172 Main Street, First Floor Metuchen, NJ 08840 848-229-2410 FOR IMMEDIATE RELEASE Local Start-Up Kicks Off Partnership with IMG College in Time for Rutgers Football Season Metuchen, N.J., October 9, 2014 – The timing could not be better for The Swan Brothers to team up with Rutgers University, the most recent addition to the prestigious B1G Ten Conference, and IMG College, the largest and most influential marketing company in college sports. This partnership makes The Swan Brothers not only an official sponsor of Rutgers Athletics, but the preferred supplier for all game-day giveaways and promotional products. The Swan Brothers, co-founded by twin brothers Darren and Evan Swan in 2009, have been working tirelessly to make the overall sporting experience at Rutgers a memorable one for fans. The start of the university’s football season has already created a demand for tens of thousands of items such as VIP seat cushions, rally towels, schedule magnets, mugs and t-shirts to name a few. "Rutgers’ well-timed partnership with IMG and move into the B1G Ten Conference this year marks a monumental academic and athletic change in New Jersey state history,” says co-owner Darren Swan. “This move coincides with our company's growth and could not have come at a better time. Rutgers, IMG and The Swan Brothers all saw the same thing -- an offer no one could refuse.” This collaboration is a huge deal for their growing company. Rutgers, The State University of New Jersey, is an internationally-renowned higher education institution with five campuses and more than 65,000 students currently enrolled, while IMG College represents more than 200 top schools in the nation with a fan base of nearly 200 million people. Co-founder Evan Swan sees this partnership as one that will catapult The Swan Brothers’ efforts to expand its business enterprise. “Darren and I have a vision and that’s to provide the necessary resources to IMG and its affiliates to maximize efficiency, visibility and marketability,” he says. “As IMG and Rutgers Athletics continue to grow, so will The Swan Brothers. And, in the end, we’re in this for the long haul and couldn’t be happier to join two preeminent partners during this exciting and historic time.” For more information about The Swan Brothers, please visit www.theswanbrothers.com.