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Qualification
Programme (QP)
Case Analysis Competition 2014
and Luncheon with CPAs
The Beauty of Accounting.
Come and join the case competition and win!
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Objective
Competition schedule
An ability to analyse and evaluate a specific business
situation helps a CPA build success in the corporation.
The Qualification Programme (QP) case analysis
competition aims to develop QP Affiliate Club
members’ business skills, cultivate their professional
judgment and prepare themselves for the business
environment. The competition offers them a chance
to excel and showcase their abilities and to bring their
talents into full play.
Now
Great reasons to join
1. Attractive cash prizes and QP fee waivers for
the winning teams
2. Gain internship opportunities and give your
CV the ultimate boost
Outstanding teams will get internship awards to
gain valuable work experience from leading
organizations.
3. Get real world experience
Participating teams can learn how to apply
technical knowledge into practical business context
by exposing to the QP case question.
4. Free business seminar
Participants can join a free seminar on “Becoming
a business advisor in the healthcare and medical
beauty industry” on 25 September 2014 to learn
more about the industry, the important skills in
analysing case problem, presentation and report
writing skills.
5. Free luncheon with CPAs and business leaders
Participants can interact with CPAs and business
leaders during the luncheon on 29 November 2014.
6. Get QP learning pack for free
Participants who have successfully registered for
the competition will be given a QP learning pack to
have an early glance at QP.
Format of competition
There will be three rounds of competition:
1st round
Each participating team is required
to submit an executive summary
with financial analysis of the case
question in English
2nd round
Thirty shortlisted teams will submit
a full case analysis written report in
English
Oral presentation The eight merit teams will be
shortlisted to give a short oral
English presentation based on their
analytical reports
Full case question available on
Institute’s website
23 September 2014 Deadline for registration of free
seminar
25 September 2014 Seminar on “Becoming a
business advisor in the
healthcare and medical beauty
industry”
3 October 2014
Deadline for registration of
(before 12:00 noon) competition
8 October 2014
Submission of executive summary
(before 12:00 noon)
23 October 2014
Announcement of 30 shortlisted
teams to 2nd round ^
3 November 2014 Submission of written report
(before 9:00 a.m.)
14 November 2014 Announcement of 8 finalist teams ^
29 November 2014 Oral presentation day and
luncheon with CPAs
^
Each member of the shortlisted teams will receive email notification.
Adjudication criteria
1. Executive summary and case analysis written
report
• Problem identification
• Clear discussion and decision focus
• Adequacy of research
• Financial analysis technique
• Sound theoretical and practical justification
• Analytical approach and style
• Strategy feasibility
• Validity of conclusion
• Writing style, report organization and references
• Presentation style
• Creativity in problem solving
2. Oral presentation
• Completeness of content
• Problem identification
• Clear discussion and decision focus
• Validity of conclusions
• Responsiveness to the case question
• Professionalism of presentation
(including use of visual aids)
• Vocal skills and non-verbal skills
• Time allocation and teamwork
• Q&A
Eligibility for entry to the competition
• QP Affiliate Club members who are studying
undergraduate programmes in any discipline in local
tertiary institutions are welcome to join the competition.
• Non-QP Affiliate Club members are also welcome.
Participants will automatically become a member of
the Club by completing the online registration for
the competition.
• Admission to the competition is on a team basis.
Participants are required to form teams of between
three and four members. Joint universities teams are
also welcome.
Awards
Champion team
1st runner-up team
2nd runner-up team
Best written report
Best presenter
Merit teams (5 awards)
Shortlisted teams (30 teams)
$10,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $13,600
$6,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $9,600
$4,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $7,600
$2,000 cash prize and certificate
$1,000 cash prize, plaque and certificate
$2,000 cash prize, QP fee waiver# and certificate, with a total value of $3,800
Certificate
Internship placement is awarded to the champion, 1st and 2nd runner-up teams.
* Fees waiver of $450 QP first registration fee and $450 QP first subscription fee are awarded to each member of the champion, 1st and 2nd runner-up teams.
# Fee waiver of $450 QP first registration fee is awarded to each member of the merit teams.
QP case analysis competition working group
• Ms. Susanna Chiu MH FCPA
(Chairperson)
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Mr. Dennis Lam
Mr. Jonathan Leung
Mr. Leo Lui
Mr. Paul She
Ms. Shirley Tsang
Immediate Past President, Hong Kong Institute of CPAs
Director, Li & Fung Development (China) Limited
Chief Financial & Operation Officer, ALNO China Holding Limited
Project Director & Company Secretary, China Agroforestry Low-Carbon Holdings Limited
Corporate Finance Manager, Hospital Authority
Practising Director, Mazars CPA Limited
Deputy Chief Executive Officer & Head of Business Services – China & Hong Kong,
Tricor Services Limited
Full list of the academic advisory panel and reviewers is available at www.hkicpa.org.hk/qpcac2014hk.
Free seminar
Speakers
Seminar on “Becoming a business advisor in the
healthcare and medical beauty industry”
1. Mr. Lawrence Chung
Deputy Executive Director,
Hong Kong Ethics Development Centre,
Community Relations Department,
Independent Commission Against Corruption
Hong Kong
2. Mr. Alan Lai
Operations Manager, inSkin Aesthetic Solutions,
Phillip Wain
3. Dr. Alexander Ng
Associate Principal, McKinsey & Company
4. Mr. Matthew Sexton
Senior Teacher Corporate Contracts, British Council
Date :
25 September 2014 (Thursday)
Time :
6:30 p.m. – 10:00 p.m.
Venue :
Hong Kong Institute of CPAs
27/F, Wu Chung House,
213 Queen’s Road East, Wan Chai
Registration deadline:
23 September 2014 (Tuesday)
Oral presentation and free luncheon with CPAs
Adjudicators
Date :
29 November 2014 (Saturday)
Time :
9:30 a.m. – 4:00 p.m.
Venue :
Harbour Grand Hong Kong Hotel
MTR Fortress Hill Station, Exit A,
23 Oil Street, North Point
1. Mr. Clement Chan
President, Hong Kong Institute of CPAs
Managing Director, BDO Limited
2. Ms. Susanna Chiu MH FCPA
Immediate Past President,
Hong Kong Institute of CPAs
Director, Li & Fung Development (China) Limited
3. Mr. Ronald Fung
Junior Partner, McKinsey & Company
4. Mr. Ronald Kung
Vice President, Hong Kong Institute of CPAs
Director, iRregular Consulting Limited
5. Mr. Alan Lai
Operations Manager, inSkin Aesthetic Solutions,
Phillip Wain
Registration deadline:
3 October 2014 (Friday)
If you are interested in joining the above events, please visit www.hkicpa.org.hk/qpcac2014hk
for online registration. Seats are limited and reserved on a first-come-first-served basis.
Enquiry Hong Kong Institute of Certified Public Accountants
Tel: 2287 7070 / 2287 7228
Email: [email protected]
Case question in brief
Tango Health and Beauty Limited (‘Tango’) has experienced exceptionally strong growth in the eighteen years since
it was founded as a single beauty clinic in Hong Kong. It now has a listing on the Main Board of the Hong Kong
Stock Exchange, and provides a range of health and beauty services. Its beauty clinics provide advanced treatments
to clients, and the company also operates a number of spas, massage centres and slimming and fitness centres not
only in Hong Kong, but also in Singapore and Mainland China.
The business in Singapore was established nine years ago by means of a takeover of a local company, Perfect
Beauty. The business in Mainland China was established as a start-up business five years ago.
Two years ago, Tango opened a chain of retail outlets selling beauty and skincare products, most of them sourced
from France. These are advertised as ‘scientifically proven, and with natural ingredients’. There has been very strong
growth in retail sales during the past two years. In addition, the retail sales division is now the supplier of these
products to the beauty centres, spas, massage centres and slimming and fitness centres, acting as the centralised
purchaser of products for the entire group.
(Full details of the case question is available on the Institute’s website at www.hkicpa.org.hk/qpcac2014hk)
Submission Guidelines for Executive Summary
(Submission deadline: 8 October 2014, before 12:00 noon)
• Each team should submit a written executive summary in English (with financial analysis) with a
maximum of 8 pages of A4 papers (including content (目錄), appendixes and references which are
optional).
• Each team should download the standardized HKICPA cover sheet from
www.hkicpa.org.hk/qpcac2014hk and complete it with the required information.
• Save the executive summary and the HKICPA cover sheet in TWO separate files (in PDF format) with the
file name being shown as “Team leader full name_Team leader mobile phone no._Executive Summary”
and “Team leader full name_Team leader mobile phone no._Cover Sheet”.
e.g. “Chan Tai Man_98765432_Executive Summary”, “Chan Tai Man_98765432_Cover Sheet”
• Send the TWO PDF files ONCE via email to [email protected], with the subject as
“QP Case Analysis Competition 2014 executive summary”. Multiple submissions will be disqualified.
• Font type: Arial
• Font size: 12
• Double line spacing
• Margin: 1 inch for each side
• The content (內容) of the executive summary should NOT include the names of team members and
university.
• Failure to follow the above requirements may render the executive summary unmarked and result in
disqualification from the competition.
Important notes
• By registering for the competition, the Hong Kong Institute of CPAs is authorized to transfer students’ personal information to the internship
sponsors for internship arrangement.
• Winners are required to sign an undertaking to accept and complete the internship programme at the organization assigned to him/her by
the Institute.
• Prizes are not transferable and the fee waiver cannot be redeemed for cash.
• When submitting the written executive summary, students must ensure no information on the executive summary is copied from others.
Also, they must ensure they are the only owner of their original work and have a copy right for that.
• All entries must be received by the closing date specified above.
• All students who submitted the executive summary and are selected for the finale are required to attend the oral presentation day in person.
• By registering for the competition, all participants will be deemed to have accepted and be bound by the rules of the competition.
• All the finalists and winners must consent to the use of his/her name, photograph, presentation materials and video for publicity purposes.
• The Institute reserves the right to decide on the terms, final results of the competition and to amend the competition rules at any time.
Testimonials from the professionals and participant
Mr. Clement Chan
Dr. Annie Yuet-ngo Mok
I was so impressed with the professionalism
and maturity demonstrated by all of the
participants in the QP Case Analysis
Competition last year. It certainly passed my
expectation by far with the quality of the
presentations and some of its innovative style.
All of the participating teams showed
immense talent in not just able to understand
and analyse the case properly, but a lot of
creative thoughts gone into presentations and
recommendations. I really enjoyed that
experience and look forward to yet another
successful year of the competition in 2014.
QP case analysis competition is a renowned
competition for business students. It widens
their exposures and helps them achieve their
new heights in terms of creativity,
team-working, presentation and business
solving abilities. As a reviewer, I am impressed
by the quality of these students.
Ms. Shirley Tsang
Ms. Jessica Chow
Over the years, the QP case analysis
competition has provided university students
an opportunity to experience a real business
scenario and apply their business skills to offer
solutions. Through participation, students
earn free advice from experts of various
industries. There are no limits for creativities
and innovative ideas. This is an event students
should not miss!
Are you ready for challenges? Are you a future
business leader? The QP Case Analysis
Competition is a must-join event for a talent like
you. The intensive competition provides business
students the perfect opportunity to enhance their
analytical competence, cultivate innovative
thinking and polish their presentation skills. These
are valuable skills that you will never learn in
university. Believe in yourself, take up the
challenge and release your full potential!
President, Hong Kong Institute of CPAs
Managing Director, BDO Limited
Deputy Chief Executive Officer & Head of Business Services –
China & Hong Kong, Tricor Services Limited
Instructor, Department of Accountancy,
City University of Hong Kong
The University of Hong Kong
Platinum sponsors:
Gold sponsor:
Internship sponsors:
Supporting organizations:
Silver sponsors:
Other sponsors:
Photo album of QP case analysis competition 2013
“We believe that our diversity in accounting and
marketing allowed us to think from various angles to
come up with the best solutions, this perfect match
brings us to the success in the competition. We
enhanced not only our financial analysis skills, but also
our strategic planning skills and technical knowledge
from other disciplines. The process was challenging, it
stimulated us in conducting constructive arguments
and understand the mechanism of effective
communications among the team. We will
recommend other students to enter the contest, as it is
part of the nurturing of local CPAs and it provides a
valuable chance for students to get a taste of what it
was like to work in the business world,”
said team leader, Karl Chan,
from The University of Hong Kong.
Champion team in QP case analysis competition 2013
The 1st runner-up and 2nd runner-up teams showcased their well coordinated team work and presentation
skills during the competition.
The best presenter, Zhang Jialun, a psychology
major who knew nothing about finance, was
highly confident in presenting the business case
analysis to the audience.
Members of adjudication panel were all impressed by the professionalism demonstrated by the top eight finalist teams
during the oral presentation.
Group photo of the winning teams, merit teams, sponsors, reviewers and adjudicators of the competition.
Participants grasped the opportunity to mingle
with CPAs and business leaders during the
luncheon.