Club Rugby Union on
Sky Sports 2014/15
Channel
Investment
Start
Available upon
request
Autumn 2014
Platforms
Broadcast
Sky Go
On Demand
Online
Mobile
The Opportunity
Scheduling*
Sky Sports’ long standing coverage of Rugby Union is set it to
further strengthen in 2014, with a broad range of both club and
International Rugby Union.
European Rugby Champions Cup (October 2014-May 2015)
c. 30 Pool Stage matches (5 per Round)
c. 2 Quarter-Finals
c. 1 Semi-Final
Final
Sky Sports are now seeking a cross-platform sponsor of its Club
Rugby Union coverage which spans across Broadcast, Digital and
Sky Go platforms. This is a great opportunity for brand to align
with a premium Rugby offering that has high reach and frequency
among ABC1 Men.
The Content
Sky Sports has a compelling Club Rugby offering in 2014/15 which
includes the European Rugby Champions Cup, European Rugby
Challenge Cup, Top 14 and PRO 12.
Formerly known as the Heineken Cup, the European Rugby
Champions Cup is the most prestigious club Rugby Union
competition featuring the best players in World Rugby. The
competition retains its knock-out format with pool stages,
Quarter-Finals, Semi-Finals and a Final. With the standard of
Rugby getting better and better, next year’s new look
competition is expected to be more exciting than ever before.
European Rugby Challenge Cup (October 2014-May 2015)
c. 10 live matches including 1 Semi-Final and the Final
PRO 12 (September 2014-May 2015)
c.33 live matches including the Semi-Finals and Final
Top 14 (September 2014-May 2015)
c.58 live matches including the Final
Repeats/Highlights
An average of x 2 repeats per live match
Magazine Shows
Rugby Club – c 120 transmissions**
Accreditation*
The sponsor will receive the following accreditation:
The European Rugby Challenge Cup is Europe’s second tier club
competition to the European Rugby Champions Cup. It will consist
of 20 clubs comprising 18 clubs from the Top 14, Premiership
Rugby and PRO 12. The other two spots will go to two emerging
clubs from a qualifying competition organised by the European
Amateur Rugby Federation. Sky Sports will also be showing live
coverage of the Top 14 (French) and PRO 12 (Irish, Scottish, Welsh
and Italian) club competitions. All this is rounded up with regular
magazine show Rugby Club that has all the analysis and debates
on the latest in the club game.
•
Live - an average of x2 15” and x6 5” credits
•
Repeats/Highlights - an average of x2 15” and x6 5” credits
*All scheduling and accreditation is estimated and subject to
change
**The sponsor will not feature on Rugby Club during episodes that
have a strong focus on International Rugby.
With well known pundits such as Will Greenwood, Stuart Barnes,
and Scott Quinnell, quality analysis and best-in-class production,
Sky Sports will be an essential destination for Rugby Union fans
in 2014/15. Next season promises to be as exciting as ever, with
Sky Sports bringing Rugby Union fans all the live action, on the go
and in stunning HD.
skymedia.co.uk
@skymediaupdates
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Broadcast – Estimated Audience Delivery
Audience
Inds
Adults
Men ABC1
M16-34
Ave TVR (Live European Rugby Champions Cup)
0.25
0.29
0.57
0.32
Ave TVR (Live European Rugby Challenge Cup)
0.20
0.22
0.45
0.27
Ave TVR (Live PRO 12)
0.18
0.20
0.42
0.30
Ave TVR (Live Top 14)
0.11
0.12
0.27
0.16
Ave TVR (Rugby Club)
0.02
0.02
0.04
0.02
Ave TVR (Repeats/Highlights)
0.01
0.01
0.02
0.02
Total Actuals
220
240
497
288
Total 30” Equivs
94.6
105.3
218.4
126.1
Coverage (000s)
3,778
3,396
1,282
657
Coverage (%)
6
7
10
9
OTS
34
35
50
33
(Source: BARB – Rugby Union on Sky Sports 2013/14)
SkySports.com
Sky Sports Mobile
SkySports.com is the number one (highest reach and most
visited) commercial Sports destination on the web (UK). Offering
sports fans and advertisers a multi media and fully interactive
experience showcasing the latest breaking news, videos, features,
games, polls and chat, delivering (per month):
Sky Sports Mobile is the UK’s number 1 commercial Sports
destination. The 6th most downloaded app of all time, generates
over 4.3 million unique visitors every month, providing a
staggering 438 million page views. The sponsor of Club Rugby
Union will receive 7 million mobile ad impressions across the
Rugby Union section.
•
•
•
3.6 million unique visitors
180 million pages views
An average dwell time of 31 minutes per visitor
The sponsor of Club Rugby Union will receive the following within
the Rugby Union section of SkySports.com:
•
•
•
Sponsorship placement on Rugby Union Homepage –3.5
million impressions
Run of Rugby Union mixed format ads (Leaderboards &
MPUs) - 7 million impressions
5” pre-roll on Rugby Union VOD content – 500,000
impressions
Terms & Conditions
•
•
•
•
•
•
The opportunity excludes on-air production
Opportunity subject to event partner obligations
Excludes independent research
Subject to brand, channel and OFCOM approval
Excludes ad serving costs & online creative production
UK only - ROI opportunity available upon request
Sky Go
With over 3.2 million users and 64 million streamed views each
month, watching your favourite Sky channels and shows wherever,
whenever has never been more popular. Across the sponsorship
period, all European Rugby Champions Cup programming simulcast
across Sky Go will carry sponsor accreditation consistent with the
linear broadcast.
The sponsor will receive an opening 15” credit for each programme
pushed to Sky Go On Demand. This is estimated to deliver 100,000
impressions.
skymedia.co.uk
@skymediaupdates
skymedia