Why You Need a Ridiculously Awesome Resume (and Cover Letter). Jenny Foss – JobJenny.com [email protected] Twitter @JobJenny Differentiate or Die. Helloooo, Horned Frogs! (so pleased to meet you!) YOU are a brand. Adam Q. Awesome RESUME Need R Awes idiculous ome l Resu y me PERIOD. This is my “So What!” (Also c propo alled you r valu sition e ) The Fundamentals. (lodge in your brain throughout the process) Put in brain 1.  A marketing document, not an autobiography 2. Don’t be a WIIFM 3. Liar pants on fire = bad Fun d in he amenta ls re More Resume Fundamentals. (continue to lodge in brain) 4. Ditch the stuffy. 5. Jenny says no third person. Stick these here. The Catch. nd “my”) a I” “ e k li s (those word More Resume Fundamentals. (the last two, promise) 5. Typos are a big no. (Duh.) 6. The process is gonna challenge you. ill you, I’m k t ’ n o w t (bu % sure) 0 0 1 t s o alm Like a backyard tree house. (well, sort of) Your Resume Game Plan. (zee steps) 1. Think about your target market. 2. Study the job descriptions 3. What’s your “so what?” Ask Yourself 2 Questions. 1.  What am I most proud of? 2.  What would people say they like most about working with me? rag) b , d a e (Go ah Don’t get freaked out by the so-called “rules” of resume writing. (M’kay?) My Typical Format. Sample Name 1234 Anytown Drive, Novi, MI 48022 248.432.1234 [email protected] www.linkedin.com/in/samplename EXECUTIVE SUMMARY Visionary Human Resources Execu2ve • Business Strategist & Analyst • First “so what” statement • Second “so what” statement • And so forth PROFESSIONAL EXPERIENCE Market Research Global, Inc., Detroit, MI May 2008 to Present A full-‐service, custom and syndicated market research and strategic consul2ng ﬁrm Senior Vice President, Human Resources • Bullet point of awesomeness • Another one, etc. EDUCATION Bachelor of Arts degree – CommunicaJons Texas ChrisRan University, Ft. Worth, Texas 3 Things that Make the ATS Happy. 1.  Standard fonts. 2.  No “pieces of flair.” 3.  Relevant key words. e (Pret nd TS) A n a she’s Game. On. Anatomy of Awesome. • Executive Summary • Core Proficiencies • Experience • Education • Extra Stuff Photo: ExplodingDog.com Stuff to Avoid at all Costs. (fast ways to turn awesome into dud) Old skewl templates. Formatting inconsistencies. Grammatical inconsistencies. Most cover letters stink. (how to make yours not) Stinky Cover Letter • Study the organization. Stinky Cover Letter • Study the job description. Awesom e Cover Letter • Develop key points. • Address it to a real person. • Show some personality. Stinky Cover Letter Stinky Cover Letter Stinky Cover Letter The questions I hear the most. (and my answers) • Do I need an objective? • Graduation year? GPA? • Must I include address? • List references? • Why is no one calling? Illustration: Toonpool.com Before I scoot away… (let’s do a little Q&A) (that to tally rh ymes) Who is she? Jenny Foss owns a Portland, Oregon based recruiting agency, Ladder Recruiting Group, and is the creator of the career blog JobJenny.com. Jenny is also the author of a job search strategy ebook, “To Whom It May Concern: Or, How to Stop Sucking at Your Job Search.” 50% off with promo code HORNEDFROG50 www.jobjenny.com [email protected] Twitter @JobJenny