Global Computing
Device Keyboards
Market
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Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2015 – 2025
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Report
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Report Description
Today multiple manufacturers are offering keyboards across all shapes and sizes. There has been
significant shift in trend of keyboard uses and there has been rapid drop in users simply using
standard keyboards that come with desktop computers. Keyboards today are offering a selection
of features for office or home use. For instance, integrated features such as dual speakers
providing stereo-quality sound, media consoles allowing navigating and playing through music
and specialty controls for internet browsers are finding increasing demand among users.
Device types in computing device keyboards market include desktop, laptop computer, tablet
and netbook. The connecting technology types in this market include wired and wireless
technologies. Wireless technologies further include Bluetooth, infrared (IR) and radio frequency
(RF) technologies. The continued growth in laptop sales and high growth in tablet sales is leading
to increasing demand for wireless keyboards. Further, there is increasing demand for mobility at
workstations and home while using computers and this is aiding the growth of wireless
keyboards market.
Bluetooth was the fastest growing wireless technology across all device types. Gaming industry
is booming and this is also leading to increasing demand for high-end computer peripherals
including keyboards. Rapid emergence of low cost keyboards from multiple Asian manufacturers
including suppliers from China, Taiwan and South Korea represents a challenge to the overall
growth of keyboards market.
Report
Description
Report Description
Virtual keyboards such as virtual laser keyboards represent a significant future opportunity in
this market as these keyboards would revolutionize the way data is entered into computing
devices. There has been significant research in the design of virtual keyboards and these
keyboards are expected to see commercial launch during the coming years. Currently, the
prototype design from CTX Technologies, Inc. utilizes 3-D laser projection technology.
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North America has been the key region for revenue generation for computing device keyboards.
However; the demand for computing devices including laptops and tablets is growing
significantly in Asia Pacific, leading to rapid growth in shipments of keyboards in the region
including countries such as China, India and South Korea. Africa is experiencing significant
growth. According to African Development Bank, majority of countries are experiencing above
6% GDP growth. Increasing industrial activity and rise in spending power of people is leadig to
increase in demand for computing devices and computer peripherals. This is also aiding the
growth of keyboards market in the region.
Key players in this market are Fujitsu Ltd., Hewlett-Packard Company, Corsair Components Inc.,
Microsoft Corp., KYE Systems Corp., Gigabyte Technology Co. Ltd., Logitech International S.A.,
Dell Inc., Targus Corporation, Apple Inc., ASUSTeK Computer Inc.,
Report
Description
Report Description
Lenovo Group Ltd., Intex Technologies (India) Ltd., Best IT World (India) Pvt. Ltd. (iBall) and Antec
Inc., among others. The market for computing device keyboards is fragmented and competitive.
The market is experiencing continued emergence of newer brands across various price
categories. There is increased need to invest in research and development efforts to enhance
the product differentiation among players. Further, in addition to selling their products through
retail outlets owned by company, the players in this market are increasingly focusing on
enhancing their distribution channels through multiple partnerships.
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