2-POINT CONVERSION
For Tier II Members Only
WHY 2-POINT CONVERSION
• More homeowners are spending time online
• Website is the first impression a potential
customer has
• 82% of our contractors want help with a
website
– Current content
– Optimization
– Creating a better one
Source: 2013 NORDYNE 12th Man Plan contractor survey, n=212
WHY 2-POINT CONVERSION
In the last 12 months, have you recommended a local business to
people you know by any of the following methods?
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Word-of-Mouth
Google+
2012
Facebook
2013
Source: BrightLocal 2013 Local Consumer Review Survey; n=3,600
Twitter
WHY 2-POINT CONVERSION
• 140 million (1 in 3) people in the U.S. &
Canada visit Facebook every day
– 101+ million on mobile devices
– 41,000 posts every second
– 30,000 likes every second
Source: reuters.com; fastcocreate.com
OUR 2-POINT CONVERSION
Facebook Easy Button
Included
$3,000 Value
Website with Custom Email
Address
Included
$3,500 Value
OR
Auto-Update Product Feed for
Current Website
Included
WEBSITE BUILDER
For Contractors Who Need a Website
or Need a Better One
WEBSITE BUILDER
• 6-page website
• Own URL
• Email
Addresses
WEBSITE BUILDER
• There are two template choices and multiple
color palette choices
– The example shown here is just one of those
combinations
• The site is not “SEO’d” as we do not do
keyword research for each contractor; but it is
built correctly and may perform better than
contractor’s current site
WEBSITE BUILDER COMES WITH…
•
•
•
•
•
New URL or use existing URL
Up to 5 email addresses
Website hosting for 2014
Ability to update throughout the year
“Responsive design” that changes to format
correctly for phone and tablet
HOW WEBSITE BUILDER WORKS
• The setup uses a “wizard” like Brochure
Builder or CFL
• The contractor can preview the site as he/she
builds it
• Many changes will be made on the contractor
marketing site the same way they are made
today
– e.g., cities served is zip/postal code management
HOME
PHONE-FRIENDLY
• How the “responsive
design” responds on a
phone
• Coupon and phone
number first
HOME
• Top image is multiple images that rotate
– Contractor can upload own image and write a
caption, or use default ones provided
HOME
• Areas that show iQ Drive, NATE and financing
are prepopulated based on our contractor
data
HOME
• Coupon can be written on contractor
marketing site
– Can preschedule for coupons to go up and down
throughout the year
• Same as the one that goes on the dealer
locator listing
HOME
• “Lorem ipsum” is content contractor writes
• Facebook “widget” is optional if contractor
has a Facebook page (it would auto-pull his
posts, not ours)
– Great for contractors using Facebook Easy Button
HOME
• Cities served are prepopulated based on our
data
• SEO benefits
ABOUT US
• Contractor
writes this
section and
uploads an
image
SERVICES
• Contractor
writes and
uploads an
image
• Contractor can
list competitive
brands that are
serviced, but
cannot link
• List of services
is prepopulated
based on our
data
HEATING AND COOLING SOLUTIONS
• This is the
manufacturer page
• Contractor selects
which products to
highlight on the
contractor marketing
site (same products are
highlighted on the
dealer locator listing)
• Product info is updated
automatically
TESTIMONIALS
• This page is
optional
• To use, contractor
types in the
testimonials
• They
automatically
format like this
and then rotate
throughout site in
a block on the
right
CONTACT US
• Contractor
writes this page
• We have already
pulled data for
address and
service hours
• This is the
contractor’s
phone number
• Calls and emails
go to contractor;
not to customer
service
SECOND WEB OPTION: PRODUCT FEED
• For contractors with
up-to-date websites
• Auto-updates
• Stays current
• Pick which products
you want to highlight
SECOND WEB OPTION: PRODUCT FEED
• To implement:
1. Select products on contractor marketing site
2. Contact NORDYNE for web code:
1-855-NORDYNE
[email protected]
FACEBOOK EASY BUTTON
For Contractors Wanting a
Social Media Presence
FACEBOOK EASY BUTTON COMES WITH…
• Access to Facebook 101 and 102 training
videos on NORDYNE U
• HVAC Facebook best practices handbook
• Hands-on Facebook consultation
• Facebook Easy Button technology
FACEBOOK EASY BUTTON
• Not for contractors
who won’t be
active on Facebook
• Worse to establish
a presence and
never post than to
never have been
there at all
FACEBOOK EASY BUTTON
• Simplifies Facebook
management
– Finds content
– Lets contractor
pre-schedule posts
– Minimizes time
investment
HOW IT WORKS
• Contractor connected to NORDYNE brand
1. We write a post
2. Contractor gets email
– “Westinghouse has just added new content. Do
you want to share?”
3. Contractor opens link, adds a message and
hits “post”
THE SUPER-DUPER EASY BUTTON
• Contractor can choose to have all branded
posts automatically shared on his wall
• Auto-pilot is not recommended as a best
practice, but is possible
– May get product posts contractor doesn’t sell
– Contractor should write message and add
personality to post
Facebook Easy
Button website
Area that displays
recent posts
Area for recent
activity (customer
posts, comments,
etc.)
Area to write and
schedule posts
Topline data
The real magic:
Content Finder
Left column:
branded stories
The real magic:
Content Finder
Middle column:
recommended
stories
The real magic:
Content Finder
Right column:
customized
stories
Reporting tab
Recent likes and
engagement
Most popular
posts (do more of
this)
QUESTIONS?