Exhibitor Manual September 7, 2014 Washington Convention Center Exhibitor Checklist What do you need to do now? Introducing EXHIBITOR CONFIRMATION - Check the information carefully and contact us with any corrections or changes. Confirm the accuracy of your phone number, email address, and website URL. New technology that is revolutionizing our shows BOOTH ASSIGNMENT - Your booth assignment is shown on your confirmation. If you wish to explore another booth location, refer to the floor plan on Page 10 and contact us to check availability. Set up your Poken page with your contact information and marketing materials. HAVE YOU SET UP YOUR POKEN PROFILE? Upload your logo, marketing materials, photos and videos. Instructions on Page 12. See Page 12 for instructions HAVE YOU PAID IN FULL? If you have a balance due, payment is due now. Checks and credit cards are accepted. If sending a check, make it payable to Showcase Events and mail to the address below. NEW PROMOTION OPPORTUNITIES. Are you taking advantage of all the ways you can connect with the brides? Page 2. DID YOU ORDER ELECTRIC SERVICE? If you need electric service but have not ordered it, please contact us now. The charge increases if ordered after AUGUST 29. AD IN THE SHOW PROGRAM? If you placed an ad in the show program, your artwork is due now. See Page 7. HAVE YOU SUBMITTED YOUR SPECIAL OFFER FOR THE BOOK OF WEDDING DEALS? - See Page 2. DISTRIBUTING FOOD ITEMS AT THE SHOW? Exhibitors who plan to distribute edible items at the show (cake, food samples, etc.) must comply with the requirements found on Page 6. Visit our Exhibitor Download Page www.WeddingExperience.com/downloads.html Join our Exhibitor Facebook Page www.facebook.com/WeddingExperienceExhibitors What’s Inside? 2 NEW promotions 3 The Secret Weapon 4 Show details 7 Booth specifications 7 Program advertising 8 The Can and Can’t List 10 10 Steps to Show Success 11 Floor plan 12 Poken User Guide 15 Wedding Inspiration Gallery 16 Show rules and guidelines Contact Info Mail 262 Fort Howell Drive Hilton Head Island, SC 29926 Phone (703) 425-1127 Fax (703) 425-0714 [email protected] Take advantage of these FREE promotion opportunities Poken Lead Capture and Information Transfer Technology We recently introduced new technology that enhances the show experience. We equip both brides and exhibitors with a small electronic device called a Poken. When the devices touch, information is exchanged. Within a few hours after the show, the bride will have access to the contact information and marketing materials from the exhibitors with whom she connected, and exhibitors will have access to the contact information for those brides. At the end of the show, it is important that you return your Poken to the show desk. See the Poken User Guide on page 11 for details. Receive a link from our website Display our banner on your website and we will provide you a free link to your website. Let us know when you have posted it and linked it to http://www. WeddingExperience.com and we will activate your link. http://weddingexperience.com/downloads.html Wedding Inspiration Gallery The Wedding Inspiration Gallery is an area where exhibitors may display their signature work in a gallery setting. We have areas for decor, tabletop design, cakes, flowers and fashion. See page 14 for details. Reserve space at http://tinyurl.com/WEInfoSubmission Half-Price Ticket Promotion Our downloads page contains a half-price admission coupon that you can share by email, through your website or in your social media. Brides will love you for helping them save money. Video Wall of Inspiration The Video Wall of Inspiration is a 20’ long video wall that consists of three large monitors where images from our exhibitors are displayed. We’re looking for unique and trend-setting images. You may put your logo, tagline and booth number on the image, but no other advertising copy is permitted. To participate, please provide a high resolution JPEG graphics in one of the following pixel sizes: 1920w x 1080h, 3840w x 1080h or 5760w x 1080h. Email to info@ WeddingExperience.com. Send files larger than 1MB through a file sharing service such as Dropbox. Book of Wedding Deals No matter how large or small the wedding, brides love to save money. Savvy exhibitors are looking for ways to drive business and track their results from the show. We answer these needs by introducing the Book of Wedding Deals, a digital book of time-sensitive discounts and offers that will be given to each bride. Participation is FREE! To be part of this promotion, simply provide a show discount or special offer. The offers expire 60 days after the show, which gives the bride an incentive to book with you quickly. To participate, please provide the following at the link below: • Headline of 50 characters or less • Description of offer in 400 characters or less. • Value of offer (can be a percentage, a specific dollar amount, or an ‘up to’ maximum value) Submit offer at http://tinyurl.com/WEInfoSubmission Online Wedding Deals We recently added an online version of our Wedding Deals program. You now have the opportunity to promote special offers to brides through our website. Are you running a special sale or promotion? Do you have open dates where you are willing to deal? Do you want ot promote a new packange, upgrade or bonus? This is the place to do it. These offers can expire at the date of your choosing. To participate, please provide the following at the link below: • Headline of 50 characters or less • Description of offer in 300 characters or less. • Expiration date of offer. Submit offer at http://tinyurl.com/WEInfoSubmission Wedding Workshops Brides are hungry for expert advice, so we provide a series of Wedding Workshops presented by our exhibitors. The presentations can focus on new trends, unique ideas, understanding the buying process, and questions that should be asked. Presentations should be approximately 20 minutes and should be informational in nature with a minimum of salesmanship. A limited number of workshop times are available. To be considered as a presenter, please submit your topic. Submit proposal at http://tinyurl.com/WEInfoSubmission 2 The “Secret Weapon” that will maximize your booth traffic Our door prize promotion insures that brides stop at your booth. It’s as easy as 1 - 2 - 3 ... here’s how it works: 1. To participate, you must provide TWO door prizes. Write the prize on the box. There is no minimum value for your prize and the prize may be tied to a purchase (for example, $50 toward the purchase of...) Your entry box will be at your booth when you arrive. Write a description of your prize in the space provided on the box. 2. Brides drop a numbered ticket at your booth. Brides are provided entry tickets at registration and instructed to drop one ticket at each booth. When a bride stops to deposit her prize ticket, use this as an opportunity to introduce her to your business! For best results, place your entry box near the back of your booth so that the bride has to enter your booth to deposit her prize ticket. 1234 ENTER TO TO WIN! WIN ENTER Deposit NUMBERED Numbered TICKET Ticket HERE DEPOSIT HERE 1st 1st FASHION Drawing SHOW 2nd 2nd FASHION Drawing SHOW PRIZE Prize Write Write Prize prize here WINNER Winner Write # Write 2pm Here Here Winner Here Write Write Prize prize here Here Write # Write 4pm HereHere Winner 3. At 2pm and 4pm, draw a winning number and write that number on the box. Draw a winning number at the times above and write the number in the space provided on the box. Brides then visit each booth again to see if their number is a winner. This is your second chance to connect with the bride! Additional information: When a bride returns to claim your prize, you should ask to see her ticket stub to verify that she holds the winning number and then make arrangements with her for prize redemption. You do not need to inform show management of your prizes or prize winners. Winning prize numbers are not announced. It is not unusual for some prizes to go unclaimed, and you do not need to award unclaimed prizes. Your list of brides will include the prize number associated with each bride. Participation in this promotion is optional, but highly recommended. If you choose not to participate, do not display your box (please return unused prize boxes to the show desk). You are free to do another sort of lead generation promotion instead of, or in addition to, this promotion. It’s simple ... it’s effective ... and it makes the brides stop! 3 Important Exhibitor Information NEW! The show is in Exhibit Hall C Move In Hours Show Hours 2pm-6pm on Saturday, September 6 8am-10am on Sunday, September 7 Sunday, September 7 11am-5pm Loading doors close at 10am on Sunday Move out begins at 5pm Important Information About Move-In While the process of loading and unloading at the Washington Convention Center is easy, it will definitely take more time than it would at a hotel or catering hall. We strongly recommend that you set up your booth on Saturday. Overnight security will be provided in the exhibit hall. IMPORTANT: You must have at least two people for move in, as you will not be able to leave your vehicle unattended at the loading dock, not even while you move your display materials to your booth. At some of our shows, there are always a few exhibitors who don’t even arrive until an hour or less before opening time. This simply will not work at this show! There are more than 3000 parking spaces within a few blocks of the Convention Center, but you will need to allow time to park and get back to the building. Here is our suggestion for a stress-free way to handle the move-in process: Come to the Convention Center on Saturday to set up your booth. On Sunday, take Metro to the Convention Center (there is a station right in the building). Then after the show, have someone drive to the show to pick up your booth. Union rules at the Convention Center MOVE IN: Exhibitors with large displays or many boxes of materials will be assisted by union personnel. Your exhibitor fees include all union move-in labor costs. Tipping of union personnel is not permitted. BOOTH ASSEMBLY: If your booth is a 10 x 20 Double Booth or larger and requires more than one hour to construct or assemble (not counting time spent unpacking or arranging your display items, brochures, etc.) you must utilize union carpenter labor. If your booth requires power tools for assembly, you must use union carpenter labor, regardless of booth size. Union carpenter labor is not included in your exhibit fee an may be ordered on the EXHIBIT LABOR ORDER FORM which may be downloaded from our website. Move-In/Loading Entrances LOADING DOCK ENTRANCE: The entrance to the Washington Convention Center loading dock is at the 7th Street corner of M Street. Use loading docks for Exhibit Hall C. Identify yourself to the security guard and have your Exhibitor Confirmation form in hand to expedite the process. The loading dock is for immediate unloading only, and you may not leave your vehicle at the loading dock, not even to take your materials to your booth. Move-in requires at least two people, one to move your vehicle to a parking lot while someone else moves your materials from the dock to your booth. HAND-CARRY ENTRANCE: If you have smaller, hand-carried items, you my enter through the public entrance at the corner of 9th Street and Mount Vernon Place. This will take you to the Grand Lobby. Once inside, make a “U” turn and take the escalator down. Walk straight ahead to Exhibit Hall C. No carts or dollies are permitted through this entrance! UNATTENDED VEHICLES AT THE LOADING DOCK ARE SUBJECT TO TICKETING AND IMMEDIATE TOWING! 4 Move-In and Show Hours Move-In Hours: Show hours: Move-out hours: Saturday, September 6 from 2pm until 6pm. STRONGLY RECOMMENDED! Sunday, September 7 from 8am until 10am. LOADING DOORS CLOSE AT 10AM! Sunday, September 7 from 11am until 5pm Sunday, September 7 from 5pm until 7pm Removal of exhibits before 5pm is prohibited The dismantling or removal of exhibits before the show has closed creates a safety hazard, is unfair to the brides who attend the show later in the day, is disrespectful to neighboring exhibitors and makes for a show environment which is not conducive to selling. Loading doors will remain closed until 5pm. Exhibitor Badges/Check-In Exhibitor badges must be worn by your booth staff. Two badges will be placed at each exhibit space for pickup when you arrive. Additional badges may be picked up at the Show Desk. Exhibitors may proceed directly to their exhibit space upon arrival and do not need to check in. The Show Desk, located near the loading entrance, will be open during set up and show hours for any questions. Have staff arriving after 11am? Anyone arriving after the show opens to the public must have a ticket and enter through the main show entrance. The enclosed tickets may be used for this purpose, and you may call our office for additional tickets. “Will-Call” will not be available on the day of the show. Electric Service/Wireless Internet For your convenience, show management handles orders for standard electric service. Please check your confirmation form to see that your order is correct. The fee for electric service ordered in advance is $85, but increases to $100 after AUGUST 29. If you require greater than 5 amp service, you must order directly from the Convention Center using the UTILITY SERVICES FORM which you may download from our website, or call us to have the form sent to you. ONE OUTLET is provided with electric service. You should bring your own outlet strips and extension cords. Outlet Strips must be grounded, equipped with a surge protector and be UL Listed. Battery charger packs are prohibited. WIRELESS INTERNET is available, payable by credit card when you log in. Have something to ship in advance? DO NOT ship anything to the Convention Center as these shipments will be not be accepted. To ship items for the show, download the SHIPPING AND MATERIAL HANDLING FORM from our website. Limousine/Vehicle display requirements Exhibitors who have arranged for vehicle display space must adhere to the following safety rules: 1. 2. 3. 4. 5. 6. Battery must be disconnected. Fuel in fuel tanks may not exceed one-quarter tank or 5 gallons, whichever is less. Fuel tanks and fill openings are closed and sealed to prevent tampering. Vehicles may not be fueled or defueled within the building. Vehicles may not be started up or moved during show hours and keys must be maintained by show management. Appropriate protection must be placed under vehicle to protect the floor in the event of fluid leaks. 5 Edible item sampling requirements Exhibitors wishing to distribute cake, food or beverage samples at the show must return the CENTERPLATE SAMPLING FORM (available from our website) and adhere to the following requirements: • Sample sizes are limited to two ounces • Beverage samples are limited to four ounces (NO alcohol) • Exhibitor must provide proof of liability insurance Fax this form to (703) 425-0714 so that it may be reviewed before it is submitted. Show management reserves the right to remove any items which do not meet these requirements. Please note that these requirements do not apply to the distribution of pre-packaged candies or mints, and you may distribute such items without submitting a sampling form. Parking and Metro We have made special arrangements with Parking Panda so you can reserve discounted parking in the vicinity of the Convention Center. Details at the link below: https://www.parkingpanda.com/washington-wedding-experience-parking Save 10% when you enter promo code DCWEDDING The Convention Center does not have a parking facility; however, there are more than 3000 parking places within a few blocks. The lots immediately surrounding the Convention Center tend to have higher fees than those a couple blocks away. See Page 15 for a map of area parking lots and garages. Metro is another option for accessing the Convention Center. The Mount Vernon Square/7th Street/Convention Center Metro stop on the Yellow Line takes you directly to the Convention Center. Directions Visit www.WeddingExperience.com for a map and driving directions. Walter E. Washington Convention Center 801 Mount Vernon Place NW, Washington, DC 20001 Telephone: (202) 249-3000. Website: www.dcconvention.com From Maryland (Northwest of DC): Take I - 270 to I-495 West toward Northern Virginia Take the George Washington Parkway exit towards Washington Take 395 North to the 12th Street Exit and proceed onto 12th St. Turn right on Massachusetts Ave. (Massachusetts Ave. will become Mt. Vernon Pl.) The Convention Center will be on your left Directions From Maryland (Northeast of DC): Take I-95 South to the Baltimore-Washington Parkway (exit 22B) toward Washington Take the Washington exit - US 50 West (on the right) Stay on US 50 as it becomes New York Ave. New York Ave. becomes Mt. Vernon Pl. The Convention Center will be on your right Directions From Virginia (South of DC): Take I - 495 to 395 North towards Washington Take the 12th Street exit and proceed onto 12th Street Turn right on Massachusetts Ave. Massachusetts Ave. becomes Mt. Vernon Pl. The Convention Center will be on your left Directions From Virginia (West of DC): Take Route 50/Constitution Ave. exit and proceed onto Constitution Ave. Turn left on 7th St. Turn left on Mt. Vernon Pl. The Convention Center will be on your right 6 Booth specifications Drape Size: 8’ tall on back, 3’ on sides COMPANY NAME Drape Color: Black Table Covering and Skirting: White Table Size: 2’ W x 6’ L x 30” H Floor: Concrete. Aisles are carpeted. Chairs: Two are included with each table Show program advertising If you ordered an ad in the show program, please submit your artwork now CORNER BOOTHS do not have a draped wall on the aisle side of the booth except by advance request. Ad specifications: 6 x 8 Mini Booth Half-Page ad size is 4 3/4 inches wide by 3 3/4 inches tall. The space provided is 8’ wide x 6’ deep. One 6’ x 2’ table is included. The back of the booth is an 8’ tall draped wall, and the sides are 3’ draped walls. 10 x 10 Single Booth The space provided is 10' square. One 6’ x 2’ table is included. The back of the booth is an 8’ tall draped wall, and the sides are 3’ draped walls. 10 x 20 Double Booth The space provided is 20’ wide x 10’ deep. Two 6’ x 2’ tables are included. The back of the booth is an 8’ tall draped wall, and the sides are 3’ draped walls. 20 x 20 or 10 x 40 Quad Booth Quad booths are either a block or linear configuration. Four 6’ x 2’ tables are included. The back of the booth is an 8’ tall draped wall, and the sides are 3’ draped walls. Need extra tables, carpet or display items? Order form available at http://WeddingExperience.com/downloads.html Full-Page ad size is 4 3/4 inches wide by 7 3/4 inches tall. Ads are black and white. No bleeds. Ad submission: Want to repeat an ad that you ran previously? Please notify us to let us know. We retain ads for three years. Ads must be provided in a JPEG or PDF (PDF preferred). Word or Publisher files are not acceptable. You may convert most file formats to PDF at http://www. freepdfconvert.com. Most files may be sent by email. For files larger than 5MB, please send through a file services such as Dropbox or Hightail. Email ad to: [email protected] Exhibitors who wish to order booth carpet, extra tables, easels or other booth equipment may order these items directly from Exhibits Inc. using the order form found on our website. Exhibitors are permitted to bring their own tables. THERE'S STILL TIME TO RESERVE AN AD! By ordering in advance, you will save money and guarantee availability. Plus, your order will be at your booth when you arrive. A limited number of additional tables will be available during move-in; however, rental rates are higher. Please contact us if you have not reserved an ad but would like to take advantage of this cost-effective way to get your message in the hands of every bride at the show. Due to insurance regulations, non-exhibiting rental or decor companies may not make deliveries to the Convention Center without advance permission by show management. 7 We want the show to be a positive experience for the brides and our exhibitors. Here are some things that you can and cannot do ... You CAN staff your booth with as many people as you wish. You CANNOT have your staff working in the aisles or anywhere outside of your booth. You CAN bring as large of a display and as many display pieces as you wish. You CANNOT place any part of your display in the aisle. You CAN distribute brochures, literature and business cards from within your booth. You CANNOT place these items on fashion show seats, rest room counters or car windshields. You CAN decorate your booth with linens, flowers, props or photographs provided by non-exhibitors. You CANNOT promote the company that provided these items unless they are an exhibitor. You CAN decorate your booth with balloons. You CANNOT use helium-filled balloons. Confetti and glitter are also not permitted. You CAN have music, video or other sound producing devices in your booth. You CANNOT have sound at a volume that detracts from your neighbor’s ability to conduct business. You CAN make arrangements to display limousines at the show. You CANNOT just show up with a fleet of cars. You CAN give away a door prize provided by a company that is not an exhibitor. You CANNOT promote the company that provided the prize or give out their literature. You CAN (and SHOULD) use the list of attending brides to follow up after the show. You CANNOT share the bride list with anyone else. You CAN advertise in as many bridal magazines as you wish. You CANNOT give away those magazines from your booth. You CAN network with other exhibitors during the show. You CANNOT walk around the show distributing your literature to brides. Let the bride walk down the aisle! • No part of your booth display may extend into the aisle. Your staff and booth display must stay in here YOUR BOOTH • Your staff must stay within your booth and may not stand in the aisle. • You may not promote your business anywhere except from within your booth. Not Here Not Out Here Not Here 8 It’s nice to share ... Be a good neighbor ... But NOT when it comes to your booth Your staff must stay inside your booth! Booths may not be shared by more than one company and you may not promote any business other than your own from your booth. You may not display or distribute brochures, business cards, samples, or similar items from companies that are not part of the show. This includes identification signs such as “flowers by...” or “photos by...”. This policy insures that the only businesses that benefit from the show are those who have made the investment to participate. Exhibitors who observe a violation of this policy should notify show m a n a g e m e n t i m m e d i a t e l y. Penalties for violation are outlined in the Show Rules and Guidelines. NOT permitted To maintain an environment that is safe and conducive to selling, the following are not permitted: • Open flames/Cooking of food • Helium balloons Your staff may work only from within your booth space. You may not solicit business or distribute sales literature in the aisles of the show (including the aisle in front of your booth), at the show entrance, in the fashion show area or in any other public area of the show. By stepping into the aisle, you impede access to other booths and disrupt traffic flow. This is disrespectful and unfair to the brides and your neighboring exhibitors. The aisle in front of the booth is not YOUR space, It’s the BRIDE’S space! Exhibitors should report violations to the show desk. List of attending brides In addition to the Poken leads of the brides who visit your booth, you also receive a list of all of the brides who attend the show. Followup to this list will allow you to maximize your results. Our bride list distribution procedures have changed. Your bride list will be available for download a few days after the show. You will receive an email with download instructions and your password. The downloaded file may be imported into a database or opened as a spreadsheet. NEW EXHIBITOR BENEFIT! You may also download the bride list in a mailing label format at no additional charge. Bride lists are individually seeded to monitor use. Exhibitors who provide their list to a non-exhibitor will be subject to substantial penalties. Please check your exhibitor confirmation to confirm that we have your correct email address. • Glitter, confetti or stickers • Fog or smoke machines • Attachment of items to walls of show facility Need printing? Want to save $$$? • Displays that protrude out of booth and into the aisle For your postcard and brochure printing and mailing needs, we recommend PostcardMania. They offer design, printing and mailing services, and they can take your project from concept to mailbox. They have competitive pricing, fast turnaround and exceptional customer service. • Displays that block visibility of neighboring booths. • Solicitation or distribution of literature anywhere outside your exhibit booth. • Dismantling or removal of exhibits prior to the close of the show. Direct mail can be a very effective means of following up with brides after the show. While sending an email message is quick and free, many are intercepted by spam filters and never read. With direct mail, your message gets noticed because you put it directly in the bride’s hand. Visit www.PostcardMania.com or call (866) 803-2421. Mention “Showcase Events” and receive a discount on your first order! 9 Wedding Experience Website Confirm your website listing at www.WeddingExperience.com 10 steps to bridal show success The Wedding Experience website receives more traffic than any other local wedding website in the Washington area. Hundreds of brides visit the site each month, including many who do not attend the show but still use our site as a resource. Your listing brings you year-round exposure to brides. 1. Make Your Display Work for You 2. Present Yourself in the Best Possible Way Please visit our website to confirm the accuracy and category of your listing. Please email any changes to info@ WeddingExperience.com. 3. Have an Effective Promotion Piece 4. Avoid the Terrible "Toos" 5. Don’t Sit Down 6. Do Something Different 7. Qualify the Bride 8. Focus on Appointments Rather Than Sales 9. Follow Up For information about banners, sponsorships and premium listings, please contact us at (703) 425-1127. Schedule of upcoming shows August 17, 2014 Waterfront Marriott • Baltimore, MD August 24, 2014 Greater Richmond Convention Center Richmond, VA September 7, 2014 Washington DC Convention Center September 28, 2014 Patriot Center • Fairfax, VA January 4, 2015 Washington DC Convention Center January 11, 2015 Patriot Center • Fairfax, VA January 25, 2015 Greater Richmond Convention Center Richmond, VA February 7 & 8, 2015 Convention Center • Baltimore, MD April 13, 2014 Dulles Expo Center • Chantilly, VA You have only a few seconds to make an impression on the bride. She should be able to look at your booth and know exactly what you do. Keep your booth attractive and inviting. Graphics and visuals will make your booth stand out, but don’t overdo it! Your business will be judged by the appearance of your booth and the attitude of your staff. Dress appropriately. Do not smoke, eat, drink, chew gum, read the newspaper, chat on your cell phone or bring your kids. Be prepared with a rehearsed, practiced and polished sales presentation which tells the bride who you are, what you do, and the benefit you provide. You must have something that the bride can take home. Your promotion piece will go into a bag with many others so it is important that it stands out. Don’t stack your brochures. Hand your literature to the bride and tell her what it is, why you are giving it to her, and what she should do next. Consider a giveaway to generate interest. Don’t put too much, or too little, in your booth. Don’t arrive too late to prepare and set up your display. Don’t pack up too early. The last hour of the show can be your best opportunity to close sales. You can also use this time to network with the other exhibitors, as they can be a great source of business. Always appear interested and ready to assist your potential customer. Don’t make the bride feel that she is interrupting you. If you look busy, preoccupied or bored, the bride will simply move on to the next booth. Your booth will have a greater impact if it stands out from the others. Large-scale graphics, signage, lighting, special linens and unique decor can all be used to set your booth apart. Take a moment to find out if the bride has a need for your product or service. If not, you have saved yourself time and money. If so, the bride will appreciate the attention and you will know that you have a potential sale. Shows provide you the opportunity to reach many prospects in a short period of time. To make as many contacts as possible, do not spend too much time with any one bride. Try to set an appointment or arrange some form of future contact. Don’t let a good prospect get away without determining a future course of action. The leads you acquire at the show are valuable! Have a plan in place to follow up on leads as soon as you leave the show. Don’t wait to contact your hot prospects. If you wait too long they will likely become good customers of your competition. 10. Track Your Leads The only way to determine which of your marketing vehicles are most effective is to ask each of your customers how he or she found out about your business. Be patient, as it takes six months or more to accurately judge the success of the show. 10 Floor Plan for September 7, 2014 show You have been assigned a preliminary booth location. No further action is needed to keep this assignment. To check the availability of an alternate booth location, please email your selection to [email protected]. We will let you know the availability of your desired booth. IMPORTANT NOTE: The show takes place in Exhibit Hall C (previous shows were in Hall A). CONVENTION CENTER You will use theWASHINGTON same loading dock entrance as in previous shows, but you should proceed to the docks closest Exhibit Hall A. HALLtoC W al Showcase E: September 7, 2014 WCC Hall C 4” BOOTHS: 16’x48’ M 48’x8’ 638 737 738 837 536 635 636 735 736 835 534 633 634 733 734 833 938 1037 1038 1137 836 935 936 1035 1036 1135 834 933 934 1033 1034 1133 1240 1339 1340 1439 1238 1337 1338 1437 1136 1235 1236 1335 1336 1435 1134 1233 1234 1333 1334 1433 1442 1440 1438 1436 1434 EXIT EXIT 126 225 226 325 124 223 224 323 122 221 222 321 630 729 730 829 930 1029 1030 1129 1232 1331 1332 1431 628 727 728 827 928 1027 1028 1127 1230 1329 1330 1429 1228 1327 1328 1427 1126 1225 1226 1325 1326 1425 1124 1223 1224 1323 3124 1423 1122 1221 1222 1321 1322 1421 326 425 426 525 526 625 626 725 726 825 826 925 926 1025 1026 1125 324 423 424 523 524 623 624 723 724 823 824 923 924 1023 1024 1123 322 421 422 521 522 621 622 721 722 821 822 921 922 1021 1022 1121 1432 1430 1428 1424 1422 EXIT 1420 120 219 220 319 118 217 218 317 320 419 116 215 EXIT 114 213 112 211 420 519 520 619 620 719 720 819 716 815 916 1015 1016 1115 714 914 416 515 616 715 414 614 316 415 314 518 617 1020 1119 1018 1117 718 817 418 517 920 1019 918 1017 618 717 318 417 820 919 818 917 1120 1219 1220 1319 1320 1419 1418 1118 1217 1218 1317 1318 1417 1416 1216 1315 1316 1415 1214 1313 1314 1413 1212 1311 1312 1411 1014 1414 113 1412 111 109 110 209 210 309 107 108 207 208 307 105 106 205 206 305 103 104 203 204 303 101 102 201 202 301 308 407 408 507 508 607 306 405 406 505 506 605 304 403 404 503 504 603 302 402 502 608 707 606 705 602 708 807 706 805 702 3-ft PIPE & DRAPE 808 907 908 1007 806 905 906 1005 804 903 904 1003 802 902 1008 1107 1006 1105 1002 3-ft PIPE & DRAPE EXIT EXIT EXIT 1210 1309 1310 1409 1410 1108 1207 1208 1307 1308 1407 1408 1106 1205 1206 1305 1306 1405 1406 1104 1203 1204 1303 1304 1403 1404 1102 1201 1202 1301 1302 1401 1402 1400 3-ft PIPE & DRAPE HALL C ENTRANCE ROLL-UP DOOR 1110 1209 EXIT EXIT EXIT W M ROLL-UP DOOR LOADING DOCKS LOADING DOCKS (USE DOCK FOR HALL C) 6’x8’ BOOTH 10’x10’ BO 10’x20’ Version: A4 Revised: 07-31-14 0' 10' 20' 40' SCALE IN FEET 10 x 20 Double Booth I N C O R P O R AT E D XhibitsInc.com 20’x20’ 80' 10 x 10 Single Booth 6 x 8 Mini Booth 11 We are pleased to introduce new technology that will revolutionize the way you connect with brides at the Wedding Experience. This technology allows you to collect information about the brides you meet and have instant access to their contact information. It also allows you to distribute your marketing materials and company information to the PARTNER HUB bride in a digital format. INTRODUCTION POKEN To set up your account, pleaseHow carefully follow the directions If you have already set up your Poken account to access Poken below. Partner Hub: from a previous show, you do not need to do it again; however, we suggest that you review and update any existing information. We can set up your account for you for a fee of $25. Please contact us at [email protected] to 1. Go to www.partner.poken.com order this service. 2. Login with your username and password STEP 1 Go to http://partner.poken.com Enter the email address used when registering for the show. This email may be found on your show confirmation). Enter BRIDE (upper case) as your password. If you have changed your password, enter that instead. STEP 2 Click on the ‘Edit Profile Page’ link. 12 STEP 4 This is the page where your information is added. Follow along with the numbered items in the diagram below. Click the ‘Save’ button after each step. 1. Enter or edit your company name. 2. Enter a description of your company of up to 2000 characters. 3. Enter links to your social media a. Click the ‘Add Social Network’ button. b. Select a Social Network (to add your business Facebook page, click the Facebook Fan Page option) c. Enter the URL of your social network page 4. Enter your web address, files and images. All common file formats are supported. Each individual file must be 10Mb or less. a. Enter your web address. Click ‘+Add a link’, enter your web address, then click ‘Add Link’ button. b. Upload your marketing documents. Click ’+Add a document’, select file from your computer, then click the ‘Add File’ button. Name your document. Repeat to add additional documents. c. Upload your images. Click ‘+Add an image’, select image from your computer, then click the ‘Add File’ button. Name your image. Note that the first image you upload will be your thumbnail that will appear on the bride’s timeline. Use the arrow buttons to arrange the viewing order of your images. Repeat to add additional images. d. Upload audio files. Click ‘+Add an file’, select file from your computer, then click the ‘Add File’ button. Name your file. Repeat to add additional audio files. c. Upload videos. Click ‘+Add a video’, select file from your computer, then click the ‘Add File’ button. Name your file. Repeat to add additional video files. 5. Click the ‘Save’ button. 6. To view your information page, go back to the previous screen and click ‘View Profile Page’. e/edit the 1 ds mages, 2 3 e page back 4 5 13 POKEN PARTNER HUB How to access Poken Partner Hub: Instructions for downloading your Poken leads after the show 1. Go to www.partner.poken.com 2. Login with your username and password STEP 1 Go to http://partner.poken.com Enter the email address used when registering for the show. This email may be found on your show confirmation). Enter BRIDE (upper case) as your password. If you have changed your password, enter that instead. STEP 2 Click on the ‘Touchpoints Collected’ link. STEP 3 Change the second date field to today’s date. You do not need to change the first date. STEP 4 Click on the pink ‘Download Report’ button. An Excel file will be downloaded to your computer. NOTE: If you have participated in previous shows, the leads from those shows will also be shown on this report. The leads are time-stamped so that you can determine those that came from the current show. 14 Another opportunity to connect with the bride Participation is FREE! Wedding Inspiration Gallery Tabletop • Cake • Gowns • Photography • Floral Showcase your signature designs and unique style Increase your exposure to hundreds of brides The Wedding Inspiration Gallery is a special display area where exhibitors may showcase their signature work in a gallery setting. The gallery area will be open throughout the entire show and is certain to be a hit with the brides. Participation in the Wedding Inspiration Gallery will provide you another opportunity to impress and capture the attention of the bride. The gallery will be promoted before the show, and afterwards we will post photos on our blog. We will provide a sign to direct the bride to your booth. In addition, you may display business cards or a small brochure at your display. Gallery Descriptions Tabletop Design Gallery - Participants may display a round or square table up to 6’ and decorate this table with linens, chairs, tableware, flowers, etc. Multiple exhibitors may join together to decorate a single table. Cake and Floral Gallery - Participants may display cakes, floral arrangements or a combination of the two. Photography Gallery - Participants receive space for a portrait-sized photograph on their own easel. Gown and Bridesmaid Gallery - Participants receive space to display up to three mannequins with bridal gowns and/or bridesmaids dresses. Advance reservations are required. Participation is open only to show exhibitors. Participants must provide all tables, chairs, mannequins, easels, etc. needed for their display. Show management reserves the right to limit the number of participants. Gallery space is limited! Reserve your space at http://tinyurl.com/WEInfoSubmission 15 23rd St NW Rock Creek and Potomac Parkway w NW US Institute of Peace (Future) Navy Medical Center ve ia A Vir gin 3 2 Cen ter City Parkin g Wa M St NW 900 New York Ave. NW (202) 785-9191 rd P PM I Parkin l Ng W 1 block toNthe Center St NW (Renaissance Hotel) P St NW O St NW 999 Ninth Street NW (202) 973-3933 In terp ark 2 blocks to the Center (Grand Hyatt) L St NW Qu ick Park 1.5 blocks to the Center G St NW BOTTOM 10 23 rd ve aA rid Flo NW Rate Riggs Pl NW S St NW Swann St NW Willard St NW Self - $28.00 Valet - $40.00 Sunderland Pl NW DUPONT CIRCLE Constitution Ct NW K St NW Self - $30.00 Valet - $35.00 1 hour -Jefferson $6.00 Pl NW Max - $10.00 Conv. Center Special Events - $20.00 St Matthew’s Cathedral Federal Reserve 25 Buildings Edward J Kelly Park 100 100 Vietnam War 701 6th Street, NW (202) 393-2923 50 All Day -WWI $7.00 Memorial Saturday & Sunday 9 A.M. - 6 A.M. National World II Memorial Monday - Friday 6 A.M. - 6War A.M. System Parkin g SW io W Dr 4 blocks to the Center S Oh Park sin Ba W Tidal Basin Pedal Boats 700 8th Street, NW West Potomac (202) 331-0980 Monday - Saturday 7 A.M. - 12 A.M. Future Site: Martin 1 hour - $8.00 Luther Jr. 2 hours -King $12.00 Memorial Max - $15.00 Sunday 8:30 A.M. - 12 A.M. W S Dr 20 Independence Ave SW 5 blocks to the Center Korean 449 K Street, NW War Memorial (202) 337-1005 All Day $17.00 Reflecting Pool 100 Corcoran Gallery Octagon Museum E St NW Supreme Council, E Waverly Ter NW THEATER Bishops Gate Ct NW Scottish Rite POINTS33°OF INTEREST E St NW First Division Memorial Old Exec Office Bldg U St NW Studio Theatre T St NW Wallach Pl NW Tidal Basin Kutz Brg Boy Scouts Memorial National Christmas Tree R St NW S St NW Valley Ave NW Cherry Trees Lodge ine Ma W eS Av Bureau of Engraving and Printing 1 Future Site: African American History Museum US Holocaust Memorial Museum West Potomac Park Paddle Boats Washington Monument National Aquarium I St NW L St NW Freedom Plaza The Shops at National Place National Theatre E St NW G St NW EPA Madison Dr NW American History Museum Bureau of Public Debt d Marylan Ave SW D St SW C St SW Department of Agriculture Independence Ave SW Jefferson Dr SW USDA North Building 5 4 York T St NW Shiloh Baptist Church 3 1 G Pl NW MLK Library e NW L St NW USPS HQ L’Enfant Plaza National Archives Navy Memorial Lansburgh Theare US Dept of Housing & Urban Dev GSA C St SW FAA Hirshhorn Museum NGA Sculpture Garden C St SW D St SW Dept of Energy S Dillon Arts and Ripley Ctr Smithsonian Industries (Reopening Castle 2008) Freer Gallery African Sackler Art Museum Gallery National Mall 50 Department of Justice Natural History Museum Internal Revenue Service ve NW nia A sylva Penn 8 11 6 7 ia Ave SW US Dept of Transportation Virgin Switzer Bldg Voice of America Ford House Office Bldg FDA US Dept of Health & Human Services E St NW ui Robert A Taft Memorial Lo na sia W eN Av Grant Memorial Peace Monument Wa s h in g to nA ve SW Patterson St NE G St NE F St NW H St NE K St NE L St NE Pierce St NE M St NE C St NE D St NE Longworth House Office Building SE NE D St SW Rayburn House Office Building C St SW SW United States Capitol NW Seaton Pl NE T St NE Todd Pl NE Postal Museum N Capitol St NE >>> N St NE To Un Station io n F St NW G St NW H St NW D St NW SW Garfield nd Ave Memorial Maryla US Botanic Gardens Dept of Labor 395 I St NW K St NW L Pl NW M St NW Hanover Pl NW O St NW P St NW Bates St NW Q St NW Quincy Pl NW R St NW Randolph Pl NW S St NW Seaton Pl NW T St NW Constitution Ave NW L St NW Pierce St NW Morgan St NW 1 Thomas St NW Independence Ave SW C St SW National Museum of The American Indian School St SW US Department of Education ve NW National Gallery of Art East sylva nia A Penn Mun Ctr US Courthouse Old City Hall D St NW E St NW Jefferson Dr SW Air and Space Museum National Mall e NW F St NW u set ts A v National Building Museum F St NW Law Enforcement Memorial G St NW G Pl NW Madison Dr NW National Gallery of Art West US Department of Education SW nd Ave Maryla FTC sach 10 H St NW Mas K St NW I St NW W ve N ork A L St NW Y New M St NW Ridge St NW N St NW DC Courthouse C St NW Newseum Canada Embassy a Ave NW Marian Koshland Museum 1 Indian Woolly Mammoth Theare Sidney Harman Hall Verizon Center 9 Jewish Historical Sixth and I Society Synagogue CHINATOWN I St NW 2 Carnegie Library K St NW Walter E Washington Convention Center 1 O St NW P St NW Anna J Cooper Cir NW Richardson Pl NW Franklin St NW Warner St NW W ve N W T St NW U St NW ve N dA Islan R St NW de Rho SHAW S St NW ida A Flor John F Kennedy Recreation Center 7th St NW Reynolds Center: American Art Museum/ Int'l Spy Portrait Museum Gallery J Edgar Hoover FBI Building Madame Tussauds American Immigration Law Foundation Ford's Theatre PENN QUARTER French St NW Westminster St NW Av W ve N H St NW New 29 Old Post Office Pavilion Constitution Ave NW Department of Commerce Visitor Int'l Trade Center Center Warner Theatre F St NW 29 ts A uset sach National Museum of Women in the Arts K St NW Franklin Park Green Ct NW Mas M St NW N St NW O St NW P St NW Q St NW Logan Cir NW Thomas Cir NW Wilson Building Ronald Reagan US Department Building of Commerce White House Visitor Center Sherman Square Pershing Park McPherson Square Dept of Treasury lan de Is Rho W eN d Av LOGAN Church St NW Pennsylvania Ave NW Haupt Fountains The Ellipse The White House State Pl NW Zero Milestone Second Division Monument John Paul Jones Memorial The Washington Post The White House White House Lafayette Park H St NW I St NW K St NW L St NW National Geographic Society O St NW Scott Cir NW Human Rights Campaign M St NW N St NW Johns Hopkins University SAIS P St NW Renwick Gallery Decatur House Farragut Square Desales St NW US Dept of the Interior Constitution D St NW Hall DAR Vir gin Museum ia A C St NW US Dept6ofA.M. v-e8 P.M. Daily Open N The Interior Org of AllSouth Day - $12.00 W Amer OAS States Special Events -Annex $15.00 Roosevelt Bldg Monday - Friday only E St NW All Day - $20.00 Theodore 1 hour - $8.00 Max - $11.00 Ater 5 p.m. - $7.00 General Conv. Center Special Services Events - $15.00Admin Riggs Pl NW PARKING LOT MUSEUM Swann St NW T St NW LEGEND Caroline St NW 16th St NW WASHINGTON, D.C. Church Theatre R St NW Corcoran St NW 1 hour - $10.00 1-4 hours - $15.00 Q St NW All Day - $20.00 Weekend - $10.00 Church St NW Special Events - $20.00 Dupont Cir NW National Jewish Military Museum Vietnam 200 Women’s Open 24/7 Co lo n ial Parkin Veterans g at Memorial Memorial Gallery Place 1 hour - $8.00 St 11 352 29 50 167 Constitution Ave NW 4 blocks to The Center Academy 701 8th Street, NW of Sciences (202) 393-2923 Do ggett C St NW National Department 2 blocks to the Center of State 500 K Street NW (202) 464-2900 E St Expy MD arc Parc St NW 2 blocks to the Center 610 Mass Ave. NW F St NW (202) 661-5000 PM I Parkin g Lincoln 6 blocks to the Center Memorial Lincoln MemorialAltman s Parkin g 9 8 7 6 200 145 Fraser Ct NW Monday - Friday 1 hour - $6.00 (202) 789-1750 2 hours - $10.00 All Day - $15.00 George Pen 6 blocks toHthe Center Washington After 7 p.m. - $7.00nsylv St NW ania Ave The Saturday $7.00 University Int’l FOGGY NW World MonetarySunday Closed Bank Fund George Park America 5Washington University Hospital 700 11th Street NW 5 blocks to the Center 1000 H Street Nw Washington Cir NW(202) 582-1234 K St NW 4 NW Phillips St dNW Name/RAd ress Collection Sp aces Hillyer Ct NW Hillyer Pl NW Textile Museum W y Pl N Lero New York Avenue and rg Q St NW 10th Street on B bart Dum (202) 265-0010 Sheridan Cir NW 1 W Wilson House Decatur Pl NW Bancroft Pl NW h ps m Ha Ne PARKING LOTS NEAR THE WALTER E. WASHINGTON CONVENTION CENTER Ba nry He v 22nd St NW 22nd St NW c on Kingman Pl NW California St NW 21st St NW 23rd St NW T St 20th St NW eN W 20th St NW Riggs Ct NW 20th St NW Twining Ct NW 19th St NW 19th St NW 19th St NW ire A m w Ne W Dr N 23rd St NW 21st St NW ire Av ps h Ha e NW s mp Ha Ne w 17th St NW W Av 15th St NW 15th St NW 18th St NW 18th St NW 18th St NW 14th St NW 14th St NW ve NW tA on Ve rm 12th St NW hir e 17th St NW Naylor Ct NW Blagden Aly eN 17th St NW NW Rd se Ellip NW Rd se Ellip mo Ver 15th St NW 16th St NW 16th St NW nt A W SW 13th St NW 13th St NW ve N St th 15 13th St NW 11th St NW 11th St NW 10th St NW 10th St NW 10th St NW 10th St NW 3rd St NW t NW rer S Boh Marion St NW McCollough Ct NW 9 1/2 St NW Naylor Ct NW 9th St SW 5th St NW 1st St NW 1st St NW 1st St NW 9th St NW 9th St NW 9th St NW 8th St NW 8th St NW 8th St NW 6th St NW 6th St NW 3rd St NW 3rd St NW 7th St NW 7th St NW 7th St SW 14th St NW 14th St SW 4th St NW 12th St NW 12th St NW 12th St SW W L'Enfant Prom L'Enfant Plz SW tN 9th St NW hS 6th St SW 15t 4th St SW NW 3rd St SW 5th St NW 4th St NW 4th St NW 4th St NW Kirby St NW 2nd St NW 2nd St NW NW 2nd St NW W NW nn Co ve 1st St NW 2nd St SW e ve tA icu ect 1st St NW nn tA W y Ave 1st St SW Co u ctic ve N 1st Ter NW 6th St NW ey A W Jerse S Capitol St SE Pl N E lps n Rd N Phe Lincol 5th St NW Jers ve N NE New ey A Ave 4th St NW Jers ware 3rd St NW New Dela 2nd St NW New 16 Washington Wedding Experience • Show Rules & Guidelines The following rules and guidelines, which are an addendum to your exhibitor agreement, are issued to maintain an organized, safe, and profitable atmosphere for all exhibitors. Please contact Showcase Events, Inc. at (703) 425-1127 if you have any questions. 1. For and in consideration of the fees specified, Showcase Events, Inc. (hereinafter referred to as “Show Management”) grants Exhibitor a revocable license to occupy space in the Richmond Wedding Experience (hereinafter referred to as “Show”). 2. Exhibitor may enter Show facility for purposes of booth set-up only during scheduled move-in hours. Exhibitor must use specified loading areas and remove vehicles from loading area immediately after unloading. Set up of exhibit must be completed no later than one-half hour prior to show opening. Should Exhibitor fail to occupy its space during the scheduled setup period, Show Management shall have the right to take possession of said space; however, Exhibitor shall remain responsible for full payment. Exhibit must be removed no later than two hours after the close of show. Exhibitors who dismantle or remove their exhibit before Show has closed will be liable for a $100 penalty which must be paid before the exhibitor receives the list of attending brides or is eligible to register for future shows. 3. Exhibitor personnel must wear an official exhibitor badge which will be provided on the day of Show. Any exhibit personnel who will arrive after Show opens to the public must have a ticket to be admitted. 4. Exhibitor may demonstrate products and/or services, solicit orders, and distribute advertising material (including, but not limited to, signs, literature, and/or business cards) only from their assigned exhibit space and only for products and/or services which are provided in Exhibitor’s normal operation of business. Distribution or display of advertising materials from non-exhibitors is prohibited. Distribution of materials in aisles, registration areas, seating areas or grounds of show facility is prohibited. Exhibitor may not assign its contract for exhibit space or permit any other person or company to use any part of such space. Exhibitor agrees to be held liable for any unauthorized use of it’s exhibit space and that the damages to Show Management resulting from each unauthorized use will be set at a dollar amount equal to that of Exhibitor’s space in Show. 5. All displays erected for the Show must be free standing and may not exceed the boundaries of exhibit space. Exhibitors are prohibited from attaching anything to walls, columns, windows, or fixtures of show facility. Exhibitor shall leave space occupied by them in the same condition as at the time when first occupied. 6. Show Management reserves the right to restrict displays which, because of noise or method of operation, interfere with other exhibitors, and to prohibit or remove such displays and/or personnel which in the opinion of Show Management become objectionable and/or detract from the character or appearance of Show. The use of sound equipment is an exception to the rule, not a right, and Show Management reserves the right to determine at what point sound constitutes interference with others and must be discontinued. 7. Distribution of samples of beverages, food, cake, or other edible items is subject to approval by Show Management and subject to any rules or restrictions set forth by the show facility. Exhibitors who distribute edible items must provide Show Management with a hold harmless agreement and proof of liability insurance with limits of not less than $300,000. 8. Reasonable precautions will be taken by Show Management to protect persons and property during Show; however, neither Show Management, show facility, nor representatives of any of the same, shall be responsible for the personal safety of Exhibitor or its representatives from injury, nor for the safety of the property of the exhibitor from theft or damage. Exhibitor agrees to indemnify and hold harmless Show Management, show facility, and representatives of the same, for all claims by Exhibitor, Exhibitor’s agents, employees, contractors, or by any other person, arising out of any act or omission in any way related to Exhibitor’s participation in Show. Exhibitor waives, without limitation, all claims for damages based on personal property damage, destruction, loss or theft, personal injury, and any other act or failure to act of Show Management. Exhibitor must carry liability insurance applicable to participation in a public show. 9. This exhibitor registration may not be cancelled. Failure to occupy exhibit space shall not relieve Exhibitor of fees due under the agreement nor other obligations under this agreement. 10. Fees must be paid by the date(s) specified in this agreement. If fees are not paid when due, Show Management may terminate this agreement without refund of any prior fees paid. All payments are nonrefundable and nontransferable. Exhibitor shall pay a fee of $30 if any check presented for payment is returned by bank. 11. In the event of adverse weather conditions, fire, casualty, disaster, labor disputes, acts of God, or any other emergency situation beyond the control of Show Management, Show Management will, at its discretion, reschedule and/or procure alternate space for Show. Exhibitor agrees that the terms and conditions set forth in this agreement shall apply to any rescheduled date and/or relocation, and Show Management shall not be liable to Exhibitor for any loss or damage suffered by Exhibitor by reason of such rescheduling and/or relocation of Show. 12. Except as specifically provided in this agreement, should Show Management shall fail to hold Show as herein provided or to furnish to exhibitor the space herein described, Show Management shall refund to Exhibitor all fees paid hereunder and such refund shall be accepted by Exhibitor as complete settlement and discharge of Exhibitor’s claims. 13. Show Management will make best efforts to assign the exhibit size and location of Exhibitor’s choice; however, Show Management reserves the right to alter the show floor plan and/or relocate the location of Exhibitor. In the event of the relocation of an exhibit space, Exhibitor shall receive a refund of the cost difference, if any, between the original and the relocated exhibit. Exhibitor agrees that Show Management shall not be liable to Exhibitor for any loss or damage suffered by Exhibitor by reason of such relocation. 14. Exhibitor is charged with having knowledge of and compliance with all laws, ordinances, and regulations pertaining to licensing, sales tax, health, fire prevention, public safety, copyright, and the Americans With Disabilities Act. Exhibit decorations must be fire safe. If an exhibit does not comply with these regulations, or otherwise presents a hazard or danger, Show Management may remove the exhibit without liability for refund of exhibit fees. 15. A list of attending brides will be made available to Exhibitor, provided Exhibitor has fulfilled all terms of this agreement. Exhibitor agrees not to sell, lend, or otherwise transfer this list to any other business or individual. Exhibitor agrees to be held liable for any unauthorized use of the list and that the damages to Show Management resulting from each unauthorized use will be set at a dollar amount equal to that of Exhibitor’s space in the show. 16. Shall litigation be necessary for Show Management to enforce any condition of this agreement, Show Management, in addition to any damages or relief awarded, shall be entitled to receive interest at the rate of one and one-half percent per month from the date of breach, court costs, and attorney’s fees of one-third of the total exhibitor fee. Exhibitor agrees that jurisdiction, venue, and choice of law shall be in the State of South Carolina. 17. Any promotional and/or instructional information provided by Show Management to Exhibitor is accurate as of publication; however, Show Management reserves the right to change or modify details of the Show without notice. Show Management may issue additional rules, or amend any existing rule, as it deems necessary for the orderly presentation of Show, provided such addition or amendment does not substantially diminish the rights or increase the liability of Exhibitor. 18. This agreement shall represent the entire agreement between Exhibitor and Show Management. Show Management shall not be bound by any representation or understanding not expressly set forth in this agreement. No provision of this agreement shall be modified except by the written mutual consent of the parties. Exhibitor, in signing this agreement, or having same signed by a representative, acknowledges his, her, or their authority to do so and hereby assumes liability for the terms, conditions, and amounts stated herein. If any clause of this agreement is found to be invalid or unenforceable, the remainder of the agreement shall continue in full force and effect without regard to the invalidated clause. 17
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