BBC SPECS
REDIRECT ACCEPTED
 Sizmek 
 Adrime / Weborama 
 Doubleclick / Dart 
 Flashtalking 
 Adform 
Note: Please send an email to [email protected] if you use other
redirects vendor.
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CLICKTAG ACTION
ClickTag action must be included. AS2 only is accepted.
The SWF file should be embedded with a ‟clickTag‟ using the following code:
// Action script...
on (release) {
if (clickTag.substr(0, 5) == "http:")
{ getURL (clickTag, "_blank");
}
}
STANDARD DISPLAY ADS
RECTANGLE (non rich media)
-
Dimensions (w x h): 300x250 pixels.
File Size (SWF/GIF/JPG): 40kb MAX.
If video: SWF + flv video: 1mb MAX.
A JPEG backup is required (40kb MAX).
Framerate: 24FPS MAX.
Duration: 30 seconds max.
ClickTag: Please see top of this document for ClickTAG action.
Sound must be user initiated on mouse over or play button action.
1 pixel border required for white or transparent backgrounds.
____________________________________________________________________________________
Should you have any questions about these specifications, please feel free to contact us
via [email protected]
RECTANGLE (Expandable or Videobox)
If you do not have a redirect you must use these
templates: Sizmek templates page
Specifications:
- Dimensions (w x h): 300x250 pixels.
- File Size (Default SWF/GIF/JPG): 40kb MAX.
A JPEG backup is required (40kb MAX).
- Expansion: 600x600.
- Framerate: 24FPS MAX.
- Duration: 30 seconds max.
- ClickTag: Please see top of this document for ClickTag action.
- Sound must be user initiated on mouse over or play button action.
- 1 pixel border required for white or transparent
backgrounds. Additional Info:
- Must add ESPANDI call to action.
- All Expandable must expand DOWN or LEFT.
- All Expandable Creative Must Be User-Initiated (Either click-initiated or
mouse-over initiated).
- Must include clear CLOSE X button in at least 10pt type (single "X"
not acceptable).
- Mouse-over creative must retract on mouse-off.
LEADERBOARD (non rich media)
-
Dimensions (w x h): 728x90 pixels.
File Size (SWF/GIF/JPG): 40kb MAX.
A JPEG backup is required (40kb MAX).
Framerate: 24FPS MAX.
Duration: 30 seconds max.
ClickTag: Please see top of this document for ClickTAG action.
Sound must be user initiated on mouse over or play button action.
1 pixel border required for white or transparent backgrounds.
HALF PAGE 300X600 (non rich media)
-
Dimensions (w x h): 300x600 pixels.
File Size (SWF/GIF/JPG): 40kb MAX.
A JPEG backup is required (40kb MAX).
Framerate: 24FPS MAX.
Duration: 30 seconds max.
ClickTag: Please see top of this document for ClickTAG action.
Sound must be user initiated on mouse over or play button action.
1 pixel border required for white or transparent backgrounds.
____________________________________________________________________________________
Should you have any questions about these specifications, please feel free to contact us
via [email protected]
HALF PAGE 300X600 (Expandable or Video)
If you do not have a redirect you must use these
templates: Sizmek templates page
Specifications:
- Dimensions (w x h): 300x600 pixels.
- File Size (Default SWF/GIF/JPG): 40kb
MAX. A JPEG backup is required (40kb
MAX).
- Expansion: 500x600.
- Framerate: 24FPS MAX.
- Duration: 30 seconds max.
- ClickTag: Please see top of this document for ClickTag action.
- Sound must be user initiated on mouse over or play button action.
- 1 pixel border required for white or transparent
backgrounds. Additional Info:
- Must add ESPANDI call to action.
- All Expandable must expand LEFT ONLY.
- All Expandable Creative Must Be User-Initiated (Either click-initiated
or mouse-over initiated).
- Must include clear CLOSE X button in at least 10pt type (single
"X" not acceptable).
- Mouse-over creative must retract on mouse-off.
BILLBOARD (MASTHEAD) + 300X250
- Dimensions (w x h): 970x250 pixels.
-
-
File Size (Default SWF/GIF/JPG): 200kb
Framerate: 24FPS MAX.
Duration/animation: Auto-play animation/video up to 30 seconds
with audio on user initiation only.
ClickTag: Please see top of this document for ClickTag action.
"Close Ad X" button is still required in all creatives in top right hand
corner. Close will collapse 100% of the ad and leave only a "Show
Ad" button behind. It must have at least a 5-pixel padding from top
right and side of unit.
No audio, video or action may be initiated on mouseover.
Billboards must click to initiate beyond the initial auto-play. Userinitiated video can include "Click to continue", "Click to play",
"Replay" buttons to deepen the in-banner experience. All sound and
animation must stop once pause or stop is clicked. All video must be
progressive load, not streaming
- 1 pixel border required for white or transparent
Companion banner:
- 300x250 SWF/JPG/GIF
- File size: 40kb MAX
VIDEO PREROLL + COMPANION BANNER
- Accepted format: MPEG-4 (H.264).
- Length: 15 to 30 seconds max (15 Seconds Preferred).
- Aspect ration: 16:9 widescreen.
- Resolution: 640x360.
- Video bitrate: 512kbps.
- Frame rate: 25 FPS.
- Maximum keyframe spacing: 150 frames.
- Flash Audio ( MP3 ) - standard size.
- Audio Sample Size: 16 bits (48KHz).
- Audio bitrate: 96Kbps.
- VAST 2.0/VPAID 1.0 redirect: accepted.
Companion banner:
- 300x60 + 300x250 SWF/JPG/GIF
- File size: 40kb MAX
- Audio not accepted.
Duration: 30 seconds max.
MOBILE
-
Display Ad size: all following different sizes must be submitted:
- 120x20 : 1 kb max
- 168x28 : 4 kb max
- 216x36 : 4 kb max
- 300x50 : 4 kb max
- 320x50 : 15 kb max
- 768x90 : 40kb (iPad portrait)
- 516x60 : 40kb (iPad landscape)
- Accepted Ad formats: GIF or JPEG only.
Video & audio not accepted. No flash allowed.
- Expanded size: No expansion permitted.
Please ask for richmedia ads specs (3d party rich media only).
- No redirect, no imps tracker, clicktracker allowed.
____________________________________________________________________________________
Should you have any questions about these specifications, please feel free to contact us
via [email protected]