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Vision 2020 and The Hanley Wood
Sustainability Council:
The Future in Focus Today
 Sustainability
 Leadership
 Innovation
Underwriting Prospectus
In conjunction with:
Hanley Wood Media, Inc.
One Thomas Circle, N.W., Suite 600
Washington, DC 20005
Main 202.452.0800
Fax 202.785.1974
www.hanleywood.com
The Hanley Wood Sustainability
Council and Vision 2020
Hanley Wood’s Sustainability Council, incorporating the Vision 2020 initiative,
continues in 2014 to explore sustainability metrics, milestones, and opportunities that
strengthen the foundation of our industry and move it forward.
Uniting the best creative minds, exploring the most insightful research, and
uncovering the greatest technological innovations, The Council focuses on our path
towards deep-seeded sustainability, and carries us forward in our common mission to
significantly reduce the environmental impact of the built environment between now
and 2020.
Throughout the year, Hanley Wood editors will convene the most-trusted thought
leaders in sustainability and environmental building to share research, projects, and
projections with our green building colleagues and constituencies—in print and online.
And through the powerful reach of Hanley Wood’s media platform, including
BUILDER, ARCHITECT, ECOBUILDING REVIEW and the websites, newsletters, and
social media communities of Ecobuildingpulse.com, we’ll bring a broad range of
perspectives from our audience into the conversation—expanding the scope of
expertise and perspectives from around the industry and around the world to shape
the Vision 2020 dialogue.
Our esteemed Hanley Wood Sustainability Council and highly-experienced editorial
network keep a distinct target on providing clarity regarding eight key green building
subject areas. We engage with the industry’s foremost thought leaders on a daily
basis to chart out the future of green building.
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Building Design + Performance
Green Building Codes, Standards
and Rating Systems
Economics + Financing
Energy Efficiency + Building Science
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Indoor Environmental Quality
Materials + Products
Sustainable Communities
Water Efficiency
ANNUALVISION 2020 SUSTAINABILITY SUMMIT
The initiative culminates in October at GREENBUILD with the Vision 2020
Sustainability Summit —an esteemed gathering of the Hanley Wood Sustainability
Council, editors, sponsor executives, home builders, building owners, architects,
urban planners, developers, and other sustainability leaders. The event encompasses
a knowledge transfer from thought leaders to practitioners surrounding actionable
insights, innovations, and ideas for high-performance building.
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GREENBUILD is the world's largest conference and expo dedicated to green building
that attracts industry leaders, experts, and frontline professionals dedicated to
sustainable building in their everyday work, and will provide the perfect backdrop for
the Vision 2020 Summit. Also new this year, the principles and processes explored
through Vision 2020 will come to life through the GREENBUILD LivingHome at the
GREENBUILD International Conference & Expo.
Recommendations and conclusions of the initiative’s groundbreaking findings will be
prominently featured in a special Vision 2020-themed issue of ECOBUILDING
REVIEW, and online at ecobuildingpulse.com.
Sustainability Council Focus Area Chairs
Industry visionaries are selected to head each of the Vision 2020 focus areas for the
year. In that capacity, they lead pivotal discussions and share research, projects, and
projections to advance sustainability across the industry. Below is a list of 2014 chairs:
Building Design + Performance
Mary Ann Lazarus, FAIA, Firmwide Director of Sustainable Design,
HOK; Resident Fellow, Sustainability and Design for Health, AIA
Dennis Wedlick, AIA, Founder, Co-owner, BarisWedlick Architects
Green Building Codes, Standards, and Rating Systems
Maureen Guttman, AIA, Executive Director, Alliance to Save Energy
Economics + Financing
Philip Henderson, Senior Financial Policy Specialist, Natural Resources Defense
Council
Energy Efficiency + Building Science
Steven Winter, FAIA, President, Steven Winter Associates
Paul Torcellini, Principal Engineer, National Renewable Energy Laboratory
Indoor Environmental Quality
Vivian Loftness, FAIA, Professor of Architecture, Carnegie Mellon University
Materials + Products
Blaine Brownell, AIA, Associate Professor, University of Minnesota School of
Architecture
Sustainable Communities
Ellen Dunham-Jones, AIA, Professor of Architecture and Urban Design,
Georgia Tech School of Architecture
Water Efficiency
Doug Bennett, Conservation Manager, Southern Nevada Water Authority
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The Hanley Award for Vision and Leadership in
Sustainability
The Hanley Award for Vision and Leadership in Sustainability will once again close
out the Vision 2020 Sustainability Summit.
Hosted by ECOBUILDING REVIEW, BUILDER, ARCHITECT, and The Hanley
Foundation, this esteemed annual award program honors individuals who have
demonstrated extraordinary, lasting, and far reaching contributions to the
advancement of sustainability in the United States.
Noteworthy candidates represent professionals in construction and design, technical
research, product development, educational outreach, and environmental advocacy
who have made deep, long-standing, and influential commitments to sustainability,
and those practitioners have made significant and lasting contributions to the
widespread implementation of environmental building concepts, techniques, and
innovations.
Each year, one recipient is honored and presented with a $50,000 award recognizing
significant achievement in this critical area. The program receives in-depth editorial
coverage in ECOBUILDING REVIEW, BUILDER and ARCHITECT in the fall (print
and online).
Partners
BUILDER, the leading media brand in residential construction, seeks to inspire readers and viewers by
chronicling success through innovation in home building. With a 35-year tradition of journalism excellence, it
is a trusted source for builders, architects, and other industry professionals.
ARCHITECT, the official media brand for the AIA, provides informative and inspirational editorial
surrounding the design, technology, and business of architecture and serves as the industry resource for
leading professionals engaged in commercial and institutional architecture.
ECOBUILDING REVIEW and Ecobuildingpulse.com, the evolution of award-winning brands
ECOHOME and ECOSTRUCTURE, together are the forum of thought leaders in the high-performance
building industry. We provide a platform for the conversations about the next generation of green building
practices, introducing residential and commercial building professionals to the latest, best ideas in highperformance building design, construction, and operation.
The Hanley Foundation supports people and programs working to improve education, health care, the
environment, and housing, as well as a variety of humanitarian issues. The Foundation was created in 1999
in Washington, D.C. by Michael J. Hanley, co-founder and former Chairman of Hanley Wood LLC.
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2014 Vision 2020 Focus Area Descriptions
Building Design + Performance: One of the most significant developments in design and construction
over the past decade has been the growth in understanding around how buildings work, and the awareness
that a building functions as a system. Also under increased focus is how buildings and their systems
perform throughout their lifespan. This is a distinct departure from the traditional view that a building is
comprised of a collection of individual materials, products, and components assembled during different
phases of a project – without any relationship between them or how their installation will affect a building’s
durability and performance. It is also a change in perspective from a project that ends with construction to
one that regards our buildings as living structures. Building science and performance considerations affect
everything from design and detailing to product development and selection to field installation and
commissioning, making this area the most intense area of research and testing in the industry. This
dynamic area of focus will examine the state-of-the-art of building science research, post-occupancy
performance, and best practices, to identify areas needing further technical verification, pinpoint potential
emerging problems, and project next-generation green-building standards
Green Building Codes, Standards, and Rating Systems: The forces driving change in our industry have
always been a blend of market demand, voluntary adoption, and regulated implementation, but the urgency
around sustainability has placed unprecedented pressures on the pace. And while national and regional
voluntary certifications will continue to be important in developing experience and confidence in the
marketplace, we are already seeing new regulatory activities that will only increase as green building codes
are adopted in more and more jurisdictions across the country. This area of focus will address the
transitional dynamics at work as codes, standards, and voluntary rating systems evolve, the new levels of
performance criteria likely to emerge, and how the projected pattern of adoption will affect manufacturers,
architects, and builders in the coming years.
Economics + Financing: Our industry’s efforts are not solely driven by the goal of improving our personal
and environmental health—also under the microscope is the third-leg of the sustainability stool: economics.
A range of ever-changing sources of funding for green building at national, state, and local levels continue
to promote green investments, but valuation and proving return on sustainable investment remains a
challenge. This area of focus will address the methods and practices surrounding green-building financing,
including efforts assess the value and risk of sustainable building investments and initiatives.
Energy Efficiency + Building Science: Deepening concerns around carbon emissions have inspired new
carbon-based metrics expanding the discussion around energy to include embodied energy and the carbon
footprint of the building products and materials we use, outside of ongoing efforts to reduce the energy
consumption of the buildings themselves. Progressive practitioners have their eyes on what they are calling
carbon-zero buildings as the next level beyond net-zero energy. But the tools and abilities to measure and
report on a carbon metric for most products and projects need further development before this metric can
be universally applied. This area of study will focus on carbon as the next performance metric for the
building industry, its importance in terms of environmental issues, and the path our industry will follow to
achieve carbon-zero performance.
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Indoor Environmental Quality: As we improve the way we build out homes, offices, schools and more, an
increased focus is being put on Indoor Environmental Quality (IEQ). How do a space’s air quality, lighting,
thermal comfort, and acoustics affect our health, productivity, and overall happiness? As we build to tighter
air leakage standards, we must address concentrated levels of allergens and toxins. We must learn to
harness the environment in the form of daylighting and access to outdoor air and views. We must continue
to explore “green chemistry” and work closely with product manufacturers in developing standards and
protocols such as Health Product Declarations to track the built environment’s effect on human health. How
does this affect our material choices, our energy efficiency strategies, building techniques, and more? This
critical focus area will overlay research and emerging science on the need to address IEQ with an eye on
how this field and associated standards, practices, and regulations must be improved going forward.
Materials + Products: Where building materials originate, the natural resources they consume, the path
they follow to reach their destination as a construction component, and their durability and destiny after a
useful life are at the heart of sustainability and the built environment. The importance of these
characteristics is emphasized by the central role they play in the leading green building rating point
systems, and the many certification programs evaluating them. Whether dealing with limited or renewable
resources, chain-of-custody documentation, amounts and types of recycled content, or recycling potential
these attributes will only become more important as time goes on and resources diminish. This area of
study will examine product development and manufacturing, the impact that sustainable materials and
resources will have on the future of the construction industry, and project trends and innovations in
supplying future demand for construction products.
Sustainable Communities: Many people within the sustainability community point to the traditional
patterns of land use and development patterns for residential housing projects as being “unsustainable” —
even when they include energy efficient homes — due to the energy required for transportation from
housing located further and further from the workplaces, schools, and services families rely on every day.
In fact, a Department of Energy study shows that the energy consumed for transportation from these
communities more than offsets gains made by the energy efficient homes built within them. This area of
study will explore the complex issues surrounding new visions for land use and planning and identify the
hurdles that need to be cleared in order to apply innovative solutions to improve transportation, density, and
affordability issues.
Water Efficiency: Over the next 30 to 40 years population growth and climate change will conspire to
stress water supplies in at least 36 states, causing water authorities across the country to revise their
policies and code requirements related to water supplies, infrastructure, and consumption. While residential
water use does not compare to consumption for agriculture and energy production, it is a high priority with
great potential for both water savings through product development and behavioral education. And as
witnessed by the universal acceptance of WaterSense standards, the future of residential and commercial
plumbing products will continue to be shaped by water resource restrictions and water use regulations. This
focus area will map current water efficiency efforts and forecast the scope and direction of technology and
practices required to reach recommended levels set for future needs.
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PLATINUM
SUSTAINABILITY
PARTNER ($65,000 net)
CHARTER
UNDERWRITER
($55,000 net)
SILVER
MEMBER
($30,000 net)
4 sponsor executives
3 sponsor
executives
n/a
CUSTOMER PASSES: Ability to invite builder or architect
customers to attend the event (does not include travel or
hotel expenses)
5
3
n/a
SUSTAINABILITY MESSAGING: Opportunity for sponsors to
communicate your respective sustainability message to
Vision 2020 Sustainability Summit attendees


n/a
AWARD WINNER SEATING: Seating for 2 executives with
the 2014 Hanley Award recipient at The Hanley Award dinner

n/a
n/a
PODIUM TIME: Opportunity for a sponsor executive to
address attendees at The Hanley Award dinner

n/a
n/a
VIP RECEPTION: Opportunity to attend a private VIP
reception with the 2014 Hanley Award winner, past Hanley
Award winners, judges and other invited guests prior to the
general reception and dinner

n/a
n/a
VIP SEATING: Reserved seating for sponsor executives at
VIP tables during The Hanley Award dinner


n/a
SPONSOR RECOGNITION: Recognition on Vision 2020 and
Hanley Awards onsite signage and materials


n/a
SPONSOR PROMOTION AND PANEL AT GREENBUILD:
Sponsor logo on looping slides on flatscreens at
GREENBUILD Live Booth, plus sponsor spots to be shown
throughout the day. In addition, sponsors will be interviewed
at one of two live editorial panels held at GREENBUILD LIVE
booth during the course of the show
Eight :30 spots per day/5
minute Q&A interview
segment with key
executive from
manufacturer
Six :30 spots per
day
Three :30 spots
per day
CONFERENCE CALLS: Editors will hold quarterly Vision
2020 conference calls with HW Sustainability Council
members and sponsor executives to discuss on-going
research, progress reports, major initiatives, and breaking
news related to each focus area of Vision 2020; reinforces
idea exchange and thought leadership



MANUFACTURER COUNCIL MEETING (Washington
D.C.): One-day meeting of sponsor executives, section chairs
and editors for a moderated roundtable discussion from the
manufacturer perspective on the issues facing manufacturers
in terms of technology, investment, regulation, market
development, certifications, and policy – as well as identifying
new metrics and milestones for the industry as pertains to
products and services (transportation/lodging not included)


n/a
EVENT PARTICIPATION / GREENBUILD
ONSITE RECOGNITION
SUMMIT PARTICIPATION: Access for sponsor executives to
attend the invitation-only Vision 2020 Sustainability Summit
(October 2014 in conjunction with GREENBUILD) which
includes The Hanley Award dinner; offers the distinct
opportunity to discuss findings across all focus areas as well
as market trends, challenges and opportunities; premium
opportunity to engage and network with industry
leaders/innovators serving as section chairs and special
invited guests
PLATINUM
SUSTAINABILITY
PARTNER ($65,000 net)
CHARTER
UNDERWRITER
($55,000 net)
SILVER
MEMBER
($30,000 net)






PRINT ADVERTISING: Full page print placement in each
2014 issue of ECOBUILDING REVIEW, 1 page in
GREENBUILD issues of ARCHITECT or BUILDER. 3 pages
total



DIGITAL ADVERTISING: 300 x 250 medium rectangle
placements in three issues of the ECOBUILDING Pulse
Newsletter (distributed to 75,000 green-focused architects,
designers builders and remodelers)



EMAIL EXPOSURE: Logo placement and hyperlink in all
eblasts promoting Vision 2020 program content, videos
Webinars, and event attendance to targeted subscribers from
the ECOBUILDING REVIEW, BUILDER, ARCHITECT, and
Hanley Wood University databases (more than 1.5M
impressions)



PRINT EXPOSURE: Logo placement on all Vision 2020 print
advertisements running in ECOBUILDING REVIEW,
BUILDER, and ARCHITECT to promote the content and
Webinar programs



PROGRAM PROMOTION: Commitment to promote Vision
2020 content and Webinars via editorial mentions and
Newsletter and ROS ads in ECOBUILDING REVIEW,
BUILDER, AND ARCHITECT (more than 1M impressions)



PROGRAM ALIGNMENT: Permission to use the Vision 2020
logo on all sales and marketing collateral throughout 2014 to
promote alignment with this prestigious program



POST-EVENT ATTENDEE LIST: Electronic copy of the postevent attendee list for follow up and business development



WEBINAR/VIDEO SPONSORSHIPS: Co-sponsorship of the
Vision 2020 Webinars throughout the year and videos
produced from the Summit; includes logo placement and
hyperlink on the Webinar page and registrant leads (content
hosted for a minimum of 6 months)



BRANDED CONTENT / CONTENT
INTEGRATION
SPONSOR RESOURCE CENTER: Custom page within the
Vision 2020 online content area on ecobuildingpulse.com;
ability to post six assets (videos, whitepapers, sustainability
reports, etc.) and a brief statement regarding your
commitment to green building
Sponsors receive a fixed logo placement within the Vision
2020 online content area. They also receive six e-Newsletter
promos in ECOBUILDING Pulse to drive professionals to their
Resource Center (three promos include a logo, headline and
text and the other three are headline and text only)
SUSTAINABILITY BLOGS: Opportunity to communicate
sustainability messaging via blog posts on
ecobuildingpulse.com in a rotating schedule with other
program underwriters
MEDIA AND PROGRAM ALIGNMENT
LEAD GENERATION
Sponsorships are limited and available on a first-come, first-served basis.
2014 HANLEY WOOD VISION 2020
SPONSORSHIP CONTRACT
I hereby authorize Hanley Wood Media, Inc., to reserve my company’s sponsorship for Vision 2020 in 2014.
I understand that this sponsorship must be acknowledged and accepted by the Hanley-Wood team (also
subject to local codes and covenants). I agree that I will not publicize my company’s involvement in this
program prior to my company’s sponsorship acceptance by the Hanley-Wood team. I understand that I will
be invoiced prior to the launch of Vision 2020 in 2014 and sponsorships are non-cancellable.
Please reserve the following sponsorship participation at the noted non-commissionable price. This noncancellable sponsorship I’ve selected entitles our company to all Vision 2020 sponsorship benefits outlined
in the program’s promotional literature.
Sponsorship Level:
 Platinum Sustainability Partner (exclusive
opportunity with only 1 available - $65,000 net
 Digital-Only/ Lead Generation Sponsorship
(premium level – $13,500 net)
 Charter Underwriter ($55,000 net)
 Digital-Only/ Lead Generation Sponsorship
(introductory level – $7,500 net)
 Silver Member ($30,000 net)
Company name
_______________
Primary POC
Title
Address
Phone
Fax
e-Mail Address
__________________________________________________
Billing Contact
Phone
Billing Address
__________
SUBMIT COMPLETED CONTRACT TO:
Paul Tourbaf, Group President
Residential Construction Group
Hanley Wood Media, Inc.
One Thomas Circle, NW Suite 600
Washington, D.C. 20005
T: 202-729-3629 F: 202.785.1974
[email protected]
Signature
Date
Haney Wood RSM initial
Hanley Wood Media, Inc.
One Thomas Circle, N.W., Suite 600
Washington, DC 20005
Main 202.452.0800
Fax 202.785.1974
www.hanleywood.com
This becomes a binding contract when
accepted by Hanley Wood. By signing this
agreement the company named above
agrees that this sponsorship shall be
governed in all respects and subject to the
Hanley Wood Terms & Conditions in
effect on the date date hereof, which are
available at
http://buildermediakit.com/rates/event_sp
onsorship.html.
2014 Special Offer for Vision 2020 Lead Generation
Take advantage of special package offerings focused on digital-only program alignment to enhance your
high-performance marketing strategies in 2014.
Premium Level
$13,500 net
Introductory Level
$7,500 net

n/a
WEBINAR/VIDEO SPONSORSHIPS: Co-sponsorship of the Vision 2020
Webinars throughout the year and videos produced from the live event;
includes logo placement and hyperlink on the Vision 2020 Webinar page and
registrant leads (content hosted for a minimum of 6 months)


DIGITAL ADVERTISING: 300 x 250 medium rectangle placements in three
issues of the ECOBUILDING Pulse Newsletter (distributed to 75,000 greenfocused architects, designers builders and remodelers)


POST-EVENT ATTENDEE LIST: Electronic copy of the post-event attendee
list for follow up and business development


LOGO PLACEMENT: Sponsors receive a fixed 300x250 logo placement within
the Vision 2020 online content area

n/a
LEADS: Guaranteed lead generation from across the actively engaged Vision
2020 audience
400
200
PRINT ADVERTISING: Ability to book a full page advertisement in the spring
or fall editions of ECOBUILDING REVIEW at a discounted rate of $3,000 net
per page


DIGITAL ONLY/LEAD GENERATION
SPONSOR RESOURCE CENTER: Custom page within the Vision 2020 online
content area on ecobuildingpulse.com; ability to post six assets (videos,
whitepapers, sustainability reports, etc.) and a brief statement regarding your
commitment to green building
Sponsors receive a fixed logo placement within the Vision 2020 online content
area. They also receive six e-Newsletter promos in ECOBUILDING Pulse to
drive professionals to their Resource Center (three promos include a logo,
headline and text and the other three are headline and text only).