Southern Equine Expo Vendor Information February 20-22, 2015 Tennessee Miller Coliseum Murfreesboro, Tennessee Sponsor and Vendor Information Photo by Emily Peak, www.emilypeak.com Managed by: Peak Equine Productions, LLC. Owned by: Southern Horse Bonanza, LLC. Why Choose the Southern Equine Expo History. We built our reputation by providing the highest quality clinics presented by nationally known horsemen, educational seminars, and hands-on demonstrations. Southern Equine Expo is dedicated to improving the care of horses through education of their owners. Horsemen and women from all backgrounds received relevant information each day of the three day expo. Attendees also enjoyed shopping from a wide variety of vendors. We Are Growing. Over the past two years, the Southern Equine Expo (SEE) invested considerable resources into building our brand. SEE increased 79% in total ticket sales in 2014. This growth reflects a greater financial commitment to expand our multimedia advertising campaign including regional and 79% Total Ticket national radio, print and social Sales Growth media. Our Reach. Horse enthusiasts from Alabama, Arkansas, Georgia, Indiana, Kentucky, Missouri, Mississippi, New York, South Carolina, Texas, West Virginia and Tennessee attended. This growth reflects a greater financial commitment to expand our multimedia advertising campaign including regional and national radio, print and social media. 2013 2014 Market Exposure. Radio: Over 200 radio advertising spots reached close to a half a million listeners in the Tennessee, Southern Kentucky, Northern Alabama and Georgia. In addition, we were heard by over 100,000 listeners world wide during a 6 week advertising campaign on Horses in the Morning web-radio. Social Media: Over 2,100 Facebook likes. Facebook advertisements reached a targeted 170,000 people interested in horses, live in the Southeast, and purchase equine related products and supplies. Print Media: Advertising in print media was distributed in over 200,000 copies of free equine publications. As a sponsor, your company name/logo will be printed on the SEE web site and you will receive corporate recognition in dozens of print media ads and flyers, posters, and direct mail pieces. Sponsors also enjoy special “perks” at the event. Finally, your company will leave a lasting impression on thousands of horse people beyond the end of the Southern Equine Expo. Moving Forward. We strive to provide a quality product for our consumers. This year’s clinician line up include headliners: Dan James, continues to push the limits of horsemanship and entertainment with eye-opening clinics and exhilarating performances. Dan enjoys helping enthusiasts expand their knowledge and understand for the Love of the Horse. Stephanie Lynn is an AQHA Professional Horseman, horse trainer, coach, author and judge. Stephanie Lynn helps riders of all levels through clinics, lessons and most recently the Good Rider Series, an instructional book series with tips and exercises for riders of all levels. Mark Russell is the consummate horseman. Mark has worked in various disciplines each leading him to believe that Classical Dressage benefited all horses. Additional clinicians are continually being added to our roster. Returning this year will be the lecture and demonstrations, enhanced vendor experience, and competitions including the first SEE Colt Starting competition. Today. There are many ways to partner with Southern Equine Expo (SEE) to promote your company or business to a targeted audience and be part of this exciting event. As a vendor, you will have ample exposure to the attendees. Extended breaks will drive attendees to the vendor area to shop and explore all of the products available. Print ads in the show program are available to all companies, farms or individuals. The program will be distributed free to all adult attendees. Published on high quality gloss paper, the program will serve as an excellent source book for the attendees. Prices are listed below: Deadline For Program 1-31-2015 Ad Specs, Vector, PDF, JPEG, TIFF Full Page Width 7.37 in. Length 9.25 in. 1/2 Page Width 7.37 in. Length 4.59 in. 1/4 Page Width 3.66 in. Length 4.59 in. 1/8 Page Width 3.66 in. Length 2.28 in. Black & White $290.00 $175.00 $120.00 $65.00 Process Color $350.00 $220.00 $165.00 $100.00 Back Cover: $500 (reserved for title sponsor. Check for availability) Inside Front Cover: $400.00 Inside Back Cover: $400.00 Centerfold: $635.00 (equivalent of two color pages) To take full advantage of the marketing opportunities available in the month’s leading up to and during the event, we offer several sponsorship level for your consideration. All sponsorship dollars go directly into advertising exposure and financial support of SEE’s educational programs. The advantage of being a part of SEE will extend beyond the last day of the event as horse enthusiasts will have favorable impression of your company’s key role in providing them what they wanted most: a quality experience centered on their love of the horse. We welcome your involvement. Vendor Layout Product Placement: West side Prime vendor booths are reserved first for sponsors and clinicians. Prime booth space rates are $450 for 10’x10’ spaces. East side 10’x10’ vendor locations are $350. Discounted rates for each additional 10’x10’ spaces and oversized booths are available. Booth sizes available: 73 10x10 Total booth locations 2 10x14 Prime locations 1 16x20 Prime location 1 10x18 South side location 5 10x20 South side location *map not drawn to scale Farm and Breeds Barn (2 rows) Additional vendor space available outside located by exhibit area Outside Vendor Area Round Pen Arena Main Arena and Vendor Contract Company Information Company Name: Contact Name: Phone #: Cell #: Fax#: Email: Website: Mailing Address: City: State: Products/Services (please select the category(ies) that best describes the products marketed from your booth) Associations/Breed Barns/Fencing/ Ranch Products Books/Magazines/Media/Software Clinician Clothing/Boots/Hats/Leather Education Feed/Supplements/Organic Products Health care/Grooming Home Products/Art/Décor/Gifts Horse Tack Horse Trailers Insurance/Legal Jewelry Other Pet Products Ranch/Training Real Estate/Recreation Rescue/ non-profit Groups Toys/Children Tractors/Vehicles Trail Riding/Endurance Products Veterinary medicine /Dentistry/Therapy Exhibit Space Request Prime Exhibit Space 10' x 10 ' (includes (2) exhibitor passes) Quantity Price Additional 10' x 10' booth after 1st Booth purchase Non-Profit Organization (EAAT, Educational, Rescue) Outside Vendor space (allowed 1 electrical hook-up) A minimum of 25% of the total booth rental must accompany this agreement. Remaining balance will be due by February 19, 2015 before booth may be set-up Name on the front of the card: Total x $450= $ Additional Prime 10' x 10' booth after 1st Booth Exhibit Space 10' x 10 ' (includes (2) exhibitor passes) Method of Payment: Zip: x $350= x $350= x $250= x $300= x $450= Total Amount Enclosed Balance (Due by 2/13/2014) $ $ $ $ $ $ $ Payment Check Enclosed (make payable to SEE) Visa Master Card x Exp Date: Card #: Billing Address of Card Holder (if different than above): City: State: Zip: Security Code: Authorized Signature: Agreement We hereby acknowledge that we have read and understand the Exhibitors Rules and Regulations for the Trade Show. No agreements or understandings not contained in this contract or the Exhibitor Rules and Regulations will be binding upon the parties unless such agreement is in writting will be binding upon the parties unless such agreement is in writing and signed by an authorized representative of Southern Equine Expo. EXHIBITOR SIGNATURE: DATE: Submit Make Sure: Contract has been signed and dated Rules and Regulations have been read Non-refundable Deposit payment of 25% is enclosed Proof of insurance enclosed or policy have applied for coverage (must provide prior to set-up) For more information contact: Peak Equine Productions, LLC 615-962-3655 Mail application to: Southern Equine Expo P.O. Box 10636 Murfreesboro, TN 37129 Exhibitor Rules and Regulations Rules and regulations governing the show have been briefly written to advise exhibitors of their privileges, restrictions and requirements. Any changes to the rules and regulations must be made prior to the opening of the show. Southern Equine Expo will be referred to as “SEE” in the following. 1. BOOTH ASSIGNMENT- Stall/ booth space will be assigned and given priority according to the date on which the application and payment is received and will be assigned at the discretion of the show management. Exhibitor agrees to accept the booth or stall space assigned and further agrees to accept reassignment to create a more effective SEE or for safety purposes. Subletting of stall/booth space is prohibited. Two or more firms may not exhibit in a single space unless approved by show management. 2. RIGHT TO REFUSE- Show management reserves the right to reject any applicant for space at any time, and reserves the right to regain possession of any space by refunding to the applicant or exhibitor the amount paid for the space. SEE reserves the right to limit the number of exhibitors due to limited space or type of product. 3. BOOTH DETAIL- Display booths are 10 feet x 10 feet. Ample electrical outlets are available for vendors. All electrical extension cords must be 3-wire with ground. Tables, chairs carpet, or other booth furnishing are NOT included with any booth, but may be supplied by the exhibitor or ordered prior to the show through the show management 30 days prior to the show. Order forms for furniture and accessory rental can be found online or will be emailed directly to you. Please complete the appropriate forms and mail them to Southern Equine Expo, P.O Box 10636, Murfreesboro, TN 37129. [email protected] OFFICE- Exhibitor Office will be set up on the main concourse. Vendor packages will be available in the office on Wednesday at 12:00 p.m. (Noon CST). 4. 5. SET UP- Booth may be set up after exhibitor has checked in with show management and within set up hours. Any specialty electricity, carpentry, wiring connections shall be installed at exhibitor’s expense. All booths must be set up by 10:00 p.m. on Thursday February 19, 2015. 6. LABOR- All labor necessary in setting-up of removing exhibits must be supplied by exhibitor and must comply with building labor requirements. 7. EXHIBIT STAFFING–It is required to man your booth at all times during the complete run of the show to insure additional protection of equipment and valuables. Exhibitors are requested to arrive 30 minutes prior to the show. 8. EXHIBIT CARE- All aisles must be kept free of equipment, displays, etc. Facility janitorial services will sweep and clean aisles and empty trash canisters. Exhibitors are responsible for keeping exhibits clean and orderly. Trash cans must be placed in isles in order to be emptied after show hours. 9. SECURITY- Security will be provided to patrol after the show hours. The exhibit hall must be vacated within one hour after show closing. Exhibitors will be allowed to enter the exhibit hall upon presentation of an Exhibitor badge only. Management is not responsible for theft or damage. 10. FOOD - Food and beverages may not be sold. If food or beverages are given away this must be approved, in writing, by management. Exception will be with approved food service vendors. 11. LIVE ANIMALS - No pets or live animals will be permitted without written consent of management . 12. REMOVAL OF EXHIBITS - All exhibits must remain intact until 4:00 p.m. on Sunday, February 22, 2015. 13. PROMOTIONS - Where the Exhibitor offers or provides exhibition, raffles, donations, or other promotional measures that require guests to be present at a specified location and time or any other unusual promotional plans, they must be approved , in writing, by SEE Exhibitor Rules and Regulations 14. PHOTOGRAPHY –All video or still photography of any show exhibit and/or exhibit staff by SEE personnel become property of SEE for use in promoting the current and future events or for use of any other purpose and exhibitor hereby consents to and authorizes any such use. 15. INSURANCE - Exhibitor is required to obtain and maintain in full force and effect throughout the event the following insurance: For Trade Show Booth: Commercial General Liability written with limits of at least the following: Each occurrence—$1,000,000; Personal & Advertising injury—$1,000,000; General Aggregate—$1,000,000; Products/Completed Operations Aggregate—$1,000,000; Fire Damage (any one fire) - $50,000; Medical Expense (any one person) - $5,000. Coverage shall include: premises/operations, contingent liability for subcontractors, products/completed operations, personal injury, and contractual liability to insure the indemnification (hold-harmless) clauses contained in this contract. A Certificate of Insurance for the exhibitor showing policy numbers, limits of liability and coverage, and expiration dates must be received by the Show Management prior to the show or stall/booth fees are subject to forfeiture. Insurance shall be made out to Southern Equine Expo at the Tennessee Miller Coliseum, 304 W. Thompson Lane, Murfreesboro, TN 37130. 16. TERMINATION - If exhibitors fail to make payment required by the contract in a timely manner, SEE may terminate that contract and exhibitor’s participation in the event without further notice and without obligation to refund monies previously paid. SEE is expressly authorized, but has no obligation, to occupy or dispose of any space vacated or made available by reason of action taken under this paragraph in such a manner, as it may deem best, and without releasing exhibitor from any liability there under. SEE may also terminate the contract without any obligation on SEE’s part to refund any payments previously made and without releasing exhibitor from any liability arising as a result of or in connection with such breach. If SEE removes or restricts an exhibit which SEE considers to be objectionable or inappropriate, no refunds will be due to Exhibitor. Notwithstanding the foregoing, if SEE cancels the event due to circumstances beyond the reasonable control of SEE (such as acts of God, acts of war, governmental emergency, labor strike, or unavailability of Exhibit Facility), SEE shall refund to each exhibitor its exhibit space rental payment previously paid, minus a share of costs and expenses incurred, in full satisfaction of all liabilities of organizer to exhibitor. 17. CANCELLATION - A WRITTEN notice of cancellation is required, by certified mail, and a cancellation fee of 25% of reserved booth space rental will be charged. Exhibitor is responsible for full payment of booth space contract if not canceled in writing by February 1, 2015. NO REFUND OR CREDITS. 18. NON-GUARANTEE - SEE makes no representations or warranties regarding the number of persons who will attend the show. Exhibitor understands that neither SEE nor its agents or representatives guarantees attendance at SEE nor any financial gain to any exhibitor participating in the show. Each exhibitor also understands that tickets to the show will be sold exclusively by SEE and the exhibitor is not entitled to any proceeds from ticket or concession sales. 19. COMPLIANCE WITH LAWS AND REGULATIONS - Exhibitor shall abide by and observe all federal, state, and local laws, codes ordinances, rules and regulations and all rules and regulations of the Exhibit Facility (including any union labor rules). All decorative materials used in displays must meet the flame proofing regulations of the Fire Department. 20. COLLECTION - If suit is instituted to collect past due amounts, Exhibitor agrees to pay actual costs and expenses of collection in addition to court costs and reasonable attorney fees and interest at the maximum prevailing rate. If credit card payment is denied or a check is returned for insufficient funds, there will be a $35 fee imposed and payment must be made with cash, cashier’s check or money order within 7 days. 21. ENFORCEABILITY –In any term of provision of this agreement is determined to be void or unenforceable, the remainder of this agreement shall remain enforceable and in effect, as if that void or unenforceable provision was not included. Summary Southern Equine Expo February 20-22, 2015 Tennessee Miller Coliseum Murfreesboro, Tennessee Important Show Information SHOW MANAGEMENT Peak Equine Productions, LLC. P.O. Box 10636 Murfreesboro, TN 37129 Phone: 615-962-3655 [email protected] EXHIBITOR MOVE IN: Wednesday, February 18: 12:00 p.m.-6:00 p.m. Thursday, February 19: 9:00 a.m.-6:00 p.m. SHOW HOURS Friday, February 20 12:00 pm. - 7:00 p.m. Saturday, February 21 9:00 a.m.– 7:00 p.m. Sunday, February 22 9:00 a.m.- 4:00 p.m. EXHIBITOR MOVE OUT: Sunday, February 22: 4:00 p.m.-10:00 p.m. Monday, February 23: 7:00 a.m. –12:00 p.m. MUST BE OUT BY MONDAY at 12:00 p.m. SHOW LOCATION Tennessee Miller Coliseum 304 W. Thompson Lane Murfreesboro, TN 37129 Phone: 615-494-8961 Fax: 615-494-8962 Please send completed form to: Southern Equine Expo P.O. Box 10636, Murfreesboro, TN 37129 For questions contact Patrick Kayser 615-962-3655 or email [email protected]
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