The Big Picture Careers Working World

CONTENTS 6/2014
18 Marissa Mayer
The Big Picture
Careers
United States plus
Amazon getting ready for Christmas
76
82
Working World
8
Names and News plus
The latest from the world of business
Management
84 Mobile Banking
Living without cash in Zimbabwe
86 What Happened Next The Mobro garbage barge
87 Executive Eye plus
Adrian Furnham on managing orchestras
Language Test
12 Synonyms and Antonyms How extensive is your vocabulary?
Global Business
18Profile Marissa Mayer, Yahoo’s charismatic boss
24Head-to-Head advanced
Is TTIP good for Europe?
26 It’s Personal advanced
Elisabeth Ribbans on winning and sleeping
29 Business Press Behind the headlines advanced
Business Skills
Technology
88Acoustics advanced
Objects that can hear
90Trends
Cigarette secrets; efficiency at work; Shrinky Dinks
91 Language Focus advanced
Technical drawing
People
30 Series (5): Meetings plus
Ten tips for better meetings
plus
35 Training Plan Improve your meetings skills
36Toolbox
Ken Taylor on better writing
94 My Working Life easy
Beccy Jesson, nature ambassador
Regular sections
Intercultural Communication
38 The US Doing business with Americans Series (3): Job Interviews What to say — and what not to say
Tips and Trends
Advising your boss; dealing with office politics
Fuse
6
Mauritius
38 American Dream?
Corbis
plus
3Editorial
22SprachenShop
37 Index 2014
81 Classified Ads
92 Feedback / Impressum
93Preview
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exercise on medical tourism and the
language of meetings.
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30 Good meetings
55 Grammar basics
GUIDE
63 Uvocabulary
seful
Languagesection
Section
Language
Language in Business Spotlight
Articles in the magazine use the style, spelling, punctuation and
pronunciation of British English unless otherwise marked.
US
American style, spelling, punctuation and pronunciation
are used in these articles.
All articles are marked with their level of language difficulty.
Articles not marked on the contents pages are at a medium level.
(CEF stands for the Council of Europe’s “Common European
Framework of Reference for Languages”.)
easy
Approximately at CEF level A2
medium
Approximately at CEF levels B1–B2
advanced
Approximately at CEF levels C1–C2
ifml.: informal word or phrase; vulg.: vulgar word or phrase;
sl.: slang word or phrase; non-stand.: non-standard word or phrase;
UK: chiefly British usage; US: chiefly North American usage
Cover topics
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www.business-spotlight.de 5
Cover photograph: Masterfile
46Vocabulary Concert halls easy
47 Grammar at Work Showing interest plus
plus
48 Easy English Developments easy 50 Wise Words Weather and renewable energy plus
52Translation False friends and more 53 Language Cards To pull out and practise
55 GRAMMAR BASICS 20 reference tables
63 SKILL UP! Energy
64Email Linking phrases
65 English on the Move Flight conversations 66 Short Story The CBO 68 English for… Philanthropy
70 Legal English Understanding legislation advanced
71 Talking Finance Pimp your GDP! advanced
72 Teacher Talk Interview with Timothy Phillips
74Products What’s new?
75 Key Words Vocabulary from this issue
Meeting
your needs
Für viele sind Sitzungen unproduktiv,
im Geschäftsalltag sind sie aber oft
unverzichtbar. Im fünften Teil unserer
Serie nennt BoB Dignen zehn Punkte,
die eine Sitzung effizient und für die
Teilnehmer zudem zu einer positiven
medium
Series Part Five
Erfahrung machen.
Plan ahead and make your
www.business-spotlight.de
meetings30
more
effective
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16.09.14 10:48
MEETINGS BUSINESS SKILLS
I
n spite of the complexity of the
modern world, doing business effectively still depends on a number
of key skills. One of these is the
ability to hold meetings efficiently
and take good decisions.
Yet few of us like business meetings
or find them productive. In this article, we provide ten tips to help you
to make your meetings more efficient
— and more enjoyable.
This article is the fifth in our special skills series. Each article contains ten top tips for a key area of
business communication — and a
training plan to help you to structure your learning (see p. 35).
In previous issues:
Part One: Listening (2/2014)
Part Two: Speaking (3/2014)
Part Three: Writing (4/2014)
Part Four: Telephoning (5/2014)
TIP 1 Think about your goals
You are more likely to reach your
goals in a meeting if you have clear
aims beforehand. Consider the following points:
Your needs. What decisions are essential to you because they match your
(or your department’s) goals, capabilities and resources?
Your influence What powers and arguments do you have at your disposal to get others to accept your decisions? These might include facts and
figures or support from key people in
your organization.
Your flexibilit . What is your fallback
position if your ideal decision cannot
be reached? What or who limits your
flexibility to accept decisions?
Understanding the needs of others may help you to reach your own
goals. But in complex organizations,
it is also important that people avoid
narrow and defensive thinking — the
so-called silo mentality. You should
do some pre-meeting work by phone
and email to gain a wider organizational perspective and to discover
the needs of others. Here are some
questions that you could ask your
colleagues:
l What exactly do you want from
the meeting?
l To what extent do you know what
I want from the meeting?
l What does your boss want from
4
this meeting?
TIP 2 Consider your organization
Meeting your needs
[)mi:tIN jO: (ni:dz]
In addition to thinking about your
own needs, it is essential to consider
carefully the needs of your organization as a whole. The best decisions
for the organization may not necessarily be in your personal interest or
in the interest of the members of your
department.
department
[di(pA:tmEnt]
disposal: have sth. at
one’s ~ [dI(spEUz&l]
fallback position
[(fO:lbÄk pE)zIS&n]
goal [gEUl]
resource [ri(zO:s]
silo mentality
[(saIlEU men)tÄlEti]
seinen Bedürfnissen/
Erfordernissen gerecht
werden
Abteilung
etw. zur Verfügung
haben
Alternative, Plan B
Ziel
Mittel
„Silo-Mentalität“,
isolierte Betrachtungsweise
6/2014
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Mauritius
Understanding the needs of others may
help you to reach your own goals
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16.09.14 10:48
BusinessSpotlight 6/2014
Grammar basics – to take away
Hildegard rudolpH hat für Sie auf acht Seiten die wichtigsten Grammatik-Regeln der englischen
Sprache zusammengestellt. Zum Heraustrennen und Aufbewahren.
TABLE 1: Nouns
There are two types of noun: countable and uncountable.
Countable nouns
Singular
Plural
For regular plurals, add -s
employer
employers
For nouns ending in -ch, -s, -sh, -x, add -es
switch
boss
crash
box
switches
bosses
crashes
boxes
For nouns ending in -y, change y to i and add -es
currency
currencies
For nouns ending in -f or -fe, change these to -ves
shelf
life
shelves
lives
Some irregular plurals
businessman/-woman
analysis
businessmen/-women
analyses
Uncountable nouns
Singular
Plural
Some nouns have only a singular form.
Use “pieces of” or “bits of” for the plural
advice
information
three pieces of advice
two bits of information
Some nouns have only a plural form.
Use “pairs of” for the plural
(a pair of) trousers
two pairs of trousers
TABLE 2: Personal pronouns
These can be used alone or with prepositions.
You and
me!
Subject
Direct object
Indirect object
I
you
he
she
it
we
they
me
you
him
her
it
us
them
(to)
(to)
(to)
(to)
(to)
(to)
(to)
me
you
him
her
it
us
them
iStock
TABLE 3: Verbs — present simple
The present simple expresses actions and states in the present. Negations are formed using “do” / “does” + “not” + infinitive
Regular verbs
I / you / we / they
he / she / it
work
works
do not work (don’t work)
does not work (doesn’t work)
Use the present simple:
l
Third-person singular (he / she / it)
to talk about states and facts
She is a wonderful student, and she speaks
French fluently
to talk about habits and actions that are repeated
(often with adverbs such as “always”, “never”)
He never arrives on time.
For most verbs, add -s
work → works [w§:ks]
live → lives [lIvz]
produce → produces [prE(dju:sIz]
l
For verbs ending in -ch, -sh,
-ss and -x, add -es
catch → catches [(kÄtSIz]
wash → washes [(wQSIz]
pass → passes [(pA:sIz]
fix → fixes [(fIksIz]
l
Irregular verb “be”
Irregular verbs
do → does [dVz]
go → goes [gEUz]
have → has
I
he / she / it
we / you / they
6/2014
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to talk about schedules and timetables (also
scheduled future actions)
The meeting starts at 10 a.m.
am
is
are
am not
is not
are not
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BusinessSpotlight 6/2014
Grammar basics – to take away
TABLE 4: Contractions
Contractions are shortened forms. The apostrophe shows that one or more letters have been dropped.
The auxiliary verbs “be” and “have” are often shortened
I am
he / she / it is
you / we / they are
I / you / we / they have
he / she / it has
I’m
he / she / it’s
you / we / they’re
I / you / we / they’ve
he / she / it’s
I am not
he / she / it is not
you / we / they are not
I / you / we / they have not
he / she / it has not
I’m not
he / she / it isn’t
you / we / they aren’t
I / you / we / they haven’t
he / she / it hasn’t
The auxiliary forms “do” and “did” are often shortened when used with “not”
I / you / we / they do not
he / she / it does not
I / you / we / they / he / she / it
did not
I / you / we / they don’t
he / she / it doesn’t
I / you / we / they / he / she / it didn’t
TABLE 5: Verbs — modal verbs
These often accompany a main verb. They do not take -s or -es in the 3rd person. Negations are formed
using the modal + “not” + infinitive
I / you / we / they /
he / she / it
can
could
may
might
must
should
would
work
cannot (can’t)
could not (couldn’t)
may not
might not (mightn’t)
must not (mustn’t)
should not (shouldn’t)
would not (wouldn’t)
work
Note:
l
l
Could is the past simple of “can”. It is
also used in polite requests.
Could you help me, please?
Would is also used for polite statements and questions.
Would you mind closing the window,
please?
I would like to leave earlier today.
TABLE 6: Verbs — past simple
The past simple expresses actions and states in the past. Negations are formed using “did” + “not” + infinitive
Regular verbs
I / you / we / they / he / she / it
The importance
of time
worked
did not work (didn’t work)
Forming the past simple
For most verbs, add -ed
work → worked [w§:kt]
For verbs ending in -e, just add -d
invite → invited [In(vaItId]
raise → raised [reIzd]
For some verbs, double
the final consonant and add -ed
stop → stopped [stQpt]
travel → travelled (traveled US) [(trÄv&ld]
Irregular verbs
do → did
have → had
(see the list of irregular verbs in Table 20)
Use the past simple:
to talk about completed actions and states in the past (often with expressions of time, such as “last year”)
Last year, profits increased by 35 per cent.
iStock
l
56
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Bernhard Förth
PICTURE THIS!
2
7
4
1
3
5
6
12
11
8
9
10
It’s not easy without
creature comforts
OFF THE GRID?
Have you ever tried to live without electricity? It may not be a problem for a few days of
camping, but could you do it forever? Here are the words you will need to discuss this topic.
1. coal-fired power stationKohlekraftwerk
opencast mine Tagebaugrube
2. carbon emissions Kohlendioxid-,
[(kA:bEn i)mIS&nz]
CO2-Ausstoß
3. pylon [(paIlEn]
Hochspannungsmast
4. national grid Stromversorgungsnetz
high voltage [(vEUltIdZ] Hochspannung
overhead line
Überlandleitung
5. solar-powered home Solarhaus
energy-neutral build- Passivhaus
ing [)enEdZi (nju:trEl] 6. solar panel Sonnenkollektor
7. wind generator
Windgenerator
harness wind energy Windkraft nutzen
4 SKILL UP!
document3108150528632398464.indd 4
8. backup generator Notstromaggregat
diesel-powered
mit Dieselantrieb
9. water butt Regentonne
(US rain barrel)
10. green consumerumweltbewusste(r)
Verbraucher(in)
carbon footprint
CO2-Bilanz
creature comforts
häusliche Annehmlichkeiten
live off the grid vom Versorgungsnetz
abgekoppelt leben
11. utility bill
Gas-, Wasser [ju(tIlEti )bIl] und/oder Strom
rechnung
12. outhouse US
Plumpsklo
ISSUE 29
04.09.14 07:06
What are they saying?
Matt: Living off the grid means my utility bills are zero.
Julia: But you live so close to the power station anyway. What’s the point?
Matt: Well, you have to start somewhere. At least I’ve reduced my own carbon footprint.
Julia: And you’ve reduced your creature comforts, too. I couldn’t do that!
air conditioner / conditioning Klimaanlage
boiler Heißwasserspeicher
central heating Zentralheizung
energy-efficient energiesparende
alternative
Alternative
fan heater
Heizlüfter
feed-in tariffs Einspeisevergütung
[)fi:d In (tÄrIfs]
gas/oil furnace [(f§:nIs]
Gas-/Ölheizung
geothermal HVAC (heating, Erdwärmeanlage
ventilation, air- (Heizungs-, Lüftungsconditioning) system und Klimaanlage)
Wärmepumpe
heat pump air heat pump
Luft-Wärmepumpe
geothermal heat pump Erdwärmepumpe
Tauchsieder
immersion heater UK
paraffin heater [(pÄrEfIn] UK Petroleumofen
Heizkörper
radiator [(reIdieItE]
solar water heater Solaranlage für
Warmwasser
storage heater
Nachtspeicherofen
Saving energy
insulated pipes [(Insju)leItId] isolierte Rohre
Wärmedämmung
insulation [)Insju(leIS&n]
off-peak rate Nachtstromtarif
SKILL UP!
Did you know?
For many homes in mild climates, heat pumps
can be an energy-efficien alternative to boilers, furnaces and air conditioners. A heat pump
can both heat and cool. On a simple level, it is a
lot like your refrigerator. Heat pumps use electricity to move air from a cool space to a warm
space, and the other way round, heating or cooling the air as required.
Your energy — your appliances
appliance [E(plaIEns]
Haushaltsgerät
dishwasher Geschirrspüler
Elektroherd
electric cooker UK
energy efficiency class Energieeffizienz
klasse
extractor fan Dunstabzug
flat-screen televisio Flachbildfernseher
freezer Gefrierschrank,-truhe
fridge-freezer Kühl-Gefrierkombination
microwave Mikrowelle
(Back-)Ofen
oven [(Vv&n]
refrigerator (fridge) Kühlschrank
[ri(frIdZEreItE]
stove Herd
(tumble) dryer
Trockner
Waschmaschine
washing machine iStock
Your home — your energy
In the UK, “gas” describes the
substance that is burned to
cook food or to heat a house.
In the US, “gas” is also used in
this context, but it more commonly describes the fuel that
powers a car or other vehicle.
In the UK, on the other hand, we
call this fuel “petrol”.
ISSUE 29
document3108150528632398464.indd 5
Is your house
energy-efficient
SKILL UP! 5
04.09.14 07:06