Report, 1987)
The beginning of the sustainable development serves this idea that long-term
protection
of
environment,
settlements,
life
diversity,
natural
and
environmental resources in only possible when be simultaneously coordinated
with economic, social, and political development, especially in order to
supply the revenue of the poorest people of the society.
Sustainable tourism:
There are different definitions of sustainable tourism. For example, "It is a
kind of tourism which can be protected in long-term because it leads to net
interest originating from social, economic, natural and cultural environments
of the tourism area". (Hall, N. and Testoni, L. 2004)
or "It is kind of tourism which doesn't endanger the cultural, social, economic
or environmental integrity of the tourism destination in long-term". (Weaver,
D.B. 2001)
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In point of view of global tourism organization, "sustainable tourism
development meets the current needs of tourists and host areas beside
protecting and increasing future opportunities. Sustainable tourism is
considered as advancing whole management of resources such that economic,
social, and aesthetic needs could be met beside protecting cultural integrity,
ecological main processes, life diversity and protecting systems of life". (Hall,
N. and Testoni, L. 2004)
By definition, also tourism would be sustainable ecologically, if:
• Doesn't consume non-renewable resources faster than can find
alternative renewable resources for them
• Reduce consuming work energy
• Doesn't release pollutants in nature faster than could be transformed to
harmless by biosphere.
• Doesn't have an effect on life diversity and ecological systems
• Protect entertainment, educational and cultural opportunities of current
and future generations
• Benefit local communities and region in social and economic manner
• Doesn't affect the other economic sectors capacity for gaining
ecological sustainability (Southern Cross University. 1997)
Actually, "the philosophy of tourism sustainable development is assuring that
tourism and sustainable development and management occur in a way that
next generations could use their benefits. (WHO 2007)
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In sum, it could be said that sustainable tourism includes the same concepts of
sustainable development that is stable exploiting of resources while protecting
natural, cultural, social and economic resources for the current and future
generation.
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Introduction:
Surveying tourism industry in the world:
Tourism is one of the biggest industries and commercial activities in the
world which "increased by 25% in the last 10 years. Although having 760
international travelers in 2004 which has had more than 622 USD
incomes"(UNEP & WTO.2005), it is predicted that in the new century it would
be become the world leader industry. As the evaluations have shown "tourism
investment will be reach 10.6% of total world investment or 1/4 Trillion USD
in 2010". (Hawkins, D. E. and K. Lamoureux 2001) which this is have been done
and it is increasing.
Diagram 1: international tourists increase (Eagles P.F.J., McCool, S.F. and Haynes, C.D.A. 2002)
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We can see the increase procedure of international tourists to 2020 in diagram
1 It is worth noting that 2010 and 2020 years are predicted in this diagram
According to World Tourism Organization (WTO), 563 million entered tourist
numbers in 1995 will reach 1.6 people in 2020. Income originating from
tourism will reach from 453 to 2000 billion dollars from 1995 to 2020,
respectively. In sum, international tourism volume and its income have annual
average increase of 4.4 and 6.5%, respectively.
In addition, WTO prediction shows that 56% of world travelers will be
internal tourists in 2020. Formal details of this estimation are provided in
table 1 by separation of main destination of the world.
According to this prediction, Europe share of entered tourism will reduce from
59% to 48% from 1995 to 2020, respectively which implies the intra-regional
travels in this market and the low growth nature of this developed market,
even though Europe tourists' orientation to Asian travels will have 3 to 4
average development. South Asia tourism market with its annual fast growth
of 5.5% between 1995 and 2020 is introduced as the fourth destination region.
As it is not expected that this market share will be change in this period,
maintaining this share leads to increase of entered tourists from 6 to 10 and 17
million people in 2000, 2010 and 2020, respectively.
Since Iran can maintain a good growth rate because of its enormous resources,
it is predicted that effective share of this market be dedicated to Iran in 2020.
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Table 1: international tourism prediction separated by world region
Entered international tourists (million)
Annual average
Destination areas
growth%
2020
2010
2000
1995
3/4
%48
771
%52
547
%58
393
%59
333
7
%29
462
%23
245
%15
104
%15
85
Europe
Eastern Asia and
Pacific
3/1
%16
248
%18
183
%20
135
%20
115
US
5/7
%4
69
%4
41
%3
23
%3
17
Africa
5/6
%2
35
%2
20
%2
12
%2
9
Middle East
5/5
%1
17
%1
10
%1
6
%1
4
South Asia
4/3
%100
1602
%100
1046
%100
673
%100
563
Total
Source :WTO(2000)
Intra-regional tourism market dedicated most of the entered tourists to the
tourism destinations in the world. It is predicted that using better, roomier,
faster and more comfortable transport facilities is increased from 18 to 24% in
1995.
Although great part of this market is owned by East Asia and pacific tourists,
Europe and North America have a major part in these tourists especially to
Asia.
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Iran Tourism stand:
The travel and tourism competitiveness report in 2011 which is published by
world economic forum shows that Iran rank is 114 among 139 countries. (see
Table 2)
In this report, 14 indices of competitiveness in political procedures and
regulations, environmental sustainability, health and security, hygiene and
treatment, making private the tourism industry, air transport infrastructures,
land transport infrastructures, tourism infrastructures, ITC, prices, human
resources, dependence on tourism and travel, natural resources and cultural
resources is surveyed which eventually leads to ranking of countries. It is
worth noting that in Middle East and North Africa, UAE has the first and
Libya has the last rank in competitiveness list.
Saudi Arabia rank is stated as 62. Our country is one level higher than Libya
and it is located after Algeria. In this report, Turkey, Georgia, Azerbaijan,
Armenia and Tajikistan rank is as 50, 73, 83, 90, and 118, respectively. It is
recalled that according to world tourism institution report, income of 4 main
destination countries in the world that is France, US, china and Spain it is
estimated as 78.95, 60.88, 55.98 and 53 billion dollars in 2010, respectively.
Also, according to this institution's evaluations, Iran is among the 10 top
countries considering tourism attraction.
Released statistics by WTTC is also estimated that in Iran employing o
1600000 people in 2010 is dependent on this industry.
Nonetheless, more than 75% of activists in private sector believe that
authorities' attention to tourism is low in Iran and more than 85% of they
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believe that there exist the serious weakness of informing in national and
international media.
In the report of world council of travel and tourism which surveyed tourism
economic effects in 181 countries till 2020 which Iran is among them,
insufficient status is predicted for Iran.
In this report it is declared that in 2009, 39.713 billion Rials which is 3.9
billion dollars is invested against 3.7% of total investment of the country
which this has 2.6% growth rate.
In report of UNWTO, annually more than 900 million people visit attractive
places of different countries but Iran share is only 2 million people.
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Table 2: Competitiveness Index of travel and tourism in Middle East and North Africa – 2011 report
Business
Total index
Criteria
infrastructures
Country
Region World
UAE
Bahrain
Qatar
Israel
Tunes
Oman
Saudi Arabia
environment and
rank
rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
30
40
42
46
47
61
62
64
70
75
78
95
105
113
114
124
Jordan
Lebanon
Egypt
Morocco
Kuwait
Syria
Algeria
Iran
Libya
(Source: economic world)
Human,
natural and
cultural
resources
score Rank Score
Rank
Score
Rank Score
4.78
4.47
4.45
4.41
4.39
4.18
4.17
4.13
4.03
3.96
3.93
3.68
3.49
3.37
3.37
3.25
9
20
34
42
54
47
41
72
63
74
77
60
109
110
103
107
5.32
5.06
4.68
4.33
4.05
4.18
4.35
3.61
3.86
3.59
3.50
3.92
2.91
2.89
3.03
2.92
42
78
90
65
59
76
70
74
69
71
73
126
113
116
91
125
57
62
43
41
31
61
81
37
78
70
69
108
101
112
131
122
4.77
4.66
5.02
5.04
5.17
4.67
4.38
5.08
4.42
4.53
4.55
3.94
4.17
3.87
3.43
3.64
4.24
3.68
3.64
3.87
3.94
3.69
3.77
3.73
3.80
3.77
3.74
3.18
3.39
3.35
3.64
3.18
According to 20 year outlook, Iran tourism should have 20 million foreign
tourists in 2025. Also, Iran share of world tourism income have to reach from
0.07 to 2 percent in 1383 to 1404, respectively so that Iran could have 25
billion dollars income of entering tourist in 1404.
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According to the latest reports of world council of travel and tourism which
has predicted tourism statistics and status from 2010 to 2020, Iran will have
3.9% growth rate in 2010 but Iran tourism will face recession in 2020 and its
growth rate will reduce to 3.8.
Iran income of entering tourist in 2010 will be 2.4 billion dollars which
establishes 2.5% of total Iran exports and according to world institution of
travel council this number will reach 5.1 billion dollars in 2020 which equals
to 2.4% of total Iran exports.
In ranking 181 surveyed countries in world institution of travel council and in
gross national product of tourism, Iran is on rank 30 and considering national
economy has the rank 95 and about economic growth is located in world rank
135.
Currently, Iran has negative equilibrium of tourism. That is for every one
billion dollars of tourism income which is benefited by our country, 4 billion
and 200 million dollars are spent outside the country.
In developed countries 10 percent of workforce is active in this sector.
However, in Iran only 50 thousand people are working in this sector.
Considering tourism advantages and economic effect in this industry, if we
could have only 30% of tourism income, we can import 2 times the oil
income to the country. Our country has great world shrines and has the most
civilization history in the region and all of facilities for using this industry is
remained unused. However, other countries and especially the neighbor
countries use these facilities for their benefit.
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Glimpsing on this industry tells that no special evolution would happen even
in next a few years. In order to develop tourism and get placed in one of
region and world tourism poles, government and people view about this
industry should be changed and work in order to supply facilities and
infrastructures and implementing successful tourism sample in country.
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General goals of tourism industry development in Iran:
Considering mentioned topics about Iran tourism status in region and in the
world, necessity of paying serious attention for executing big plans of tourism
in the country it looks necessary.
General goals of tourism industry development in Iran, in the country tourism
general plan it is stated as follows:
- Increasing general wisdom about Iran heritage and culture in internal
and international markets
- Introducing and detecting national culture and Iran Islamic culture to
the world in order to distribute and develop the conversation between
civilizations
- Complete using of Iran strategic and geopolitics position
- Increasing tourism share in building non-oil exports net income
- Help sustainable development of natural, social – cultural environment.
- Enforcing and strengthening the national unification
- Maximizing tourism share in making work opportunities especially for
the young generation and unemployed people and providing new
business facilities especially in village regions of provinces.
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In table 3, predicted short-term, average-term and long-term goals of Iran
tourism sector based on analyzing current potentials in internal and
international markets considering national program of tourism development is
shown.
Table 3: development goals during 2000-2020
Base year
Predicted number based on target
(individual)
Indices
2000
2005
2010
2020
Internal tourists (thousand)
32450
41415
58177
77853
average resident time
3
3/33
3/67
4
daily expense average (rial)
64443
170629
451788
1196235
Total expense (billion rial)
6273/5
23531/8
96461/1
372521/9
Gross national revenue share
%1/18
%1/27
%1/49
%1/65
work making share
259058
366432
567295
827422
foreign tourists (thousand)
1342
1567
2396
3776
average resident time
11/7
12
13
13
daily expense average (dollar)
54/95
59015
67/42
92/81
Total expense (thousand dollar)
862/8
1112/3
2100
4555/9
Gross national revenue share
%1/22
%1/42
%2/17
%3/44
work making share
282201
363809
686946
1490231
Required rooms in rated hotels based on star
27436
31785
53028
80618
Total share in gross national product
%2/40
%2/69
%3/66
%5/09
Total share in job making
541259
730241
1254241
2317653
exchange net revenue share (thousand dollar)
%3/31
1001/1
1890/0
4100/3
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About the plan:
Considering mentioned description it is seen that the necessity of suitable
investing in tourism sector is one of the fundamental solutions of leaving
current situation in this industry.
The mentioned plan by depending on using tourism facilities and attractions
of Khorasan Razavi province tries to play its role in tourism stand of the
country by establishing tourism sample region and pave a way in investing in
tourism sector about 4 billion dollars
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Conditions of building the plan:
Considering the diversity of plan and the type of goals it seems that assigning
the plan to internal contractors could make the base of making predicting in
plan execution.
Based on this, the main challenges in constructing and completing the plan by
internal contractors are as follows:
- Un-equipping
of Iranian countries in financial, right, contraction
aspects according to international standard for attendance in
international markets
- Existence of problem in completely assigning the plan to a company in
order to provide and implementing all of the services and needs of the
plan
- Non-existence of required technology for establishing some of required
facilities for Iranian contractors
- High scheduling and delay in opening the project by Iranian contractors
- High expenses of engineering and technological services for
implementing the plan
In order to relieve from this problems by providing technological knowledge
and getting help from technology and consultation of foreign companies, we
could help internal contractors and compensate the lacks of internal
contactors.
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Goals and advantages of executing the plan:
Considering table 3 and the number of predicted tourists after executing this
plan which is 500.000 foreign tourists, share of this plan of net income related
to intended tourism town is predicted to be 500.000.000 dollars in year.
Considering the great goals of tourism plans in country and the amount of
predicted income for executing he plans based on 20 year outlook, the
intended goals of building tourism sample town of Mashhad in to part of main
goals and sub-goals including 3 economic, social and cultural goals are as
follows:
A) Main goals:
- Enhancing tourism, tourist, entertainment, medical service quality
- Using modern technologies and technologies based on IT in order to
maintain environment and reduce environmental pollutions
- Building added value and increasing the share of plan
- Increasing internal and external tourism share by implementing new
methods in order to attract the tourists
- Base making in order to build a new brand in tourism industry and
maintaining and enhancing it
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B) Sub-goals:
Economic goals:
1) Making economic boost by using the presence of tourists and selling
tourism product and internal handmade industries
2) Suitable base making for investment in private sector in the region
3) Organizing commercial centers in on region in order to meet the
customer needs
4) Locating travelers and tourists in an intact region with the best facilities
and most suitable prices
5) Maintaining urban environment by using latest experiences in
maintaining natural resources and environment
6) Improving the quality of tourism services of Mashhad by building
tourism sample region
7) Job sustainable and productive jobs at least for 20.000 people
8) Holding national and international exhibitions with different economic
topics
9) Activation of industrial tourism in country and reducing internal
tourism prices
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Social goals:
1. Building the biggest tourism town with the latest facilities and
technologies in the world
2. Suitable introducing the tourism industry as one of economic poles if
suitable investment be done
3. Optimum usage of tourists and travelers of Mashhad of their leisure and
rest time
4. Introducing tourism attraction of the province as completely scientific
and programmed
5. Internal and external tourism development while maintaining its world
standards
6. Sampling different part of Iran and world architecture in order to
recognize and show them to the tourists
7. Help village regions for holding agricultural exhibitions in order to
boost the region tourism
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Cultural and religious goals:
1. Providing better conditions for attracting religious tourist into the
biggest pole of Iran tourism
2. Holding national and international congress in the region considering
the location on all required facilities in order to recognize and improve
Iranian culture
3. Increasing pilgrimage tourists in the region by help of enhancing life
and culture quality
4. Help constructing religious tourism sample tours in the region by
locating international city chiefs for maintaining and observing
religious, custom, and national values based on this tourism
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Statement of prophecy of tourism sample plan:
Tourism sample plan of Mashhad after being executed, it is pioneer and the
biggest provider of hotel, tour, tourism, and entertainment services in the
country and it is valid in international level.
Above plan by providing suitable services, provides the ground of getting
customers and tourists familiar with customs of the different parts of the
region.
This plan by developing human resource, maintaining environment and using
modern technology is looking for observing benefiters rights, growth of
interest and getting ahead in internal and external markets by emphasizing
Islamic values and Iranian culture.
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Privileges and weakness of executing the plan:
1. Independency to government financial resources
2. Easier and faster access to required liquidity because of owners'
financial independency
3. Easier access to more benefits and the possibility of gathering different
domains interest and loss
4. Having required management and possession options for executing the
plan
5. Having suitable and enough land for building and executing the plan
without harming the plan boundary
6. Existence of valued capitals for improving the commitments and
development programs
7. Having suitable market share and presence in high scale and secure
activities
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Surveying plan opportunities:
By surveying the plan environment as the effective factor in executing the
plan and studying the political, economic, cultural and social, and
technological factors in this area, some of current opportunities could be
mentioned.
Political factors:
- Outlook goals of the country in 2025
- Prophetical politics of fifth development program: receiving facilities
for development and investment, attracting foreign resources for
developing the investment
- Internal and external compulsory standards
- Suitable economic relations with neighbor countries
- Maintaining environment by reliance on complete execution of
environmental standards
Economic relations:
- Annual income level and GDP procedure
- Privatization and making free
- Effects of world financial recession on Iran economics from built
investment opportunities
- Closeness to Turkmenistan and Afghanistan markets
- Visit of at least 20 million tourists in year
- Closeness to water infiltration and sewage center of Mashhad
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Cultural and social factors:
- Population growth and the urbanization procedure and using between
life services
- Young age integration of the population
- Relative improvement procedure of poverty level and reducing
economic inequalities
- General orientation of Iranian society to social welfare
- Increasing the reception of tourism and advanced plans
- Locating in religious tourism pole
- Presence of all tourism facilities and centers in one complete center and
being attractive as the first pole of tourist attraction
Technological factors:
- Developing procedure of technology level in all economic activities
and industrializing all the activities
- Technological change rate in country level
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Adoptable strategies:
By studying strengths, weaknesses, opportunities, and threats of plan, we can
determine their suitable strategies.
Table 4: SWOT (corresponding strategies and programs with strengths weaknesses, opportunities, and environmental threats)
(S) Internal strengths
(W) Internal weaknesses
SO Strategies
Internal weaknesses’ and environmental
Internal strengths’ and environmental
opportunities consequence
opportunities consequence
Optimizing production,
maintenance and service expenses

WO Strategies
Leaving unattractive activities
WO1
based on economic and
SO1
environmental indices
Optimizing tourism activities’
order to implement the plan
WO2
capacity by using latest
economical facilities and services
SO2
with suitable price
Developing IT-based programs in
plan execution
Using region’s water by help of
WO3
SO3
forestry of plan margin
Contributing and helping village
people in order to boost their
recovery and infiltration for
Programming plan development
WO4
based on villa and mass
business
SO4
construction
Creating comprehensive
development program
emphasizing environment
WO5
Study to enter new attractive
investments
maintenance
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SO5
(O)environmental opportunities
Optimum usage of region lands in
Parto Nasim Iliya Co.
Attempt to buy or acquisition of
sand and gravel workshops and
using them for plan construction
WO6
Attracting foreign investments
SO6
WO7
----------------
---
WO8
----------------
---
and execution
Development of marketing and
advertisement activities
Programming for more effective
attendance in target markets and
holding important share in region
tourism market
(S) Internal strengths
(W) Internal weaknesses
SO Strategies
Internal weaknesses’ and environmental
Internal strengths’ and environmental threats
threats consequence
consequence

WO Strategies
Attempt to reduce friction to
follow-up process by management
WT1
potential competitors and avoiding
movements in administrative
ST1
bureaucracy
Team management Enforcement
----------------
---
and establishment of specialized
committees related to each domain
and using idea holders
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ST2
(T) environmental threats
Concentrating supervision and
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Policy offers and recommendations:
Considering the above topics, following solutions are offered in order to
increase the capability of executing the plan:
1. Codification of transparent strategy for the future plan
2. Especial protection of locating units and valid private and public
companies for providing services and goods
3. Building strong and sufficient information bank in domain of tourism
and service companies capability
4. Base making of delivering knowledge and experiences of international
tourism successful companies for Iranian companies.
5. Suitable programming for effective marketing and propaganda in
country and region for attracting the tourists
6. Precise and continuous study of market demand
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Characteristics, stand and sanctum of the region:
At the beginning, we can find out the amount of travelers and tourists
attraction by looking the important attraction and public paths in Khorasan
Razavi Province.
Beside presence of Imam Reza holy shrine in Mashhad City and related
places which attracts top numbers of tourists, paying attention to other
tourism attractions and also constructing a sample tourist regional in near of
Mashhad city could play a important role in attracting travelers and tourists.
In the table 5 we can see the public tourism ways in Khorasan Razavi
Province which this plan is an attempt for developing tourism path of
Mashhad-Sarakhs.
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Table 5: public tourism path of country, Khorasan Razavi Province
Attractions
Travel path
Travel
Travel
destination
starting
point
point
Nishapur
Mashhad
1
kalat
Mashhad
2
Torbatejam
Mashhad
3
Gonabad
Mashhad
4
Ferdows
Mashhad
5
Dargaz
Mashhad
6
Kashmar
Mashhad
7
Shandiz
Mashhad
8
Sarakhs
Mashhad
9
Akhlamad
Mashhad
10
row
Ghadamgah – Khaiam cemetery- Attar cemetery –
KamalolMolk cemetery-Mohammad Mahrough
Mashhad -
cemetery-Fazl Bn Shazan cemetery-wood village
Nishapur
and mosque-Doroud summer-Bouzhan summerYar waterfall
Sun Building-Arghavanshah gate-Darband
Arghavanshah tower-Naderi inscription-Kaboud
Mashhad -
Gonbad Mosque-Naderan dam-Ghore sou
kalat
waterfall-Ortkand waterfall-Khane Zou Summer
Fariman dam- Chennar village summer and river-
Mashhad –
Shaikh Ahmad Jami cemetery-Robat jam-Shahdan
Torbatejam
Garmab warm water-Arzaneh valley
Kakhak-Shari'at Ab Anbar-Ghasbeh well-Jame
Mashhad -
mosque-Nojumie school-Soufieh tower-Robat Zin
Gonabad
Abad-Bidokht
Ferdows warm water-Kushk mosque-Kushk bath-
Mashhad -
Emamzade Soltan mohammad and Soltan Ebrahim
Ferdows
Tondrouh (chehelmir) park-bandian castle-
Mashhad -
LotfAbad border market
Dargaz
Emamzade Seyed Morteza – Emamzade seyed
Mashhad-
Hamzeh – Modares cemetery
Kashmar
Ferdousi cemetery-Harounieh monument-Shandiz
Mashhad- Toos
city market-Abardeh summer-Zashk summer
city- Shandiz
Bezengan lake-Dousti dam- Khatun Bridge-Baba
Mashhad -
loghman-Shilat-Robat sharaf
Sarakhs
Mashhad-
Beautifull Akhlamad summer and waterfall
Akhlamad
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Climate conditions:
Map 1: towns map of Khorasan Razavi Province
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Considering registered statistics in weather station of plan (Mashhad weather station with
59.38 and 36.16 geographical longitude and latitude) in one 21-year period (1989-2010), the
average status of different indices of weathering is as follows:
`
Map 2: Dispersal map of Mashhad Synoptic station (altitude 999.2 m)
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Waterfall and temperature status:
Diagram 2: Abrothermic Mashhad station diagram
Diagram 3: average waterfall in Mashhad station
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Diagram 4: Mashhad Hitrograph station Diagram
Average sunny hours:
Diagram 5: average monthly sunny hours of Mashhad station
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Life condition:
Considering weather type and waterfall and wind and sunlight in the
environment in respect with habitual status, there would be no problem for
locating executing plan factors, habitants, owners in future and travelers and
tourists of the plan.
Land:
Intended land for the plan is in 166 main plaque and 162 of sector 12 of
Mashhad located in Mashhad-Sarakhs-Abravan and it is 10000 hectare.
Other indices:
- Being plain
- Flat lands and locating on a plain
- Local accesses
- Environmental potential facilities
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Place of executing the plan:
The intended lands are located in two direction of North and South of
Mashhad-Sarakhs road from the 18 km of Ferdowsi road and continues to 58
km.
The width of lands is about 10.000 hectare which it is a suitable condition for
building tourism sample town
Neighbor villages include Abravan, Hasan Abad, Taimur Abad, Bagher Abad,
Abas Abad, and Taghi Abad
The complete ownership of these lands is owned by the plan owner and there
is no problem about opponent.
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Lands map:
In order to getting familiar with lands boundary and regional stand of
executing map plans, land and aerial photos are being bought and shown here:
Figure 1: aerial figure of 166 main land plaque in Mashhad scale
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Map 3: land map of the plan in margine of Mashhad-Sarakhs road
Figure 2: aerial figure of 166 main land plaque in Razavie scale
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Figure 3: aerial figure of 166 main land plaque in Razavie and Abravan scale
Map 4: map of plan lands in margine of Mashhad-Sarakhs road of Abravan Region
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Figure 4: aerial figure of lands position of Abravan region
Figure 5: aerial figure of 166 main land plaque in Abravan region
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Figure 6: aerial figure of 6 sub plaque
Figure 7: aerial figure of 8 sub plaque
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Figure 8: aerial figure of 9 sub plaque
Figure 9: aerial figure of 2 sub plaque
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Figure 10: aerial figure of 12 sub plaque
Figure 11: aerial figure of 13 sub plaque
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Figure 12: aerial figure of 14 sub plaque
Figure 13: aerial figure of 15 sub plaque
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Figure 14: figure of a position of one of sub-plaque in north corer of Mashhad-Sarakhs road
Figure 15: figure of another position of one of sub-plaque in north corer of Mashhad-Sarakhs road
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Supplying materials:
Considering covered lands widths and in order to construct the required plan,
all of materials such as armature and ironware's, cement, sand and gravel,
brick and … could be supplied internally and job making is possible because
of existence of sand and gravel producing workshop near the plan location
Closeness to neighbor countries could help supplying material in need time.
Workforce:
Considering plan topic "building tourism sample plan of Mashhad City"
beside brining work opportunities, all experts and contractors are of elite
internal and international forces and this improves the index of using trained
forces.
It is predicted that by holding this plan, a labor market about 20.000 people in
5 years will be constructed and we can have permanent labor market of
10.000 people after executing the plan.
Transport facilities:
Exceptional conditions of the region and closeness to the main road paths like
Tehran, Mashhad highway, and Tehran-Mashhad railway and Mashhad
international airport are of advantages of this plan for locating, servicing and
constructing.
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Infrastructure facilities:
Passage of gas pipe in the region and also the possibility of using irritation
network and the presence diverse wells and closeness to Mashhad water and
sewage infiltration is a great help in maintaining environment and developing
the tourism
Power and telecommunication lines respond to the plan capacities and there is
no problem in developing these facilities. There is no lack felted in this area.
So, there is the priority of supplying power in region in designing and holding
powerhouse for supplying the power.
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Plan characteristics:
A) Access road:
In order to better access to the tourism town and easiness of tourists transport
to the region, 3 access points are predicted which are as follow:
1. Main spiral Ferdowsi road of Mashhad
2. Tehran-Mashhad highway
3. Mashhad-Sarakhs road
B) Residential usage:
Considering the evaluation of tourists and pilgrims in the province which
some of them enter from outside the country, residential centers prediction in
the tourism region is more important. Presence of religions tourism as one of
main pillars of tourism in Mashhad causes to appear more than ever. In
residential usage programming which is more than 3800 hectare, there is 10%
construction jobs. Average 4 levels is considered which an area more than
15.200.000 m2 is dedicated to the infrastructure.
The most important spaces are as follows:
International 7 star hotel: 3 hotels
International 5 star hotel: 8 hotels
International 4 star hotel: 12 hotels
3 star hotel: 15 hotels
Motels and residential centers: 80 motel
15000 villas for residence of tourists
All the welfare facilities of this complex are independent.
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The main problem in maintaining traveler and tourism in the region and
increasing the time period of residence is having suitable residential facilities
for all kinds of people.
The followings are of predicted facilities for this purpose which are effective
in tourist attraction and could use them for other cases such as holding
congress and exhibitions:
- 4 and 5 star hotels with all entertainment and sport facilities
- Tourist residential places for tourists of different tours and different
grades
- Residential motels for locating tourists with three class cost A, B, and C
- International congress hall
- Theater and lament hall
- Restaurants and food services by decoction of Iranian and foreign foods
based on folks style
- And the like
Villa-like Residential centers (motel):
In order to locate villa-like houses in the tourism sample plan and in order
to optimum usage of region capability in agriculture and gardening and
because of dedicating 1000 m land for each Iranian in order to construct a
villa and garden it is tried in this plan that all of lands and villas have
beautiful gardens for internal and external tourists.
View and architecture of villa buildings will be construct based on
different zoning and like villa houses to meet different style of people.
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Architecture of Iran North regions, wildernesses and central of Iran, mountain
regions and also architecture of villa by sampling from international villa
buildings is divided as follows:
Predicted villa lands areas consist of 6 different area which are as follows:
- 500 m land: 50 m villa and 450 m parking and garden in A, B, C
classes
- 1000 m land: 150 m villa and 850 m parking and garden in A, B, C
classes
- 1500 m land: 200 m villa and 1300 m parking and garden and game
yard in A, B, C classes
- 2000 m land: 300 m villa and 1700 m parking and garden and game
yard and pool in A, B, C classes
- 3000 m land: 400 m villa and 2500 m parking and garden and game
yard and pool in A, B, C classes
- 5000 m land: 1000 m villa and 4000 m parking and garden and game
yard and pool in A, B, C classes
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Figures of predictable view of motels and villa residential places
Figure 16
Figure 17
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Figure 18
Figure 19
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C) Commercial facilities:
In order to facilitate the access of customers, travelers and internal and
external tourists to their needs it is predicted that the commercial centers are
located as follow:
The most important spaces of this complex are as follow:
- International commercial center (4 centers) with area more than 300
hectare
- 2 unit Mega Mall with are more than 200 hectare
- Hyper Market with are more than 300 hectare
- Commercial centers with area more than 200 hectare including:
• Multipurpose commercial tower and center with complete facilities
for locating stores and agencies of selling marks and brands and
public centers for cloth, food, home devices, cell phones, computers
and the like
• Halls and exhibition centers for holding internal and international
exhibitions
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D) Entertainment and Sport centers:
The most important condition for attracting customer and tourist to a tourism
sample region is having suitable entertainment facilities for spending leisure
time.
Accordingly, it is tried in this project that by building the biggest
entertainment, sport and tourism complex of the country, this need be meet
and be a good place for holding sports and entertainments.
Included sport centers:
Considering the attendance of young group in the country and the importance of sport in
Islam point of view and recommendations of high grade recommendations of leadership
based on sport renovation, to points of view are used in designing sport usages of Razavi
tourism complex.
One point of view is looking into Iran and world custom sports and the other one is
speculating on champion sport category in view of Olympics or world cup games.
In turn considering various local and native and provincial sports whether in Iran or other
countries and also performing sport usage champion sport is predicted by locating 500
hectares land to tourism complex.
This area is 5% of total tourism land and has 8% land usage. The predicted
infrastructure area is 800.000 m2.
The most important spaces of this usage are as follow:
- Olympics village with 200 hectares area
- World cup and Asian stadiums, 20 outdoor and close stadiums with 100
hectares area
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- Different stadiums for racing, riding, horse riding, charting, golf with
100 hectares area
- Different sport land and halls with 100 hectares area (20 halls)
All the sport sets felicities will be prepared within the user.
Other predictable facilities are as follow:
- Football stadium with bicycling, marathon
- Closed sport hall for intra-hall sports
- Racing path for holding professional and entertainment races
- Biking path
- Boating lakes
- Horse riding and horse nurture
- Camel riding and wilderness riding path
- Closed and open pools
- Different water and wavy complexes
- Climbing complex
- skating complex
- Bicycling complex
- Jumping station and the like
- And the like
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Included Entertainment centers:
Dedicating 700 hectares to the above complex which takes 7% of the total
area with 560.000 m2 infrastructure include following facilities:
- Closed play guard complex
- Open play guard complex
- Tourism parks complex with various worldwide plant types
- Water and fire parks
- Jungle parks
- Flower park
- Zoo
- Sea aquarium with warm and cold fish
- Digital cinema hall
- 4D cinema hall
- Water park
- Entertainment parks
- Topic parks
- Iran Land
- Toy parks and the like
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E) administrative usage:
Khorasan Razavi province has always been known as administrative hearts of
the country. Closeness to the strategic countries of Middle East and Middle
Asia, presence of facilities such as Mashhad Hashemi Nezhad international
airport and increasing economic development of the province which have
caused the progress of other countries leads to this end that Khorasan Razavi
province is posed as a known pole in country and Middle East in respect with
administrative diverse aspects. By joining Iran to the commercial business
organization, the need of administrative centers in great scale is felt. Because
of this a continuous programming for this administrative complex could be
built. 2% that is 200 hectares is dedicated to this of all Razavi tourism
Complex. Occupation level for this is about 8% (160.000 m2). Infrastructure
is 2.400.000 m2 considering the aggregation.
The most important spaces are as follow:
- World business center with 896.000 m2 infrastructure
- International business centers with 256.000 m2 infrastructure
- Bank brands, insurances and internal and external offices with 192.000 m2
- Internal management centers with 128.000 m2
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F) Hygiene and treatment usage (health village):
Khorasan province as the first and rich big country in dealing with Middle
East and South Asia is the main base of accepting patients in countries like
North and Arabic neighbor countries. Razavi medical science university by
utilizing professional professors and educational and medical centers,
nowadays, is the hospital pole of the country. In turn and considering utilizing
program of tourism sites of hygiene and medical facilities for neighbor
boundaries, 3.000.000 m2 area is programmed which its infrastructure is
480.000 m2.
In order to locate all specialized medical centers in various medical domains it
is predicted to locate a village called health village in the plan so that the ones
who require to receive specialized cares could heal by enjoying update
facilities and medical servicing from doctors and specialist in different
medical domains beside enjoying Imam Reza kindness for their treatment in
an integrated specialist environment
The most important spaces are as follow:
- Health village (patients’ relaxation place and provider of special
treatments of various nations under supervision of experienced doctors
so that the Razavi health village is expressed as tourism pole in the
world) this village area is 60 hectares which has 57.600 m2
infrastructure
Its centers include:
• Specialized labs
• Specialized surgery centers
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• Specialized pharmacies
• Specialized Doctors Building
• Specialized recovery centers
• And other Specialized medical centers in different domains
It is hoped that this center patients could heal by special kindness of Imam
Reza and provide a provision of interest by the good pray for the founders
of this medical complex.
- Super specialized surgery centers (considering Iranian skills in
advanced surgeries and the possibility of these surgeries in a suitable
and calm environment and also low cost of experienced surgeries in
respect with neighbor counties, this center in considered by an 45
hectares area land and 86,400 m2 infrastructure).
- Limited surgeries center with 45 hectares area and 57.600 m2
infrastructure
- Clinics (considering different treatment methods and medical clinics a
land with 45 hectares area and 43,200 m2 infrastructure area is allocated
to this end)
- Medical residential (indeed medical tourist needs to stay in a center so a
30 hectare area with 19,200 m2 infrastructure is allocated for this end)
- Saraye Mehr Razavi (considering today modern life, many families
can’t take care of elderly and the disables is house environment.
Therefore, in order to better care for elderly and the disables, Saraye
Mehr Razavi is allocated with 75 hectares area and 48,000 m2
infrastructure)
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G) Urban facilities usage:
A land with more than 10000 hectares as Iran, Asia and world pole needs
complete urban facilities and equipment's. In land programming, 100 hectares
is dedicated to facilities and equipment's.
The most important spaces are as follow:
- Water and sewage infiltration with 15 hectares are
- Power house in 15 hectares area land
- Gas pressure reducing station and gas delivery posts in a land with 10
hectares area
- Control center and telecommunication in land with 5 hectares area
- Control centers of all complex in land with 5 hectares area
- Repair stations, fuel pumps and warehouses in a 35 hectare land
- Fire department, help and save posts and police in a 15 hectare area
- 95 hectares is dedicated to open, green environments of total 100
hectares
Unquestionably, it is with strong and programmed infrastructure facilities for
tourism sample town which a brilliant and secure future could be assured.
Some of urban facility systems are as follow:
- Modern water and sewage piping
- EGO system and sewage recovery center and sewage infiltration center
- Gas piping and gas pressure reducing centers
- Telecommunication and optic fiber delivery system
- Power production centers: considering future job engineering affairs
these centers are chosen.
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- Lighting facilities for streets
- Locating cell phone and wireless posts
- Locating high speed wireless internet in all of the area
- Locating irritation system for jungles, villas, trees and the like
- Locating communication infrastructure based on IT
There is look into communication manner in supplying infrastructure
facilities. Today, communication it is determinant of progress and
development of the societies.
Accordingly, by executing this plan the first complete urban service center
based on IT and modern technologies is established in the country which
could be a suitable sample for locating and developing such systems in the
country.
Reducing transport expenses, reducing service expenses, preventing the loss
of time and increasing sufficiency and utilizing service centers are as evident
characteristics of this complex. The predicted are as follow:
- Access to managerial, tourist and tourism services and receiving
required kind of information based on IT
- The project of building intelligent town
Security and protective affairs are another part in infrastructure affairs that
must be surveyed carefully:
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Security and protective affairs:
In order to set calm and maintain urban security in the town, observing
security and protection affairs is very necessary and important which are as
follow:
- Protective gates and traffic control in entrances and exits of the town
- Sentry and observation patrols
- Security cameras for sensitive and public centers
In addition, following facilities is predicted in executing the plan for the
easiness of tourists' transportation:
- Aerial agencies
- Auto rent agencies
- Private and public transportation services
- Public transportation services and the like
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H) Productive and industrial usage:
Considering this that dedicated lands to the tourism usage could have special
industries, this programming is performed. There is also a look into current
industries that are unpolluted and this is possible here. According to this, 200
hectares of this complex is dedicated to this usage.
The most important spaces are as follow:
- Medical plants centers and gardens, 30 hectares and 4,800 m2
infrastructure
- Hezare Zafaran industrial center (considering this point that Khorasan
Razavi province is the world saffron pole as a sample of medical and
industrial plant) a 30 hectare area with 4,800 m2 infrastructure is
allocated for this end)
- Agricultural studies and research center with 40 hectares and 6,400 m2
infrastructure
- Exchange industrial centers, 20 hectares and 2,400m2 infrastructure
- Handmade and native centers, 20 hectares and 2,400m2 infrastructure
- Plant and bestial genetic research center, 40 hectares
- Greenhouse industry center, 20 hectares
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I) Green space usage (agriculture):
The main reliance of tourism sample regions is on green space. In Razavi
tourism complex the main reliance is also on building programmed green
spaces. According to this, 1,400 hectares garden with 700,000 m2
infrastructure is considered for green spaces.
The most important spaces are as follows:
- Iranian garden (Shahname, Kuhestan, Darya, Namaye Isfahan, Shiraz,
Tabriz, Tehran gardens) with a 210 hectare area is allocated
- Nation gardens (Japanese, European, renascence, new millennium
garden, world and Asian gardens) have 210 hectare area
- Topic gardens (Nahjolbalaghe, Baharolanvar, national art, modern art
and bird gardens) with 280 hectares area
- Village life (in this boundary which is covered by green fences, tourists
spend a while in pure nature without any contact with today world life
elements and live ancient life which is world free of car, power, gas and
in it the tourist supplies its life needs) 140 hectares area
- World and Iran tiny garden (providing small scale of world and 192
world counties in this garden which facilitates detection of countries for
the visitors) 140 hectares area
- Islamic and Quran park (this part will be Quran stories) more than 280
hectares
- Self-employment agricultural gardens (for stable employment and
enjoying from different agricultural affairs) with 140 hectares area
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In order to maintain environments and help reclamation of plant types in
Khorasan Razavi geographic domain, locating this complex with reliance on
latest technology achievements will be performed. Extensive plant cover
around the region and agriculture of town's margin, maintaining the existing
plant types and developing them, building conservation animal region,
creating honey bee nurture plain are of other performed activities.
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J) cultural and religious centers:
Emphasis on cultural and religious centers in the tourism complexes is an
important part of tourism projects. The followings are considered in cultural
and religious centers which has 300 hectares area.
- Museum garden (Razavi, Iran civilization, Quran, holy defend museum
gardens) more than 30 hectares
- Museum palace, 30 hectares
- International congress center (this center is dedicated to ceremonies
such as different exhibition, political-cultural-social meetings) more
than 45 hectares
- Native and custom art center (in order to renovate Iran and world
ancient, native and custom arts) more than 30 hectares
- Modern art museum, 30 hectares
- Cinema town, 45 hectares
- Amphitheaters and outdoor space, 15 hectares
- Religious centers (mosques, religious ceremonies holding place) more
than 75 hectares
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K) Educational centers:
Country scientific growth and progress is comprehensive country scientific
document declared by leadership rank which leads to comprehensive look of
responsible authorities to education category.
In Razavi tourism complex site, educational usage has special luminance and
receive 300 hectares land area
The most important spaces for this usage are:
- Science ministry-dependent colleges with 90 hectares area
- Azad University- dependent colleges with 90 hectares area
- Non-governmental institutions with 60 hectares area
- High institutions of ministries with 60 hectares area
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L) Path and roads:
A major volume of dedicated spaces to this plan which is 18% of total space
is dedicated to following paths and roads:
- Town's spiral roads
- Locating 8-band main roads and canalling
- Locating 4-band sub-roads and canalling
- Planting all streets and pathways
- Local access roads to the region from different paths
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Construction criteria in Mashhad tourism sample town:
1. 38% of the plan lands with 10% usage level is dedicated to construction
of motels and hotels
a. All hotel buildings with max 10% usage level and 20 levels will be
constructed
b. All motel buildings with max 10% usage level and 3 levels will be
constructed and the rest will be constructed as green space and pool
and play yard.
2. Max 10% of land usage is located for building business, cultural,
religious, service, educational and medical centers.
3. 12% of all land is dedicated to the sport and racing centers
4. 18% is dedicated to roads and pavements
- All the main streets must have 4 forward and 4 return band
- All intra-town streets must have 2 forward and 4 return band and
green space must be provided in middle of the street
- The entire main and sub streets must be connected to EGO and
sewage and a central infiltration and final infiltrated water must be
used for agricultural and green space usages in mechanization
manner.
5. 1% of lands are dedicated to infrastructure, security, protection affairs
such as locating power houses, power delivery centers, and unpredicted
affairs and the like.
- All the town's power is supplied by the private power houses
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- All of the required water is supplied by existing wells and locating an
independent infiltration
- Town's gas need is supplied via intra-city Mashhad-Sarakhs gas pipes
6. 14% of around lands is dedicated to foresting and creating covered
plains suitable with the climate of the region.
In table 6 a summary of construction distribution based on total area is seen.
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Table 6: allocated percentage and metric to predicted topics in execution of Mashhad tourism sample plan
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Table 6-1 to 6-11: Mini tables of predicted usage and scheduling and financial functions in execution of Mashhad tourism sample plan
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Description of related activities and specializations of plan execution:
During the plan execution and considering activities volume and performed
services it is necessary that following technical and engineering groups act
according different specializations and skills in order to reach mentioned
goals in plan execution:
Table 7: Related activities and specializations of plan execution
Description of services
group
specializations
Row
Performing studies and programming and supplying
development and architecture plans and plan
authority and descriptive domain, town’s conductive
plan, preparation plans and study and programming
Urbanization
1-1
of different parts of the urban, organizing town’s
industry, town’s protection plan against disasters,
Performing studies and preparing preliminary plans,
Educational,
first and second stage of energy consuming
sport,
management and observing all educational and
hygiene and
research projects, sport, religious, cultural and
medical
artistic and hygiene and medical centers
buildings
Performing studies and preparing preliminary plans,
first and second stage of energy consuming
management
and
observing
all
Residential,
commercial, administrative, industrial buildings and
factories, telecommunication centers, mechanized
post and related buildings to the city services and
military special buildings
94
Urbani
zation
2-1
commercial,
e, industrial
and military
buildings
Archite
cture
Residential,
administrativ
&
3-1
1
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Description of services
group
specializations
Performing studies and preparing preliminary plans,
first and second stage of energy consuming
management and observing architecture project
Internal
internal construction, ceremonies, arms and symbols,
architecture
construction
designs
according
to
Iran
4-1
and
international different climates and architectures
Organizing
Performing studies and programming and organizing
rusty textures and unofficial residential, performing
programming
studies,
preparing
constructive,
improvement, strengthening plans of special textures
and
strengthening
of rusty
5-1
texture and
unofficial
residential
Performing studies and programming and preparing
conceptual plans in city level and deciding about city
factors and notation of solution and politics of Urban design
6-1
confronting with city space and preparing city
designs
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
technical instruction, preparing construction maps,
surveying
Sundazh
results,
producing
special
software, fast evaluation
95
Retrofitting
7-1
Row
Parto Nasim Iliya Co.
Description of services
group
specializations
Row
Performing studies and preparing preliminary plans,
first and second stage of energy consuming
management and observing village roads, main and
sub roads of freeways, bridges and pathways, related
Road
technical buildings and improving them and serving
construction
1-2
Railway
2-2
technical services, preparing technical identification,
preparing construction maps, surveying Sundazh
results, producing special software, fast evaluation
Performing
preliminary
studies
relating
to
construction and joining the railway to the TehranMashhad Railway
Performing studies and preparing preliminary plans,
Road
first and second stage of energy consuming
&
management and observing flight factors such as
Transp
band, taxi path, airplane stop place, access roads,
Airports
3-2
drainage and fencing, flight control tower, lighting,
sitting and installing the facilities and administrative
and telecommunication devices
Study and design and programming of different
system of road, aerial, sea, railway transportation, in
order to transport of goods and people in all levels
for all of infrastructure facilities, traffic control
systems,
intelligent
transportation
systems,
transportation systems management and organization
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Traffic and
transportatio
n
4-2
ort
2
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Description of services
specializations
group
Row
group
Row
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
Retrofitting
5-2
technical instruction, preparing construction maps,
surveying
Sundazh
results,
producing
special
software, fast evaluation
Description of services
Feasibility
studies,
studies
of
specializations
surface
and
underground resources, programming and economic
of water, connecting surface and underground water
resources, water deviation facilities, designing water
Dam
construction
1-3
accumulation system
Feasibility
studies,
studies
of
surface
and
underground resources, programming and economic
of water, connecting surface and underground water
resources, surface and underground water supply,
study and design of water supply networks, studies
and design of water supply networks and main and
Water
Irritation and
draining
Engine
2-3
networks
sub drainage, artificial feeding, under pressure water
supplying
Feasibility studies, performing studies and preparing
Water and
gathering pipes plans, gathering and delivery of
sewage
water, water distribution networks, tanks, pomp
facilities
97
3-3
ering
3
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Description of services
group
specializations
Row
stations, water infiltration, calculating physical
descent, gathering and delivering surface waters,
designing maintenance and repair programs and
scada systems
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
Retrofitting
4-3
technical instruction, preparing construction maps,
surveying
Sundazh
results,
producing
special
software, fast evaluation
Feasibility studies, biotechnology, natural resources,
studies, programming and preparing plans and
projects in following grounds: gardening, soil and
water
protection,
watershed,
sand
fixation,
Natural
resources
1-4
mechanization, preparing water supply and drainage
plans of gardens.
Agricul
tural
Feasibility studies, performing studies, programming
and preparing development and architecture plans of
green space, complete design of green space,
detecting applicable plants and trees in parks and
green space, standardizing and improving green
space, natural city landscapes
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Green space
2-4
4
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Description of services
group
specializations
Row
Technical and economic feasibility studies, preparing
preliminary
and
descriptive
plans,
observing
construction, installing operation of power houses
Production,
and programming and studies of energy, wind
distribution
turbines, sun technology, land warm energy,
and
combustive
process,
and
power
heat
equipment's,
distribution
and
production
transmission
1-5
transmission
of power
networks and power system studies, design and
solutions of energy consuming improvement
Technical and economic feasibility studies, preparing
preliminary
and
descriptive
plans,
observing
construction, installing operation of dispatching
systems and telecommunication networks related to
Production, distribution and transmission of power
Dispatching
and power
telecommuni
2-5
cation
Energy
Performing studies in plan’s genesis stages, base
designs, descriptive design, observing the execution
and running until operation time about power house
projects, programming and study of new wind and
Renewable
energies
3-5
sun energies,
Technical
and
economic
feasibility
studies,
programming and study of energy, execution of
energy saving solutions, energy management and
audit, alternative fuel plans, evaluation, analyzing
energy saving, energy auditing, preparing and
adjusting standards, technical and executive criteria,
fuel optimization
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Energy
optimization
4-5
5
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Description of services
group
specializations
Row
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
Retrofitting
5-5
technical instruction, preparing construction maps,
surveying
Sundazh
results,
producing
special
software, fast evaluation
Mechanized
Feasibility studies, performing studies, and providing
technical characteristics of required equipment's and
observing their execution and installation
postal
equipment's,
postal
1-6
pervasive
networks
Feasibility
economic
studies,
studies
performing
in
radical
technical
technical
and
Study of
plans, Telecommun
determination of strategy and topology of different
ication
networks, study and analysis of new technologies,
pervasive
using new telecommunication services
Feasibility
studies,
performing
technical
and
and evaluation of different switching technologies
and related standards, determination of center
location, analysis of new systems of costumers,
evaluation of network traffic, providing pervasive
plans and network improvement
studies,
performing
technical
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and
ication
(telephone,
3-6
telefax, data,
cell phone)
Delivery
Comm
on
Telecommun
switching
Post &
unicati
plans
economic studies in mobile communication networks
Feasibility
2-6
4-6
6
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Description of services
specializations
economic studies in using different delivery systems,
(Microwave,
analysis of deliverable modern systems and related
satellite,
standards, entering strategy of new techniques,
optic fiber,
design and engineering of system, providing
cable and
preliminary plains and observing installation and
data)
group
Row
running of delivery networks based on optic fiber
and satellite
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
Retrofitting
5-6
technical instruction, preparing construction maps,
surveying
Svndazh
results,
producing
special
software, fast evaluation
Performing
feasibility
studies
and
economic
guidance studies of pomp stations, compressor
stations,
storehouses,
gas
delivery paths
and
performing all side works and observing execution,
Gas delivery
paths
1-7
installation, and running operations
Performing technical and improvement studies of
piping,
gathering and
separation
centers
and
beneficiary units and performing all side works and
observing
execution,
installation,
and
running
operations
Performing evaluation seismic studies, preparing
improvement plan, preparing execution details,
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Upstream
and above
ground
gas
2-7
facilities
Retrofitting
3-7
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Description of services
group
specializations
Row
observing the execution, estimation of retrofitting
costs, preparing technical instructions, review of
technical instruction, preparing construction maps,
surveying
Sundazh
results,
producing
special
software, fast evaluation
Performing evaluation studies and establishment of
wholesale, retail, repair, hotel and restaurant,
transportation and communication services and the
Services
1-8
Service
8
s
like
Description of services
Public
group
specializations
Row
Consultation services, educational programming,
research and operation contributions which are
required in respect with politics, strategy and
programming of business, organizational processes
General
management
1-9
and structures, management systems
Consultation services, educational programming,
Manag
research and operation contributions which are
ement
required in respect with financial management,
analyzing
financial
and
liquidity
Financial
integration, management
2-9
financial consultation, design and creation of
auditing systems.
Consultation services, educational programming,
research and operation contributions which are
required in respect with marketing strategy and
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Marketing
management
3-9
service
s
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operation of an organizing include analysis and
creation of marketing strategy, policy making and
hot to provide products
Consultation services, educational programming,
research and operation contributions which are
Human
required in respect with management policy, human
resource
resource
programming,
human
4-9
resource management
programming
Design and execution of educational systems and
processes, educational management, educational
evaluation, educational research and study, and
human
resource
development
and
holding
educational courses
Human
resource
programmin
g and
Planni
1-10
development
ng
Service
10
s
services
Description of services
group
specializations
Row
Static plan and calculations of constructions and their
static evaluation and repair plans related to the,
performing the plan, calculation and observation of
Construction
1-11
constructions and evaluation studies,
Study and preparing mechanical, electrical and
electronic plans of facilities like cooling, water
shared
Electric and
electronic
mechanic
connections, gas delivery, pressured air, steam and
facilities
supply,
sewage,
power,
telephone,
2-11
buffer systems
Required studies and analyses for detecting and
Geo-
preparing technical building foundations, lab services
technique
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3-11
Experti
se
11
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Description of services
specializations
group
Row
of soil and rock, analysis of result and providing
propositions about land improvement and its
qualities for design, examination and analysis of
building materials and locating lab units for
controlling execution operation quality
Related environment studies to water, soil and
weather, recognizing and preventing environment
pollutions, decision making about removing the Environment 4-11
pollutants
and
improvements,
environmental
evaluation, material and energy recycling
Land mapping: includes preparing topographic maps
Land
like regional, city maps, preparing longitude and
mapping,
latitude profiles, determining and evaluating land photogramm
control points, preparing height numerical model
5-11
etric
Designing and creating land GISs and gathering and
preparing location information in order to enter the
GIS
GIS and processing, design and create systems which
geographic
used information based is local like AVL, LBS,
information
providing consultation, design and contribution in
systems
6-11
shared
implementing local data infrastructure (SDI)
Performing studies, regional (city) programming,
Geographic
Experti
development
studies and
se
programming,
make
up
studies,
tourism, using GIS and digitizing databases in
spatial
economic, social, cultural and anthropology studies
programmin
in different disciplines
7-11
g
Controlling and matching performed task, analyzing
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Technical
8-11
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Description of services
specializations
and approving project efficiency, technical control of
inspection
group
devices and machineries, material control, standards
control, approving the task based on demanded
standards
Preliminary
studies,
feasibility,
detection
and
determination of information requirements of the
organizations, information technology programming,
Computer
whole and detail design of operation systems,
services
9-11
observing systems and management in order to
reduce threats and dangers
Recognizing the evaluation of potential threats and
dangers in buildings such as fire, destruction, and
explosion,
storm,
thunder,
designing
safe
Security and
constructions and security systems, protection quality
reducing
control and security of established plans and
dangers and
providing correction plans, programming systems
inactive
and management in order to reduce threats and
defense
10-11
dangers, controlling lost, reducing maintenance and
protection expenses
Meteorological study, consultation, research, design
in atmospheric, Meteorological, hydrology, air
pollution discoveries
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Meteorologi
cal
11-11
Row
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Acts and regulation of tourism:
a. Sustainable tourism and its effect on environment
Nowadays, tourism severe development imposes high pressure on natural,
cultural and social tourism destination environments. So, concurrently with
emerging sustainable tourism concept, a series of environmental, social,
cultural and economic indices are provided for tourism management and
control. One of the most important indices in sustainable tourism is
environmental indices such as energy management, water optimum
consumption, water quality, sewage management, solid waste management
and development control.
Choosing environmental indices has direct relation to environmental status
and tourism goals and activities.
Since tourism directly or indirectly deals with natural, social, cultural, and
economic environments, its effect are tangible and serious. Actually it could
be said that tourism effects is the “effect of life cycle and remaining footsteps
of ecology in nature”. (Gertsakis, J. 1995) Fortunately, in last decades it is
believed that tourism uncontrolled growth for short-term benefits has negative
and harmful effects on environment. So the host society is informed of other
unsustainable tourism problems. In addition, tourists themselves regularly
demands more environmental standards of tourism services.
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b. Sustainable tourism environmental indices:
After getting important the sustainability problem in tourism, tourism world
organization and other organization have created tools the has made possible
the adjoining of sustainability criteria in programming, developing and
management that presented in bellow:
• Sustainable tourism development plans
• 21 instruction stages in local level with the participation of related
benefiters
• Laws and regulations which control tourism goals boundary and
matches this sector in total local and regional development
• Laws related to use heritage capitals for tourism goals
• Management plans for protected regions
• Determining tourism sites capacity and respecting these boundaries by
all the participations
• Execution of approving system voluntarily or compulsorily
• Determining the indices for periodical evaluation of variables which
affect tourism destination sustainability (Yunis, E. 2004)
New solutions in sustainable tourism, determining and evaluating of the
amplitude are all the effects the tourism can have in a special region or in a
society.
So, these solutions make sure that such development is sustainable in respect
with economic, social, cultural and environmental points of view. In other
words, decision makers need precise information about tourism development
effects and its activities on environmental and cultural destination conditions.
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Sustainability indices are the main tools of providing this information and
create the base of programming and controlling the sustainable tourism.
Indices in the sustainable development framework are that information that
are selected officially and are vital for evaluation of resources changes and
other problems. Indices are tools that are expressed as single numbers,
percentage or ration, qualitative description and the like. These indices are a
sign of current status or problems.(Yunis, E.2004)
Sustainable tourism indices like sustainability indices are about tourism
adjoining with environmental and socio-cultural background. (Farasari, Y.&
Prastacos, P. 2000)
Suitable sustainability indices must be easy to understand and could be
evaluated economically and technically. Some indices’ advantages are as
follow:
• Better decision making in order to reduce the risks or the costs
• Recognizing the emerging dangers or tension problems and preventing
them
• Recognizing effects and performing corrective activities
• Evaluation of plans execution and management activities
• Reducing program danger risk and determining the limits and
opportunities
• More public responding; providing right information to public and
other benefiters, responding for genesis usage in decision making
• Continuous control could lead to continuous improvement (Yunis, E.
2004)
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Plan relationship with sustainable tourism development by emphasizing
environment maintenance:
Plan relationship with sustainable tourism development by emphasizing
environment maintenance:
Considering provided material and the necessity of human environment
maintenance as his only boundary to live, one of the major goals is
maintenance of environment by emphasizing environmental technologies.
According to acts 170, 171, 172, and 173 of fifth development program it is
tried in this plan that all the experiences be used.
Also with reliance on international standards and creating intact natural
regions in margin of the plan could ensure the maintenance of the region
ecosystem in order to create magnificent views in the city and provide visual
and mental relaxation for tourists and the plan users.
In the bellow the acts 170 to 173 of fifth development program with are
related to required programs in environment are noted:
Environment:
Act 170: The government is permitted perform followings utmost until the
second year of the program in order to maintain, renew and exploited
environment, natural resources and life diversity:
a. Codifying and executing integrated management program and
maintenance and exploiting life diversity of sensitive species of the
country
b. Codifying the comprehensive plan of maintenance, organization, and
integrated management of the country's beaches based and border
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determination and making free the beaches and preventing their
destruction and usage change
Waver 1: Department of Justice, military institution and municipalities are
bound to complete contribution with government in order to meet this
provision.
Waver 2: Environment maintenance organization recognize the beach and sea
region which are too sensitive.
Waver 3: Statute correction of "Environment national fund"
Act 171: Environment organization in order to facilitate investment codifies
precise and transparent environmental criteria and standards for a 5-year
period and provides it for its embodiment in investment guidance book in the
first 6 months. All of the productive, industrial, architecture, service and
infrastructure units are bound to observe this.
Act 172: All of the productive, industrial, architecture, service and
infrastructure units are bound to do the followings in order to reduce
pollutants and destructive factors:
a. Put their own productive, service and architecture plans and projects in
stage of feasibility studies based on approve criteria of environment
high council
b. Act upon sampling and evaluating of environment pollution and
destruction and provide the result to the environment maintenance
organization. The units which has capability and necessity of installing
and running the moment control system have to act utmost until the end
of third year of the program.
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c. Enhance their technical characteristics in a way that match environment
criteria and standards and reduction of pollution and destruction of base
resources especially natural resources and water. Spent expenses is
dedicated by approve of environment maintenance organization as tax
acceptable expenses for these units.
Act 173: Megacity municipalities are bound to do the followings in order to
manage the urban residue and reduction of air pollution:
a. Act in a way that every year 10% of entered residue to burial regions
reduced.
b. Provide required actions for reducing the air pollution to standard limit
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Procedure of taking tourism plan permit:
It seems that in manner of approval of the respected government with
executing this plan, the approval of plan execution form different organization
must be taken which its stages are expressed bellow:
a. Preliminary approval:
1. Maintenance and reclamation assistant of tourism organization
2. Right assistant of tourism organization
3. Documents and estate registry organization
b. Systematic approval:
1. Human resource organization
2. Jahade Keshavarzi organization of the province
3. Environment maintenance organization
4. Regional water organization of the province
5. Power department of the province
6. Gas department of the province
7. Road department of the province
8. Terminals' transportation department
9. Hygiene assistant of medical science university of the province
c. Final approval:
1. Technical committee of tourism organization
2. Engineering system organization
3. Professional hygiene assistant and medical science university of the
province
4. Fire department
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Service development strategies and tourism facilities:
Fundamental rules which determine how to develop the tourism facilities and
services are that in the beginning the existing tourism facilities reach an
acceptable level of dynamic in order to make possible the real and balanced
development. In addition, it always must be considered that tourism
development program is bound to development of tourism resources,
products, markets, regions, access way and the like.
According to what mentioned above, it must focus on the followings in order
to develop the tourism facilities and services
• Improving the quality of tourism facilities and services in the plan
region
• Adjusting the program in order to develop the tourism facilities and
services in main transport paths
For the development of tourism facilities and services the followings must be
considered:
• Stabilizing the tourism facilities and services in the region which has
tourism attraction
• Executing programs related to tourism facilities and services in the
region
• Executing development tourism facilities and services in the region
which emerges in the future as the tourism sample region
In the mid-term the followings are considered as the main axle of tourism
facilities and services
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• Stabilizing the executed tourism facilities and services
• Programming for development of tourism facilities and services in
points which have potential
• Executing some of designed program in order to develop the tourism
facilities and services in the plan region
General program for developing tourism facilities:
General goals of tourism development in this region are to help the execution
of national goals and strategies which are:
• Better using of tourism facilities and services during the year
• Increasing average residential and buying time of the tourists in the
region
• More fair distribution of the tourists in inside and different parts of the
region
• Adopting sustainable procedures about management development of
tourism sector
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Looking into plan market program and its related strategies:
Market description
The interested in the tourism in Khorasan Razavi
province in Iran and world level
Second rank of religious tourism in Middle East
First rank of religious tourism in Iran
Target market
Product stand in the
region
Product stand in the
country
Competitors analysis
Competitors
No competitors
number
Potential
Government
competitors
-------
Competitors'
-------
Competitors'
strength
weakness
Competitors'
-------
marketing
procedure
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Marketing strategy
Product strategy
Providing tourism, entertainment, commercial, hotel
and sport services to the tourists, pilgrims and internal
Product qualities
and external tourists
According to the region conditions and lower than the
service price in Mashhad City
Product pricing
Via marketing, distribution, advertisement, services
Product
networks
distribution cannels
Being fair among all the interested and fans of tourism
industry, commercial distribution among the valid
brands and by first class services
Improving he services in any moment and any place
and the best quality is our slogan
Using tourism, nature, IT services located in the plan
Distribution
strategy
Product quality
improvement and
enhancement
Product extra
services
Price strategy
Raw material price, tourism and import laws and
regulation, resident conditions, energy carriers price
and the like
It is varied according to services and quality and their
providing method
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factors affecting
price
Pricing options
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Place strategy
Water access, good land, closeness to main path and
factors affecting
region expanse
place choice
Being neighbor to Mashhad holy city as the first
Place Evident
religious tourism point of the country
qualities
Distribution strategy
According to unified distribution network based
Distribution channels
on IT
and supply chain
Easy and dealer-free exchanges, receiving in time
provided expenses, being sure about confident
and secured market
According to electronic commerce, tour services,
direct reference
Distributors
expectations
Service adoption process
Very strong and effective in framing distribution
Product role in
market and service providing
distribution
In the region, province, Iran and international
level via world communication networks
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Distribution aspects
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Costumer attraction strategy
Tourism services: all of people with any revenue because
Customers
of service grouping of A, B, C type
quality
Modern services in step with up to date technology, new
Factors
guidance and tourism services, tourists relaxation,
affecting
gathering all tourism and entertainment facilities in a pure
customer
region
attraction
Costumer
Improving service, respecting customer, fair price
maintenance
strategy
Informing in any time and any place, responding to
Costumer
customers, urban and tourism unit management
process
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Occupation level area separated by usage: (percent)
Industrial and
productive
Cultural and
usage
religious usage
0.88%
4.39%
Educational
Green
usage Paths and
Urban
space
road
3.51%
facilities
usage
0.00%
usage
10.25%
0.73%
Hygiene
and
medical
usage
3.51%
Administrative
usage
2.34%
Sport usage
5.86%
Commercial
usage
Entertainment
4.69%
usage
8.20%
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Residential
usage
55.64%
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Infrastructure area separated by usage: (percent)
Green space Educational
Urban
usage
usage
Industrial
facilities
3.0%
3.1%
and
usage
productive
0.2%
Cultural
usage
Hygiene and
and
0.3%
medical usage
religious Paths and
2.1%
usage
road
2.6%
0.0%
Administrativ
e usage
10.4%
Sport usage
3.5%
Residential
usage
65.6%
Entertainmen
t usage
2.4%
Commercial
usage
6.9%
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Parto Nasim Iliya Co.
Occupation level area separated by usage: (percent)
Paths and
Educational road
18%
usage
3%
Cultural
and
religious
usage
3%
Green space
usage
14%
Industrial and
productive
usage
2%
Urban
facilities
usage
Hygiene and
1%
medical usage
3%
Residential
usage
38%
Sport usage
5%
Administrativ
e usage
2%
121
Commercial
usage
4%
Entertainmen
t usage
7%
Parto Nasim Iliya Co.
211
100%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
Parto Nasim Iliya Co.
Predicted physical progress diagram
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
123
Parto Nasim Iliya Co.
Predicted financial progress diagram
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
124
40
50
60
Parto Nasim Iliya Co.
Predicted Time progress diagram
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
0
10
20
30
125
40
50
60