BUSINESS INSIGHTS The Enterprise Communications Market Outlook Key trends and market forecasts to 2012 Key questions answered by this report... • How do enterprise investment plans for voice/data convergence solutions vary by geographical region, vertical and enterprise size? • What are the main inhibitors preventing enterprise investment in mobility? • Which voice/data convergence technologies offer the greatest market opportunity over the next 5 years? • How do enterprise mobility and voice/data convergence fit into enterprises’ unified communications? • Which region offers the biggest opportunity for enterprise mobility providers from now until 2012? Business Intelligence for the Technology Industry Business Insights' portfolio of technology management reports is designed to help you make well informed and timely business decisions. We understand the problems facing today's technology executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our technology research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our technology portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies. The order form on the back of this brochure lists recent titles available from the categories of CRM, Strategy, eCommerce, Information and Communications Technology and vertical markets including Finance and Healthcare. Some key findings from this report... Enterprise expenditure on mobility solutions, by geography ($m) • No single vendor holds a decisive lead in the enterprise mobility market as a variety of technologies are required to deploy an enterprise mobility solution. However IBM, RIM and Nokia are likely to maintain their position as leaders. • Voice/data convergence vendor share of mind is dominated by Cisco with IBM, Siemens, Nortel, Alcatel, and Avaya holding a significantly lower share. • The leading inhibitor to UC is the cost of implementation meaning that it is key that vendors prove the return on investment of their UC solutions. Source: Business Insights “North America, Asia Pacific and Western Europe are clearly the largest markets for enterprise mobility solutions. They are also the regions showing the most growth potential with the combined market for these regions expected to grow from an estimated $97bn in 2007 to $122bn by 2012. Despite this, by 2011 these regions may start saturating and slower growth is expected...“ • Voice/data convergence solutions penetration only increased a couple of percentage points between 2006 and 2007. However, penetration should increase, with most growth over the medium term (6 months to 2 years) particularly for IP-PBXs. • IBM and Microsoft are gaining more influence in the voice/data convergence market through their unified communications solutions. Microsoft’s share of mind is set to grow through the ‘Office Communications Server’ and ‘Office Communicator’ products, and strong partnerships with leading vendors. The Enterprise Communications Market Outlook Key trends and market forecasts to 2012 Voice/data convergence penetration 2006 Vs 2007 Source: Business Insights “Enterprises are particularly hesitant to invest if they see no fault in their traditional system and it may be difficult to find a business case for new communications investments. This may help to explain why penetration has not reached 50% for any of the voice/data convergence technologies. Although IP PBX technology will eventually become ubiquitous, this will take much longer than anticipated...“ In the long term increasing customer satisfaction is likely to increase revenues through advocacy or upsell to those that have a good relationship with the vendor. The ‘customer experience’ is something that enterprises are becoming more focused on and since telephone and email are likely to remain the main channels of communication, it is vital for the enterprise to have a reliable network in place and provide a good service to the customer through these means. The Enterprise Communications Market Outlook is a new report published by Business Insights that analyzes the results of proprietary surveys of senior executives, and provides the latest enterprise mobility and voice/data convergence market sizing with forecasts to 2012. This report details end-user adoption trends for enterprise mobility and voice/data convergence and offers insight into enterprises’ short and medium term investments plans. It also provides in-depth market analysis of how unified communications (UC) deployments are expected to evolve. Assess the enterprise communications market size and growth potential and its key drivers and inhibtors with this new report. This new report will enable you to... Enterprises’ largest IT projects by technology • Assess the enterprise mobility and voice/data convergence competitive landscape using this report’s analysis of proprietary surveys of over 1800 end-users detailing share of mind, sentiment and market leader status. • Evaluate enterprises short and medium-term investment plans and user adoption trends for both enterprise mobility and voice/data convergence technologies by geography, vertical and company size. • Quantify the market size and growth potential of enterprise mobility and voice/data convergence by geography, technology, vertical and enterprise size with this report’s market forecasts to 2012. • Understand the main drivers and inhibitors of enterprise mobility and voice/data convergence and how enterprise mobility and voice/data convergence fit into the ‘unified communications’ strategy. Source: Business Insights ”Although some enterprises are considering widespread adoption of mobility solutions there is no evidence yet to suggest this is a mainstream view. As it stands currently, the evidence suggests that enterprises will adopt a low-risk strategy and focus on solutions which have a proven ROI and are well established. Of the 25 enterprises that made mobility their largest IT project in 2007, almost two thirds of these were smaller investments of less than $100,000...” Sample Information: ‘The Enterprise Communications Market Outlook’ Chapter 4: Voice/data convergence - User adoption trends Drivers The leading objective in deploying convergence solutions is to raise productivity in the workplace. IP telephony and unified communications enable faster connections to colleagues through the use of centralized address books and click to call functionality. Efficient usage of these technologies ensures time is not wasted looking up colleague or customer details and presence allows users to assess availability and quickly decipher the best means of communication. A combination of these technologies can help optimize business processes by speeding up employee administration time. Interestingly, productivity improvements and customer satisfaction are thought of as higher priorities than cutting costs. However in the long term increasing customer satisfaction is likely to increase revenues through advocacy or up sell to those that have a good relationship with the vendor. The ‘customer experience’ is something that enterprises are becoming more focused on and since telephone and email are likely to be the main channels of communications, it is vital for the enterprise to have a reliable network in place and provide a good service to the customer through these means. These developments stem from a change in enterprise culture: where cost savings were previously driving technology investments, enterprises now realize that gaining the loyalty of customers and employees can deliver a competitive advantage. Another notable driver of investments is the end-user. Technology cycles mean that consumer and enterprise technologies often interconnect and influence one another. Internet telephony such as Skype and the use of instant messaging in the home is having an influence on the availability of software and advanced features in the workplace. This is highlighted by the survey which shows employee satisfaction as one of the top drivers for deploying convergence solutions. There is also a drive towards standardizing infrastructures in order to optimize processes and to control and reduce the cost of communications. This is often a key consideration for enterprises when deploying new telephony systems and is particularly true for governmental and financial organizations that have high levels of confidential data being transferred over their telephone and data networks as well as tight regulations to abide by. This may explain why these two industries are contributing to the rapid adoption of IP-PBX solutions. The increase in distributed branches and flexible working means that IP telephony is becoming more important. Employees working from different locations need access to the corporate directory and likewise colleagues need to be able to get in touch with them. The fact that telephones are not hard wired with IP telephony means they be carried with employees from office to office. This is also an opportunity for enterprises to save on mobile costs from their remote and home workers. Order this report today to find out more... Table of Contents CHAPTER 1: ENTERPRISE MOBILITY - USER ADOPTION TRENDS • Market context - Technology overview - Fixed mobile convergence - Mobile enterprise applications - End-user requirements - Security • Drivers and inhibitors - Drivers for mobility solutions uptake - Inhibitors to mobility solutions uptake • Mobility investment trends - Future plans for investment in mobility solutions - Future investment plans by geography - Future investment plans by vertical - Future investment plans by company size • Enterprise mobility purchasing patterns - Channel preference by company size - Preference for outsourcing - Purchasing decision-maker • Conclusions CHAPTER 2: ENTERPRISE MOBILITY - THE COMPETITIVE LANDSCAPE • Competitive landscape - Vendor share of mind • Market leader analysis - Technology - User Sentiment - Market impact • Conclusions CHAPTER 3: ENTERPRISE MOBILITY MARKET SIZE AND FORECASTS • Market opportunity - By geography - By technology - By vertical - By enterprise size • Conclusions CHAPTER 4: VOICE/DATA CONVERGENCE USER ADOPTION TRENDS • Market overview • Market drivers and inhibitors - Drivers - Inhibitors • Voice/data convergence penetration and investment - By technology - By geography - By vertical - By enterprise size • Voice/data convergence outsourcing • Conclusions CHAPTER 5: VOICE/DATA CONVERGENCE THE COMPETITIVE LANDSCAPE • Competitive landscape - Vendor share of mind - By region • Market leader analysis - Technology - User sentiment - Market impact • Conclusions CHAPTER 6: VOICE/DATA CONVERGENCE MARKET SIZE AND FORECASTS • Definition of technologies • Market opportunity • Market sizing - By technology - Greenfield investments - By geography - By vertical - By enterprise size • Conclusions Table of Contents (contd.) CHAPTER 7: UNIFIED COMMUNICATIONS MARKET ANALYSIS & RECOMMENDATIONS • Summary • Definition of technologies • Market overview - Technology evolution - Advanced features - Contact centers - Customer impact • Drivers and inhibitors - Drivers - Inhibitors • Competitive landscape - Vendor share of mind - Instant messaging share of mind - Market strategy • Recommendations FIGURES • Cellular technology evolution • Key benefits of mobility technology • Enterprises’ largest IT projects by technology • Greenfield investments in mobile technology, 2008 • Mobile technology penetration - By geography - By vertical • Future investment plans for mobile solutions - By geography - By company size • Enterprise mobility - Purchasing patterns by channel - Purchasing patterns by geography - Outsourcing plans by geography - Purchasing decision - Vendor technologies - Vendor share of mind • Market leader analysis - Technology - End-user sentiment - Market Impact • Enterprise expenditure on mobility solutions - By geography ($m) - By technology ($m) - By enterprise size ($m) • Mobility solutions penetration • Enterprise investment in mobility solutions - By vertical ($m) - Planned investment, by vertical • Mobility solutions penetration by enterprise size • Voice/data convergence penetration, 2007 • Enterprise investment plans for voice/data convergence solutions - By region - By vertical - By enterprise size - Over the next two years by technology • Enterprise purchasing preferences for voice/data convergence solutions - Total - By region • Enterprise plans for outsourcing voice/data convergence, by region • Voice/data convergence vendor share of mind - Total - By region • Global market sizing for voice/data convergence solutions, by technology ($m) • Enterprise expenditure on voice/data convergence, by geography ($m) • Enterprise technology priorities • Greenfield investment plans - By vertical industry - By enterprise size - In voice/data convergence • Unified Communications technology evolution • Unified Communications - Perceived drivers - Perceived inhibitors - Vendor share of mind Table of Contents (contd.) FIGURES (CONTD.) • Enterprise deployment of IP Telephony • Enterprise Instant messaging: Vendor share of mind • Enterprise UC purchasing preferences • Purchasing enterprise UC Key decision makers • Inhibitors to convergent communications strategy • Voice/data convergence vendor share of mind • Penetration and investment plans for enterprise voice/data convergence solutions • Enterprise expenditure on voice/data convergence solutions - Total 2007-2012 ($m) - By geography ($m) • Voice/data convergence expenditure by vertical and region 2008 ($m) TABLES • Which technology area accounted for your single biggest IT project in 2007? • Which of the following mobility solutions do you currently have or use? Which would you prioritise for investment in the next 6 months? • Future plans for investment in mobility solutions • Mobile technology penetration by geography • Future investment plans for mobile solutions - By geography - By vertical - By company size • What is your preferred approach to buying mobility technologies? • Enterprise mobility outsourcing plans by geography • Please pick two firms which you believe to be ‘leaders’ in enterprise mobility • Enterprise expenditure on mobility solutions - By geography ($m) - By technology ($m) • Greenfield investments in mobility solutions - 6 months - 6-24 months • Mobility expenditure by vertical and region 2008 ($m) • Expenditure on mobility solutions, by enterprise size ($m) • Ranking of objectives of convergent communications strategy FAX BACK TO: +44 (0) 207 900 6688 or scan and e-mail to [email protected] I would like to order the following report... 1 Company details 3 (Please use BLOCK CAPITALS) ______________________________________________________ Company name: ________________________________________________________ EU companies (except UK) must supply VAT / BTW / MOMS / MWST / IVA / FPA number: ______________________________________________________ _____________________________________________________________________________________________ Hard Copy (extra £50/€75/$95) Interactivity (extra £50/€75/$95) Please allow 28 days for delivery Search, customize & translate content Please select a license type: Purchase Order Number (if required)_____________________________________ 2 GB£ F EURF US$ 1495 2160 2875 Payment method 4 Please indicate your preferred currency: Single User (eCopy) Access permitted for one individual only Site License F EURF US$ I will forward a check payable to Business Insights Limited. 2995 4330 Please invoice my company (please complete invoice address below) 5750 I would like to pay by bank transfer (email address required) Access permitted for every individual based at one location Company License GB£ Total order value is ____________________________ 5600 8100 Debit my credit/charge card: 10795 Global access for every individual member of staff at the company To ask a question about license types, email: [email protected] Amex Visa Card No________________________________________________________________________ Expiry Date _________ / _________ Signature ______________________________ Communications Feedback Payor details Please let us know if any of the following factors influenced your purchase... 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