The reference for Quebec’s communications, marketing, interactive and design industries.
WEB MEDIAKIT 2014 The reference for Quebec’s communications, marketing, interactive and design industries. WEB MEDIAKIT 2014 Impact : the industry reference BUSINESS SECTOR Infopresse.com is the leading reference website for the industry, with thousands of pages of news, articles and other content of interest to professionals in the communications, marketing and design fields. 95 % 81 % 82 % Companies and advertisers 29 % 20 % work full time Agencies 20 % 15 % 8% 8% make purchasing decisions Medias Services consider themselves leading-edge and/or technophiles Other • Responsive site • New content platform Industry name • More relevant than ever recognition 83 % graduated from COLLEGE OR UNIVERSITY newsletter 97 % the communications industry’s daily must-read average reading time 17 000 SUSCRIBERS 8 MINUTES Geolocation - 93%+ of inventory is served in Canada - 100% of clicks are delivered in Canada 205 000 400 000 visitors/ month pages views/ month newsletter reading habits 86 % scan all content and click several links 76 % read it on a tablet read it on a smartphone ( 85% iPhone or iPad ) 64 % Optimized ad placement: everywhere, in real time Advertising display - 100% ad surface display 70% of the time - for 65% of ads, at least 50% of area is viewed for 5 seconds or more www.infopresse.com read it daily or almost daily WEB MEDIAKIT 2014 Newsletter 22/4/2014 Annoter votre capture d'écran Formats / prices Leaderboard 600x90 complementary format : 300x50 1300 $ Premium box - special format 465x250 complementary format : 300x250 1500 $ Bigbox 300x250 1000 $ Positionning - Sponsored content 2000 $ Special projects superban 600x90 premium box 465x250 price on request Technical specifications Accepted formats gif, gif animé*, jpeg no flash size : maximum 50k * for an animated GIF, the first frame of the animation may have a solid background. This image must contain a minimum amount of information relevant to the campaign. Note that the 2007 and chrome-extension://alelhddbbhepgpmgidjdcjakblofbmce/edit.html 2010 versions of Outlook do not support animated GIF. Vitrine Format Icon : 80x80 px – gif or jpeg – 72dpi Title : approx 40 characters Text : 100 to 200 characters including spaces Provide url link Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before the distribution date and must include the URL to be used. bigbox 300x250 WEB MEDIAKIT 2014 Newsletter Habillage Formats / prices Recommanded formats: 1 Leaderboard - 600x90 2 superbox - 600x260 Coloured background (sample colour code: # f68e55) Complementary formats : 300x50 300x250 Display: all platforms Price: on request Technical specifications Accepted formats gif, gif animé*, jpeg no flash size : maximum 50k * for an animated GIF, the first frame of the animation may have a solid background. This image must contain a minimum amount of information relevant to the campaign. Note that the 2007 and 2010 versions of Outlook do not support animated GIF. Vitrine Format Icon : 80x80 px – gif or jpeg – 72dpi Title : approx 40 characters Text : 100 to 200 characters including spaces Provide url link Deliver materials to [email protected] Delivery procedure Final materials must be sent 8 business days before the distribution date and must include the URL to be used. WEB MEDIAKIT 2014 Web Site Bigbox 300x250 300x250 Formats / prices Format 300x250 Positioning : milieu et haut, sur toutes les pages Display : toutes les plateformes Complementary formats : n/a Price : 65$ CPM Technical specifications Accepted formats gif, gif animé, jpeg, flash*, javascript, html Maximum size 50k *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Video format : flash Must include a clearly indicated “Close” box as well as Play, Pause, Stop and Volume controls. Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before distribution date and must include the URL to be used. 300x250 WEB MEDIAKIT 2014 Web Site Bigboy 300x600 300x250 Formats / prices Format 300x600 Positioning : top, on all pages Display : all plateforms Complementary formats : 300x250 Price : 85$ CPM Technical specifications Accepted formats gif, gif animé, jpeg, flash*, javascript, html Maximum size 50k *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Video format : flash Must include a clearly indicated “Close” box as well as Play, Pause, Stop and Volume controls. Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before distribution date and must include the URL to be used. 300x250 WEB MEDIAKIT 2014 Web Site Leaderboard 940x90 600x90 Formats / prices Format 940x90 Positioning : top, on all pages Display : all plateforms Complementary formats : 600x90, 300x50 Prices : 75$ CPM Technical specifications Accepted formats gif, gif animé, jpeg, flash*, javascript, html Maximum size 50k A leaderboard whith black background, must include a minimum 1px border (white is recommended) *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Video format : flash Must include a clearly indicated “Close” box as well as Play, Pause, Stop and Volume controls. Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before distribution date and must include the URL to be used. 300x50 WEB MEDIAKIT 2014 Web Site Banner 600x90 600x90 Formats / prices Format 600x90 Positioning : middle of page, all pages Display : all plateforms Complementary formats : 300x50 Price : 55$ CPM Technical specifications Accepted formats gif, gif animé, jpeg, flash*, javascript, html Maximum size 50k *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Video format : flash Must include a clearly indicated “Close” box as well as Play, Pause, Stop and Volume controls. Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before distribution date and must include the URL to be used. 300x50 WEB MEDIAKIT 2014 Web Site Full page w/ background Formats / prices recommanded formats 1 leaderboard - 940x90 2 bigbox - 300x250 2 banner - 600x90 Coloured background (sample colour code : # f68e55) Positioning : full site or selected pages Display : all plateforms Complementary formats : 300x50 Price : on request Technical specifications Accepted formats gif, gif animé, jpeg, flash*, javascript, html Maximum size 50k A leaderboard whith black background, must include a minimum 1px border (white is recommended) *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Video format : flash Must include a clearly indicated “Close” box as well as Play, Pause, Stop and Volume controls. Deliver materials to [email protected] Delivery procedure Final materials must be sent 5 business days before distribution date and must include the URL to be used. WEB MEDIAKIT 2014 Web Site Floating ad / interstitial video Formats / prices Format 640x480 Appears on a transparent black background on all pages of the site Positioning : full site or selected page Display : computer by default Price : on request Technical specifications File types: flash*, javascript, html (Pointroll or MediaMind advertising tags accepted) Maximum size 50k Background required (lighbox) Maximum length: 30 seconds (the interstitial expires automatically after 30 seconds) Must include a clearly indicated Close box Must include Play, Pause, Stop and Volume controls Frequency capped at 1 interstitial per visitor per 24 hours *if using Flash, provide an alternative image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL : { getURL(clickTag,“_blank”); } Deliver materials to [email protected] Delivery procedure Final materials must be sent 8 business days before distribution date and must include the URL to be used. WEB MEDIAKIT 2014 Web Site Expandable banner Formats / prices Formats 300x600 Max expansion : 600x600 (to the left) Formats 300x250 Max expansion: 300x600 (down) or 600x250 (to the left) Positioning : full site or selected pages Display : computer by default Price : on request Technical specifications File types: flash*, javascript, html (Pointroll or MediaMind advertising tags accepted) Expandable on mouseover Capped frequency Maximum size 50k Must include a clearly indicated Close box Must include Play, Pause, Stop and Volume controls Frequency capped at 1 interstitial per visitor per 24 hours *if using Flash, provide an alt image (gif, png or jpeg) Please insert a clicktag as indicated here and do not hardcode the URL: { getURL(clickTag,“_blank”); } Deliver materials to [email protected] Delivery procedure Final materials must be sent 8 business days before distribution date and must include the URL to be used. WEB MEDIAKIT 2014 Procedures and terms Payment • Payable upon receipt of the invoice, before the advertisement goes online. • All rates are in Canadian dollars. • The advertiser and advertising agency, if applicable, are jointly and severally liable to the publisher for payment of all advertising fees. Deliver materials to [email protected] Delivery procedure Final materials must be sent five to eight business days before distribution date and must include the URL to be used. Cancellation No cancellations are accepted fewer than 2 days before the advertisement is scheduled to go online. For cancellations from 7 to 3 days before launch date, 50% of the total ad rate shall be payable and invoiced to the client. Nonstandard materials Any materials not meeting the technical requirements specified herein will be modified at the advertiser’s expense ($75 per hour, minimum 1 hour). Translation costs are not included.
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