Metrica’s Charity Radar Third Sector Benchmarking October 2011 [SAMPLE SLIDES] Sectors over time Figure 2: volume of coverage by day, broken down by charity sector 2,000 An investigation is launched into the plight of children who are sexually exploited by street gangs. Barnardo’s and NSPCC are both supporting the investigation, warning that parents and professionals were missing “telltale signs” of youngsters being groomed for sex. Number of articles 1,500 Action for Children warns that disadvantaged and vulnerable families are at “breaking point” and services set up to support them are struggling to cope. The charity says substance misuse, Government spending cuts and unemployment are among the reasons that thousands are unable to seek help. A body is found on a beach following a search co-ordinated by the Hampshire coastguard and local RNLI services. Reports were made that a man had fallen off a lorry, with the police having received reports from witnesses who had spotted someone in difficulty in the Portsmouth Harbour waters. Harry Moseley, an 11-year-old boy who died from a brain tumour, is named a “hero” by his mother because of his fundraising efforts during his illness. Harry sold hand-made bracelets for his Help Harry Help Others campaign, raising over £500,000 for Cancer Research UK. Vincent Tabak, the man accused of killing Joanna Yeates, admitted his crime to a prison chaplain, Salvation Army member Peter Brotherton. 1,000 500 0 Humanitarian / Emergency Health/Medical Disability Animals Children 2 Arts/Culture Environment Social Care Uniformed youth groups Charity Radar October 2011 Animal sector Figure 7a: volume of animal coverage, broken down by charity Number of articles 2,400 2,274 1,720 1,800 1,200 593 600 543 224 183 71 53 49 44 10 BUAV WSPA Horse Trust 0 RSPCA RSPB PETA PDSA Dogs Trust Cats Protection Battersea Dogs Guidedogs for & Cats Home the Blind Figure 7b: audience reach of animal coverage, broken down by charity Male Female 13% 14% 12% 13% 28% 27% 31% 26% 30% Animal Charity Givers 24% 24% 25% 22% 40% 38% 38% 41% 37% 50% 49% 53% 48% 26% 26% 29% 23% 50% 42% 41% 45% 40% 60% 59% 59% 63% 55% 63% 62% 66% 61% 20% 1% 1% 1% <1% Percentage of UK adults 70% 67% 65% 69% 66% All Adults 80% 10% 0% RSPCA RSPB PETA PDSA Dogs Trust Cats ProtectionBattersea Dogs Guidedogs for & Cats Home the Blind 3 BUAV WSPA Horse Trust Charity Radar October 2011 Animal sector Figure 7c: volume of animal coverage, broken down by charity by day 800 Number of articles 600 The RSPCA condemns the shooting of a cat with an airgun in a Devonshire village named as one of the best places to bring up children. The cat’s owner originally thought Beamer had been hit by a car but found out he had been shot after taking him to a veterinary surgery. A social media site which helps dog owners find their lost pets wins a national award from the RSPCA. ‘Facebark’ was set up by Middlesbrough Council’s dog warden service, and won one of the RSPCA’s Community Animal Welfare Footprints (CWF) Innovator Awards. A survey of over 11,000 pet owners finds that Britain is facing an epidemic of overweight pets who are fed junk food. The PDSA warns that up to 12 million cats, dogs and rabbits are being given “’treats’ of takeaways, crisps, cheese and cakes on a daily basis which are a diet disaster for the animals”. 400 200 0 PDSA Guidedogs for the Blind WSPA RSPB Dogs Trust BUAV RSPCA Cats Protection CIWF 4 Battersea Dogs & Cats Home PETA Horse Trust Charity Radar October 2011