Award Winning Logo Design and
Environmental Signage Book
Concepts and Designs
by Sonalysts, Inc.
S O NA LYSTS , I N C.
215 PA R KWAY N O R T H
WAT E R F O R D , CT 0 6 3 85
( 8 6 0 ) 4 4 2 -4 35 5
ww w. s o n a l y st s m e d i a . co m
Sonalysts, Inc.
Waterford, Connecticut
(860) 442-4355
www.sonalystsmedia.com
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LARGEST STUDIO SPACE
IN NEW ENGLAND
Stage 5
5,000 Sq. Feet
100’ x 50’
1
SOUND STAGES: 27,000 SQ. FT.
Set Construction
13,400 Sq. Feet
80’ x 170’
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Set Storage
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Post Production
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Animation
35’ Working
Height
NC 15 Sound
Rating
35/40 FT. WORKING HEIGHT
Stage 7
7,000 Sq. Feet
100’ x 70’
COMPLETE POST PRODUCTION
FACILITIES, ANIMATION, BROADCAST
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2
Power Station
35’ Working
Height
8
SCORING & MIX-TO-PIX
NC 15 Sound
Rating
9
Graphic Design
COMPLETE SET DESIGN
10
Broadcast Design
Stage 15
15,000 Sq. Feet
150’ X 100’
11
Computer Gaming
40’ Working
Height
12
DVD/Multimedia
13
Internet/E-Business
DESIGN, COMPOSITING, SOUND DESIGN,
& CONSTRUCTION
3
Recording Studio
PLENTY OF PRODUCTION OFFICES
& CONVENIENT PARKING
Overview
INSPIRED. DEDICATED. EXPERIENCED
Sonalysts, Inc. is a fully integrated communications firm uniquely positioned
to develop marketing solutions through intelligent design, consistent branding
and cohesive collateral. Our approach to design and creative marketing is
unique because of our ability to look at solutions through different possibilities.
We integrate consistency in message through all forms of media - including
collateral, publication, direct mail, broadcast, new media, DVD, exhibitry,
signage and video.
Our clients don’t just ask us to produce collateral, design signs, make videos,
and build exhibits, sets or web sites. Our clients ask us to create product,
generate sales, reduce in-process costs, communicate to internal and
external audiences, market, extend their brands, reduce training costs and
develop products. This gives us the ability to effectively provide solutions
after having considered all of the options available.
Resort and Leisure Experience
Sonalysts, Inc. is a service oriented, fully integrated design and media
production firm that develops exquisite marketing design solutions serving
the myriad needs of our Gaming, Resort, and Leisure Clients. We help our
clients create, renew, and strengthen their brand and unique design across all
forms of media including print collateral, direct mail, commercials,
in-room and promotional videos, gaming elements, signage, exhibitry,
web design and interactive CD-ROM/DVD presentations. Our Process is
adaptable to deadlines and budgets without compromising results. From complex integration of multi-tiered design services to single projects, our strategic, inspired solutions, collaborative effort, and cohesive teamwork, leverages
our experience in successfully meeting our clients' objectives
and our visions offers endless possibilities.
Logo Design
Mohegan Sun
Mohegan sun
Inspired by Mohegan history, this award-winning design encompasses
layers of deep tribal meaning. Vari-colored ears of Indian corn, each
representing a different season, are pointing north, south, east and
west. The four black dots are Mohegan Sun visitors, who pass through
the casino’s four quadrants to partake in the universal life force as
its center.
Mohegan Grounds
A fun and funky topographic treatment. The animated graphic “petro”
character, surrounded by coffee beans, conveys the casual feel of this
coffee, tea, espresso and cappuccino shop.
Sonalysts, all rights reserved
Logo Design
Mohegan Sun
Todd English’s Tuscany
Celebrity chef Todd English serves authentic regional Italian fare in this
elegant dining eatery. Capturing the allure of the Tuscany countryside,
a single olive branch rests gently across classic typography. The subtle,
earthy color palette furthers the design’s natural harmony.
Sunrise Coffee Club
This direct mail identity was created to entice the 50 and older patron
to Mohegan Sun to join the Sunrise Coffee Club.
Sonalysts, all rights reserved
Logo Design
Mohegan Sun
Rain
The “summer rain” atmosphere of this fine continental-cuisine restaurant
features cascading waters, glass puddles and shimmering fabrics. It is
elegantly branded by this sleek cosmopolitan design — with sweeping
hand-drawn flourishes and minimalist typography.
Bamboo Forest
This intimate fine-dining restaurant features low-hung ceilings
with intricately-cut Asian designs. The logo’s stacked squares
frame authentic Asian characters for the name “Bamboo Forest.”
Sonalysts, all rights reserved
Logo Design
Mohegan Sun
Chief’s deli
Created for a New York-style delicatessen featuring old-fashioned counter
service. The clever use of the letters “C” and “D” forms the plate, while
a feathered headdress completes this charming logo.
Sunburst Buffet
An unending gourmet buffet, where expert chefs prepare fresh, exotic
dishes before your very eyes. The logo’s bountiful sun complements
the interior’s striking environment of intricate vivid mosaics.
Sonalysts, all rights reserved
Signage System
Mohegan Sun
Overview
Comprehensive Signage System
NAVIGATIONAL SIGNAGE
Sonalysts designed the entire wayfinding package for Mohegan Sun’s 1.1
billion dollar expansion, Project Sunburst. The massive projects included
complete signage systems for the Casino of the Sky — the new Arena,
Hotel and Convention Center — as well as tenant signage packages for
restaurants and retail stores.
SIGNAGE AWARDS:
First Place: Electric Sign Systems - Mohegan Sun Casino of the Sky
Second Place: Non-Illuminated Sign Systems - Mohegan Sun Arena
Sonalysts, all rights reserved
Mohegan Sun Property Sign
OUTDOOR SIGNAGE
This award-winning sign greets arriving patrons, day and night. After dark, the logo
lettering and graphic elements are halo-illuminated with white and matching neon
accents. The 3” deep reverse-channel letters, with matte black hammered-finish
face and returns, are pin-mounted 1" off the surface of the rock.
Sonalysts, all rights reserved
Directional Wayfinding You-Are-Here Map Illustration
NAVIGATIONAL SIGNAGE
Sprinkled throughout the Hotel lobby, Casino of the Sky and Bus Depot, each
custom award-winning pedestal map houses a backlit 30" x 40" color Duratrans™
of the Mohegan Sun territory map. This unique map was custom illustrated by
one of Sonalysts’ talented illustrators. The map is drawn in 3D with cut-away
“onion-skin” views of all pertinent areas of the casino complex. This unique
drawing style allows guests to very easily orient themselves, no matter where
they are located inside the casino complex.
Sonalysts, all rights reserved
Directional Wayfinding Pedestal Maps
NAVIGATIONAL SIGNAGE
Sprinkled throughout the Hotel lobby, Casino of the Sky and Bus Depot, each
custom award-winning pedestal map houses a backlit 30" x 40" color Duratrans™
of Sonalysts’ Mohegan Sun territory map. The 3/4" thick plate aluminum with a
flame-cut Mohegan icon is backed with 1/4" thick honey onyx and illuminated
from within. The Mohegan lifetrail border, stencil-cut from an 1/8" thick beveled
aluminum frame, is backed with Kokomo art glass. Glass reveals are appropriately
switched from yellows and oranges in the Hotel lobby to blue and purple in the
Casino of the Sky. Each sign base consists of stone flooring to match its location.
Sonalysts, all rights reserved
Directional Wayfinding Sign System
NAVIGATIONAL SIGNAGE
Whether ceiling-hung or projected from a wall, these 8' wide award-winning signs
consist of angled blackened steel brackets and backlit honey-onyx shards. The
matte black vinyl messaging is front-applied to accommodate frequent revisions.
Kokomo art glass reveals on each sign’s edges add an extra measure of color and
texture to the unique and interesting configurations.
Sonalysts, all rights reserved
Directional Wayfinding Sign System
NAVIGATIONAL SIGNAGE
Whether ceiling-hung or projected from a wall, these 8' wide award-winning signs
consist of angled blackened steel brackets and backlit honey-onyx shards. The
matte black vinyl messaging is front-applied to accommodate frequent revisions.
Kokomo art glass reveals on each sign’s edges add an extra measure of color and
texture to the unique and interesting configurations.
Sonalysts, all rights reserved
Directional Wayfinding Sign Torchieres
NAVIGATIONAL SIGNAGE
These award-winning 9-foot torchieres, marking the crossing at Taughannick Falls,
help patrons to navigate this unique space. Internally illuminated honey-onyx sign
cabinets, 4' wide by 4.5" deep, serve to backlight the dimensional 2” satin stainless
letters. Kokomo art glass reveals provide additional color and texture. Custom
tapered I-beam supports, of 3/4" thick aluminum, are adorned by a flame-cut
Mohegan icon and lifetrail pattern. Each sign base consists of stone flooring to
match its location.
Sonalysts, all rights reserved
Mohegan Sun Arena
COMPREHENSIVE SIGNAGE SYSTEM
Both entrances to the Mohegan Sun Arena are graced by a pair of imposing 32'
wide signs. Each consists of 2.5" deep aluminum-channel letters with closed backs
and a blackened steel finish, pin-mounted to a backlit honey-onyx shard. The
interior signs feature Kokomo glass-shard reveal patterns, while the exterior
signs incorporate LCD reader boards for upcoming events. In addition, Sonalysts
developed an award-winning, non-illuminated wayfinding system — along with
basketball-floor graphics that read well through the angled lens perspectives of
TV cameras.
See award-winning Arena directional signage system drawings on page 17.
Sonalysts, all rights reserved
Signage
Mohegan Sun Arena:
Directional Wayfinding
Signage System
Sonalysts developed an award-winning,
non-illuminated wayfinding sign system
consisting of custom brushed aluminum
framing and chemical aged patinas. Text
and ADA icons are dimensional stainless
steel, flush mounted to rust patina backplate. The directional arrows are matte
black cut vinyl that is surface applied to
the face of 0.25” thick honey onyx discs.
Sonalysts, all rights reserved
Fidelia’s
RESTAURANT SIGNAGE
Two 8’ by 4.5’ tall signs — based on the Sonalysts-designed logo for this open and
airy restaurant — attract attention to this second-level, 24-hour deli. The 2’ tall
open-face channel letters, highly readable from a variety of sightlines, are water-jet
cut from Kokomo art glass with matte-black finish returns.
Sonalysts, all rights reserved
Todd English’s Tuscany
RESTAURANT SIGNAGE
A pair of 7' wide custom signs, based on Sonalysts’ original logo design, graces
each of the cave-like entrances for this elegant dining eatery. An oiled finish
frame, handcarved from reclaimed 200-year-old mill-wood, holds the back-lit
honey onyx substrate. 8” deep returns of stencil-cut oval sign band are backed
with kokomo green art glass. Prismatic, solid bronze pin-mounted letters —
juxtaposed with a handcarved olive branch — provide a finishing touch that
is both eclectic and organic.
Sonalysts, all rights reserved
Imus Brothers’ Coffee
STOREFRONT SIGNAGE
This 11' wide storefront sign features a backlit 6' tall stained glass with Don Imus’
trademark turquoise buffalo. Its deep open-face channel letters of water-jet cut
Kokomo art glass — with blackened steel finish returns — are highly readable
from multiple perspectives.
Sonalysts, all rights reserved
Sunburst Buffet Sign
RESTAURANT SIGNAGE
With a subtle white-neon glow illuminating its center, a vibrant 3’ diameter sun of
cast water-clear polyurethane resin sparkles with flecks of pearl essence. Based on
Sonalysts’ original logo design, the sun is mounted to a swirling cloud panel of the
similar resin/pearl composition. The 3” deep reverse-channel letters with matte
black returns, pin-mounted an inch from the wall, are halo lit with warm yellow
neon. This arresting sign also maintains the contour of the restaurant’s undulating
exterior wall.
Sonalysts, all rights reserved
Sunburst Buffet Projecting Blade Sign
RESTAURANT SIGNAGE
This wall projecting blade sign was designed to draw more attention to the entrance,
which is hidden due to the contour of the restaurant’s undulating exterior wall. The
3/8” thick brushed bronze face with 3/4” thick push-through acrylic dimensional
letters and a 24” diameter backlit circular lightbox with wheat embedded in translucent resin, are a clever integration of the restaurant’s interior design decor. The top
and sides of the main sign cabinet have Kokomo art glass reveals, while the band of
the circular wheat lightbox has a stencil cut backlit lifetrail design detail.
Sonalysts, all rights reserved
Casino of the Sky Player’s Club Promo Booth Sign
PROMOTIONAL SIGNAGE
Sonalysts’ design for the Mohegan Sun Player’s Club logo is fabricated from 2”
deep aluminum channel letters with (MT-5) blackened steel patina and closed
backs. The words ”Player’s Club” are 8” tall by 2” deep Caslon Antique channel
letters fabricated from aluminum with (MT-5) blackened steel patina and closed
backs. The Mohegan Sun Player’s Club logo is held in position by three 12” wide
by 1” thick cantilevered wood shelves are stained to match the promo booth
wood work that and hold two 1/2” thick sheets of backlit frosted glass. The
angular lightbox beneath has reveals of Kokomo Art Glass to match wayfinders.
Sonalysts, all rights reserved
Leffingwells Main Entrance Sign
LOUNGE SIGNAGE
Positioned at the second-level entrance of Leffingwells — the martini bar at Wombi
Rock — this sign’s arresting shape and composition complements a truly unique
space. The logo is crafted from 1/2" thick push-through acrylic with a heavily
sandblasted finish. The blue quartz base is integrated with mirror chips to match
the flooring. The double-sided oval sign and diamond logo is supported by two
curved cedar posts with rainbow stained finish.
Sonalysts, all rights reserved
Wolf Den Hits Sign
SLOT SIGNAGE
Positioned around the circular Wolf Den entertainment venue — the Wolf Den
hits slot signage is sculpted in the round from faux stone with fully functioning
animatronic wolves which subtly move and howl at alternating times.
Sonalysts, all rights reserved
Ben & Jerry’s
RESTAURANT SIGNAGE
Positioned on the lower level of the retail concourse, closets to the gaming tables. The original sign
that Ben & Jerry’s fabricated and installed in 2001 was a carved HDU foam sign, per Ben & Jerry’s
Corporate retail sign standards. The original non-electrical sign gave the impression that Ben &
Jerry’s was closed. The franchise owner contacted Sonalysts and requested design drawings that
would fit within Ben & Jerry’s brand identity, but give their logo life and a dynamic presence in
the highly themed Casino of the Sky. The deep open-face logo channel letters of water-jet cut
Kokomo art glass — with blackened steel finish returns — are highly readable from many views.
Sonalysts, all rights reserved
Michael Jordan’s 23 Sportcafe
RESTAURANT SIGNAGE
Sonalysts’ main entry sign design for Michael Jordan’s 23 Sportcafe consisted of a
dimensional backlit logo, combined with elements such as honey-onyx acrylic and
reveals of backlit Kokomo Art Glass along the sign sides and bottom edge. The oval
MJ23 signature backlit sign was a way to incorporate MJ23 branding along the side
of the main entrance, which is mainly visible from the lower level of the casino,
due to the contour of the restaurant’s undulating exterior wall.
Sonalysts, all rights reserved
Michael Jordan’s Steak House
RESTAURANT SIGNAGE
The Michael Jordan’s Steak House and Michael Jordan’s 23 Sportcafe menu kiosk is
strategically placed on the far end of the concourse closest to the hotel lobby. This
kiosk uses motion graphics on two vertical 15” LCD screens to draw visitor’s attention.
It also combined elements such as honey-onyx acrylic and reveals of backlit Kokomo
Art Glass along the kiosk sides. Likewise at each entrance there was a 40” LCD menu
screen that uses motion graphics to draw visitor’s attention.
Sonalysts, all rights reserved
Signage System
Kerzner
Overview
Kerzner International Resorts Corporate Signage
INTERIOR PROPERTY SIGNAGE
Sonalysts has developed signage packages for Kerzner International
Resorts, Inc. New York office lobby as well as many signage packages
and individual signs for MOhegan Sun and Atlantis, Paradise Island.
Sonalysts, all rights reserved
Kerzner International Corporate Signage
INTERIOR PROPERTY SIGNAGE
Kerzner logo was waterjet-cut out of a 1/4" thick aluminum plate, 10" tall “k”,
6.75" tall “e” with a custom faux painted distressed rose bronze metal finish.
Logo is pin mounted 1/4" off 5/8" gyp. board wall surface with 1/4" sleeves.
1
Kerzner Lobby Signage: Front Elevation
Scale: 1"=1'
2
1/4" thick aluminum Kerzner identity
waterjet-cut and pin mounted 1/4" off
wall surface. Faux painted distressed
rose bronze metal finish to match the
existing "Sun International" letters.
1/4" thick solid aluminum letters
waterjet-cut and flush mounted to
wall surface with concealed pins.
1 1/4"
10"
6 3/4"
3
Kerzner Lobby Signage: Position Elevation 1
Scale: 3/8"=1'
1'-6"
3'-4"
10"
6'-0"
Sonalysts, all rights reserved
Kerzner Lobby Signage: Side Elevation
Scale: 1"=1'
Pin mounted 1/4" off of wall surface with
stand-off fasteners, Faux painted distressed
rose bronze metal finish to match the existing
"Sun International" letters. Exact number of pins
TBD by sign fabricator.
Sign fabricator will need (1) existing
"Sun International" letter as a control
sample in order to match faux painted
distressed rose bronze metal finish.
4
10"
Kerzner Lobby Signage: Position Elevation 2
Scale: NTS
Logo Design
Atlantis
Conserve Atlantis
Conserve Atlantis is a campaign to help protect the unique natural
resources of Paradise Island. Designed to raise awareness among
guests and residents, this logo incorporates ancient Atlantean
symbols — while tying the theme into existing artworks that
are displayed throughout the resort.
Destination Atlantis
Created for Atlantis’ inhouse travel agency. This logo was designed to be
compatible with the property existing branding, while incorporating a
travel theme that is fun, bright and uplifting.
Sonalysts., all rights reserved
Logo Design
Atlantis
Earth & Fire Pottery Studio
Created for Atlantis’ inhouse pottery studio. This logo was designed to
be compatible with the property’s existing branding, while incorporating
an ancient look with bright fiery colors. This logo incorporates ancient
A
Atlantean artifacts that can be found within The Dig.
S
Aqua Tots Atlantis
This logo was created for Atlantis’ smallest guests over 3 years old or
up to 48'' tall, to introduce them to the the thrill of fish feeding. Five
children are selected daily to take part in the Aqua Tots program. This
20-minute feeding experience is held at the Estuary Lagoon. Participants
wear water shoes and must be able to enter the Lagoon independent of
their parent or guardian who must be in attendance at the feeding. All
children ages 3-5 must be toilet trained and Diaper/Pull-Up free.
Sonalysts., all rights reserved
Logo Design
Atlantis
Sea Keepers
Created to identify Atlantis’ Staff who feed and care for the 50,000 sea
creatures of Atlantis. Designed to raise awareness among guests and
present a professional appearance for staff, this logo incorporates a
Bahamian color palette and patterns. The logo is embroidered on
uniforms and is printed on Body Glove Wetsuits.
Club Rush
Created to identify Atlantis’ teen recreational facility, the coolest place
to hang out at in the evenings and the best part is – no parents allowed.
The logo speaks to teens who are looking for a fun place to hang out
with their friends, using bold colors and a touch of authentic Bahamian
flavor for added appeal.
Sonalysts, all rights reserved
Logo Design
Atlantis
The Cave
Developed for an outdoor fast-food venue. The ragged texture and
sea creature are both representative of the rough-hewn environment
surrounding this cave-like family eatery.
Clocktower Patio & Bar
This logo celebrates an inspired open-air restaurant at the Royal Towers.
Patrons dine al fresco — inside a bona fide clocktower — overlooking
the magnificent marina. As a playful twist, the clock’s hands are
positioned just minutes past the start of “happy hour.”
Sonalysts, all rights reserved
Logo Design
Atlantis
Kids Store
This logo provides the Kid Store with a fun, colorful recognizable mascot
that children can immediately relate to. It is featured on store signage,
along with a wide range of Kid Store packaging.
Atlantis Kids Club
This logo was created for the Atlantis Kids Club, a venue for kids ages
3 to 12 to discover the mysteries of Atlantis while making new friends.
Children immediately relate to this fun, colorful mascot that is featured
on store signage, along with a wide range of Atlantis Kid Club print
collateral materials.
Sonalysts, all rights reserved
Signage System
Atlantis
Overview
Comprehensive Signage System
SAFETY & PROPERTY SIGNAGE
Sonalysts designed the entire waterscape safety signage package for
Atlantis, Paradise Island. The project included complete signage systems
for the Marina at Atlantis — the entire waterscape, pool decks —
waterslides as well as signage packages for restaurants and exterior
food stands.
Sonalysts, all rights reserved
Directional Wayfinding You-Are-Here Map Illustration
NAVIGATIONAL SIGNAGE
Strategically placed within the Atlantis Resort outdoor waterscape, each of the
eight cantilevered pedestal maps houses a 25" x 20" x 1/2" thick vandal resistant
DHP phenolic graphic panel. This well thought-out wayfinding map was custom
illustrated by one of Sonalysts’ talented staff illustrators. The map is drawn in 3D
isometric views of all pertinent areas of the Atlantis Resort. The unique drawing
style allows Atlantis’ guests, as well as staff to easily navigate the expansive resort
property by simply referring to the surrounding architecture, no matter where they
are located on the Atlantis resort property.
Sonalysts, all rights reserved
Directional Wayfinding Pedestal Maps
NAVIGATIONAL SIGNAGE
Strategically placed within the Atlantis Resort outdoor waterscape, each of the
eight cantilevered pedestal maps has a custom aged copper verdigris or aged and
distressed mottled bronze faux patina finish that helps the maps blend in nicely
with the surrounding foliage and architectural theming. Each set of cantilevered
pedestal legs are securely bolted to two separate poured concrete pads with
concealed non-corrosive fasteners and the legs are joined together, rigidly by
the strength of the 1/2" thick vandal resistant DHP phenolic graphic panel.
Sonalysts, all rights reserved
Atlantis Waterscape Safety
EXTERIOR PROPERTY SIGNAGE
Fabricated aluminum sign cabinets are painted with bright Bahamian colors and
are either ground mounted or wall mounted around pool decks and beaches.
Sonalysts, all rights reserved
Atlantis Waterscape Safety
EXTERIOR PROPERTY SIGNAGE
Fabricated aluminum sign cabinets are painted with aged patinas and are either
ground mounted or wall mounted around Royal Towers pool decks and beaches.
Sonalysts, all rights reserved
Atlantis Pillar Directional Wayfinding Sign System
NAVIGATIONAL SIGNAGE
These ancient 3'-6” wide x 5’-10” tall stone obelisks grace the Atlantis waterscape.
Ancient sand cast bronze message panels are inset into the four sided obelisk. The
design of the pillars pull together textures and elements from the Atlantis “Dig.”
Sonalysts, all rights reserved
Atlantis Exterior Wall Plaque
PROPERTY SIGNAGE
These cast bronze wall plaques have an aged darkened bronze finish. The design
elements are pulled from surrounding architectural elements. Text is incised and
infilled with a darkened patina finish for legible contrast.
Sonalysts, all rights reserved
Atlantis Exterior Wall Plaque
PROPERTY SIGNAGE
These cast bronze area I.D. wall plaques have a dimensional fish scale frame with
an aged darkened bronze finish. The design elements are pulled from surrounding
architectural elements. Text is incised and infilled with a darkened patina finish
for legible contrast.
Sonalysts, all rights reserved
Atlantis Dig No Smoking Wall Plaque
PROPERTY SIGNAGE
These cast bronze wall plaques have an aged darkened bronze finish. The text and
custom No-Smoking “Dig” symbol are incised and infilled with a darkened patina
finish for legible contrast.
Sonalysts, all rights reserved
22 x 28 Custom Movable Poster Stanchion
INTERIOR & EXTERIOR PROPERTY SIGNAGE
Sonalysts’ custom 22 x 28 movable poster stanchions are fabricated from cold cast
bronze with aged finishes and custom brackets. All stanchions have (4) heavy duty
casters and paino hinges and are lockable for easy poster changes. The perimeter
face frame has incised heiroglyphics.
Sonalysts, all rights reserved
Pegasus Race & Sports Book
AREA ID SIGNAGE
Based on Sonalysts’ original logo design, the prismatic logo and pin-mounted
letters are fabricated from solid cold cast aluminum with custom patina finishes.
The sign graces the beautiful maple woodwork of this betting venue.
Sonalysts, all rights reserved
Earth & Fire Pottery Studio
AREA ID SIGNAGE
Based on Sonalysts’ original logo design, the dimensional pin-mounted logo
and letters are fabricated from solid pvc with custom paint finishes. The sign
is mounted to a gypsum board soffit above the main entry doors.
Sonalysts, all rights reserved
Conserve Atlantis - Keep The Bahamas Clean
PROPERTY SIGNAGE
Sonalysts’ Conserve Atlantis logo was designed as a campaign to help protect the
unique natural resources of Paradise Island. The polystyrene stencil was water-jet
cut and is used to spray paint the logo on trash containers to raise awareness
among guests and residents to Keep The Bahamas Clean.
Sonalysts, all rights reserved
CHOP STIX
RESTAURANT SIGNAGE
The pin-mounted dimensional letters of this Chinese restaurant use the Chop Stix
logo and the rich colors of the menu. The half round gilded frame gives the sign
a quiet elegance. Sonalysts’ wall lmounted menu display can be seen beneath.
Sonalysts, all rights reserved
Atlantis Casino Credit Cage Signs
AREA ID SIGNAGE
The aged bronze prismatic letters are pin-mounted to a beveled alabaster message
panel. The translucent quality of the alabaster allows the signs to glow from
incandescent backlighting within the cage.
Sonalysts, all rights reserved
Marina at Atlantis
SEWN PENNANT
Pennant is screen printed in bold rich colors and handsewn. The design elements are
pulled from surrounding architectural elements of the ancient ruins in “The Dig.”
Sonalysts, all rights reserved
Atlantis Beach Bar
EXTERIOR BAR SIGNAGE
This rustic handcarved double-sided blade sign is painted with bright Bahamian colors. Message, edge details and conch shell are incised and infilled.
Sonalysts, all rights reserved
Atlantis Lagoon Bar & Restaurant
RESTAURANT SIGNAGE & LOGO DESIGN
The Lagoon Bar & Restaurant is an open-air eatery where patrons dine al fresco.
The sign is inspired by Sonalysts’ original logo design. The dimensional aged copper
patina text is pin mounted to the darkened bars. Sign conforms to the contour of
the giant stone column to which it mounts. The cast sea shell has an aged bronze
finish and is internally illuminated.
Sonalysts, all rights reserved
Signage System
Marina Village
Overview
Comprehensive Signage System
EXTERIOR PROPERTY SIGNAGE
Sonalysts began this exciting project with a colorful logo design for
the Marina Village at Atlantis, a quaint Bahamian marketplace offering
seemingly endless shopping and dining opportunities around the
existing Marina at Atlantis.
Once a logo direction was approved, Sonalysts established detailed retail
tenant sign standards for the more than 20 colorful shops that make up
the Marina Village, as well as cast bronze entry plaques, directory maps,
Restroom I.D. signs and back of house signs.
Sonalysts named two Atlantis owned shops: The Village Creamery, an
ice cream shop and Atlantis Trading Dock, a beach and marina store;
submitted colorful logo designs and sign design drawings for each store.
Sonalysts also designed custom signs and internally lit menu boxes
for the four gourmet restaurants: Seafire Steakhouse, Carmine’s Italian
eatery, a popular New York institution; Bimini Road, a fun Caribbean
experience; and the recreation of the legendary Café Martinique that
once stood on the site of the new Marina Village.
Sonalysts, all rights reserved
Directional Wayfinding You-Are-Here Map Illustration
NAVIGATIONAL SIGNAGE
Within the rich colorful Marina Village at Atlantis, are three custom designed map
directories housing a 36" x 36" x 1/2” thick vandal resistant DHP phenolic graphic
panel. This unique wayfinding map was custom illustrated by one of Sonalysts’
talented staff illustrators. The map is drawn in 3D isometric views of all pertinent
areas of the Marina Village. The drawing style allows guests to very easily orient
themselves, no matter where they are located inside the Marina Village.
Sonalysts, all rights reserved
Directional Wayfinding You-Are-Here Map Directory
NAVIGATIONAL SIGNAGE
A custom 8’ tall by 48” wide map structure, fabricated from 5” x 5” solid cedar
lumber with four decorative wrought iron scroll brackets and xenon lighting. This
unique map was custom illustrated by one of Sonalysts’ talented staff illustrators.
Sonalysts, all rights reserved
Marine Village Entry Plaque
EXTERIOR PROPERTY I.D. SIGNAGE
These man made cast coral entry plaques feature Sonalysts’ logo design and a custom
decorative shell border with coral texture containing shell fossils and painted raised
text. Plaques are flush mounted to masonry columns with concealed studs and bosses.
Sonalysts, all rights reserved
Marina Village Restroom I.D. Signs
EXTERIOR PROPERTY I.D. SIGNAGE
The 48” tall by 8” wide by 1 1/4” thick hand carved mahogany double sided sign
mounts to building porches with custom decorative wrought iron scroll brackets
with solid brass sphere end caps. Door ID plaques feature raised ADA symbols.
Sonalysts, all rights reserved
Marina Village Retail Tenant Sign Brackets
EXTERIOR PROPERTY I.D. SIGNAGE
The 36” wide by 10” tall by 1” thick custom decorative wrought iron scroll bracket
mounted to building porch columns at main store entries, ready to accept tenant
signs. Sonalysts provided tenants with optimum sign location for each store.
Sonalysts, all rights reserved
Marina Village Retail Garden Post Signs
EXTERIOR PROPERTY I.D. SIGNAGE
A custom 8’ tall by 5” x 5” solid cedar garden post with decorative wrought iron
scroll bracket was necessary in a few sign locations where a porch column was not
available. The garden post is securely fastened to a concrete pad with a knife plate.
Sonalysts, all rights reserved
Atlantis Trading Dock Window Decal
EXTERIOR PROPERTY I.D. SIGNAGE
3M dusted crystal vinyl applique reverse applied to second surface glass allows the
store tenants an opportunity to brand their display windows with the look of a
sandblasted logo. The owners like this solution because it does not harm the glass.
Sonalysts, all rights reserved
Atlantis Trading Dock
EXTERIOR PROPERTY I.D. SIGNAGE
This 24” diameter, double-sided hand carved mahogany sign has raised text and
symbols with a rustic spoon gouged surface and a colorful Bahamian palette.
Sonalysts, all rights reserved
Atlantis Trading Dock Wall Mounted Sign
EXTERIOR PROPERTY I.D. SIGNAGE
This 36” diameter, hand carved mahogany wall mounted sign has raised text and
symbols with a rustic spoon gouged surface and a colorful Bahamian palette.
Sonalysts, all rights reserved
Village Creamery Sign
EXTERIOR PROPERTY I.D. SIGNAGE
This 24” diameter, double-sided hand carved mahogany sign has raised text and
symbols with a rustic spoon gouged surface and a colorful Bahamian palette.
3M dusted crystal vinyl logo applique is reverse applied to second surface glass.
Sonalysts, all rights reserved
Seafire Steakhouse Sign
EXTERIOR PROPERTY I.D. SIGNAGE
This 84” wide, hand carved white cedar suspended sign has 5/8” thick aluminum pin letters
with distressed metal face and dimensional gradient flame logo pin-mounted off of a rustic
spoon gouged surface. The back surface has a routered flame pattern.
Sonalysts, all rights reserved
Seafire Steakhouse Menu Box
EXTERIOR PROPERTY SIGNAGE
Internally illuminated aluminum fabricated sign cabinets are faux painted with
bronze. Decorative wrought iron scroll brackets maintain vocabulary of village.
Sonalysts, all rights reserved
Butchery Sign
INTERIOR PROPERTY I.D. SIGNAGE
54” wide by 7” tall by 1” thick solid walnut sign panel with 3 3/4” tall by 1/4” thick
solid polished cut brass plate pin-letters, project mounted 1/4” off with brass sleeves.
Sonalysts, all rights reserved
Café Martinique Sign & Menu Box
EXTERIOR PROPERTY I.D. SIGNAGE
Internally illuminated aluminum fabricated sign cabinets are faux painted with
bronze. Decorative wrought iron scroll brackets maintain vocabulary of village.
In the distance, one can see the Café Martinique logo applied to canvas awning.
Sonalysts, all rights reserved
Bimini Road Sign
EXTERIOR PROPERTY I.D. SIGNAGE
This 65.5” wide, hand carved white cedar suspended sign has 5/8” thick aluminum
pin letters pin-mounted off of a rustic spoon gouged surface with embedded color
tinted acrylic resin blocks. The back surface has a routered floral pattern.
Sonalysts, all rights reserved
Bimini Road Menu Box
EXTERIOR PROPERTY SIGNAGE
Internally illuminated aluminum fabricated sign cabinet is post mounted in
landscaping. Decorative wrought iron scroll brackets maintain vocabulary of
village. The backside that faces bar area has a stencil cut floral pattern.
Sonalysts, all rights reserved
Carmine’s Sign
EXTERIOR PROPERTY I.D. SIGNAGE
This 93” wide sign is aluminum welded with 1” thick pin letters on a 1/2” thick black
back plate. Letters are painted with PMS Red 032 C satin face to match Carmine’s logo
specs and have matte black returns.
Sonalysts, all rights reserved
Carmine’s Menu Box
EXTERIOR PROPERTY SIGNAGE
Internally illuminated aluminum fabricated sign cabinet is post mounted in
landscaping. Decorative wrought iron scroll brackets maintain vocabulary of
village. The backside that faces entrance has a stencil cut scroll pattern.
Sonalysts, all rights reserved
Logo Design
Resorts
Resorts
A classic design capturing the elegance and sophistication of a bygone
era. Reminiscent of a 1920s grand marquee, its burnished art-deco
influenced persona is enhanced by a dynamic color palette.
Beach Ball Deli
A surf-side New York style deli simply begs for an eclectic logo treatment. This beach-ball graphic, framed by the proverbial hanging meats
and cheeses, captures the whimsical sun-and-fun charm of this casual
dress-down deli.
Sonalysts, all rights reserved
Logo Design
Resorts
1133
Designed to communicate the take-a-chance vibe of this exciting
nightspot on the Strip. The clever use of numerals, while serving
as a mnemonic device for the 1133 Atlantic Avenue address,
form a stylized guitar that highlights the club’s music focus.
Asian Spice
A floral motif with elegant typography sets the tone for this authentic
noodle bar, overlooking the casino floor. Calling on the simple
sophistication of Asian design, it reflects the casual and intimate
feel of the restaurant.
Sonalysts, all rights reserved