Retail Execution | CPG | SFA Coca-Cola Case study eBestSFA helps a lager beverage company improve salesforce productivity. Industry Background: Customer Needs: Every day in supermarkets, convenience stores, on-premise and off-premise locationsbeverage companies are under attack from their competition. To win in the field, leading beverage companies are racing to arm their representatives with next generation software solutions. Small, smart, and sharp, these solutions close the loop around planning, execution, and outcomes. We identified the customer’s need to have different execution strategies within regional markets due to the nature and complexities of the business and its ability to maintain profitable volume growth. The current SAP system caters to this with regards to direct customer service, and also fulfils a need for electronic orders to SAP as well as third parties with a cost effective device as simple as a mobile phone. The ability to monitor and maintain these initiatives consistently with all the customers, especially those that receive Coca-Cola products through distributors, a third party sales and price tracking system is required to track the volume and pricing afforded to these customers as well as give the ability to those reps and distributors to track real-time orders for more effective deliveries, saving time through an SFA solution. One of our biggest clients, CocaCola Sabco, is an "anchor bottler" for the Coca-Cola Company. With over nine subsidiary companies and twenty-one bottling plants, our client distributes Coca-Cola, Sprite, and Fanta, as well as other branded soft drinks. CocaCola achieved these business goals by deploying eBest Sales Force Automation Solution running on Symbian-based smart phones. The eBest SFA Solution incorporates a comprehensive mobile application and web-based portal applications, integrating deeply with CocaCola’s SAP system as well as its BI system to provide a fully automated sales operation, improved processes, and business outcomes. 1 Retail Execution | CPG | SFA Key Features :         Call Route Planning Sales Order In-Store Activities (Merchandising, Customer Survey, Self-Audit, Stock Count, in-store Promotion/Digital Coupon) Inventory Management Promotion Management Delivery Execution Benefits:              Mobilizing the sales force, improving sales force management and productivity Ability to track and evaluate effectiveness of sales and marketing promotions. Increased third part distributors’ loyalty and management capability. Cost savings from reduced duplication and improved quality of sales data. Increased customer satisfaction with more streamlined call planning, instant access to customer information. Sales analysis capabilities and awareness of The most effective in-store promotions. Flexibility, scalability, and multilingual capability help eBestSFA Solutions successfully roll out in CocaCola’s nine countries across Africa and Asia with more than 2,000 field representatives. The eBest system has been migrated to Android systems, providing one single backend solution across multiple mobile platforms. Our next plan is to provide a device agnostic solutions and expand the solution into more business areas. For more information, please contact: eBest Mobile Inc (USA) 158 River Road New Hope,PA 18938 USA 001-215-693-6255 [email protected] Or visit www.ebestmobile.com 2