1. real estate

DISCOVER
Natural Ash Series
Precisely balanced natural shades that control underlying pigment and neutralize warmth
for optimal gray coverage:
6NA+
7NA+
Light Natural
Ash Brown
Dark Natural
Ash Blonde
NEW Mocha Beige Series
Rich, warm mocha chocolate shades that deliver deep, creamy results—ranging from caramel
mocha to mocha latte hues—for luminous, balanced gray coverage:
5MB+
6MB+
8MB+
9MB+
Medium Mocha
Brown
Light Mocha
Brown
Medium Mocha
Blonde
Light Mocha
Blonde
Before
Highlight Formula:
Equal parts VeroBlue De-Dusted
Lightening Powder and 10 Volume
Veroxide
Produces a warm brown-beige background with just the right amount of gold to boost hair
radiance and deliver full gray coverage:
6BG+
9GB+
10GB+
Medium Brown
Gold
Light Brown
Gold
Light Gold
Blonde
Very Light Gold
Blonde
®
©Joico Laboratories, Los Angeles, CA 90042-0308 JOICO.COM Printed in U.S.A. HAIR Damien Carney COLOR Eric Mayes PHOTO Hama Sanders J66786
Step 2
(Highlight):
Begin the foil
placement at one of
the side sections.
Subdivide a fine
section diagonally
that mimics the shape
of the hairline. Create
a fine weave and
apply the Highlight
Formula.
Step 5
(Base Color
Application):
Begin base color
application at the
back of the head.
Divide the back
section in half
vertically from the
crown to the nape
and apply the Base
Formula to the new
growth.
Step 6
(Base Color
Between Foils):
Apply the Base
Formula between
the foils to the new
growth.
Step 3
(Highlight):
Continue placement
working diagonally
toward the back.
Place approximately
4-5 foils, spaced
approximately 1-inch
(2.5 cm) apart.
Repeat the process
on the opposite side.
Step 4 (Highlight):
Release the top section and continue the process
starting at the front hairline. Subsections may be
taken on the diagonal, depending on the desired
end result and client’s natural part. Continue
working toward the crown in approximately
1-inch (2.5 cm) subsections.
New
Base Formula:
1 oz (30 ml) Vero K-PAK Color
Age Defy 8MB+ with ½ oz (15 ml)
9NN+ with 1½ oz (45 ml) 20 Volume
Veroxide
Brown Gold Series
5BG+
Step 1
(Sectioning):
Begin by sectioning
the hair from the crown
to just behind both
ears. Secure the back
with an elastic band.
Create a section along
the parietal ridge on
both sides and secure
the top rectangular
section. Secure the
remaining side sections
for control.
Blonde
OPTIONAL LOWLIGHT FORMULA:
1 oz (30 ml) Vero K-PAK Chrome B7
+ 1 oz (30 ml) Vero K-PAK Chrome
G9 + 4 oz (120 ml) Vero K-PAK
Chrome Activator
Step 7 (Optional
Lowlight):
Determine if additional
dimension is needed
throughout the ends of
the hair. Lowlights can
be placed between the
highlighted sections
and throughout the rest
of the hair to keep the
ends looking fresh, to
balance tone and depth,
and to add an additional
element of interest.
Final Placement and Application
Proceed until the desired level is achieved.
Rinse thoroughly and then shampoo and
condition using appropriate Joico regimen.
Deliver 100% gray coverage
with complexion--illuminating results
HELLO,
YOUTHFUL GLOW.
GOODBYE, GRAY.
Age-Defying
Science
Vero K-PAK® Color Age Defy introduces the Lustrous
Naturals, 10 NEW luminous gray coverage shades
designed to cast a youthful, flattering glow on clients’
complexions.
•
•
•
•
The Age Defy permanent crème palette offers the largest
selection of gray coverage shades + three age-defying
benefits in each tube of color:
• Softer, more manageable texture
• Renewed luster and vibrancy
• Optimal condition
Like skin, the natural aging process affects hair. Over time,
your clients may notice their hair is:
Visibly more gray
Dull and “flat”
Coarse and wiry in texture
More brittle and prone to damage
Before
Base Formula 1:
1 oz (30 ml) Vero K-PAK Color Age Defy
6MB+ with 1 oz (30 ml) 20 Volume Veroxide
Defy the effects of time with two anti-aging
breakthroughs:
3-Defense Technology:
A deep-penetrating blend of timereleased lipids, essential amino
acids and bio-mimetic ceramides
that soften and smooth the hair
structure for superior condition
and manageability.
Quadramine Complex®:
The award-winning technology that
has made K-PAK “Stylists’ Favorite
Reconstructor” for 14 years.
Repairs, strengthens and protects
hair from the inside out during
processing for unmatched condition
and healthy-looking results.
Step 1
(Sectioning):
Begin by taking a
2-3-inch (5-7 cm)
section from the top
of the ear across
to the other side.
Secure for control.
Step 2
(Base Color
Application):
Begin the base
application by dividing
the back section
vertically in half. Neatly
apply Base Formula
1 to the new growth.
Subdivide sections
starting at the bottom
of the section and work
your way to the top of
the section.
Step 3
(Base Color
Application):
Repeat the process
on the adjacent side.
Step 4 (Base Color Application):
Apply Base Formula 2 to the new growth of
the front sections. Subdivide hair and apply
Base Formula 2 neatly to ensure thorough
and complete coverage. Continue until
all new growth is covered. Begin timing for
45-60 minutes.
Base Formula 2:
1 oz (30 ml) Vero K-PAK Color Age Defy
5BG+ with 1 oz (30 ml) 20 Volume Veroxide
Base Formula 3:
1 oz (30 ml) Vero K-PAK Color Age Defy
6MB+ with 1 oz (30 ml) Vero K-PAK Color
Age Defy Clear with 2 oz (60 ml) 20 Volume
Veroxide
Brunette
Base Formula 4:
1 oz (30 ml) Vero K-PAK Color Age Defy
5BG+ with 1 oz (30 ml) Vero K-PAK Color
Age Defy Clear with 2 oz (60 ml) 20 Volume
Veroxide
Highlight Formula:
Equal parts VeroBlue De-Dusted Lightening
Powder and 10 Volume Veroxide
Step 5 (Midshaft and Ends):
To refresh and color balance the midshaft and
ends, mix new batches of Base Formulas 1 and
2, but this time add equal parts Clear. Apply the
formulas in the same fashion and process.
Step 6 (Foil Placement):
Placement of the foils can be
determined by many factors. If
a strong natural part exists, start
there. For maximum versatility, we
worked from a center part taking
slightly diagonal back sections
starting just beneath the part.
Create a slice or weave pattern
that suits the desired end result
and be sure to leave the front
hairline out of the section. Apply
the Highlight Formula from scalp
to ends.
Step 7 (Foil Placement):
Continue taking 1-inch (2.5 cm)
subsections. No more than 4-6
foils should be needed to achieve
the desired effect. Repeat the
process on the opposite side.
Process until the desired level is
achieved. Vero K-PAK lighteners
must be shampooed well from the
hair; shampoo and condition using
appropriate Joico regimen.