2014 Exhibitor Manual
2014 Exhibitor Manual TABLE OF CONTENTS 3 ------------------------------------------------------ SHOW LOCATION / DATES / HOURS 3 ------------------------------------------------------ DIRECTIONS TO THE BARKER HANGAR 4 ------------------------------------------------------ PARKING 4 ------------------------------------------------------ FACILITIES FOR THE PHYSICALLY IMPAIRED 4 ------------------------------------------------------ ATTENDEE TICKETS AND REGISTRATION 4 ------------------------------------------------------ EXHIBITOR BADGES/REGISTRATION 4 ------------------------------------------------------ SECURITY 4 ------------------------------------------------------ PROPERTY INSURANCE 4 ------------------------------------------------------ MERCHANDISE REMOVAL PASSES 5 ------------------------------------------------------ UNITED STATES CUSTOMS SERVICE 5 ------------------------------------------------------ EXHIBITOR INSTALLATION AND CARRYING OF FREIGHT 5 ------------------------------------------------------ RIGGING AND SPECIAL INSTALLATION NEEDS 5 ------------------------------------------------------ TOOLS AND HARDWARE 6 ------------------------------------------------------ SMOKING POLICY 6 ------------------------------------------------------ PETS 6 ------------------------------------------------------ CLEANING 6 ------------------------------------------------------ EXHIBITOR ORDERS AND INFORMATION 6 ------------------------------------------------------ INSURANCE AND WAIVER OF LIABILITY 6 ------------------------------------------------------ BOOTH CONFIGURATIONS 7 ------------------------------------------------------ LIGHTING AND LIGHTING TRUSS 8 ------------------------------------------------------ ELECTRIC POWER AND RATES 8 ------------------------------------------------------ FLOORING 8 ------------------------------------------------------ WALLS 8 ------------------------------------------------------ RIGGING 9 ------------------------------------------------------ ADDITIONAL LABOR 9 ------------------------------------------------------ WIRELESS 9-10 -------------------------------------------------- SHIPPING 11 ------------------------------------------------ MARKETING & PROMOTION 12 ---------------------------------------------------- WESTEDGE SPECIAL EVENTS- EXHIBITOR POLICIES 13 ---------------------------------------------------- MARKETING OFFERS FROM OUR MEDIA PARTNERS 14 ---------------------------------------------------- HOTEL ACCOMODATIONS 15 ---------------------------------------------------- PREFERRED VENDORS 16 ---------------------------------------------------- WESTEDGE STAFF CONTACTS FORMS 16-18 ------------------------------------------------ ADDITIONAL SERVICES ORDER FORM (LIGHTING, ELECTRIC, ETC.) 19 ---------------------------------------------------- INSURANCE AND WAIVER OF LIABILITY FORM 20 ---------------------------------------------------- LAKE INSURANCE FLYER 21 ---------------------------------------------------- LEAD RETRIEVAL FORM 22 ---------------------------------------------------- DIRECTORY ADVERTISING RATE CARD 23 ---------------------------------------------------- WIFI ORDER FORM 24 ---------------------------------------------------- WHOLE FOODS CATERING MENU 2 SHOW LOCATION: The Barker Hangar 3021 Airport Avenue Santa Monica, CA 90405 DATES & HOURS: Exhibitor Set-Up: Tuesday, October 14 Wednesday, October 15 Thursday, October 16 8am – 6pm 8am – 6pm 8am – 11am (no freight delivery or construction permitted on this day) Booth installation must be completed by 12pm, Thursday, October 16. Only exhibitor staff, exhibitors, and those individuals involved in set-up are allowed into The Barker Hangar prior to opening of the fair at 12pm on Thursday, October 16 Fair Hours: Thursday, October 16 Thursday, October 16 Friday, October 17 Saturday, October 18 Sunday, October 19 2pm – 6pm 6:30pm – 10pm (Opening Night Party) 11am – 8pm (5-8 pm floor-wide hospitality bars to benefit the A+D Museum) 11am – 6pm 11am – 5pm Exhibitor Dismantling (Move-Out): Sunday, October 19 Monday, October 20 6pm – 12am 8am – 5pm Dismantling or packing is prohibited prior to the close of the fair at 5pm on Sunday, October 19. Packing materials will be returned to the booths beginning at 7pm. This schedule will be strictly enforced, and exhibitor cooperation is very much appreciated. Dismantling will continue on Monday, October 20, from 8am – 5pm. All exhibitor materials must be removed from The Barker Hangar by 5pm, October 20. Regrettably, we are unable to make exceptions to this deadline based on the schedule of The Barker Hangar. DIRECTIONS TO THE BARKER HANGAR: By Car: From LAX, take the I-405 North Freeway towards Sacramento. Take Exit 53Afor National Boulevard. Turn left onto National Boulevard to South Bundy Drive and turn left, then take the first right onto Airport Avenue. The Barker Hangar will be on your right. From Long Beach / Orange County, take the I-710 North Freeway and merge on the I-405 North Freeway. Take Exit 53A for National Boulevard. Turn left onto National Boulevard to South Bundy Drive and turn left, then take your First right onto Airport Avenue. The Barker Hangar will be on your right. From the San Fernando Valley, take the I-405 South Freeway towards San Diego and merge onto the I-10 West Freeway. Take Exit 2B and merge onto South Bundy Drive, then turn right onto Airport Avenue. The Barker Hangar will be on your right. 3 From the San Gabriel Valley / Inland Empire, take the I-10 West Freeway to Exit 2B for South Bundy Drive and turn right onto Airport Avenue. The Barker Hangar will be on your right. By Public Transit: The Barker Hangar can be reached by public transportation from throughout Southern California. For more information, please visit www.metro.net. PARKING: Parking is available at The Barker Hangar and in surrounding satellite lots during WestEdge. An adjacent lot will be available to exhibitors on a first come, first served basis. Parking is $10 per day. Exhibitors may also purchase run-of-event parking passes during move-in for $25. FACILITIES FOR THE PHYSICALLY IMPAIRED: Barrier-free facilities are available for the ease and comfort of those who are physically or mobility-restricted. ATTENDEE TICKETS AND REGISTRATION For visitors to the fair, admission tickets are available in advance of the fair at www.westedgedesignfair.com for $20 or on-site for $25. Advance purchase is not required although does include a one-year digital subscription to Architectural Digest. Admission for all four days of the fair is complimentary for the design trade (licensed architects, registered interior designers, landscape architects & designers, set decorators, design/home furnishings retailers, builders, developers, design students) with proper credentials who pre-register by October 10. Regular ticket fees apply after this date. While Thursday, October 16 is a preview day for the design trade, Thursday and Friday both offer a schedule of programming and special events geared for professionals. Please note that trade registration provides entrance throughout all four days of the event including the weekend. Please note the above ticket pricing and trade admission policy is for the general admission fair hours only. The Opening Night Party on October 16 to benefit Heal the Bay requires a separate ticket for attendees ($95). We have also partnered with the A+D Museum on Friday, October 17 to host floor-side hospitality. The fair is open to all on Friday until 8 pm, but in order to enjoy food and bar service, attendees must purchase a cocktail party ticket Friday evening. For $40, this party ticket allows admission PLUS open bar from 5-8 PM with proceeds going to support the A+D Museum. EXHIBITOR REGISTRATION Exhibitors should register for badges by registering staff here: http://www.ten31.co/WestEdge/exhibitor.cfm All exhibitor badges can be picked up at the Exhibitor Registration counter at the fair’s entrance. SECURITY Security services for WestEdge and the exhibition areas will be provided 24 hours a day. Service will be provided from 8am on Monday, October 14 until 5pm on Monday, October 20. Exhibitors are required to comply with all security procedures requested by Management of WestEdge and its security services. By participating in WestEdge, exhibitors assume security risks that cannot be eliminated by the fair’s security services. The fair is an open booth event and exhibitors are solely responsible for the security of their exhibits, merchandise and personal property. Security for individual booths is not included under the Exhibitor Contract and exhibitors are strongly advised to obtain adequate insurance coverage. WestEdge does not secure insurance for any individual booth or for the benefit of any exhibitor. Suggestions to increase your security: • Ship in locked cartons, trunks or crates. • Ship with a reputable trucker or shipper. • Furnish the shipping company with an accurate and complete bill of lading. • If cartons are used, be sure they are taped or banded. • Do not mark cartons, trunks or crates with the name and/or type of articles inside. 4 • • • After installation of your booth, do not under any circumstances include merchandise in containers that you are placing in the fair’s temporary storage. Do not leave portable electronic equipment or personal valuables in your booth overnight or unattended during fair hours. Be sure your merchandise is packed and secured before you leave the fair on Sunday, October 19, 2014. PROPERTY INSURANCE Insurance for exhibits is the responsibility of exhibitors. Exhibitors should consult their insurance broker to cover all merchandise during transit to, from and during the fair. For general insurance questions and needs, we highly recommend Lake Insurance Agency (see Lake Insurance flyer at back of manual). MERCHANDISE REMOVAL PASSES Blank merchandise pass forms will be distributed to each exhibitor at the fair’s office within The Barker Hangar. Merchandise will be permitted to leave WestEdge only when accompanied by a completed and signed merchandise pass. Only exhibitors may sign merchandise passes. Each exhibitor pass holder will be required to submit a completed signature card to be maintained in the WestEdge onsite office. UNITED STATES CUSTOMS SERVICES All overseas shipments to the United States must go through customs. Exhibitors may accompany their shipment through customs or arrange with their shipper to receive the shipment and file the appropriate papers with the U.S. Customs Service. WestEdge accepts no liability for inaccurate information provided to customs brokers or the U.S. Customs Service regarding contents and descriptions of shipments, for decisions made by U.S. Customs, or for duties assessed by the Customs Service. Please be aware that pursuant to all applicable laws, WestEdge is not the ultimate consignee or the appointed agent of any exhibitor or tenant of a trade show. Therefore, WestEdge will not provide its federal tax identification number to act as the importer of record for U.S. customs clearance of any international shipments for exhibitors or tenants of the trade show(s) it manages. Each exhibitor must work directly with a customs broker to clear trade show shipments in the broker’s name or in the exhibitor’s name through a customs power of attorney form. Additional information is available at www.customs.gov. EXHIBITOR INSTALLATION AND CARRYING FREIGHT: Exhibitors are permitted to work in their booths without union labor (with certain restrictions). Exhibitors may unpack and repack their own merchandise in cartons, cases or crates, and may carry freight into their booth that can be carried by hand. This does not mean, as an example, that an exhibitor with 50 cartons in a truck may make 50 trips to the booth. Freight that is carried by hand may be loaded and unloaded using the main delivery entrance of The Barker Hangar. Nevertheless, exhibitors must follow the orders of union officials if such officials decide the nature of the freight requires union involvement. Please note that drayage (on-site freight handling) is provided to exhibitors at no additional cost. All employees of The Barker Hangar, all union and non-union labor, and employees of any contractor or vendor associated with WestEdge are adequately paid. TIPPING IS EXPRESSLY PROHIBITED. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Please report immediately to WestEdge staff any discourtesies or attempts to imply that services are expedited or facilitated by tipping. Please note, ALL booth/display material and equipment must be dismantled and removed from the facility at the close of the show. This includes but is not limited to: wall systems, carpeting, crates, display racks, etc. In the event that any of the above is refuse, please dismantle it, place it in the center of your booth and mark it accordingly. Exhibitors who fail to dismantle any refuse items will be charged the labor rates referenced in this manual. RIGGING AND SPECIAL INSTALLATION NEEDS 5 Some aspects of exhibitors’ installations may require special rigging and/or electrical requirements, suspension of products and/or display fixtures from the ceiling, and/or special wall installations or reinforcement. Such installations must be brought to the attention of Fair Management in advance of set-up. The costs associated with such installations are entirely the responsibility of the exhibitor. WestEdge staff can arrange for a specific quotation estimating the costs for such installations among the various vendors associated with WestEdge and/or The Barker Hangar. If exhibitors require special installation requirements, they should contact the WestEdge staff for planning instructions and cost estimates. TOOLS AND HARDWARE Exhibitors must bring all of their own tools and hardware. Items such as power drills/drivers, hammers, ladders, mounting hardware, etc. are not available at the fair. SMOKING In compliance with Santa Monica law, there is NO SMOKING allowed in any area of The Barker Hangar or WestEdge. PETS We love our pets, however it is the policy of The Barker Hangar that animals will not be permitted onto the premises during WestEdge. Animals assisting handicapped or disabled individuals are exempt from this rule. CLEANING All exhibitors are responsible for cleaning of their individual exhibit spaces. WestEdge will maintain cleaning of common areas of the fair. FEDEX Fair Management will coordinate FedEx pick-ups at The Barker Hangar upon request. WestEdge is not liable for materials sent via FedEx. Exhibitors are required to use their own FedEx account or credit card for delivery services. EXHIBITOR ORDERS AND INFORMATION All exhibitor order forms may be found at the end of this document. Final order forms and Liability Release Forms must all be signed and returned via email to [email protected]. Please note that exhibitor orders will NOT be processed without the accompanying Payment Authorization Form. Please submit order forms by Friday, September 6th to take advantage of advance order discounts. INSURANCE AND WAIVER OF LIABILITY Each exhibitor must sign and return the Liability Release Form. Exhibitors will not be allowed to set-up at the fair unless an executed Liability Release Form is on file with WestEdge. This document may be found in the Forms section at the end of this manual. Exhibitors must insure their property, and all property entrusted to them for display or other use in connection with the fair, against the risks of fire, theft, burglary, breakage, leakage and water damage, and the risks of damage sustained during transport to and from the event grounds. WestEdge Design Fair and Fair Management will not be liable for any loss or damage sustained by the exhibitor in connection with WestEdge 2014, or for the failure of the exhibitor to obtain insurance, or for the failure of insurance to cover any losses sustained. Exhibitors should maintain their own shipping related insurance, as customary insurance provided by shippers is usually inadequate. During set-up, it is the policy of WestEdge, not to permit entry to the exhibit halls to individuals not employed or contracted by exhibitors. Attendees that are guests of the exhibitors will not be permitted on-site until the fair’s opening at 2pm on Thursday, October 16. 6 BOOTH CONFIGURATIONS Unless you have leased an “island” configuration, you will have either one, two or three walls defining the perimeter of your exhibit space. Please note that these walls are 12’ high on the interior of the fair and 10’ high on the perimeter. The walls may be painted and/or nailed/screwed into. Please note that exhibitors are required to provide drop cloths or protective covering on the floor if painting the walls. Costs to clean or restore The Barker Hangar floor will be billed to the exhibitor. Each exhibitor will receive unlimited drayage and material handling. Drayage and Material Handling refers to the delivery of your freight from the loading dock to your exhibit space, handling of empty containers to and from storage, and removal of your materials from your booth for reloading onto your outbound carrier. This should not be confused with the cost to transport your exhibit materials to and from the event. LIGHTING AND LIGHTING TRUSS A single track of lighting truss will run down the center of each 10’ deep booth, while two tracks will run overhead on spaces measuring 20’ in width. Please see below – red lines indicate positioning of truss while gray lines indicate booth configurations. Some of you have asked to NOT have truss installed overhead. If you have not done so already, kindly let us know by September 12, 2014 if you prefer to have the truss omitted. Top View: AISLE 20’ AISLE 10” 20’ Spotlights ordered from the venue may be mounted anywhere along the truss. Please note that while truss is included in the cost of your booth, spotlights may be ordered through the Lighting Form in the Form section at the end of this document. Upon completion of set-up, official workers will focus and adjust the lighting in your booth to your specification at no cost. Exhibitors who attempt to make any changes to the lighting themselves will be liable for any damage to fixtures and equipment. 7 Exhibitors that request lighting be re-installed after the opening of the fair will be charged by the venue at a rate of $140 per hour straight time and $210 per hour overtime. Payment arrangements must be made in advance through the Management of the Fair. Please note that this expense can be easily avoided by pre-planning your lighting needs. ELECTRIC Electrical Service Order Forms are due to September 12, 2014. Electrical service (outlets) may be ordered through the Forms section of this document. Electrical service is for a single outlet at 110 volts, 1500 watts of power. Exhibitors that require electricity in multiple locations in their space may order multiple electric lines. The maximum power capacity for each line is 1500 watts. Electrical converters are also available for order upon request. Exhibitors that require extraordinary electrical services (e.g. high voltage, voltage conversion, etc.) should contact Glenn Charles at [email protected] in advance of set-up for assistance. Only official workers at The Barker Hangar may install, move or adjust electrical connections. Electric Rates: Electrical Drops Up to 500 watts 501 – 1000 watts 1001 – 1500 watts 1501 – 2000 watts Before September 6, 2014 $115 $220 $378 $556 After September 6, 2014 $157 $262 $462 $661 FLOORING The flooring inside of The Barker Hangar is polished concrete. Exhibitors are welcome to use the polished concrete floor or install their own floor covering if they wish. If exhibitors install alternative floor covering(s), they are responsible for its clean removal. Exhibitor-installed floor covering not removed at the close of the fair will be removed by Fair Management labor. All labor and materials will be billed to the exhibitor. Exhibitors are liable for any damage to The Barker Hangar resulting from the installation and/or removal of exhibitor-installed floor covering. Drilling into the floor of The Barker Hangar is strictly prohibited. PAINT Exhibitors are not allowed to paint their own walls. Please email [email protected] for a custom paint quote. WALLS All exhibitor walls in The Barker Hangar are comprised of braced, hollow core, 2’ and 4’ wide panels covered in a 3/8” plywood, painted white and measure 4” thick in total. Please factor the wall thickness when designing your booth layout, alternative flooring, fixtures, etc. Each panel is capable of supporting 40lbs. (20kg.) per hang point with a maximum weight of 100 lbs. (45 kg.) per foot (1’) of braced panel. Please contact Glenn Charles at [email protected] in advance for assistance in installing complicated or especially heavy products, fixtures, etc. Damage to the panels as determined by Fair Management will be subject to the refurbishment fee of $250 per panel, per side. Panel replacement cost is $800 per panel. Refurbishing fees are assessed for holes larger than ¼” in diameter, affixed items creating holes larger than ¼” in diameter such as plasma mounts, furnishings, graphics, wall coverings, wallpaper or adhesives not removed, wall painting not installed by fair management and hardware not removed from the walls. Replacement fees of $800 per wall, are assessed for any damage that will compromise the integrity of the panel (i.e. excessive holes in one area – 10 or more holes per panel per side), nails or screws not penetrating the center core of the wall panel that will result in the weight of the object being hung supported by the front panel thus creating a hole larger than ¼”. 8 Additional wall panels are available for rent in two foot (2’) and four foot (4’) panels. RIGGING Exhibitors that require special rigging (e.g. ceiling-hung or truss-hung) should contact Glenn Charles at [email protected] in advance for special assistance. Such arrangements are made on a case-by-case basis. The cost of rigging will be quoted in advance and covered by separate agreement with the rigging provider. Rigging rates average $184-$368 per hour. Minimum (2) hour labor charge applies to all rigging orders. Rates do not include rigging hardware. ADDITIONAL LABOR Exhibitors may request labor assistance if desired (such as general on-site construction, installation or carpentry) through Fair Management in advance. Labor rates are set on an hourly basis. Pricing is broken down below. If you wish to request or discuss additional labor, please contact [email protected]. Labor Rates Labor Type Discount Price (on or before September 12, 2014) Standard Price (September 13 – October 10, 2014) Straight Time / hour $140 $180 Overtime / hour $210 $270 Double Time / hour $280 $360 WIRELESS Exhibitors may order wireless internet for $105 on or prior to September 12, 2014 or $157 after September 12, 2014. All exhibitors and their guests will be given unlimited wireless internet connection for any and all electronic devices. Exhibitors will be supplied with a wireless connection name and password upon registration. Please use your discretion in providing this password as there is a limited amount of shared broadband. Please try to refrain from streaming videos or downloading files with an excessive amount of data on-site as this will directly impact the connectivity of all wireless users. Exhibitors may order wireless through the Forms section at the end of this document. SHIPPING Exhibitors must coordinate their own shippers (with the exception of New York-based exhibitors using the discounted consolidated shipment from New York to Los Angeles). In addition, exhibitors should maintain their own shipping-related insurance, as customary insurance provided by shippers is usually inadequate for the value of furnishings which will be featured at WestEdge. With the exception of those exhibitors participating in the caravan or warehousing, no shipments may be delivered to The Barker Hangar prior to 8am on Tuesday, October 14, 2014) All on-site shipments must be labeled as follows: WestEdge Design Fair 2014 (Exhibitor Name) (Booth Number) c/o WestEdge Design Fair 3021 Airport Avenue Santa Monica, CA 90405 USA Phoenix International Business Logistics, Inc. (PIBL) has been appointed the Domestic and International Freight Forwarder / U.S. Customs Broker for WestEdge DESIGN FAIR. If you require freight assistance, please contact them at the info below for a quote. PREFERRED SHIPPING COMPANY Phoenix International Business Logistics, Inc (PIBL) Sally Mulkeen / Phil Hobson Tel 908-355-8900 Fax 908-355-8883 Email [email protected] / [email protected] Custom Services Provided by Phoenix for Exhibitors participating in WestEdge Design Fair 9 Line Haul Services from NJ to Santa Monica: Line haul from a designated location in Newark to show site dock in Santa Monica: $75.00 per 100 lbs. / Minimum rate: $450.00 Newark, NJ warehouse address: Forward Air C/O PIBL – Phoenix 888 Doremus Ave. Suite C Newark, NJ 07108 Attn: Phil Hobson/Phoenix 908-355-8900 Coordinating deliveries from Exhibitor directly to our recommend contracted warehouse in NJ Warehouse in/out NOTE: All shipments must be received in the Newark warehouse by Monday, September 29th. Temporary storage and line haul from Newark to Los Angeles All Freight will be delivered to the Barker Hangar on or before Monday, October 13th. Receiving of International, Canadian and local California shipments in Los Angeles Receiving and transport services from the Los Angeles receiving warehouse to showsite dock in Santa Monica: lbs. Minimum rate: $ 195.00 $25.00 per 100 California warehouse address: PIBL – Freight Force 3110 East Via Mondo Rancho Dominquez, CA 90221 Attn: Richard Roosen/Phil Hobson 908-355-8900 Coordinating deliveries from Exhibitor directly to our recommend contracted warehouse in California Warehouse in/out NOTE: All shipments must be received in the California warehouse by Monday, September 29th. Temporary storage prior to delivery to Santa Monica All Freight will be delivered to the Barker Hangar on or before Monday, October 13th. * All rates are based on the greater weight of actual or volume. It does not include unloading the truck or waiting time over 3 hours * Rates for crated merchandise is usually based on volumetric weight. Volume weight is calculated by multiplying l x w x h in inches / 250 = volume weight in lbs. Rates do not include: Trucker waiting time over 3 hours when being unloaded. Transportation insurance. Limit of Liability is $50.00 per shipment unless additional insurance coverage is requested. Trucker waiting time while waiting to be unloaded or loaded onsite. 3 hours free, each additional hour $75.00 Onsite services for unloading, handling of empties and reloading after show closing Services for uncrated or poorly packed/crated artwork 10 MARKETING & PROMOTION MEDIA OUTREACH Di Moda Public Relations, the agency of record for WestEdge Design Fair, is collecting information for use before, during and after the fair to further communicate our marketing and press initiatives to hundreds of press outlets (both print and digital). Please take a few minutes to complete our online questionnaire by September 12 here: http://westedgedesignfair.com/exhibitorsurvey/ WestEdge will have an on-site press kit area. We encourage exhibitors to provide 20-25 press kits/materials to the Press Room from 1-5pm on Wednesday, October 15 (the final day of set-up). For questions and media inquiries, please contact: Diana Bianchini Di Moda Public Relations t. 310.288.0077 c. 323.359.8850 [email protected] SOCIAL MEDIA To actively join the conversation and help us promote your brand, we encourage you to use WestEdge Design Fair’s handles and hashtags in your communication on Facebook, Twitter, Instagram and Pinterest: Facebook: https://www.facebook.com/WestEdgeDesignFair Twitter Handle: @WestEdgeDesign Twitter Hashtag: #WestEdge2014 Pinterest: http://pinterest.com/WestEdgeDesign Instagram: WestEdgeDesign WESTEDGE LOGO & BANNER ADS Visit http://westedgedesignfair.com/logo-banner/ to download the WestEdge logo, an image and banner ads to post on your website and social media pages. Exhibitors are welcome to include the logo in advertising and on other printed materials as well. CUSTOMIZED EMAIL BLAST Let us assist you in promoting your company’s participation in WestEdge. We’ve made it easy for you to invite your clients to see you at the event, and we will provide an HTML email blast file that you can forward to your guests. Please keep an eye out for that communication in September. You should have received a COMP code (your company name or a variation of it) to invite your VIP network to come see you with complimentary admission. For assistance with that promo code and marketing support, please contact [email protected]. SELLING AT THE FAIR Exhibitors may choose to sell items and/or stock an inventory at the fair if appropriate. Hand-carried items will require a paid receipt to be taken out of the fair. Larger items sold during the event may be removed from your display upon the conclusion of the fair (5pm on Sunday, October 19th). Please arrange for purchases to be picked-up by - or delivered to - the buyer on Monday, October 20th, during move-out hours taking place from 8am – 5pm. BOOTH PROMOTIONS Promotions, incentives and/or special events may provide an incentive for attendees to visit your space. If you would like our assistance in promoting a cocktail reception, book signing, party, etc. in your space during fair hours, please contact Megan Reilly at [email protected]. Please do let us know what you’re planning so we can help share the info and make your event as successful as possible. 11 WESTEDGE SPECIAL EVENTS—EXHIBITOR POLICIES Thursday, October 16, 6:30-10 PM Opening Night Party to benefit Heal the Bay Please see the invitation here. All exhibitors working the fair are automatically included in this celebratory evening as the show floor and booths are open. In addition, we have allocated 4 complimentary invitations for each exhibitor; please provide the names of your guests to Marie Wilson at [email protected] no later than October 13. Additional tickets can be purchased with the promo code HTBPARTY at a $10 discount via our website should you want to host additional guests. Friday, October 17, 5-8 PM Cocktail Party & Hospitality Bars to benefit the A+D Museum Los Angeles Please see the invitation here. All exhibitors working the fair are automatically included in this celebratory evening as the show floor and booths are open. However, all bars will serve drinks only via tickets and/or wristbands. Drink tickets can be purchased on-site by exhibitors at a discounted rate of $5. Or wristbands can be purchased via our ticketing page for $40 which includes open bars, an A+D Museum pass and a one-year digital subscription to Architectural Digest—with proceeds going to support the A+D Museum. Saturday, October 18, 6-11 PM OFF-SITE Snyder Diamond's 65th Anniversary at their Santa Monica Showroom (all exhibitors are invited) 1399 Olympic Blvd., Santa Monica, CA 90404 We are pleased that Snyder Diamond has chosen to celebrate their 65th anniversary party during WestEdge and would like to invite you to join us for this special evening. We hope you can join for cocktails, wine, cuisine, live music and more. Please RSVP to [email protected] 12 PROMOTIONAL OFFERS FROM WESTEDGE PARTNERS DERING HALL Boost your presence at WestEdge Design Fair. As a WestEdge exhibitor, you get 3 complimentary listings on Dering Hall's WestEdge storefront. All exhibitors that sell furniture, lighting, rugs, textiles and home accessories are eligible. When you list 3 products on the WestEdge storefront on Dering Hall you will: Get your product featured in Dering Hall's special editorial coverage of WestEdge. Increase your brand's visibility in thousands of high-end product searches Receive quality leads from the Trade and Consumers For more information and to submit your products, visit http://start.deringhall.com/west-edge/pro METROPOLIS MAGAZINE “NEW TALENT” WEST COAST EDITION The October West Coast edition of Metropolis features ground-breaking architecture and design from around the world and includes the highly anticipated annual “New Talent” list. Read by leading architects, designers and design passionate consumers, this issue will have bonus distribution at the WestEdge Design Fair and around town. Exhibitors can take advantage of a special advertising and social media program designed specifically to heighten visibility and drive booth traffic. For more information, contact Esther McCulloch, West Coast Account Manager, at 310.774.1610 or [email protected] MODENUS and BLOGTOUR Modenus is proud to announce its inaugural BlogTour California, a design, wine and spa focused tour from LA to San Francisco. The tour will kick off with a full day of trendspotting at WestEdge Design Fair before making its way along the beautiful California coastline to its end point in San Francisco. The BlogTour team, consisting of 15 US and UK based bloggers plus Modenus editors, will proudly support the show and its sponsors at WestEdge through previews in the weeks ahead of the show, live coverage from the show floor and recaps in the weeks after the show with coverage on the team's blogs and social media channels as well as through syndicated media partners to an audience of well over 2 million readers and social media followers. Select exhibitors can still join the buzz as sponsors of the tour and all WestEdge exhibitors are invited to create a free account on Modenus.com that will be shared via Modenus social media channels in the weeks before the show. For more information about Modenus.com, BlogTour and the new Modenus Talks event series, please contact Veronika Miller at 407.376.4192 or [email protected] 13 HOTEL ACCOMODATIONS Fairmont Miramar Resort & Bungalows 101 Wilshire Boulevard Santa Monica, CA 90401 t. 310-319-3164 f. 310-319-3139 www.fairmont.com/santamonica.com The Fairmont Miramar Hotel & Bungalows is located in Santa Monica, CA, atop the scenic bluffs of Santa Monica beach. The hotel has served as a destination for Hollywood celebrities and a retreat for all guests since 1921, combining historic elegance with modern appointments. This luxury property has also been designed to have the lowest impact on the environment and has received the Green Hotel Certification. We’re pleased to offer the below preferred rates for WestEdge guests (rates available October 13 – October 20). Guests must call the hotel directly and reference “WestEdge Design Fair” or can book online at https://aws.passkey.com/event/11668720/owner/26432/home Reservations must be made by September 13, 2014 to qualify for the group rate. Fairmont Room Deluxe Room Deluxe Ocean View Room Premier Ocean View Room Palisades Suite Signature Bungalow $299 (vs. $499) $329 (vs. $539) $359 (vs. $599) $399 (vs. $659) $479 (vs. $749) $499 (vs. $719/$769) Hotel MdR 13480 Maxella Avenue, Marina del Rey, CA 90292 T: 310-577-6019 F: 310-822-5167 HotelMdR.com HOTEL MdR ~ A DoubleTree by Hilton Hotel was just redesigned, transformed after a $8 million renovation! From the spacious and modern lobby, to the alfresco dining area, to the lush and relaxing pool space with cabanas and fire pits, Hotel MdR now personifies pleasure and comfort with modern elegance and casual sophistication. Rates available from October 12-21: Starting at $189 plus tax (One King or 2 Queen occupancy) based on availability Note: All guest room rates are quoted exclusive of applicable state and local taxes, currently 14% occupancy tax, 1.5% Los Angeles tourism district fee, and $.08 California tourism assessment fee*. Please book directly with Hotel’s Reservation Department at 1-855-610-8733. Guests must ask for the WestEdge Design Fair rate in order to receive this special group rate. Please note this rate is based on availability (higher rates may apply once the WestEdge room block is full). Standard check-in time is 3:00PM and check-out time is 12:00PM. Any individual cancellations or changes must be made at least 24 hours prior to the arrival date. The rate is valid until September 21 pending room block availability. Concessions Complimentary Wifi Access Discounted $10 Overnight Parking Hhonors Points Highlights Located in the Marina Marketplace with easy access to over 50 shops, restaurants and entertainment options Near Abbott Kinney, the trendiest hidden gem in West LA, featuring unique shops, art galleries and restaurants Conveniently only blocks from the Marina, 1.5 miles from Venice Beach, and 4 miles from LAX Newly renovated guest rooms feature Sweet Dreams® by DoubleTree plush beds and deluxe amenities PREFERRED AND RECOMMENDED VENDORS 14 AUDIO-VISUAL SERVICES Audio Video LA Richard Didcoate t. 424-247-8472 | [email protected] CAR SERVICES Uber and Lyft both offer car service apps with convenient and reliable service throughout LA. Please see links below for details: https://www.uber.com/cities/los-angeles https://www.lyft.com/ CATERING Whole Foods is our preferred caterer and WestEdge Café partner and you can find a catering menu at the end of this manual. For any booth catering needs, please contact: Gabe Dupin | Marketing Supervisor | Whole Foods t. 310.566.9480 | [email protected] COURIERS & MESSENGERS Eagle Express 113 W. Las Tunas Drive, Suite #205 San Gabriel, CA 91776 t. 626-288-1023 Premier Eagle 6671 W. Sunset Boulevard, Suite 1519 Los Angeles, CA 90028 t. 323-969-0000 POST OFFICES/SHIPPING FedEx General Line (use to schedule pick-ups) t. 800.463.3339 US Post Office Branches: 1653 7th Street Santa Monica, CA 90401 t. 310.576.6539 FedEx Braches: 11209 National Boulevard Los Angeles, CA 90064 t. 310.478.1050 11270 Exposition Boulevard, Suite 1 Los Angeles, CA 90064 t. 310.478.6376 FedEx Office Print & Ship Center 601 Wilshire Boulevard Santa Monica, CA 90401 t. 310.576.7710 The UPS Store 11301 West Olympic Boulevard, Suite 121 Los Angeles, CA 90064 t. 310.445.4014 FedEx Office Ship Center 925 Wilshire Boulevard Santa Monica, CA 90401 t. 310.394.2947 OFFICE SUPPLIES Staples 1610 Wilshire Boulevard Santa Monica, CA 90403 t. 310.828.7779 Staples 11341 National Boulevard Los Angeles, CA 90064 t. 310.445.4041 Office Depot 2231 South Barrington Avenue Los Angeles, CA 90064 t. 310.478.7103 HARDWARE & LUMBER Home Depot 1675 Wilshire Blvd. Los Angeles, CA t. 213.273.8464 Orchard Supply Hardware 2020 South Bundy Drive Los Angeles, CA t. 310.571.3838 Fisher Hardware & Lumber 1600 Lincoln Blvd. Santa Monica, CA t. 310.395.0956 Busy Bee Hardware & Industrial Supply 1521 Santa Monica Blvd. Santa Monica, CA t. 310.395.11 15 WESTEDGE STAFF CONTACTS Operations Glenn Charles Director of Trade Show Operations t. 312.527.7919 [email protected] Omar Elane Supervisor of Trade Show Operations t. 312.527.7604 [email protected] Marketing, Sponsorships, Programming and Special Events Megan Reilly Co-Founder + Principal, Marketing t. 917.822.0350 [email protected] Sales Troy Hanson Co-Founder + Principal, Sales t. 917.297.3299 [email protected] Marketing (Exhibitor Support for guest invites and marketing tools) Marie Wilson Marketing Coordinator [email protected] Public Relations Diana Bianchini Di Moda Public Relations t. 310-288-0077 [email protected] 16 ADDITIONAL SERVICES ORDER FORM WestEdge Design Fair Please submit completed form via email to: [email protected]. EVENT: WestEdge Design Fair 2014 VENUE: The Barker Hangar, Santa Monica, CA DATES: October 16-19, 2014 EXHIBITOR INFORMATION COMPANY NAME: BOOTH NUMBER: MAILING ADDRESS / CITY / STATE (PROVINCE) / COUNTRY / ZIP (POSTAL CODE): PLEASE PRINT NAME: APPROVED SIGNATURE: PHONE: METHOD OF PAYMENT – PLEASE SELECT ONE OF THE FOLLOWING ___ CHECK (Please make payable to: GCJ Management, LLC) ___ CREDIT CARD (Please check one: ___ American Express ___ Visa ___ MasterCard CREDIT CARD NUMBER __________________________________________ EXPIRATION DATE _____________ SECURITY CODE _________ CARDHOLDER SIGNATURE _______________________________________ PRINT NAME ________________________ DATE _____________ By signing this agreement, I/We also authorize charging any unpaid balances to the above referenced credit card before, during or after the fair. Please initial here _____. Please note that Additional Services must be paid in full prior to commencement of work. On-site payments must be made with a credit card. SERVICE QUANTITY ADVANCED PRICING (ON/BEFORE 9/12/2014) STANDARD PRICING (AFTER 9/12/2014) COST A) ELECTRICAL SUPPLY OUTLETS (SINGLE RECEPTACLE) 110 VOLT POWER – (pricing includes all CA Sales Tax of 8.75%) Up to 150 Watt Outlet $115 $157 501 – 1,000 Watt Outlet $220 $262 1,001 – 1,500 Watt Outlet $378 $462 1,501 – 2,000 Watt Outlet $556 $661 B) TRACK LIGHTING – (pricing includes all CA Sales Tax of 8.75%) 90 Watt Flood Light $65 $90 Four (4) light package (recommended) $250 ($10 savings) $310 ($50 savings) C) ADDITIONAL TRUSS (OTHER THAN STANDARD TRUSS PROVIDED) – (pricing includes all CA Sales Tax of 8.75%) Wall-Supported Truss $30 per linear foot $60 per linear foot Rigged Truss from Ceiling $60 per linear foot $120 per linear foot Straight Time (8am-4:30pm Monday-Friday) $140 per hour $180 per hour Overtime (after 4:30pm Monday-Friday) $210 per hour $270 per hour Rigging Rate (from ceiling) $175 per hour $350 per hour D) GENERAL SHOW LABOR Labor is charged for the following: - Installation/dismantling of products, lighting, fixtures from the ceiling - Overhead rigging of electrical signs, truss, pipe and tracks - Taping down/securing of wires for three or more 110 volt devices per booth E) ADDITIONAL WALL PANELS (OTHER THAN WALLS CURRENTLY PROVIDED IN SPACE); AVAILABLE IN 2’ AND 4’ INCREMENTS Wall Panels (available in 2’ or 4’ increments) IMPORTANT: - Add 25% for 24-hour service orders - Please call for 208- and 480-volt service price quote $105 per linear foot $158 per linear foot SUB-TOTAL ADDITIONAL CHARGES TOTAL Please use the following diagram to indicate where you would like electrical outlets (mark with an “X”) and spotlights (mark with an “O”) CONTACT Glenn Charles Director of Operations WestEdge Design Fair t. 312.527.7919 [email protected] Please select your booth configuration from the following renderings and identify where you would like truss spotlights pointed (with an “X”) and where you would like electrical outlets placed (with a “O”): Rear of Space Rear of Space 10’ 10’ Front of Space Front of Space 12’ 16’ Rear of Space 10’ Front of Space 20’ Rear of Space 10’ Front of Space 24’ Exhibitor _________________________________ Booth Number _________ Rear of Space 10’ Front of Space 28' Rear of Space 16’ Front of Space 20' Rear of Space 20’ For spaces larger than a 20’ x 20’, or for configurations other than what is represented here, please submit a separate diagram. Please note the “front” of your space on the drawing. Front of Space 20' Exhibitor _________________________________ Booth Number _________ WESTEDGE DESIGN FAIR LLC – INSURANCE RELEASE FORM (REQUIRED) Please email completed form to: [email protected]. SHOW NAME: WestEdge Design Fair VENUE: The Barker Hangar DATES: October 16-19, 2014 DEADLINE: SEPTEMBER 19, 2014 This signed form and insurance Certificate must be returned with other forms no later than September 19, 2014. WestEdge Design Fair LLC must be listed as “additional insured” on the certificate of insurance. Exhibitors will not be allowed to enter the Fair or exhibit unless this form is signed and a provided with a certificate of insurance. Please email the completed form to [email protected]. WestEdge Design Fair LLC will attempt to provide a safe and secure environment at the Fair. Details of the Fair’s security arrangements are available upon request. The Exhibitor / Sponsor acknowledges, however, that WestEdge Design Fair, the Fair Parties (as outlined below), and Fair Management disclaim responsibility for any loss, cost or damage to your property, products, artwork, displays, etc. and that neither WestEdge Design Fair LLC nor the Fair Parties carry any insurance for the benefit of the Exhibitor. As further consideration for acceptance of Exhibitor’s application and participation in the Fair, the undersigned Exhibitor acknowledges and agrees that (a) its participation in the Fair is solely at its own risk, and (b) it is required to carry insurance to cover the risks described in this Release and the Rules and Regulations for the Fair. Exhibitor agrees to indemnify, protect, defend, hold harmless, release and discharge the Fair, WestEdge Design Fair, and all of their respective principals, agents, owners, members, trustees, affiliates, subsidiaries, predecessors, successors, employees, and assigns, and all other related persons or entities, named or unnamed (collectively the “Fair Parties”), from any and all liability, claim or demand of whatever nature, actions and causes of action, damages, costs, losses, attorneys fees, injuries of any kind, and compensation for damage or loss to person or property, regardless of the cause and regardless of whether such loss, cost or damage is due to any form of negligence of WestEdge Design Fair or Fair Parties. Acknowledged and Agreed: Company Name: ______________________________________ Signature(s): _________________________________________ Dated: _______________________________________________ 17 FULL SERVICE INSURANCE AGENCY Annual Policies: Short Term Policies: - Business Auto - Business Umbrella - Errors & Omissions - General Liability - Workers Compensation - Event Liability - Equipment Floater (Inland Marine) - Property - Workers Compensation Rob Lake 714-263-3600 ext 214 | [email protected] www.lakeins.com | License #0747473 WestEdge Design Fair 2014 Lead Retrieval www.qrleadr.com Key Features BASIC & PRO LICENSE INCLUDES: QR Scanning: Abbreviated for Quick Response (QR), a QR code is a new type of barcode that can be scanned with a camera, such as the camera on your iPhone, iPad, iTouch, or Android devices. You’ll be very impressed with the fast readability as compared with former barcode systems. Bulk Scanning: Allows users to quickly scan multiple badges simply by moving your camera viewfinder over attendees’ badges. This feature is very handy when speaking to groups of attendees at the same time. Lead Augmentation: Immediately after scanning an attendee’s badge, you’ll be able to easily attach product(s) or note(s) to an attendee or group of attendees. Even better, we allow you to import your products and custom notes online so you’re quick with your fingers on site, and not typing in product names or note over and over again. PRO LICENSE ALSO INCLUDES: Live Follow Up with eLiterature: As a Pro subscriber you will be able to send follow ups to attendees in real time, as soon as you finish scanning their badge. Now attendees know you care before even having a chance to sleep on it. Feature requires network connection to be real-time. Without network connection, follow up emails will queue on device, and send automatically once you’ve connected to a network. QR Leadr is the recommended lead retrieval package for WestEdge Design Fair 2014. For other device options, contact [email protected]. Basic License 1 License Submit your order for QRLeadr at www.qrleadr.com Pro License 5 Licenses Early Bird thru 9.20.14 Standard thru 9.30.14 $275.00 $325.00 Early Bird thru 9.20.14 Standard thru 9.30.14 On-Site $225.00 $375.00 $425.00 On-Site $475.00 Additional PRO License $50/each Android Rental $175/each “QRLeadr enabled our whole sales force to generate leads. It wasn’t two people scanning at the front of a long line anymore. Throughout the show, we watched live tracking of our leads on QRLeadr.com.” Doug Shapiro, Brand Manager, OFS Brands “We didn’t even have to push a button, QRLeadr scanned badges automatically and the attendee’s information would show up on the screen. There was a notes column where we recorded if they had questions or wanted any samples. Since QRLeadr saved us time, we had more time to talk with attendees.” Liz Sutton, Showroom Sales Specialist, The Mohawk Group WIRELESS INTERNET ORDER FORM SHOW NAME: Westedge Design Fair The Barker Hangar COMPANY NAME: DATES OCT 16-19, 2014 BOOTH NUMBER: STREET ADDRESS: CITY: APPROVED SIGNATURE: STATE: PLEASE PRINT NAME: PAYMENT METHOD CHECK / MONEY ORDER PHONE NO: AMERICAN EXP. CREDIT CARD NUMBER ZIP : MASTERCARD Security Code: FAX NO: VISA EXPIRATION DATE: BY SIGNING THIS AGREEMENT I ALSO AUTHORIZE CHARGING ANY UNPAID BALANCE TO MY CREDIT CARD BEFORE, DURING OR AFTER THE SHOW FOR ANY UNPAID CHARGES CARD HOLDER SIGNATURE: PLEASE PRINT NAME: Wireless Internet Access (WIFI) IMPORTANT NOTE: • • $115.00 Before 9/12/14 DATE: $160.00 After 9/12/14 TOTAL DUE Rate above includes wireless internet access for the duration of WestEdge Design Fair (October 14-19). Wireless Access code will be given to exhibitors once they arrive onsite. 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