International Conference on Business Paradigms in Emerging Markets (ICBPEM-2014) Final list of Accepted Abstracts Dear Author(s) This is to inform you that the following Abstracts are selected, those who had submitted after 20th September 2014. 1. Please submit the full paper on or before October 20th, 2014 for review. 2. For submission of full paper, please log in with your registered email address and password provided during abstract submission. 3. The result of the review will be communicated accordingly and the deadline for final submission of camera ready paper is October 30th, 2014 4. Upon selection for paper presentation and publication, the Conference Registration Fee in the form of DD/by transfer along with registration form and accommodation request at Institute guest house must reach the Conference Secretariat on or before 10th November, 2014. Please note that we are sending separate emails for separate abstracts. If you have submitted more than one abstract, you will receive additional emails accordingly. List of selected Abstracts for full paper submission: Dr. Sriyogi Kottala Dr. Pradipta Kumar Sanyal Mrs. Sunita Panda Mr. Sanjeev Kumar Ms. Sushma Rani Ms. Aashu Aggarwal Mr. M. Naresh Babu Mr. Gunjan Thakur Mr. Gomathi Sankar Jeganathan Ms. Jharana Rani Pattnaik Mr. Ammar Hafeez Dr. Sanjukta Ms. Nahid Darakhshan Ms. Itam Urmila Jagadeeswari Mr. Selva Kumar Prof. Satyendra C Pandey Dr. Priti Sharma Mr. Alok Kumar Naik Prof. Mihir Dash Mr. Azharshaheen Sirajuddin Shaikh Prof. Mihir Dash Mr. Sumitava Talukdar PRODUCT QUALITY AND PURCHASE INTENTION OF CUSTOMERS IN TWO WHEELER : AN EMPIRICAL STUDY COMPARATIVE ANALYSIS OF VOLATILITY ESTIMATION ACROSS EMERGING STOCK MARKETS IMPACT OF STRATEGIC HR METHODS ON INDIVIDUAL COMMITMENT: A STUDY ON MEDIATING ROLE OF TALENT ACQUISITION MARKETING OF SERVICES: CHALLENGES & OPPORTUNITIES IN TODAY’S GLOBAL COMPETITIVE BUSINESS ENVIRONMENT WORK LIFE BALANCE: CHALLENGES AND OPPORTUNITIES OWNERSHIP STRUCTURE, INVESTMENT BEHAVIOUR AND FIRM PERFORMANCE IN INDIAN COMPANIES CELEBRITY ENDORSEMENT ADVERTISING AS MARKETING COMMUNICATION AND PROMORTIONAL STRATEGIES IN RURAL MARKETERTING-REFERING TO FMCG “EMPLOYEE ENGAGEMENT” - STRATEGY TO ENHANCE EMPLOYEE MORALE AND ORGANIZATIONAL PRODUCTIVITY STUDY OF GOVERNMENT POLICIES AND INITIATIVES: AN INSTRUMENT TO DRIVE THE TOURISM AND HOSPITALITY INDUSTRY TOWARDS THE GROWING HORIZON IN INDIA BRAND PROMISE: IS THERE A SIMILARITY ON THE ATTRIBUTES WITH REFERENCE TO CUSTOMER AND EMPLOYEE INTERNATIONALIZATION INTO EMERGING MARKETS : A REVIEW OF CONCEPTUAL FRAMEWORKS IMPACT OF EMERGING MARKET ON HUMAN RESOURCE MANAGEMENT CUSTOMERS’ ENGAGEMENT ON FAST FOOD BRAND PAGES OF FACEBOOK IN DELHI, INDIA. EXPLORING THE RELATIONSHIP BETWEEN CORPORATE BRANDING AND EMPLOYEE ENGAGEMENT DOES SHAREHOLDING PATTERN MATTER? THE UNSEEN MYTH ON THE INDIAN SCENARIO ORGANIZATIONAL CAPABILITIES AND KNOWLEDGE MANAGEMENT SUCCESS: EVIDENCES FROM TWO MID-SIZED INDIAN IT COMPANIES RECOGNISING THE DYNAMICS OF INTELLECTUAL CAPITAL TO GENERATE VALUE A STUDY ON LOW TERM CLASS (LTC) IN PEPSICO FOOD DIVISION THE MLCRE MODEL FOR BANK PERFORMANCE AND RISK MEASUREMENT RESISTANCE TO INNOVATIVE PRODUCTS: A STUDY OF CONSUMER RESISTANCE IN EMERGING MARKETS ANALYSIS OF SOVEREIGN RISK IN BRICS ECONOMIES A COMPARATIVE STUDY OF FACTORS ATTRIBUTING TO Mr. Arthur Fernandes Mr. Arthur Fernandes Mrs. Pooja Mehta Mr. Kosuri Sri Venkateswara Kumar Mrs. Sunanda Jha Mr. Swapnarag Swain Dr. Kalyani Mishra Ms. Maria Fatima de Souza Dr. Rabi Narayan Padhi Dr. Sanjita Lenka Mr. Ranjit Tiwari Ms. Monalisa Mohapatra Mr. Rabindra Kumar Mohanty Mr. Tarun K Soni Mr. Goutam Tanty Mr. Pradeep Khushalchand Gupta Dr. Sushma Rani Prof. Rani g kale Mr. Mukkamala Venkata Subba Rao Dr. Uttamkumar Kinange Prof. Vinod Kumar EMPLOYEE ENGAGEMENT IN ORGANIZATIONS AND ITS IMPLICATIONS FOR MANAGERS SOCIAL MEDIA ACCESSED THROUGH CELLULAR PHONES A RISK AT THE WORKPLACE - AN ANTECEDENT TO LEARNING AND DEVELOPMENT TRENDS ROLE OF LEARNING AND DEVELOPMENT IN MEETING THE ORGANIZATIONAL OBJECTIVES: A STUDY OF TATA MARCOPOLO MOTORS LIMITED, DHARWAD EFFECTIVENESS OF GREEN MARKETING STRATEGIES: AN EXPLORATORY STUDY OF HOW DO CONSUMERS' PERCEIVE IN PUNJAB IMPLICATIONS OF FDI ON INDIAN ECONOMY: AN EMPIRICAL STUDY TOWARDS THE MEASUREMENT OF PRODUCTIVITY AN ANALYSIS OF INDIAN TOURISM INDUSTRY ANTECEDENTS OF SERVICE QUALITY MANAGEMENT IN HOSPITAL PERSPECTIVE: A CONCEPTUAL INQUIRY UNDERSTANDING CONSUMER PSYCHOLOGY IN THE GLOBAL MARKET : AN IN-DEPTH ANALYSIS FROM A PSYCHOLOGICAL PERSPECTIVE TYPOLOGY OF COMPLAINTS IN AIRLINE INDUSTRY WAY FORWARD EMERGING ROLE OF SUPPLY CHAIN MANAGER – IN VALUE CHAIN - FOR A SUSTAINABLE FUTURE JOB SATISFACTION OF EMPLOYEES: A STUDY ON STATE BANK OF INDIA, BHUBANESWAR REVIEW OF ACCURACY OF EQUITY VALUATION MODELS: FIRM LEVEL EVIDENCE FROM INDIAN SERVICE SECTOR EMPLOYEE EMPOWERMENT IN EMERGING MARKET: MILESTONES ACHIEVED AND WAY FORWARD SHAREHOLDER VALUE CREATION THROUGH FINANCING DECISION: - A CASE STUDY OF LISTED PRIVATE BANKING SECTORS IN INDIA CORPORATE SOCIAL RESPONSIBILITY AND FIRM CHARACTERISTICS: EVIDENCE FROM BSE 500 ASSESSING THE STOCK MARKET VOLATILITY AND MARKET TREND FOR EFFECTIVE INVESTMENT DECISION FINANCIAL LITERACY AND FINANCIAL PLANNING: A STUDY IN BIJAPUR DISTRICT, KARNATAKA AFFILIATE MARKETING- AN EXPLORATORY RESEARCH OF INDEPENDENT DISTRIBUTORS” WOMEN ENTREPRENUERSHIP IN GREEN COOPERATIVES WORK LIFE BALANCE AND MANAGING STRESS STRATAGIC H.R: FUTURE BUSINESS SOLUTIONS THROUGH H.R. OUTSOURCING” EXISTING MANAGEMENT EDUCATION SYSTEM AND EMERGING Dr. Allam joseph Praveen Kumar Dr. Ankur Kumar Rastogi Prof. Tejaswini Patil Mr. Satyanarayana Ankolu Ms. Poornimanagalakshmi Avvaru Mr. Ujjwal Mukherjee Dr. Kalpataru Bandopadhyay Conference Secretariat ICBPEM-2014 School of Management NIT Rourkela MARKET TREND:- REALITIES IMPACT OF WORK LIFE CHALLENGES ON WORK LIFE BALANCE SATISFACTION OF SOFTWARE PROFESSIONALS ROLE OF SOCIAL MEDIA FOR EFFECTIVE COMMUNICATION IN MARKETING ORGANISTAIONAL COMMITMENT AND JOB INVOLVEMENT A CASE OF AB LABEL PVT LTD, BANGALORE SUPPLY CHAIN RELATIONSHIP MANAGEMENT- RAISING THE LEVEL TO TRUE PARTNERSHIP OF BUSINESS MERGING WITH ONLINE TO EMERGE IN EMERGING MARKETS PRADHAN MANTRI JAN DHAN YOJNA- PATHWAY TOWARDS FINANCIAL TOUCHABILITY RELATIONSHIP BETWEEN INDUSTRIAL PRODUCTION AND STOCK MARKET: EVIDENCE FROM INDIA