Innovation case Danske Folkebiblioteker | 19-5-15 © BRAINS | Bredgade 25D | 1260 KBH | CPH 1 Bang & Olufsen Innovation Camp 2012, 2013, 2015 in China/Denmark Theme: How to Design Think Education …. in order to Perform product concept development in the market 19/05/2015 © BRAINS | Bredgade 25D | 1260 KBH | CPH Innovation case 2 2015 • Juni, præsenteres som Best Practice Case på UIIN Conference 24-26. juni 2015, Berlin, blandt 350 indsendte Europæiske caseforslag. 2014 • August, University-Industry Best Practice Case I EU / CIAPE WBL case. • Juni, Aarhus Universitets Award for bedste universitet-industri projekt inden for naturvidenskaberne. • Maj, CDDIP case formidlet for 3 ASEAN ambassadører i DK • April, CDDIP case udvalgt til formidling for H. M. Dronningen, minister, ambassadører og 400 CEO’er og eskperter ved det danske Statsbesøg i Kina, april 2014. 2013 • Oktober, CDDIP case formidlet af Morten Østergaard for 400 ERASMUS delegerede • September, CDDIP ”Little Shanghai”. Åbnes af Minister for Forskning, Innovation og Videregående Uddannelse; Morten Østergaard og Kina’s Ambassadør; Hr LI Ruiyu. 2012 • November, deltagelse i Shanghai af Danmarks ambassadør i Kina; Friis Arne Petersen • Juni, CDDIP case præsenteret på European Science Open Forum konference, Dublin. 2009 • Danmarks bedste internationale Innovation Camp, iht. ”CIRIUS”. 19/05/2015 http://eng.au.dk/aktuelt/nyheder/vis/artikel/innovative-studerende-giver-bang-olufsen-gode-ideer/ http://dagbladet-holstebro-struer.dk/foto/galleri-morten-oestergaard-besoegte-bo#slide-1 http://www.electronicsupply.dk/article/view/120206/bonyhed_kobler_sig_pa_nettjenester#.Uu56O_ldVlw © BRAINS | Bredgade 25D | 1260 KBH | CPH Referencer & Anerkendelser 3 KADK © BRAINS | Bredgade 25D | 1260 KBH | CPH 19/05/2015 Key Partners 4 19/05/2015 • Learn in (1 order = practice) • Learn from (2 order = theory) • Learn about (Meta order = research) st nd © BRAINS | Bredgade 25D | 1260 KBH | CPH Applied learning principles in Innovation Camps… 5 19/05/2015 THE TASK Describe how they live. Outline their life with cars, their life in the city, their life at home. Find their articulated and unarticulated entertainment needs. Design a entertainment product with B&O sound, that matches a mix of these needs. justify the mix you have determined to be relevant. Prototype the experience. © BRAINS | Bredgade 25D | 1260 KBH | CPH Create a profile of an affluent early mainstream family in a Chinese city. Evaluate feasibility of the product and the business. 6 Design the marketing and communication strategy. Spread Bang & Olufsen in China by creating meaningful product experiences that combine the inside car experience with life in public space in cities, and life in private space in homes. 19/05/2015 © BRAINS | Bredgade 25D | 1260 KBH | CPH THE BRIEF 7 While working together on the larger project, each student also have responsibilities for certain deliverables that match their education. • Customer Value Proposition (functional, personal, emotional, social etc. benefits/values customers would obtain from the product suggested). • Physical model - Illustrate how the aesthetic qualities will entice the customer. • Demonstration models – Work together to demonstrate the elements of the experiences. • Feasibility evaluation - For all disciplines involved, each student evaluates feasibility of their own domain. • Demonstrate how and where it would be sold, links between online & physical worlds. • Final report that documents the result 19/05/2015 © BRAINS | Bredgade 25D | 1260 KBH | CPH THE DELIVERABLES 8 Conceive … approx. 6 days “Nest-build” • Create your physical innovation environment “Team-build” • Form, Norm, Storm & Perform + Adjourn later! “Content-build” • • • • Take in the B&O Brief Do the “Pool of Ideas” Create clear Personas Finalize the detailed program description ..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\July 2&16 (Luxury Stores & Families) list 7.1 QH.pdf ..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\B&O Family 3 - Mr. Li.pdf ..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\userresearch-how-to-do-it 2.pdf ..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\Fact sheet summarizing findings re visit_2013.docx © BRAINS | Bredgade 25D | 1260 KBH | CPH … approx. 6 days “Quick’n dirty” • • • • Sketch & model Present Readjust Reinvent “Idea select” • Select 3 ideas • Develop 3 concepts within scope • Close in on answers to: -> Which technologies, mechanics, physical -> Forms/colors/materials etc. are optimal? -> How to produce it? -> How to buy it? ..\..\..\..\Videos\Sony HDcam\00011.MTS © BRAINS | Bredgade 25D | 1260 KBH | CPH 19/05/2015 Design 10 … approx. 4 days 19/05/2015 Implement “Prototype” The model is a physical mock up as well as a virtual model • Describe technical functionalities in relation to the persona and the cultural context in which the products are to be consumed “Detail” • Describe in detail: Relevant technologies Mechanical features, Physical form/color/materials How to produce it How and where to buy it © BRAINS | Bredgade 25D | 1260 KBH | CPH • Create a model physically expressing the ideas at work Deliver a feasibility report 11 19/05/2015 … 1 day Present & Assess “The Moment of Truth” © BRAINS | Bredgade 25D | 1260 KBH | CPH • Present final concepts for • B&O top management • The staff of professors and teachers and • Assess • Grade • Deliver the diploma for participation 12 Resurser\TueInnoCampChina_1.mp4 Resurser\Innovation Camp Shanghai2.mp4 BANG & OLUFSEN’S IDEA FACTORY AND PRODUCTION FACILITIES IMPLEMENT AND OPERATE THE NEW IDEAS AND CONCEPTS GAINED ACCORDING TO: • THE COMPANY’S STRATEGY • THE BUSINESS OPPORTUNITY AT HAND 19/05/2015 © BRAINS | Bredgade 25D | 1260 KBH | CPH Operate 13 … one of our results… • • • • • • • • 85 % of the students improved their Problem solving skills 87 % of the students improved their Experimental skills 88 % of the students improved their Self-management skills 97 % of the students improved their Multidisciplinary skills 88 % of the students improved their Interpersonal skills 87 % of the students improved their Communicative skills 84 % of the students improved their Business skills 94 % of the students improved their Innovation Implementation skills • 100 % of the students improved their Cultural skills 19/05/2015 © BRAINS | Bredgade 25D | 1260 KBH | CPH Another result: Students’ Learning outcomes… 15 Bang & Olufsen Innovation Camp 2015 Programme
© Copyright 2024