Innovation
case
Danske Folkebiblioteker | 19-5-15
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Bang & Olufsen Innovation Camp 2012, 2013, 2015 in
China/Denmark
Theme:
How to Design Think Education …. in order to
Perform product concept development in the market
19/05/2015
© BRAINS | Bredgade 25D | 1260 KBH | CPH
Innovation case
2
2015
• Juni, præsenteres som Best Practice Case på UIIN Conference 24-26. juni 2015, Berlin, blandt
350 indsendte Europæiske caseforslag.
2014
• August, University-Industry Best Practice Case I EU / CIAPE WBL case.
• Juni, Aarhus Universitets Award for bedste universitet-industri projekt inden for
naturvidenskaberne.
• Maj, CDDIP case formidlet for 3 ASEAN ambassadører i DK
• April, CDDIP case udvalgt til formidling for H. M. Dronningen, minister, ambassadører og 400
CEO’er og eskperter ved det danske Statsbesøg i Kina, april 2014.
2013
• Oktober, CDDIP case formidlet af Morten Østergaard for 400 ERASMUS delegerede
• September, CDDIP ”Little Shanghai”. Åbnes af Minister for Forskning, Innovation og
Videregående Uddannelse; Morten Østergaard og Kina’s Ambassadør; Hr LI Ruiyu.
2012
• November, deltagelse i Shanghai af Danmarks ambassadør i Kina; Friis Arne Petersen
• Juni, CDDIP case præsenteret på European Science Open Forum konference, Dublin.
2009
• Danmarks bedste internationale Innovation Camp, iht. ”CIRIUS”.
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http://eng.au.dk/aktuelt/nyheder/vis/artikel/innovative-studerende-giver-bang-olufsen-gode-ideer/
http://dagbladet-holstebro-struer.dk/foto/galleri-morten-oestergaard-besoegte-bo#slide-1
http://www.electronicsupply.dk/article/view/120206/bonyhed_kobler_sig_pa_nettjenester#.Uu56O_ldVlw
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Referencer & Anerkendelser
3
KADK
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Key Partners
4
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• Learn in (1 order = practice)
• Learn from (2 order = theory)
• Learn about (Meta order = research)
st
nd
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Applied learning principles in Innovation Camps…
5
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THE
TASK



Describe how they live.
Outline their life with cars, their life in the city, their life at home.
Find their articulated and unarticulated entertainment needs.
Design a entertainment product with B&O sound, that matches
a mix of these needs.

justify the mix you have determined to be relevant.
Prototype the experience.
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Create a profile of an affluent early mainstream family in a
Chinese city.
Evaluate feasibility of the product and the business.
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Design the marketing and communication strategy.
Spread Bang & Olufsen in China by creating meaningful
product experiences that combine the inside car
experience with life in public space in cities, and life in
private space in homes.
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THE
BRIEF
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While working together on the larger project, each student also
have responsibilities for certain deliverables that match their
education.
• Customer Value Proposition (functional, personal, emotional, social
etc. benefits/values customers would obtain from the product
suggested).
• Physical model - Illustrate how the aesthetic qualities will entice the
customer.
• Demonstration models – Work together to demonstrate the elements
of the experiences.
• Feasibility evaluation - For all disciplines involved, each student
evaluates feasibility of their own domain.
• Demonstrate how and where it would be sold, links between online &
physical worlds.
• Final report that documents the result
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THE
DELIVERABLES
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Conceive
… approx. 6 days
“Nest-build”
• Create your physical
innovation environment
“Team-build”
• Form, Norm, Storm & Perform +
Adjourn later!
“Content-build”
•
•
•
•
Take in the B&O Brief
Do the “Pool of Ideas”
Create clear Personas
Finalize the detailed program
description
..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\July 2&16
(Luxury Stores & Families) list 7.1 QH.pdf
..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\B&O Family 3
- Mr. Li.pdf
..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\userresearch-how-to-do-it 2.pdf
..\AU\CAMPS\Bang & Olufsen\B&O ICS13\UV forløb\User Studies_Families & Shops\Fact sheet
summarizing findings re visit_2013.docx
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… approx. 6 days
“Quick’n dirty”
•
•
•
•
Sketch & model
Present
Readjust
Reinvent
“Idea select”
• Select 3 ideas
• Develop 3 concepts within scope
• Close in on answers to:
-> Which technologies, mechanics, physical
-> Forms/colors/materials etc. are optimal?
-> How to produce it?
-> How to buy it?
..\..\..\..\Videos\Sony HDcam\00011.MTS
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Design
10
… approx. 4 days
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Implement
“Prototype”
The model is a physical mock up as well as a virtual model
• Describe technical functionalities in relation to the persona and the
cultural context in which the products are to be consumed
“Detail”
• Describe in detail:
 Relevant technologies
 Mechanical features,
 Physical form/color/materials
 How to produce it
 How and where to buy it
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• Create a model physically expressing the ideas at work
Deliver a feasibility report
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… 1 day
Present &
Assess
“The Moment of Truth”
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• Present final concepts for
• B&O top management
• The staff of professors
and teachers
and
• Assess
• Grade
• Deliver the diploma for
participation
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Resurser\TueInnoCampChina_1.mp4
Resurser\Innovation Camp Shanghai2.mp4
BANG & OLUFSEN’S IDEA FACTORY AND PRODUCTION
FACILITIES IMPLEMENT AND OPERATE THE NEW IDEAS
AND CONCEPTS GAINED ACCORDING TO:
• THE COMPANY’S STRATEGY
• THE BUSINESS OPPORTUNITY AT HAND
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Operate
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… one of our results…
•
•
•
•
•
•
•
•
85 % of the students improved their Problem solving skills
87 % of the students improved their Experimental skills
88 % of the students improved their Self-management skills
97 % of the students improved their Multidisciplinary skills
88 % of the students improved their Interpersonal skills
87 % of the students improved their Communicative skills
84 % of the students improved their Business skills
94 % of the students improved their Innovation
Implementation skills
• 100 % of the students improved their Cultural skills
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Another result:
Students’ Learning outcomes…
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Bang & Olufsen Innovation Camp 2015 Programme