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Conference Co-Chairs
Prof. Naresh K. Malhotra
Senior Fellow, Georgia Tech CIBER & Regents’ Professor Emeritus
Dr. Bibek Banerjee
Director, IMT-Ghaziabad, INDIA; Academic Mentor, Group IMT
Dr. Janakiraman Moorthy
Director and Professor, IMT-Dubai, UAE
Dr. Jagdish N. Sheth
Emory University, USA; Founder, Academy of Indian Marketing
Dr. V. Kumar
Georgia State University; USA, Co-Founder, Academy of Indian Marketing
Conference Website:
http://www.imt.edu/emergingmarkets15/
PROGRAM
DAY 1 - JANUARY 20. 2015
TIME
EVENT
LOCATION
2.45 PM
BUS will leave from Star Metro Hotel Apartments, Deira for
IMT Dubai via Hyatt Place Hotel
4.00 PM – 5.00 PM:
Registration
Hall D
Inaugural session
Welcome Address: Dr Bibek Banerjee, Director IMT Ghaziabad
History of Conference: Dr Naresh Malhotra, Georgia Tech
Conference Theme: Dr V Kumar, Georgia State University
5.00 PM - 6.00 PM:
Special Address: Michael K. Brady, Florida State University
Special Address: Udo Wagner, University of Vienna
Special Address: Rajiv Vaidyanathan, University Of Minnesota, Duluth
Message from the Host: Dr Janakiraman Moorthy
Hall D
Special Session: Meet the Editors
Chair: Dr. Naresh Malhotra
Journal of Marketing: Dr. V. Kumar, Georgia State University
6.00 PM – 7.30 PM:
Journal of International Marketing: Dr. Constantine Katsikeas, University
of Leeds
Journal of Public Policy and Marketing: Dr. David W. Stewart, Loyola
Marymount University
Review of Marketing Research: Dr Naresh Malhotra, Georgia Tech
7.30 PM
9.00 PM
On Campus
Lawns
Conference dinner
Bus will leave back for Star Metro / Hyatt Place
1
DAY 2 - JANUARY 21, 2015
TIME
7.45 AM
9.00 AM – 5.00 PM:
EVENT
LOCATION
BUS will leave from Star Metro Hotel Apartments, Deira
for IMT Dubai via Hyatt Place Hotel
Registration
CONCURRENT SESSION I
Consumer Behaviour in Emerging Markets
Hall A
Fairness in franchisor-franchisee relationship: dimensions, definitions
and preliminary construction of scale: Biswajita Parida
Hedonic and Utilitarian Shopping Motivations – A Study of Young
Indian Consumers: Bikramjit Rishi, Harvinder Singh
Understanding Consumers’ Preferences on Product Attributes for Fruits
and Vegetables in an Emerging Economy: Jabir Ali, Sushil Kumar
Consumer Decision Making: A Comparative Study of Indian and
German Shoppers: Ritu Mehta, Gagan Dixit
Segmenting the BOP for Strategic Insight: John J. Ireland
CONCURRENT SESSION: II
Distribution and Retailing in Emerging Markets
9.30 AM – 11.00 AM:
Hall B
Small Business and Self-organization of a Marketplace: Ke Ding,
Toshikata Gokan, Xiwei Zhu
Impact of SERVAQUAL on Customer Satisfaction of Organized Retailers
in Davangere City: Raju Javali Kotrappa, Shruthi Prakash, Asifulla Attar
Traditional verses modern retail stores in an emerging market:
diagnosing the barriers to retailing in India: Jabir Ali, Tabassum Ali
Comparing Positive Word of Mouth behavior between Online and
Offline Channels: Hayran Kim, Geon-Cheol Shin
Success of Store Brands in Emerging Markets: Effect of Price Variability:
Sudipt Roy, Sridhar Samu, Sheikha Alia
Hall C
CONCURRENT SESSION III
Marketing 2.0: Redefining the value for customers
Mobile Phone Usage at the BOP: The Role of Perceived Value: Moutusy
Maity
Creating value in online B2B Communities: The Role of C2C interaction:
Amit Sethi, Satyabhusan Dash, Suryatapa Kar
When Little Less as Good as Quite More: Nayyer Naseem, Sujay Dutta
Wasta and Trust in Business-to-Business Relationships: A Study of
Financial Services in the United Arab Emirates: Roudaina Houjier
Supplier Satisfaction in a Purchasing Relationship: A study in the UAE
context: Shantanu Roy, Kunal K Ganguly
2
11.00 AM – 11.30AM:
Tea-Break
CONCURRENT SESSION IV
Winning with Digital marketing and Social Media
Hall A
Digital Marketing Practices of SMEs in Emerging Economies: Rubeena
Cetin
Role of Personality in Facebook Usage: Ridhi Agarwal
Social Media Maturity and Social Media Usage Intention: Toker
Ayesgul, Mina Seraj, Asli Kuscu, Ramazan Yavuz, Stefan Koch, Christophe
Bisson
The Changing Dynamics in E-Grocery Space: From Hesitation to
Adoption: Bikramjit Rishi, H Pradeep, Manasvini Viswanathan
CONCURRENT SESSION V
Marketing to Shape a Sustainable Society
11.30 AM – 1.00 PM:
Marketing Ethics in India-A Study of Relationship between Ethical
Propensity and Education Level: Anupama Mahajan, Poornima Talwar,
Raveesha Mahajan
Food Miles to Assess Sustainability: Food Basket Analysis of Cuttack
City: Rahul Pratyush Mohanty, Punit Kumar Mishra
Role of ethics in consumer buying behaviour - A Structural Equation
Modelling Approach: Vimi Jham, Gunjan Malhotra
Prescription Behaviour of Indian Doctors: Soma Arora, Ashish Kapoor
Preventive Self-Medication Decision for Children: An Exploratory Study
with Parent Dyads: Phuong Nguyen
SPECIAL SESSION
Creating Customer Value in Emerging Markets
Session Chairs: Saytabhushan Dash, Ramendra Singh
The Impact of Culture and Shared Values on Trust in the Emerging
Financial Service Market in UAE: Roudaina Houjier
Impact of Friendship among Customers on their Perceived Value from
Consumption – A Conceptual Framework: Diptiman Banerjee,
Ramendra Singh, Prashant Mishra
Dimensions of Perceived Value: Mobile Phones Users from Low SocioEconomic Strata in an Emerging Economy: Moutusy Maity
Role of ICT in delivering Value for Indian Farmers: An Empirical
Investigation of ITC’s E-choupal: Saytyabhushan Dash
1.00 PM – 2.00 PM:
Lunch Break
3
Hall B
Hall C
CONCURRENT SESSION VI
Consumer Behaviour in Emerging Markets
Hall D
Mothers’ Self-Image Predicts Intention to Administer Medications to
Children: Evidence from Two Developing Countries: Phuong Nguyen
Does Displaying via 3D Simulation Always Work? The Influence of
Product Displaying Methods on Product Evaluation: Qintang Wan, Wei
Lu, Zhenyu Jin
A Study to Understand the Buying Behaviour of Luxury Car Customers
Through Factors Affecting the Buying Decision Process: Vaishnavee
Subramaniam, Nandgopal R, Sri Gayathridevi K
Increasing Choices for consumers- an empowerment or a confusion:
Can it be culturally determined?: Rajat Sharma, Dwarika Prasad Uniyal
CONCURRENT SESSION VII
Marketing to Rural and Bottom of Pyramid Customers
2.00 PM – 3.30 PM:
Market Separations for BOP Producers: Case Study on Market
Development for Chanderi Cluster Weavers in India: Ramendra Singh,
Sharad Agarwal, Pratik Modi
Sachetisation: A Value to Rural Consumer: Raju Javali Kotrappa, Asifulla
Attar, Shruthi Prakash
A little respect: CVP development and the low income consumer:
Elizabeth Williams, Kerry Chipp
A research on consumer awareness and attitude towards ethical
consumerism of Beauty and Healthcare products in India and UAE:
Mohit Jain, Monish Kumar Ajjan and Mayank Gupta
Winning the Hearts, Minds and Wallets of India’s Aspiring Rural
Consumers: Mamta Kapur
Hall A
CONCURRENT SESSION VIII
Measurement, Research and Analytics in Emerging Markets
A Methodological Approach to Theory Testing and Theory Integration
in Marketing Research: Modeling Consumer-Company Relationships:
James Agarwal, Naresh Malhotra
The Cultural and Cognitive Determinants of Observed participant
Behaviors: A Comparison of Indian and US Taste Testers: Lawrence L
Garber Jr, Lubna Nafees, Eva Hyatt
Optimizing Formation of Sales Territories: An Alternative Approach:
Late Prof. Dilip Roy, Kaushik Mandal, Avijan Datta
Efficiency of No-frill Airlines in Eastern India: An Investigation Using
Data Envelopment Analysis and Factor Analysis: Prosenjit Ghosh, Banhi
Guha, Gautam Bandopadhyay, Avijan Datta, Partha Pratim Sengupta
Using Social Media Data to Predict Movie Performance in India:
Dipyaman Sanyal
SPECIAL SESSION
Session Chair: Rajiv Vaidyanathan
The Impact of Price Display on Processing and Evaluation of
Comparative Price Advertisements: Rajiv Vaidyanathan, Praveen
Aggarwal
4
Hall B
Building Brand Equity Through Bundling: The Effect of Cross-Brand
Promotions on Perceptions of Value: Rajiv Vaidyanathan, Praveen
Aggarwal
Identifying the need and change for increased value creation with
customer co creation: Soumi Paul, Saroj Datta
Family purchase decisions on personal computers: a proposal
for segmentation based on roles performed and income level:
Marcelo L D S Gabriel, Sergio S Braga Jr
Tracking the Determinants of Admissions, Performance and
Placements in Indian Management Education: Sujoy
Chakraborty
4.00 PM
Desert Safari
4.00 PM
Bus will leave for Star Metro / Hyatt Place for guests not
joining the Desert Safari
5
Hall C
DAY 3 - JANUARY 22, 2015
TIME
EVENT
LOCATION
7.45 AM
BUS will leave from StarMetro Hotel Apartments, Deira for
IMT Dubai via Hyatt Place Hotel
9.00 AM – 4.00 PM:
Registration
CONCURRENT SESSION I
Winning with Digital Marketing and Social Media
Hall A
Online Adoption in an Emerging Market: An Examination of
Relationship Quality and Social Support: Monica Bhardwaj, Gaurav
Tripathi
Exploring the usage of social media Tools for conducting Market
Research in MENA region: Amit Sahni
Identification of Factors Influencing Purchase Intention of Consumers
Under Social Media Context in Tamil Nadu, India: Ganapathi Ramasamy
Brand Valuation through Brand’s Intentions and Consumer’s Perception:
Ashish S. Galande and Manish Gangwar
CONCURRENT SESSION II
Marketing Strategies for Penetrating Emerging markets
9.00 AM – 10.30 AM:
Hall B
BRICS, a Bloc of Emerging Market Economics and its Challenge to
Development Economies: Golam Mostafa
Customer Centric Marketing Programs for the Emerging Markets
Consumers: A Pakistani Perspective: Farha Naz, Tech Eng
Stakeholder Identification, Classification and Prioritization: A
Sustainability Marketing Perspective: Vinod Kumar
What Do Patients Expect from the Health-Care Service System? A Case
Study of Diabetes Patients in Rural Areas of Thailand: Angsumalee
Pholpark, Yupin Patara, Charay Vichathai, Thaworn Sakunpanich
Development of a General Work Engagement Instrument (GWEI-3):
Surya Prakash Pati, Ashish Rastogi, Pankaj Kumar
CONCURRENT SESSION III
Consumer Behaviour in Emerging Markets
Effect of Customer Engagement on Retention: An Empirical
Investigation: Prakash Satyavageeswaran, Siddhharth S Singh, Sharad
Borle
Impact of Governance Environment on Evaluation of Service in
Developed and Emerging Countries: A Qualitative Study of English and
Nigerian Consumers: Ethelbert Chukwuagozi, Jikyeong Yang
Modern Youth and online shopping in India: A case study of Punjab:
Apra Sahni
Cultural Changes in the Emerging Markets: Is a New Paradigm Evolving?
Intekhab Alam
Who drives organic food consumption in India? Opinion Seekers or
Leaders: Shivendra Pandey and Arpita Khare
6
Hall C
10.30 AM – 11.00
AM:
Tea-Break
Hall A
CONCURRENT SESSION IV
Consumer Behaviour in Emerging Markets
The Impact of Personal Factors on Health Insurance Purchase Decision:
Thomas Varghese
The Role of Body Esteem and Body Care in Explaining West African
Women’s Brand Sensitivity Towards Cosmetics: Bernard Korai
Involvement with Experience: Activating the Impact of Brand
Experiences on Brand Attitude and Loyalty: Seema Gupta, Tanvi Gupta,
Shainesh G
Is preference heterogeneity associated with consumers’ personality?
Friederike Paetz
Consumer Preferences to Insurance Products through Demographic and
Psychographic characteristics: An Empirical Investigation: Satyabhushan
Dash, Ghazal Masarrat
Hall B
CONCURRENT SESSION V
Distribution and Retailing in Emerging Markets
11.00 AM – 12.30
PM:
Measuring and Modeling Gaps in Service Quality of the Food Retailers: K
Abdus Samad
The Dynamics of Rural Marketing in Emerging Market Economy of India:
Gouher Ahmed
Relating Organization Strategy typologies & Structure for various retail
formats: An empirical Validation: Saba Azeem, R. R. K. Sharma
Power of Channel Principal in the Eyes of Channel participant in India: A
Confirmatory Study: Koushik Roy, Kaushik Mandal
Concurrent Session VI
Branding in Emerging Economies
Effect of Consumer Design Perception on Brand Equity: Fuzzy
Association Rule Application in R: Abhishek Mishra, B. K. Mohanty,
Satyabhushan Dash
Is Branding in Emerging Economies a Necessity or Vanity: A Study of
Indian Petroleum Retailing: Kaushal Kishore
Brand Reinforcement using Surrogate Advertising- an analysis of
regulatory framework in India: Rashmi Aggarwal, Rajinder Kaur,
Harvinder Singh
Employee Brand Building Behaviour: An Investigation of its Customers
for the Employer: Hemang Jauhari, Shailendra Singh, Manish Kumar
The Importance of Port Brand Personality Differentiation: Richard
Rutter, Suwaid Al Shamisi, Fiona Lettice
12.30 PM – 1.30 PM:
Lunch Break
7
Hall C
Hall A
CONCURRENT SESSION VII
Product management in Emerging Markets
Environmental Moderators and Performance Effect of Interactivity
Innovation: Study of the Services Sector of an Emerging Economy:
Thomas-Anning Dorson
NPI Performance: An Empirical Investigation of Factors Influencing NPI
Launch Performance in Industrial and Automotive Products
Manufacturing Industries: Shashishekhar M
Understanding the Impact of Consumer Characteristics on
Customer Loyalty: An Indian Perspective: Kanupriya Katyal,
Sanjay Patro
1.30 PM – 3.00 PM:
Survey of Pricing Methods and Strategies for Creating Value for
Multinationals Entering Emerging Markets: Lloyd Soobrian Soobrian
An Empirical Study on Consumer Preferences Towards FMCG Products
Using Conjoint Analysis and Validation of Results by Binary Logistic
Regression: Gautam Bandopadhyay, Sukanta Maji, Banhi Guha
Hall B
CONCURRENT SESSION VIII
Promoting and Communicating Value in Emerging markets
An Emerging Market Perspective on SME: Irene Kujala
Demystifying the Rationale behind Consumer Brand Engagement in
Pakistan: Saima Hussain, Ayeza Sumsan
The Effect of Materialism on Adolescent Healthy Food Consumption:
The Case of International Schools in Egypt: Nesma Ammar, Noha ElBassiouny, Ronia Hawash
New Product Development using Consumer Value Framework: Jyoti
Kainth, Rajat Goel, Bikramjit Rishi, Priya Gupta
A comparative study of domestic and foreign banks in India on Internet
banking service quality: Saroj Kumar Datta, Sukanya Kundu, Soumi Paul
3.00 PM – 3.30 PM:
Tea Break
Hall A
CONCURRENT SESSION IX
Consumer Behaviour in Marketing Markets
3.30 PM – 5.00 PM:
Exploring Expenditure and Consumption on Different Commodity
Groups across Indian Households: Emerging Patterns and Policy
Implications: Bipul Kumar
Examining the Influence of Service Quality on Relationship Quality in an
Emerging Market: A Study of Apparel Retailers: Kartik Dave, Gaurav
Tripathi
An Evaluation on the Effect of the Non-Verbal Cues of a Salesperson on
a Prospective Customer During a Sales Negotiation: Sri Gayathridevi K,
Sudharani Ravindran D, Vaishnavee S
The Milk Chocolate Market: Exploring the Urban Pakistani Consumer
Preferences: Nida Aslam Khan
Challenges Facing Online and Mobile Research in MENA region: Amit
Sahni, Natasha Prasad
8
Hall B
CONCURRENT SESSION X
Marketing Strategies for Penetrating Emerging markets
Domino’s Dominance in India & Emerging Market’s Challenge: Kapil
Chaturvedi
A study on Service Quality and customer satisfaction among two airlines
of UAE: Suchita Jha, Ghazal Masarrat
Creating Value in the Supply Chain
Payment delays in Supply Chains – An Empirical Study of Packaging
industry in UAE: Mohd Laeequdding, Waheed Karim Abdul
Harnessing Mindful Consumption: An Emerging Mega Trend in
Marketing: Pooja Trivedi
Understanding kids as consumers in Indian Context: Satyabhusan Dash,
Suryatapa Kar and Sweta Gupta
5.00 PM - 5.30 PM
6.00 PM
Hall D
Conference Concluding ceremony
Bus will leave for StarMetro / Hyatt Place
9