Web Copy Samples Sample 1- E-book You’re coolly confident, seriously smart + motivated to boot. And you’re always striving for the next best thing. But do you truly know how to get to point A to point B? Think about it. Do you set out to achieve your goals with nothing but a big ol’ dream up in your in mind but nothing on paper, and then wonder why your grand, audacious plans never get off the ground? Are you constantly feeling let down because you’re not getting what you want, even though your heart tells you you’re totally deserving and more than capable? Well, just like you wouldn’t try building your dream house without a professionallydesigned blueprint, you shouldn’t go after your dreams without a clearly defined action plan, a step-by-step guide to get you from bricks and mortar to million dollar mansionon-the-hill. If you do, you’re sabotaging your chance at success before you even start! Scary (and yet also eerily familiar), right? Instead, imagine this. What if… :: You could get your manicured mitts on a short funbook written by a professional goal setter (read; someone who knows her stuff!) that told you exactly how to create a personalized goal blueprint? :: Simply by creating that blueprint (with tons of loving support along the way), you discovered not only why you want what you want but also what steps to take to get it? :: You could turn to this guide again + again whenever you wanted to achieve anything in your life – from tiny changes like ramping up your exercise routine to huge mindshifts like breaking free from an icky codependent relationship? :: You could do all this for less than your usual weekly frappucinno budget? (I know, right?) Dollface, now you can. Enter name of e-book. What can you expect to take away from this 25-page page gem? :: How to set SMART(er) goals and stop setting yourself up for failure :: Formulas that push you to dig into the nitty gritty of what you really want and value to make sure your goals are in alignment :: How to craft a super inspiring mission + vision statement for your goal that will keep you fired up for success when the going gets tough (and it will!) :: Secrets for rockin’ and rollin’ yourself into motion + taking action once the plotting + dreaming is done (‘cause even the most carefully-constructed dreams don’t actualize themselves, girlfriend!) :: How and where to find the support + resources you need to achieve (truth: nobody truly achieves alone!) At the end of [NAME], you’ll have created a truly unique master plan for reaching whatever wonderful goal your heart desires, signed, sealed + delivered (with a hot pink lipstick kiss!) And you’ll get it all done with fun, interactive, fill-in-the-blank play pages that will help you get + stay clear, focused + keep your eye on the prize. Here’s the deal, sugar: When you reach any goal (especially the big, juicy ones!), you become that much more aligned with the wildly fabulous you you were born to be. Who can argue with that? Are you ready to finally get what you want? Get it here. Sample 2 – About page You’re a big picture thinker. You’ve got bold ideas. Game-changing visions. Unbridled passion for what you do. And you want a smart online marketing strategy that shows the world what you’ve got (and reels them in). [NAME] handles the details that turn digital dreams into reality. Hello and welcome to [NAME]! Let’s be frank: You’re a smart business owner. You know you need a web presence – a red-hot digital strategy – that tantalizes, from start to finish. You know you need a rock-solid online marketing plan; clear, focused, written rules of engagement that tell you how to utilize your time online to get your message to your right people. You also know you need online marketing that speaks directly your prospects, in a fun, funky voice they’ll actually get. You just don’t know how to do it all. Luckily, [NAME] can help. [NAME] is a Melborne-based digital strategy agency for cutting-edge brands like yours. We do it all – from strategy development to marketing and PR, social media to campaign development. We’ll even teach you everything we know, inperson, over a steaming mug of tea with in-person trainings and workshops (if that’s your kinda thing). We’re young, quirky and a little left of centre – and so are most brands we partner with. We like it that way. We’re great at what we do, because we do it right. [NAME] gets to the nitty gritty (pun intended) of your brand to create an online strategy that works for you, not against you. We dig deep into what you do and who you do it for and concoct a magnetizing digital strategy accordingly – one that will allure your ideal clients and achieve your business goals in one fell swoop. In short: We make you look amazing online, because your goals are our goals. And we’ll follow your project through from start to finish. Want to discover what [NAME] can do for you? Check out our services and let us get to work for your brand – so you can stop wasting time puttering around online and get back to making money doing what you love. Short [NAME] Bio [NAME] is a cutting-edge digital communications consultancy that works with innovative brands to plan, execute and manage dazzling digital presences. Using strategic marketing plans, social media campaign creation and more, NDG helps companies claim their digital dreams and reap the benefits of a quality online strategy – like more money, more time and far less heart palpitations. Kat Cazanis Bio Kat Cazanis is a young, innovative digital consultant and strategist who truly gets marketing and communicating online. A whip-smart, smokin’ hot redhead with the wild heart of a rocker + the brains, guts and tech-know-how of a Fortune 500 exec, Kat can take one look at a brand’s digital presence and instantly know which digital activities will skyrocket it to online supernova status. A true expert + tastemaker in her niche, Kat has over 8 years of in-house and contract consultancy experience, and a love affair with the digital space that has lasted far longer than she’d like to admit. Sample 3 – About page What’s Bittersweet, you ask? Bittersweet is an online retail shop featuring an eclectic mash-up of unique street apparel, gifts + paper goods that are simultaneously edgy + feminine. In fact, we couldn’t think of a more fitting name. Bittersweet is part chic + part rocker. Part wild child + part trendsetter. Part girly + part rebel. Just like you. When it comes to your style – and your life – we don’t think you should have to choose between looking feminine, or looking badass. (We know you’re both.) And we design all our goods with that principle in mind. Bittersweet’s bold designs are one-of-a-kind, and only sold in our online store. That means you can’t find our stuff anywhere else on the planet – and when you’re wearing Bittersweet, you’ll never have to worry about some other girl stealing your thunder. (As if anyone could!) When it comes to what we design, let’s just say we’re not afraid to bend the rules – or break them. Think blacks and whites. Glitter. And sayings your mother would probably hate, but your (cool) friends will absolutely love. Designs that turn heads, whether you’re rocking one of our tees at a hot nightclub (with a pair of provocative heels, tousled tresses and fruity cocktail in hand, natch) or toting a cool, sparkly notebook to class. Bittersweet is the first-ever shop that caters specifically to your unbridled passion for fashion that’s avant garde, but feminine. Girly, but witty. Sassy, but still sweet. And totally Instagram-worthy, every time. Real talk: Bittersweet is what you’ve been searching for. Eat your heart out. Who’s Behind Bittersweet? Tamika Harvey is a 20 something graphic designer, a creative powerhouse who works behind the scenes, concocting innovative designs for Bittersweet (and her other shop, Sweet & Chic Paper, Bittersweet’s slightly more demure + girly sister) Sample 4 – About page Yoga-Well-Being.net Two parts yoga studio and one part wellness education center, Yoga-Well-Being in Grandview takes learning about holistic health from “Om” to “Om”-y-Gosh-That-FeelsGood! With a delightful menu of powerful custom yoga classes, eye (and heart) opening courses on meditation and energy healing (reiki) as well as a monthly book club, Yoga-WellBeing is Columbus’ go-to wellness source. Big or small, flexible or stiff as a board, YWB classes are designed for every body and no two classes are alike! Seeking mind-body euphoria? Inhale your way into pleasing delirium with one of our custom-built classes. We offer several class styles, from Vinyasa Flow to Ashtanga, Whether you’re an all-out yogini or downward dogging for the first time, our specially trained instructors can offer you personalized attention. They’ll safeguard your spine so you don’t stretch (too far) beyond your means. Seeking enhanced concentration and freakishly sharp focus? Sign up for a mindfulness meditation workshop to silence your inner spazz or treat yourself to an allover healing reiki cleanse for ultimate energy equilibrium. The choice is yours! Seeking connection and cognizance? Yoga-Well-Being members don’t just love nourishing their bodies, they love feeding their minds, too. Do both simultaneously at Yoga-Well-Being’s Monthly Book Club, where we gather once a month to discuss our latest nugget of word food. (Actual food is optional, but encouraged.) Want a stronger body and sharper mind? Stop neglecting your starved spirit. Come join us today! Sample 5 – Sales page Are you dying to bring your sexy back, Justin Timberlake-style? Level with me, lady. Does this sound like you? - You’re not quite your once-sparkling self (as evidenced by your lackluster hair and lessthan-flawless skin) but you don’t know how or why you’re not your sassy ol’ self… - You’re uber-frustrated that not even your favorite slow jam and a tall glass of red wine puts you in the mood anymore… - You’re more-than-mildly annoyed you’ve got some extra pudge that just won’t budge (and hasn’t since like 2005)…. - You feel like you’re in-the-know and you’re totally excited by all this “health stuff,” but for some reason can’t crack the code to see results in your own life… - And you’re pretty much the most progressive, sassy and classiest thing since sliced (non-white) bread who’s ready for some radical forward motion… Then let me tell you a little secret, one sassy minx to another. Everything you want can be solved with a little kitchen clean-up. It’s true, sister: The key to your new, sexier, leaner life is in your pantry. Hear me out. A new pair of skinny jeans and some sky-high stilettos are NOT gonna get you your groove back. (Although don’t get me wrong: a hot pair of shoes is never a bad thing.) What will is taking the focus off what you’re putting on your body and putting the focus on what you’re putting into your body. Yep, it’s your kitchen – not your wardrobe – that needs a makeover. Enter my newest offering, Kitchen Detox. Kitchen Detox is an online coaching program that’ll teach you how to switch up what’s in your kitchen for a happier and healthier life. Kitchen Detox will provide you – through easy-to-digest lessons created by yours truly – with fresh new ways to organize your kitchen to support your highest, healthiest, sexiest self. With workbooks, recipe guides and 1-and-1 coaching time, I’ll divulge everything I know about the terrible toxins hiding out in your kitchen, from where they hang out, to how they’re affecting you to what you can use instead – so you can finally feel confident and clear about the stuff you buy! I’m a certified health coach with over () years of experience helping women transform from wilted-n-weary to glam-n-glowing, so I’ve made it my life’s mission to keep up on this stuff. If you really want change, it’s time to take a good hard look at what you’re storing in your kitchen and serving up on a day-to-day basis – and how it might be holding you back from the life you want. Are you ready to turn your mild side back into your wild side? The Kitchen Detox Program contains… - One (1) in-depth, completely personalized-to-you report on the hidden toxins in your kitchen (Google won’t tell you this stuff!) - One (1) “Ditch-and-Switch” clean kitchen resource guide, packed with tips and tricks for revitalizing your kitchen with healthy foods, cleaning & cooking supplies -One (1) online coaching session with yours truly, for answering questions, doling out sisterly support and outlining your personal detox plan ($ value) - A pack of easy-to-implement DIY recipes for lip-lickin’good meals and toxin-free cleaning supplies - A hand-picked goodie bag filled with (number?) oenvironmentally-friendly products to get you started on your detox right away! Here’s how we do it: - You book an appointment with me here. - I cook up a hand-dandy kitchen inspection checklist that we go through together via email or in-person if you’re in the San Francisco area - I hook you up with all the goods mentioned above - You get to work cleaning up your kitchen and consequently, your life! if you’re ready to get your life back on track and need an expert to help get you there, I’m your girl. Let’s re-set your healthy GPS and get you headed back in the right direction. Next destination? Sizzle town. FAQs Is cleaning out your kitchen really the key to more glow, more sexy times and way more dancing in your skinny jeans? Is throwing out your junk and demystifying your mini-mess hall really the hot wire jump to your idle intimacy and female prowess? The simple answer is HELL YES! And I’ll show you how by giving you the super-scoop on which healthy tools and rules to use in your kitchen. Let’s team up for a Kitchen Detox and cook up somethin’ your new life! Sample 6 – Sales page Website actin’ wonky? Plug-ins misbehavin’? Google Docs gone glitchy? About this close to chucking your laptop out the window? In short: Is technology driving you crazy? I hear ya. Tech troubles can be so frustrating + overwhelming. They piss you off, wear you down + not to mention, they’re a total timesuck! And let’s be real: You’re an entrepreneur, not a world-class programmer. You should be dreamin’ & schemin’ – not stressin’ ‘cause WordPress is loading slow as a snail (again), you can’t figure out how the hell to format your MailChimp newsletter and TweetDeck keeps randomly sending your musings off into cyberspace, at all the wrong hours. Ugh! Well. Imagine if… + You had a sweet, tech-savvy superhero at your disposal who could tap into the root of your problem with lightning-speed + transform your tech tribulations into solutions – all in 2 hours? + Your go-to tech gal could explain – in words you actually get – exactly how she fixed your issue, so if it (god forbid!) happened again, you could work it out all by yourself? + You could reclaim total technological control of your empire + stop feeling like technology is running (+ ruining) your biz? + You could save yourself the embarrassment of another tech-induced meltdown? (It’s cool. We’ve all been there!) + You never had to spend hours on fruitless + tedious tech research (okay, Google searches) ever again? +You stopped losing cash because you could get back to doing the work that turns you on– + quit fussing over pesky tech issues? + You could finally take a freakin’ breath? (By my calculations, it’s been quite awhile!) Well, gorgeous, put down the laptop + step away from the window. If you need tech help (and you need it now!), I’ve got your back. Who am I? My name is Jessica Williams and I’m one part tech superhero and one part girl-next-door. Okay, I’m not an actual superhero (yet), but I do blast tech bugs and knock out Wordpress woes like a badass. Just sayin’. I’ve earned my stripes with 10 whopping years of experience as a tech consultant and network engineer. (I also picked up a Master’s degree in Information Systems and crazy technical certifications along the way – no big deal!) In a few short words: I know my stuff. The reason I do what I do is two-fold: One, I know technology can be intimidating – especially to women – because it’s such a stereotypically patriarchal industry. I want women to feel empowered, not defeated, behind the keyboard. And two? I hate to hear that any of that “tech stuff” is holding any woman back from living her dream life + owning her dream business! Not in my world! Plus, I’m not some super geeky chick behind the monitor (okay, maybe I am, but…), I’m just a regular woman like you who just-so-happened to fall into one of the most challenging + burgeoning career paths on the planet, so that means I can turn all that techy jargon into everyday language you don’t have to be on the Geek Squad to comprehend. Boom! So. If tech troubles are giving you heart palpitations… If you need a solution to your tech issue like, yesterday… If you’re so over searching for answers on your own… You need Tech Rescue! Here’s the deets: Tech Rescue is a 2-hour commitment including a 30-minute phonecall + follow-up. (It’s true: Within the span of less than an afternoon [or three loads of laundry, give or take], I can solve your tech issue, once + for all!) The adventure starts when you block out an afternoon, morning or evening to talk tech with me. Got it nailed? You can sign up for that bad boy here. After I’ve got you penciled in, you’ll receive… • • • • One 30-Minute Phone Call/Tech Talk Session With Moi: We’ll hop on the line + suss out your specific software/technology issue. You tell me exactly what’s not working (+ driving you mad!) + I listen, intently + graciously. 1 Hour of Full-On Tech Magic: After we jump off the line, I pull on my Ms. Fix It hat (it’s pink, in case you were wondering!) + get to work on a solution. For an entire 60 minutes, my brain is all yours, girlfriend! A Comprehensive Answer + Full Report: Once I’m done, I’ll report back to you with all the deets of my magic; including step-by-step instructions showing what I did + how I did it (with screenshots, baby!) Then we’ll jump back on the phone for a supa-quick follow-up – and you’ll walk away with a solution, plus that warm-n-fuzzy feeling you love so much. • Love for Tech Rescue + Jessica’s Juju “Jess is a tech lifesaver. In just a few short hours, my tech nightmare turned into a wonderful dream come true. Jess was not only quick to respond but she eliminated my stress by finding a solution and by fixing the problems. What I thought would take days to fix, is now done. I have peace of mind, no stress and beautiful new pages without any error messages. If you are technically challenged or get frustrated doing all the techy stuff by yourself, call on Jess. She truly is the Tech Rescuer.” ~ Kimberly Riggins, Body Image and Self-Love Expert + Chief Initiator of The Watch Her Thrive Project http://kimberlyriggins.com FAQs: 1. Why do I need to pay someone to do this? Can’t I just pop open a browser + do a Google search? Sure, I guess you could, but honestly, Google-trolling isn’t fun, plus it’s unreliable! Finding the right 411 from the right sources can be mindnumbing, and wouldn’t you rather turn the situation over to someone who can handle it quickly and painlessly? (I thought so!) I know technology, so if I don’t already have the answer up in my noggin (and trust me, there’s a lot crammed in there!), I know exactly where to look to find it! Not only will working with me save you tons of time, it’ll also give you peace of mind that the advice you’re following will actually work. We all know Google can’t promise that! 2. What can you help me with? I solve a massive range of tech issues. For example, book a Tech Rescue Session and I can work out problems with… Mailchimp Newsletter / Autoresponder Setup or Issues Wordpress Plugins Wordpress Widget Installation / Setup Wordpress Installation & Customization Tech Strategy Facebook, Twitter Problems Google Apps Issues And much more! Just ask! 3. Wow! Is there anything you won’t do? Unfortunately, I don’t work my wonders on computer hardware or phone issues. Those are just way too hard to troubleshoot remotely, and I’ve found trying to work them out is super frustrating for everyone. But I LOVE working with online apps (think Google Docs to Dropbox), so don’t be shy about those! TechBizGurl’s Worry-Free Guarantee I personally guarantee my clients will walk away from our session with a massive sense of relief + a solution – or the right tools to find it. Yep, even if for some bizarre reason I can’t fix what’s got you down, I’ll point you in the direction of someone who can or reach into my bag of tricks, + pull out all my resources, gifting them to you so you can continue to research them on your own . I’ll never leave you hanging! Promise! Ready to roll? Got a burning Q I didn’t answer here? Sign up for a free 15-Minute Tech Quickie session and let’s talk! (Yes, it’s FREE!) Sample 7 - Digital brochure Project: OOTSB Digital Brochure Objective (from Client): Create a fabulous sales letter to be turned into a digital brochure. Tagline: Be Fabulous. Be Successful. Get Results. About: Out of the Shoe Box Marketing & Events is the innovative marketing firm designed with fabulous entrepreneurs in mind. OOTSB provides a chic approach to social media, marketing, PR, networking/events, branding and consulting/training. OOTSB’s objective is to empower clients with pitch-perfect tools to create, develop and grow their brands. We are 210% committed to connecting our clients with their ideal clientele so they can sell more of their fabulous stuff. We consistently provide our clients with out of the (shoe) box ideas that help them leverage hot opportunities for massive growth and exposure in their niche - no matter what that is! At Out of the Shoebox Marketing & Events, we’re all about helping clients build a business that both lights them up and brings home the proverbial bacon. With our management and consulting services, ‘Chic Connections’ monthly networking events and “Well-Heeled” daily blog which is filled with awesome tips/tricks, vendor interviews and fabulous business tips to keep clients in the know and inspired to succeed, we help clients level-up in their businesses - and lives!. If Out of the Shoe Box Marketing & Events doesn’t sound like your typical, humdrum marketing firm, that’s because we’re not. Equal parts fabulous and rebellious, we’re all about ditching cookie cutter marketing efforts, and providing you with chic, innovative and out of the (shoe) box ideas to elevate YOUR brand to the highest heights. If you’re an urban, modern, fabulous business owner, Out of the Shoe Box Marketing & Events wants to help you build a brand you love! Are you in? Customer Needs: Out of the Shoe Box Marketing & Events works exclusively with entrepreneurs who are ready to skyrocket to the top of their fields. Sound like you? Out of the Show Box Marketing & Events is for you if... • You’re savvy, hard working and rockin your biz, but you lack the time and motivation to keep up with things like blogging and social networking – even though you know they’re the crux to your success • You already have a blog and show up on social media, but loathe technology’s lightning-fast pace and wish there was an easier way to keep up (and essentially be everywhere at once!) • You need someone to hold you accountable for your marketing, as well as help you brainstorm irresistible and actionable ideas to keep your company front and center in your clientele’s minds • You’re clueless about marketing and desperately need a face-to-face sit down with a highly-trained individual (and preferably, a dirty martini) who can dish exactly how marketing can – and will - work for you, • You’re skeptical. “Old school,” marketing tactics seem sleazy and stink of ‘fake’ – and you want a marketing plan that feels more modern and authentic and, well, fabulous! • You’re a mom, a wife, a career woman - and you’re just too plain busy for marketing! If you’re looking to outsource all or some of your marketing to people who know what they’re doing, you’re in the right place • Finally, if you don’t feel you have the know-how, resources or connections to take your business and marketing to the next level, OOTSB can help with that, too! What Makes Out of the Shoe Box Marketing & Events Different? • We’ll never leave you in the dark. We show you exactly how to create, design and manage your unique, ideal marketing plan – so you can forget about it and get back to your business • We’re innovative and edgy. At OOTSB, we’re constantly brainstorming inventive and creative solutions to help you attract your ideal peeps. Forget stale and overdone, you’ll never hear the same idea from us twice or find another firm with ideas quite as fabulous as ours. (Just sayin’.) • If doing things on your own is more your style, we offer packages for that, too. You can hire us as your personal marketing & event divas, where we’ll act as your marketing cheerleaders. Your diva will coach you through the specific, actionable steps you need to take - and then keep you accountable for building your own fabulous empire with check-ins, homework and more. • And finally, whether you work with OOTSB or simply visit us at all our cool spaces online, we’ve always got the hook up on the latest and best resources, connections and opportunities. Through our “Couture Connections” events, our Well-heeled daily blog, our various social media profiles and, of course, our innovative marketing management & consulting services, we make sure no reader or client is left behind! We know you've been looking for a firm that’s a little different, for a company that truly speaks your (and your client's) language. Well, lucky you, lady: You’ve arrived. Out of the Shoe Box Marketing & Events is a firm that prides itself on being different from the rest. And let’s be real: Different in today’s world is - as we say around here - totally fabulous! Sample 8 – Website copy Landing Page Ladies First Sexual Enhancer For Women Formulated for relaxation and passion Every woman deserves a deeply satisfying, pleasurable sex life. But today, people are busy. Stressed. Burn out. When everyday life gets in the way of healthy intimacy, it’s time for a change. Ladies First is an all-natural sexual enhancement formula developed just for women. It not only helps re-ignites that inner spark, it’s specially formulated to help to relax and slow down your racing mind so you can be in the moment again. Formulated with herbs and vitamins clinically researched to help gently restore the delicate balance of your body, Ladies First soothes stress, scintillates your senses and wakes you up from the inside out. We know you’ve been waiting for something like this. He has, too. Heads Up Sexual Enhancer for Men Formulated for stamina, function and libido Low libido, fatigue, boredom. Sound familiar? Heads Up can help. We know you miss the exhilaration & excitement. The rush. The energy. Heads Up is an all-natural sexual supplement for men, created so you can get it all back. Formulated with vitamins and herbs to help get your blood coursing, rev up your desire and boost energy, Heads Up helps ensure you’ll get the job done right. Our Company Our Mission: We specialize in producing innovative, science-based, topquality products, formulated specifically to help people like you attain healthy intimacy and ultra-satisfying sex lives. We’ve made a commitment to others sexual health and enjoyment, and we honor that commitment everyday with products developed with only the best, all-natural and proven safe ingredients. But what truly makes us different? Like our name suggests, we’re all about the science. Science is our company’s crux and the driving force behind all that we do. What does that mean, exactly? It means we’re devoted to discovering new ways to make science work for you, so you can get back to your life, your lover and having fun (how you do that, however, is up to you. We don’t judge.) We invite you to learn more about SxScience and our products. Check out our product facts page to learn the secret behind our science, read more about the SxAdvantage and feel free to contact us with any questions. Product Facts All of our products, at a glance: • Available in convenient 1-dose, 3-dose and 10-dose packages • Made from all-natural and vegan-friendly ingredients • Contain no food coloring or artificial additives • Should be consumed 1-3 hours before sexual activity for maximum effect • Safe for everyday use Heads Up: - Increases Firmness of Erections - Increases Sexual Stamina and Endurance - Increases Libido and Sex Drive - Shortens Recovery Time - Intensifies Orgasms - Effects Last Up to 48 Hours Ladies First: - Increases Sexual Drive & Desire - Creates Greater Confidence - Melts Away Stress & Anxiety - Amps Sexual Performance Want to know about the individual ingredients in our products? Ladies First and Heads Up are crafted from various vitamins and herbs clinically researched to help you obtain optimum sexual health. Download our product information fact sheet here. The SxScience Advantage Here’s the thing: We believe healthy, exquisite sex is crucial for a satisfying life. We also believe your body needs to function at its best to claim it. The SxScience Advantage is simple: We develop products with high-quality ingredients to help you reach optimum sexual health. All of our products are safe, natural formulas that help support sexual function in both men and women. But each varies in ingredients whether it’s designed for men or women, because it’s formulated with each gender’s unique physiology in mind. She needs a product that makes her feel comfortable in her own skin, uber-relaxed and bursting with passion. Ladies First contains the perfect blend of vitamins and herbs that can help her unwind, decompress and just be. But men are a different story. He needs to want it and needs the energy to go after it. Heads Up combines all-natural ingredients that help skyrocket libido and amp energy levels so he can do just that. But there’s one thing all of our products share. They’re made to help you enjoy being intimate again. Because we truly believe you deserve it. Science can be sexy, and we’re here to prove it. Sample 9 – Web copy Landing Page (Short) Let’s lay it out. You’re a mediator. A peacemaker. You’re super dedicated. Powerfully passionate. Emotionally intelligent, in-tune + whip-smart to boot. And you genuinely care about the common good. Basically, you’re a modern day superhero (without the silly costumes, unless you’re into that. No judgment!) There’s just one big problem. Nobody knows it. Even in 2012, the conflict resolution career is still wildly misunderstood. And it’s disheartening the majority of people don’t “get” what you do. Let’s face it, it only hurts because you care. Mediation is your lifeblood. You love what you do. You were born to help others resolve their issues. And because you get so fired up about helping people, you have this unquenchable desire to see your business touching way more lives than it currently does. (…And you wouldn’t mind if it was making you a little more moolah, too. You do have a family to feed, after all!) Enter Peace + Money, the first-ever innovative e-course for dispute resolution professionals, by dispute resolution professionals. It teaches people just like you how to build a thriving + profitable mediation business using heartcentered marketing approaches so you can make more money + touch more lives. At the same time. (And did we mention learning this stuff is fun, even if you hate marketing? Oh. Yes.) The truth? Our industry has to level-up or we’re at risk of falling behind. Our career futures depend on it. We gotta stop looking at mediation as a service we provide, but a real business, with real potential for growth. So… + Are you ready to have clients lining up at your doorstep, begging for your expertise (because they finally get what you do)? + Are you ready to stop having heart palpitations over your inconsistent cash flow from week-to-week? + Are you ready to change the conversation around mediation – forever? Click here to read more about the first-ever heart-centered marketing course designed just for mediators! Sales Page for E-Course Does this sound like you? + Are you struggling with “by-the-hour” syndrome + feel trapped in a business model that doesn’t suit your personality or pocketbook? + Are you frustrated you have to work with clients who can’t pay you what you deserve due to economical pressures + other forces outside of your control? + Are you working tirelessly, but still not loving the numbers in your bank account? + Are you terrified to get out there + hustle your service because you can’t shake the 80s stereotype that marketing is sleazy or scammy? (And you’re so not!) + Are you a total tech-phobe who refuses to join Facebook or get near an iPhone, even though you know the Internet is a highly untapped resource for our industry? Then Peace + Money is for you. Imagine if you could take all that passion you have for world-saving and peace-making and apply it to marketing your mediation practice in heart-centered ways, to lock in a steady client (+ cash) flow + never have to worry about stretching your dollars to save the world ever again? Imagine if you had extra time (+ cash) at the end of the day to lavish on your loved ones, because you can work less hours + still pull in major moolah? Imagine if your ideal clients were coming to you from all angles – people who appreciate + truly understand what you do? Imagine if you could do all of that while still feeling really great about your business + the compassionate + generous service you provide? AND imagine if you achieved ALL THIS in JUST 4 weeks, by grabbing front-row tickets to learn tricks, tips + tools straight from a seasoned mediator? Sound like a miracle? Not so much. Peace + Money takes all the guesswork out of internet marketing for mediators. Everything in this jam-packed course was written by me, Wokie Nwabueze, a seasoned mediator and businesswoman with nearly 2 decades of experience changing people’s lives. Real talk: I get you, because I am you. I know the dispute resolution business inside + out, upside down + backwards. I’ve got my skin in the game – and have for years. In Peace + Money, I’ve packaged all my marketing smarts, business-savvy + mediation know-how into one easy-to-implement e-course. All of the lessons are custom-tailored to mediators, so you can rest assured your unique challenges are understood and addressed, not to mention written in a language you totally get! This makes it a total breeze to start to implement P+M’s tips + tricks into your own business the minute you crack open the 1st lesson! If mediation is still mostly misunderstood, it’s our responsibility as mediators to breathe life into our own practices + reach out to the people who need us, wherever they are. Utilizing Internet marketing – with integrity – can help. Course Overview: Peace + Money is a 4-week self-study course, available through instant download. It’s designed to go-at-your-own-pace, so there are no deadlines + no added commitments. We know you’re busy, so, you can read + study + implement the program’s ideas whenever you want. And with all the insight jam-packed in over [] different modules, we’re confident you’ll want to return to the lessons over + over again. (Once you have P+M, it’s yours forever!) FAQS:: 1) What if this doesn’t work? To borrow from another popular program, “it works if you work it.” That means, if you follow my instructions, do all the work + really pour your heart into the assignments, you WILL see a change in your business. Guaranteed. 2) Why not just a buy a book instead? Knowledge + awareness is great, but it’s action that gets results. It’s been proven that people who partake in interactive ecourses with homework + other elements that keep them accountable get way more done. Plus, when you order Peace + Money, you get a private, all-access Facebook group for an extra dose of stick-to-it-ness. 3) Why are you doing this? First, I’ve been a master mediator for over 19 years (all while holding down a full-time day job + consulting business with finesse), so I have a proven track record of being successful in both business and mediation. But the crux behind this project is truly that I love my job+ believe in our industry so much. I think it’s our duty as mediators to help the industry level-up. Think about it– if we fall behind, it impacts my future, your future + the very nature of the work that we do. In the end, your success means far more to me than you purchasing + implementing my course. Your success is directly tied to my mission. And I’m here for you, 100%! 4) I’m tech-phobic/don’t believe I can do it! Peace + Money is designed so that both beginner + advanced Internet users can use the lessons. I’m always available to help when you have specific questions! 5) Marketing makes me queasy. It seems so fake! Won’t this program turn me into a sleazy car salesman? Two words: Heck no! I don’t teach anything that I don’t wholeheartedly, genuinely believe in. This course is not a “get-rich-quick” scheme or a magic bullet. It’s simply a series of lessons that will open your eyes about how to use the technology at your fingertips to bountifully grow your business. About+Contact I’m Wokie Nwabueze, professional mediator + chief creator of Peace + Money. As an expert mediator myself, I believe in the following two things with all my heart: 1) You deserve to earn loads of money from the noble work you do 2) You can create a solid business that brings home the bacon + the good juju. How do I know alla this? Because I live it. I’ve spent over 19 years working my butt off in the dispute resolution industry (all while holding down a day job + consulting on the side). I now own a business that I rock on the daily. Unfortunately, several years ago, I started to notice a gap in our industry. The Internet was booming, – movers n’ shakers + tastemakers + entrepreneurs + corporations alike were connecting + using the Internet to their advantage – but mediators? We just weren’t showing up online, and if we were, we weren’t getting recognition. And that’s when the light bulb went off. I’m crazy-passionate about both business + mediation, so why not combine them by teaching other mediators how to rock the hell out of the Internet + marketing? (Disclaimer: I know the word “marketing” scares the hell out of people [who can ever forget the mental image of a washed-up used car salesman with a cheesy smile + even cheesier sales lines?], but hear me out: Peace + Money isn’t a typical marketing course. You may proceed.) My program will show you how to easily bridge the gap between wanting to market your service + actually doing it. Everything I teach I use in my own practice, and I only share marketing tactics in my course that are heartcentered, non-sleazy, perfect for mediators + full of integrity. It’s no joke that the mediation professional needs an image boost. It’s even less of a joke that you need a job that supports not only your do-gooder nature, but fattens up your wallet as well. Will you let me help you make more money doing what you love?
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