1. travel
2. tourist facilities
3. hotel

Conference & Fair
7-9 October 2014, Budapest, Hungary
Join us in Budapest!
Conference Sponsor:
PROGRAMME
Dear friends and colleagues,
In October 2014, Budapest one of the most vibrant capital cities of central Europe, will also become the capital of the
watercooler industry.
As the fourth largest city of the European Union it has many special attractions including; the Budapest Opera, the Parliament
Building, Buda Castle Hill, Andrássy Avenue and much much more. If you need more inspiration then check out; World
Heritage Sites, Jewish Heritage, Budapest’s Architecture, Budapest’s Parks and Caves and Budapest’s History.
If you like many consider that the WE event in Berlin was a huge success then be assured that the WE Event Team is planning
to make Budapest ’14 another milestone on WE’s journey.
The choice of Budapest as this year’s event location reaffirms WE’s longstanding commitment to develop the bridges between
West and East Europe.
WE has prepared another great program for you.
The Conference keynote speaker is Nils Mueller who, through a multimedia presentation, will guide you through; “The Future
of Digital”. An event not to be missed!
As a participant you will hear of the latest developments on the Greater European watercooler scene with market expectations
from Zenith International.
It is important for us all to be involved and aware of the changes that are occurring in our industry and keep abreast of new
developments, so don’t forget to take part in the workshop sessions which for sure will impact on the way you will operate
your business after Budapest.
The Gala Dinner is ‘Party Time’ where we come together to dine, to wine and celebrate another successful year for our industry.
The Aqua Awards ceremony is one of the highlight moments of our Gala Dinner when we reward and recognise the efforts of
our fellow members. A truly Inspiring time for us all!
And, last but not least – the WE Fair – where WE will welcome new suppliers from different parts of the world bringing to us
new products and new ideas and proving yet again that innovation is the key for our continued growth and progress.
Come join us in Budapest and combine business with pleasure. Discover this beautiful city, meet new prospects and new
suppliers, renew old acquaintances and meet new colleagues.
Don’t stay home, you have to be there.
Alain Adler
WE - Chairman
ORGANISER
WATERCOOLERS EUROPE
EXHIBITION & CONFERENCE VENUE
INTERCONTINENTAL BUDAPEST
EXHIBITION OFFICE & BOOKING
IDEA & MARKETING
1 Place des Barricades – 1000 Brussels, Belgium
Tel.: + 32 2 880 20 34, Fax: + 32 2 210 20 35
e-mail: [email protected]
www.watercoolerseurope.eu
Apáczai Csere János utca 12-14.
Budapest 1052 Hungary
Tel: +36 1 327 6333, Fax: +36 1 327 6357
www.budapest.intercontinental.com
ul. Jedności 118, 05-506 Janczewice, Poland
Tel.: + 48 508 399 182
e-mail: [email protected]
www.ideamarketing.pl
2
PROGRAMME
Conference & Fair
7-9 October 2014,
Budapest, Hungary
PROGRAMME 7-9 OCTOBER 2014
DATE
TIME
PROGRAMME
WATERCOOLERS EUROPE TIMETABLE
MONDAY
6 OCTOBER 2014
15:00 - 18:00
Executive Council (closed meeting, EXECO members only)
(Panorama V)
TUESDAY
7 OCTOBER 2014
09:00 - 18:00
All WE Committees and WE General Meeting
(Ballroom III)
10:00 - 17:00
Plant & City Tour (depart from the Intercontinental Budapest Hotel)
PLANT & CITY TOUR
TUESDAY
7 OCTOBER 2014
INTERNATIONAL CONFERENCE & WORKSHOP SESSIONS (Ballroom III)
WEDNESDAY
8 OCTOBER 2014
09:00 - 12:30
International Conference
12:30 - 13:30
Buffet Lunch
13:30 - 17:00
Workshops
AQUA AWARDS & GALA DINNER
WEDNESDAY
8 OCTOBER 2014
20:00 - 24:00
Gala Evening (Colloseum Theatre)
INTERNATIONAL FAIR (Ballroom I, II, III)
WEDNESDAY
8 OCTOBER 2014
16:00 - 19:00
Set-up for Exhibitors
THURSDAY
9 OCTOBER 2014
08:00 - 10:00
Set-up for Exhibitors
THURSDAY
9 OCTOBER 2014
10:00 - 17:00
Fair
THURSDAY
9 OCTOBER 2013
17:00 - 19:00
Exhibits Dismantle
3
BUDAPEST – PRELIMINARY CONFERENCE & WORKSHOPS PROGRAMME
DATE
TIME
PROGRAMME
INTERNATIONAL CONFERENCE
Introduction of Speakers and moderation by Michael Barnett
WEDNESDAY
8 OCTOBER 2014
09:00
Welcome Address
WE Chairman
09:10
Water Coolers… What’s Next? - Bill Bruce with his 15 years observing the international
water cooler industry looks at future Challenges and opportunities
Bill Bruce – FoodBev Media Director
09:30
Social Media – Driving Results in Customer Acquisition, Retention,
Loyalty & Re-engagement
Felicity McCarthy - Owner - Spark Digital
09:50
Effective Business Practices in Public Communications
Joseph K. Doss – President and CEO, IBWA- International Bottled Water Association
10:10
The Key Role of Innovation in the Watercooler Industry
Diane Koyich – International Liaison – Crystal Mountain Products Limited
10:30
Coffee Break*
10:50
Add Value, Deal on Quality, Don’t Sell on Price
John Dundon BWCA Chairman, Angel Springs CEO
11:10
Private Sector & The Challenge of Healthy Hydration
Speaker to be nominated
11:30
Key Note Presentation: The World in 2025
Nils Müller – Trendone GmbH
12:15
Open Podium Q&A
Moderator: Michael Barnet
12:30 - 13:30
Buffet Lunch*
13:30 – 14:30
Managing (Daily) Stress
Diane Koyich – International Liaison – Crystal Mountain Products Limited
14:30 – 15:00
BPA - A Question of Points of View
Pierre-Antoine Ballot – Chairman BPA Sub-Committee - Eden Springs International
15:00 – 15:30
Important Tools for Customer Retention in HOD & POU
Tony Prior – Director of Sales – Waterservice Kft
15:30 – 15:45
Coffee Break**
15:45 – 16:15
Outdoor Fountains: Water Dispensing Machines: The City Experience
Luca Constantini – Sales Director – Blupura
16:15 – 16:45
The Future of Food Safety from NSF’s Perspective
Ulrich Kreuter – Technical Manager Beverage Quality - EMEA
16:45 – 17:15
Innovative Ways to Increase your Profit and Employees’ Involvement
Anna Styopina – Director – ClearWater Solutions
WORKSHOPS
WEDNESDAY
8 OCTOBER 2014
* INCLUDED IN THE CONFERENCE PRICE OR IN THE PACKAGE PRICE (CONFERENCE & WORKSHOP SESSIONS)
** INCLUDED IN THE PACKAGE PRICE (CONFERENCE & WORKSHOP SESSIONS)
4
PROGRAMME
Conference & Fair
7-9 October 2014,
Budapest, Hungary
REGISTRATION FEES
WE MEMBERS
WE NON-MEMBERS
EARLY BIRD
till 31.07.2014
STANDARD
from 01.08.2014
EARLY BIRD
till 31.07.2014
STANDARD
from 01.08.2014
WE CONFERENCE
(8 OCTOBER 2014)
€ 180
€ 215
€ 230
€ 255
WE CONFERENCE & WORKSHOPS
(8 OCTOBER 2014)
€ 255
€ 305
€ 320
€ 355
PLANT + CITY TOUR
(7 OCTOBER 2014)
€ 115
€ 135
€ 125
€ 145
GALA DINNER
(8 OCTOBER 2014)
€ 125
€ 150
€ 160
€ 175
FAIR
(9 OCTOBER 2014)
Free
Free
Free
Free
€ 455
€ 505
€ 575
€ 645
PACKAGE 1
WE CONFERENCE + WORKSHOPS
+ GALA DINNER
(8 OCTOBER 2014)
€ 355
€ 430
PACKAGE 2
WE CONFERENCE + WORKSHOPS
+ PLANT + CITY TOUR + GALA DINNER
(7 - 8 OCTOBER 2014)
€ 455
€ 560
REGISTRATION FEES (FOR EXHIBITORS ONLY)
ALL EXHIBITORS
EARLY BIRD
till 31.07.2014
STANDARD
from 01.08.2014
WE CONFERENCE
(8 OCTOBER 2014)
€ 105
€ 140
WE CONFERENCE & WORKSHOPS
(8 OCTOBER 2014)
€ 155
€ 205
€ 95
€ 125
GALA DINNER
(8 OCTOBER 2014)
€ 105
€ 130
FAIR
(9 OCTOBER 2014)
Free
Free
PLANT + CITY TOUR
(7 OCTOBER 2014)
PACKAGE 1
WE CONFERENCE + WORKSHOPS + GALA DINNER
(8 OCTOBER 2014)
€ 205
€ 280
PACKAGE 2
WE CONFERENCE + WORKSHOPS + PLANT + CITY TOUR + GALA DINNER
(7 - 8 OCTOBER 2014)
€ 295
€ 400
NOTE: ALL PRICES ARE SUBJECT TO 27% HUNGARIAN VAT
5
PLANT & CITY TOUR (Historical Budapest)
TUESDAY 7 OCTOBER 2014 (10:00 - 17:30)
The Clearwater group operates HOD businesses in Hungary, Ukraine and Croatia. They also manufacture sparkling
watercoolers incorporating their patented carbonation system (www.pure-sparkling.com) as well as PowerDown (www.
thepowerdown.com). These products are used within their own HOD businesses but they also sell to HOD companies
worldwide.
ClearWater Hungary has been in operation since 1995 and distributes throughout the country. What makes ClearWater
unique in the HOD industry is that 75% of all their water coolers are for sparkling water, leading to increased water
consumption and reduced in churn.
In 2013, CW water created a new division called Clearwater Solutions which is dedicated to POU watercoolers and coffee
distribution.
Come and take a look at how Clearwater has redefined the HOD industry with their innovative products.
Visitors will be sightseeing the magnificent city of Budapest.
The tour will take-in some of the most famous historical monuments and the most beautiful
sights of the Hungarian capital city!
During the tour the impressive House of Parliament, Margaret Island via Margaret Bridge
and Castle District can be enjoyed and walking by the Matthias Church, Fishermen’s Bastion
and the Royal Palace.
After a breathtaking view of the city from the Citadel we will cross the Danube to the busy
Pest side, to Heroes’ Square, the Opera House and St. Stephen’s Basilica.
6
PROGRAMME
Conference & Fair
7-9 October 2014,
Budapest, Hungary
AQUA AWARDS
WEDNESDAY 8 OCTOBER 2014
The Aqua Awards ceremony held at the annual Watercoolers Europe Conference & Fair
is a tradition extending back for over 20 years and intended to recognise excellence in
marketing and public relations, as well as products and programmes which enhance
sustainability and protect the environment. To date over 400 awards have been awarded.
The awards are constantly evolving to keep up-to-date with the Industry and currently
include:
Best website, Best Product Innovation, Best Promotion of Health & Hydration, Best
Environmental Practice/Green Initiative, Best Marketing Campaign.
2014
GALA DINNER
WEDNESDAY 8 OCTOBER 2014
This year the Gala Dinner and the Aqua Awards ceremony will be held at the “RaM COLOSSEUM” theatre - located in the
very heart of Budapest. The theatre is an-architectural extravaganza with multifunctional state-of-the-art technology
which, with its unique hydraulic lifting system, allows the auditorium layout to be changed both vertically and horizontally
to offer various performance and seating options.
The Show - The Kings of Extreme Acrobatics
Participants will enjoy an unforgettable experience which has showcased on stages throughout the world and has been
enjoyed by millions of people. The magnificent performance contains elements of adagio, hand balancing and acrobatics
executed with effortless grace, balance and agility.
Make sure you are there on the night - this is an opportunity not to be missed!
Venue address:
RaM Colosseum, Kárpát utca 23, 1133 Budapest, Hungary, phone: +36 1 222 5254, www.ramcolosseum.hu
7
ACCOMODATION
October is high season for hotels in Budapest. In order to secure hotel rooms for the WE Conference & Fair,
rooms have to be booked well in advance.
INTERCONTINENTAL BUDAPEST HOTEL - the venue of the WE Fair & Conference
The InterContinental Budapest enjoys an excellent location on the banks of the Danube
next to the Chain Bridge. All important sights are within easy walking distance.
The Váci shopping street, the Central Market Hall and the Gellért Baths are also nearby.
Tram stops can be found right outside the hotel.
The elegantly furnished suites and rooms at the InterContinental feature sleek interior
design. Some offer stunning views of the river and the castle.
Take a dip in the indoor pool or enjoy a workout in the 24-hour gym. Guests can savour
Hungarian cuisine or modern fusion dishes at the on-site restaurant. Corso Terrace offers
a barbecue during the summer season.
Special offer for WE delegates:
139 EUR net (single rate)
159 EUR net (double rate)
These rates are inclusive of breakfast served in the Corso Restaurant. These rates are exclusive of tax, which is
currently at 22% (18% VAT and 4% city tax).
Hotel Information
Check-in: from 3 pm
Check-out: till 12 noon
Phone with voice mail
High Speed Internet Access
Cable / Satellite TV
Business Services
Foreign currency exchange
Reservation can be made directly with hotel’s reservation department by using the link below:
https://resweb.passkey.com/go/we
Reservations at the above rates is available till 6th of September 2014.
For more information please visit: www.budapest.intercontinental.com
IMPORTANT NOTE
All rooms are allocated on a first-come-first-served basis, so the offers may expire earlier.
8
PROGRAMME
Conference & Fair
7-9 October 2014,
Budapest, Hungary
GENERAL INFORMATION
FAIR & CONFERENCE VENUE
HOTEL INTERCONTINENTAL BUDAPEST
1052 Budapest, Apáczai Csere János utca 12-14, Hungary
Tel: +36 1 327 6333
www.intercontinental.com
FAIR & EXHIBITION OFFICE
IDEA & MARKETING
ul. Jedności 118, 05-506 Janczewice, Poland
Tel.: + 48 508 399 182
e-mail: [email protected]
www.ideamarketing.pl
ORGANISERS DESK
Situated in the foyer of the Intercontinental Budapest hotel.
Opening hours:
TRANSPORTATION
From Budapest Ferenc Liszt International Airport
Distance from hotel: Taxi Charge (one way): Time by taxi: 24 KM / 14.91 MI
40.00 EUR
35 minutes
TRAIN
Station name: Distance: Taxi Fee From Train Station: Keleti Pályaudvar
4.4 KM / 2.73 MI
25.00 EUR
SUBWAY
Station name: Distance: Vörösmarty tér (Line M1)
0.3 KM / 0.19 MI
Station name: Distance: Deák tér (Line M1, M2, M3)
0.9 KM / 0.58 MI
Wednesday 8 October 2014: 08:00 – 18:30 (Conference & Workshop sessions
09:00 – 17:00)
Thursday 9 October 2014: 07:30 – 19:30 (Exhibition set-up 08:00 – 10:00;
Exhibition 10:00 – 17:00; Exhibits dismantle 17:00 – 19:00)
TAXIS
REGISTRATION
Please complete the registration form and return it as soon as possible to the Idea
& Marketing. Registration will be accepted and confirmed if payment is received
by the by 1 October 2014. Should payment be made after this date, registration
confirmation will take place on the day of the opening of the event if proof of
payment can be shown.
Located at the Organisers Desk.
Pre-Registration
Participants who have already registered for the Fair, Conference & Workshops can
collect their documents here.
On-site Registration
Participants who have not yet registered for the Fair, Conference & Workshops can
do so here.
FAIR
The venue is the Ballroom in the Intercontinetal Budapest hotel.
Contact the Reception Desk.
REGISTRATION & PAYMENT
NOTICE OF CANCELLATION
Notice of cancellation should be sent in writing to Idea & Marketing. In the event
of cancellation by 31 August 2014, payments already made will be refunded less an
administration charge of 100 EUR. No refund will be made if notice of cancellation
is received after 1 September 2014.
CHANGES TO THE CONFERENCE PROGRAMME
Thursday 9 October 2014: 10:00 – 17:00
The Organiser retains the right to make changes to the Conference programme
including speakers and content. In such an event the registration fee is nonrefundable.
CONFERENCE LANGUAGE
HOTEL BOOKINGS
The official Conference language is English.
Hotel bookings should be made directly to the hotel of your choice. Payment
for your accommodation should be effected to the given hotel, pursuant to the
payment principles established by the hotel. If you depart early, cancel or fail to
honour a booking, you are required to cover all your financial obligations in relation
to the hotel. Idea & Marketing shall not be liable for hotel room availability or any
financial liabilities of participants towards the hotel on account of room bookings.
Opening hours:
NAME BADGES
Participants are requested to wear their name badges at all times during the Fair,
Conference & Workshop sessions.
RESTAURANTS, BAR AND COFFEE SHOP
Food and drink is available at the Intercontinental Budapest hotel.
The entrance fee for the Fair, Conference & Workshops sessions include coffee
breaks and lunch.
On 8 October 2014 coffee/tea will be served in the Foyer II-IV room; lunch will be
served in the Panorama II-IV room.
On 9 October 2014 all food and drink will be served in the exhibition hall.
CLOAKROOMS
Are located in the Intercontinental Budapest hotel.
FIRST AID
ACCOMPANYING EVENTS
The fee for all events is payable in advance. A minimum number of participants is
required for events to proceed. If this minimum is not reached, Idea & Marketing
reserve the right to cancel the event when the event fee will be refunded. In the
event of cancellation by a pre-registered participant, the fee is non-refundable.
Reservations will be made on a first-come-first-served basis.
LIABILITY
Idea Marketing shall be liable for the exercise of due diligence and reliability in
preparing the Conference, pursuant to the binding laws of Poland. Regardless of the
existing legal provisions, the liability of Idea Marketing shall be limited to damages
that are caused with aforethought or by gross negligence.
Contact the Organisers Desk for medical assistance.
9
Your refreshing expert
in healthy hydration!
With offices across five European countries, Nestlé Waters Direct is your
perfect business partner when it comes to solutions for healthy hydration,
offering a great and even guaranteed quality of water as well as a wide
variety of water dispensers to suit customer requirements.
You can rely on an unique experience with water delivery and a fantastic
team to offer you any help and support.
Discover
excellent
water qualiatty
and our gre
delivery
And thanks to additional products from Nestlé’s range, such
services
as S.Pellegrino, Perrier and Nescafé coffee, our customers
are well catered for.
Visit our websites
RU
www.nestle-purelife.ru
for more information:
PL
www.darnatury.pl
D
www.nestle-waters-direct.de
NL
www.nestle-waters-direct.nl
P
www.selda.pt