Artikel/Article When? 9-11 August 2012 Opening hours Thursday 9am-6pm Martin P Friday 9am-6pm Saturday 9am-6pm – fashion and craftsmanship combined Where? Tap 1 Ny Carlsberg Vej 91 1799 Copenhagen V In recent years, Martin P has evolved into a fashion house rich in traditions with a range of brands aimed at children. The range of products includes Funch, MP, Footzy, and Hempels. Organiser During the fashion Website part of the ownership of the company. products. Martin P has a long history as will present its Spring/Summer 2013 news week, Martin P Henriette Funch is looking forward to pre- a trustworthy partner and an innovative at Copenhagen Star Hotel. senting the exciting news from Martin P carrier of socks, tights, knit accessories and Martin P springs from Martin Pedersens during the fashion week. children’s wear. Past and present, all steps Strømpefabrik, which was founded in 1937. Tap 1 www.cphkids.com within the process of making these produ- Since then the factory has become a fashion Martin P during the fashion week cts are carried out by enthusiastic emplo- house with a range of brands, including This season Martin P will not attend any yees, who focus on teamwork to everyone’s socks and stockings for children under the fairs. Nonetheless, the company will pre- advantage. MP brand as well as the children’s wear sent its Spring 13 news during the fash- Martin Pedersen Strømpefabrik was fou- brand Funch with the subtitle Made With ion week at Copenhagen Start Hotel, Col- nded in Herning, Denmark, in 1937. Today Love. And it is precisely the love for the pro- bjørnsgade 13 in the centre of Copenhagen the product range includes MP, Hempels, ducts, the expertise in and focus on quality on Wednesday, August 8 and Thursday, Au- Footzy and Funch made with love - four that characterizes the company’s DNA. gust 9 from 10 am to 9 pm. brands that share professional knowhow - MP and Funch follow each other from the Those interested can book a presenta- and the love for quality and design. design process to the middleman, which is tion via phone: +45 2898 6775 / bene icial for both the stores as well as the [email protected] end-users because the brands complement each other really well, says Henriette Funch, About Martin P who in Spring 2012 was appointed CEO. Martin P is a company of passionate people In the beginning of 2011 her own brand who value quality, craftsmanship, design Funch merged with Martin P giving her a and the customer’s experience with the Foto: Småfolk _122 CPH kids 123_ CPH kids renews its visual identity Ny adm. direktør, ny visuel identitet og en intensiveret messeoplevelse er blandt nyhederne fra CPH kids til august 2012. New CEO, new visual identity, and an intensiϔied fair experience are all part of the news from CPH kids in August 2012. CPH kids has launched a completely CPH kids has become a nest for new up- • A pioneering spirit, openness and crea- new visual identity on its website – the new and-coming brands and designers. design can also be experienced at the fair CPH kids is located at TAP1 in the Carlsberg • CPH kids is located at the inspiring TAP1 in August. District, a new suburb that is an extension in the Carlsberg District with 1500 par- For the irst time the children’s fair CPH of Vesterbro where Carlsberg was brewing kids will be shortened to three days when their world-famous beer for 160 years. There Sunday hours are cut. are less than two kilometres to Copenhagen - Three days of intensi ied experience, con- City Hall Square, and the Carlsberg District tent and trading will attract more interna- has more than 1500 parking spaces. tivity king spaces • Nest for new up-and-coming brands and designers It is possible to gain free entrance to CPH kids. tional exhibitors, says CEO Sandra Stenderup. She took the wheel on 1 May 2012, 4 good reasons to go to CPH kids Pre-register on www.cphkids.com succeeding founder Lone Holm, who will • CPH kids represents the most ambitious before the 6th of August 2012. be watching from the sidelines as a consul- Scandinavian brands in the sector of tant. children’s fashion and accessories - We expect that the outcome will be a more compressed and dynamic fair experience and in that way create an even better trading platform for buyers and exhibitors, says Sandra Stenderup. The concept of CPH kids CPH kids is a fashion fair for children’s clothing and accessories, an idea that arose CPH kids is located at TAP1 in the Carlsberg District, a new suburb that is an extension of Vesterbro where Carlsberg was brewing their world-famous beer for 160 years. among some of the most ambitious Danish brands who wanted a pioneering spirit, an openness and a creativity in the Danish children’s fashion scene. CPH kids aims to ful il this wish. From the very beginning in February 2010, it has been the fair’s ambition to break down boundaries and to promote openmindedness and unique inspiration for all parties involved. _124 125_ Tusind og en ting til småfolk Thousand and one thing for small children The Småfolk brand is known for its recognizable print and its colourful children’s wear. Over time, the assortment has grown signiϔicantly to include an entire world of products for children’s rooms, the changing table, and a trip to the beach. At CPH kids, Småfolk’s stand is divided into two inspiring rooms – one for boys and one for girls. _126 For more information, visit www.smafolk.dk or www.facebook.com/smafolksbutikker 20.000 facebook-fans Småfolk is one of the fashion companies Stand som børneværelser Småfolk er en af de modevirksomheder, that actively use the social media face- Småfolks univers og nye kollektion vises der anvender det sociale medie facebook book. på CPH kids i Tap 1 under modeugen. De aktivt. On facebook, Småfolk has over 20,000 fans besøgende skal kigge efter en kvadratisk På facebook har Småfolk over 20.000 fans, that actively give feedback and come up messestand, som fører ind til to børnevæ- der aktivt giver feedback og ikke mindst with new ideas for new products. In fact, relser – ét til pigen og ét til drengen. Hvert ideer til nye produkter. Faktisk spørger Småfolk frequently ask their facebook værelse er opbygget som en farvestrålende Æbleprintet er det mest kendte The apple print is synonymous with the Småfolk jævnligt deres venner på FB om friends for suggestions for new products. og kreativ Småfolks-verden, som kan in- i Småfolk-designet, men kollektionen Småfolk style, but the collection also al- forslag til nye produkter. Blandt de mange Among the many creative suggestions, the spirere indkøberne til sortimentssammen- tæller også altid børnevenlige moti- ways includes child-friendly animal, car kreative forslag vælger børnetøjs irmaet til company selects one idea each season and sætning og give ideer til butiksindretning. ver med dyr, biler, blomster osv. Ikon- and lower motifs etc. The icon prints are hver sæson en idé ud, som sættes i produk- puts that into production. – Vi tager selvfølgelig også billeder af stan- printene er målrettet piger og drenge aimed at girls and boys age 11-12. Some tion. Det seneste produkt, der er opstået via The latest product that has emerged via den og deler på facebook for på den måde op til 11-12 års alderen. Fra tiden om- children wish for a different graphical ex- facebook, er en puslehynde. Den supplerer facebook is a nursing cushion that is now at give inspiration til forældre, der skal ind- kring skolestart ønsker nogle børn pression when starting school. Småfolk has nu Småfolk-universet, der i forvejen består a part of the Småfolk-universe, which al- rette deres børns værelser… At være venner et anderledes gra isk udtryk, og det met this wish with the release of new de- af blandt andet skoletasker, børnehave- ready consists of schoolbags, bags for chil- går jo begge veje, tilføjer Tana Kretzschmer behov har Småfolk imødekommet signs and styles aimed at children up to age tasker, ammepuder, gummistøvler, hage- dren in day care, breastfeeding pillows, designer og indehaver af Småfolk gennem nye designs og styles mål- 12. Here, simple stripes and raw graphics smække, vaskeklude, sengetøj til babyer, wellingtons, bibs, facecloths, linen for ba- rettet børn op til 12 år. Her er det are used to attract the children’s attention. børn og voksne – nu også med mulighed for bies, children and adults – now with extra Stand decorated as a child’s room blandt andet enkle striber og en In the fashion week, Småfolk launches an ekstra længde på dynebetrækket - sovepo- lengthy duvet covers – sleeping bags, hats The world of Småfolk is displayed at CPH mere enkel rå gra ik, der anvendes expansion of the leisure line, and here the ser, huer og handsker, benvarmere, morgen- and gloves, leg warmers, robes, lip- lops, kids in Tap 1 during the fashion week. The til at fange børnenes opmærksom- company is expecting great sales from the kåber, klipklappere, halskæder, forklæder, necklaces, aprons, posters with cute chil- visitors will meet a square fair stand which hed og matche deres smag. popular one-piece suit and the new short plakater med søde børnemotiver, badetøj dren motifs, swimwear with UV-protec- leads into two children’s rooms – one for Til modeugen lancerer Småfolk leg pants suit. The grey colour, which is a med UV-beskyttelse, samt strandtasker tion, as well as beach bags with two bot- girls and one for boys. Each room is con- en udvidelse af fritidslinjen, og relatively new addition to the Småfolk col- med dobbeltbund, så det våde svømmetøj tom layers, so the wet swimming clothes structed as a richly coloured and creative her forventer virksomheden især our palette, is one of the essential colours in ikke kommer i karambolage med madpak- do not ruin the packed launch, the reading Småfolk universe, which can inspire buyers stort salg af den populære hel- the sporty range mixed with the fresh and ken, læsestoffet og det tørre skiftetøj. matters, and the dry spare clothes. and give new ideas for shop design. dragt samt en ny buksedragt med joyful colours that de ine Småfolk. - De mange accessories er blevet vildt po- - The many accessories have become ex- - Naturally, we take photos of the stand and korte ben. Den grå farve, som er pulære, siger Pernille Olsen, der er salgs- tremely popular, says Pernille Olsen, who share them on facebook in order to inspire relativt ny i Småfolk-regi, er mel- koordinator hos Småfolk. Hun tilføjer, at de is sales coordinator at Småfolk. She also parents when decorating their children’s lem de vigtige farver i den sporty mange forskellige items fra Småfolk giver notes that the many different items from rooms. After all, being friends is a two-way serie, sat sammen med de friske detailhandleren gode muligheder for at Småfolk give the retailer plenty of chances arrangement, says Tana Kretzschmer, de- glade farver Småfolk er kendt for. skabe plussalg. for making additional sales. signer and owner of Småfolk. 127_ When? 9-11 August 2012 Opening hours Thursday 9am-7pm Friday 10am-7pm Saturday 10am-5pm Where? Forum Julius Thomsens Plads 1 1925 Frederiksberg C Organiser Gregersen Communication Website www.gallery.dk Foto fra Johanna Pihl, som holder show fredag kl. 16 på Galleryshowscenen. Til august vil der være 15 designershows på Gallerys scene, og dermed runder messen 120 shows siden starten for seks år siden Gallery 129_
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