• Cognizant Solution Overview Impact Decision-Making Behavior with Behavioral BI Business Intelligence (BI) solutions have gone a long way in providing insights to businesses and enabling decision-making in unprecedented ways. So what is BI’s next frontier? Has the BI industry reached its pinnacle in terms of technical and service excellence? Are all user needs being met or is there still scope for BI to be faster with its response, stronger in its impact? Historically, BI systems have used information collected over time to report trends to users and in doing so provide feedback on the business processes that generated the data in the first place. With the pace of business changes and magnitude of challenges rapidly increasing, the foremost demand from BI solutions will be to make this feedback process more live and interactive. Cognizant’s Behavioral BI Cognizant’s transformational concept, Behavioral Business Intelligence, addresses these four key problem areas by improving the experience at all BI-user interaction points. Behavioral BI takes technology and service enablement to the next frontier by impacting ‘end-user experience’ and molding itself to individual decision-making behaviors. Behavioral BI espouses five key principles to recreate the BI firmament - these are depicted below: BI Personalization Cater to the changing decision-making behavior of individual business users by constantly adapting BI content and presentation. ‘Zero Entropy’ Information Delivery Actively Closed Loop Analysis: Making feedback on business processes immediate and customized to suit users’ decision-making needs. Information Credibility: Making Metadata a ‘nextdoor’ concept for contextual comprehension of information. Interactive Dissection of Data: Leveraging web 2.0-based concepts for sharing & understanding information. Delinking Users and Technology: Ensuring business continuity and bringing down the learning curve by making use of BI, independent of the technology that supports it. Solution Overview | 2014 Provide a seamless user experience by decoupling the presentation layer from the BI infrastructure. Interlinked Metadata Services Help users understand the business context and data lineage by providing information and its related metadata in the same view. Virtual Collaboration Improve information sharing by integrating BI artifacts with Web 2.0-based mechanisms. Information Delivery on Cloud Enables seamless information delivery over the cloud by interfacing with various BI technologies. © Copyright 2014, Cognizant. All rights reserved. Key Challenges for BI Solutions Cognizant’s Organizational Behavioral Business Intelligence Transformation (OrBBIT) 3 2 4 1 1 Change management Governance Standards and guidelines 2 Metadata integration Capture of usage pattern Content rating Consuming metadata in a portal 3 Presentation, Mash ups, etc. Workfow automation Web 2.0 (RSS, ATOM, Blogs) 4 BI as Web services SAML based security implementation Consuming Web service in a portal Figure 1 Benefits from Behavioral BI Impact on User Experience Impact on Business Performance Record and identify usage patterns and modify report views accordingly. Business continuity in the face of tool / platform migration Ability to track metadata and lineage directly from the report. Elimination of training and trial periods for BI endusers Get insights from multiple sources and analyses in the same view. Improved decision-making and user satisfaction Instant collaboration and Web 2.0-based knowledge sharing. Impact on BI Team Ability to cater to user requirements in a multitool environment Collaborative support and reduction in training efforts About Cognizant Enterprise Analytics Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with analytics and information management best practices that help clients optimize decisions and results. Enterprise Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance management services and solutions. We help clients run differently by grounding our services and solutions in foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and technology solutions already reflects the future of analytics, and enables us to create transformational value through innovation and agility. For more information please send an e-mail to our global team at [email protected] or visit our Web site at http://www.cognizant.com/enterpriseanalytics World Headquarters European Headquarters India Operations Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 Email: [email protected] 1 Kingdom Street Paddington Central London, W26BD UK Phone: +44 (0) 207 297 7600 Fax: +44 (0) 207 121 0102 Email: [email protected] #5/535, Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060 Email: [email protected] © Copyright 2014, Cognizant. All rights reserved. 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