Gain Business Confidence and Compliance with Enterprise Data Clarity •

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Cognizant Solution Overview
Gain Business Confidence and Compliance
with Enterprise Data Clarity
Poor user clarity leads to lack of faith on the BI/
analytical reports delivered undermining several
million dollars of investment and efforts in
developing a robust Enterprise Analytics
infrastructure. This calls for a better understanding
of how well data is understood by business
communities and identifying areas of work and
redesign. By constantly monitoring Data Health in
a scientific manner, the BI team can identify areas
of concern and measure delta improvements in a
definitive way. Cognizant's Enterprise Data Clarity
(EDC) framework and solution helps customers
keep a constant tab on the data pulse of the
organization.
Cognizant's EDC Framework
Our transformational concept, Enterprise Data
Clarity (EDC), is a scientific approach towards
continuously improving the health of enterprisewide data. EDC is defined on the basis of multiple
data themes. Business teams rate these themes
and lead to improved understanding of focus
areas for Enterprise Analytics (EA) teams.
Solution Overview | 2014
Data Themes in EDC
Survival
Is the right set of data
available to the user?
What are the missing
data elements? Is the
adequate amount of
historical data available
to users?
Sales data beyond
2 years is not in the
DW but backed up
on tapes.
Timeliness
Do I receive the data
when I need it?
Data latency
delays information
availability for a
critical decision.
Significance
Is my data complete
and unique?
Gender information
not captured
hampers gender
specific targeting
needs.
Legitimacy
Is my data valid,
relevant and
accurate?
Majority of the
mails sent out in an
email campaign
return due to invalid
or old addresses.
Uniformity
Is the data consistent
and relatable across
my systems or
business process
areas?
Call center not
updated with payment
information and they
keep calling customers
for payment reminders.
Measuring EDC
EDC is primarily measured using EDC Maturity
Index (EMI) that precisely determines the extent
of adherence to EDC maturity levels. EMI is
typically calculated and presented in a Fit-ForFunction scorecard that highlights the functions'
/ business units' ratings across the data themes.
© Copyright 2014, Cognizant. All rights reserved.
Today, organizations view data as a valuable asset,
the availability of which enables business users to
make well-informed and effective business
decisions. However, good, information-based
decisions are incumbent upon the users’
interpretation and understanding of the analysis
or data delivered. And users' understanding of
information is a challenge that goes beyond
conventional data quality issues. Other challenges
include timeliness, reliability and completeness.
T h i s m o d e l s ta t i s t i ca l l y a g g re g a te s t h e
measurement scores of each of the data themes
against each of the business themes (Subject
Area, Systems or Business Processes). However,
these measurements are point-in-time and
allows for continuous measurement to identify
and weed-out any ambiguous data.
The EDC tool also provides a Time Series Chart to
measure improvements made over time under
different business themes and data clarity
themes. Even the EMI can be tracked as a time
series enabling one to track the effect of the
steps taken to improve EDC scores.
EDC Fit-For-Function Scorecard
Business Themes
EDC Fit-For-Function Scorecard
Data Clarity
Themes
Sales
Marketing
HR
Finance
Support
Survival
83
72
65
88
68
73
Significance
82
84
79
76
81
81
Timeliness
59
61
68
72
86
71
Legitimacy
64
62
62
62
67
64
Uniformity
81
72
79
70
70
75
71
68
70
74
77
72
Enterprise-wide
EDC score for Finance
Enterprise-wide
score for Data
Timeliness
EDC Maturity
Index
About Cognizant Enterprise Analytics
Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost
centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with
analytics and information management best practices that help clients optimize decisions and results. Enterprise
Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance
management services and solutions. We help clients run differently by grounding our services and solutions in
foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and
technology solutions already reflects the future of analytics, and enables us to create transformational value through
innovation and agility.
For more information please send an e-mail to our global team at [email protected] or visit our Web site at
http://www.cognizant.com/enterpriseanalytics
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