BUSINESS INSIGHTS
The Enterprise Communications Market Outlook
Key trends and market forecasts to 2012
Key questions answered by this report...
•
How do enterprise investment plans for voice/data convergence solutions vary by geographical region,
vertical and enterprise size?
•
What are the main inhibitors preventing enterprise investment in mobility?
•
Which voice/data convergence technologies offer the greatest market opportunity over the next 5 years?
•
How do enterprise mobility and voice/data convergence fit into enterprises’ unified communications?
•
Which region offers the biggest opportunity for enterprise mobility providers from now until 2012?
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Some key findings from this report...
Enterprise expenditure on mobility solutions,
by geography ($m)
• No single vendor holds a decisive lead in the enterprise
mobility market as a variety of technologies are required to deploy
an enterprise mobility solution. However IBM, RIM and Nokia are
likely to maintain their position as leaders.
• Voice/data convergence vendor share of mind is dominated by
Cisco with IBM, Siemens, Nortel, Alcatel, and Avaya holding a
significantly lower share.
• The leading inhibitor to UC is the cost of implementation
meaning that it is key that vendors prove the return on investment
of their UC solutions.
Source: Business Insights
“North America, Asia Pacific and Western Europe are
clearly the largest markets for enterprise mobility
solutions. They are also the regions showing the most
growth potential with the combined market for these
regions expected to grow from an estimated $97bn in
2007 to $122bn by 2012. Despite this, by 2011 these
regions may start saturating and slower growth is
expected...“
• Voice/data convergence solutions penetration only increased a
couple of percentage points between 2006 and 2007. However,
penetration should increase, with most growth over the medium
term (6 months to 2 years) particularly for IP-PBXs.
• IBM and Microsoft are gaining more influence in the voice/data
convergence market through their unified communications
solutions. Microsoft’s share of mind is set to grow through the
‘Office Communications Server’ and ‘Office Communicator’
products, and strong partnerships with leading vendors.
The Enterprise Communications Market Outlook
Key trends and market forecasts to 2012
Voice/data convergence penetration
2006 Vs 2007
Source: Business Insights
“Enterprises are particularly hesitant to invest if they
see no fault in their traditional system and it may be
difficult to find a business case for new communications
investments. This may help to explain why penetration
has not reached 50% for any of the voice/data
convergence technologies. Although IP PBX technology
will eventually become ubiquitous, this will take much
longer than anticipated...“
In the long term increasing customer satisfaction is likely to increase
revenues through advocacy or upsell to those that have a good
relationship with the vendor. The ‘customer experience’ is something that
enterprises are becoming more focused on and since telephone and
email are likely to remain the main channels of communication, it is vital
for the enterprise to have a reliable network in place and provide a good
service to the customer through these means.
The Enterprise Communications Market Outlook is a new report
published by Business Insights that analyzes the results of proprietary
surveys of senior executives, and provides the latest enterprise mobility
and voice/data convergence market sizing with forecasts to 2012.
This report details end-user adoption trends for enterprise mobility and
voice/data convergence and offers insight into enterprises’ short and
medium term investments plans. It also provides in-depth market analysis
of how unified communications (UC) deployments are expected to evolve.
Assess the enterprise communications market size and growth
potential and its key drivers and inhibtors with this new report.
This new report will enable you to...
Enterprises’ largest IT projects
by technology
•
Assess the enterprise mobility and voice/data convergence
competitive landscape using this report’s analysis of proprietary
surveys of over 1800 end-users detailing share of mind, sentiment
and market leader status.
•
Evaluate enterprises short and medium-term investment plans
and user adoption trends for both enterprise mobility and
voice/data convergence technologies by geography, vertical and
company size.
•
Quantify the market size and growth potential of enterprise
mobility and voice/data convergence by geography, technology,
vertical and enterprise size with this report’s market forecasts to
2012.
•
Understand the main drivers and inhibitors of enterprise
mobility and voice/data convergence and how enterprise mobility
and voice/data convergence fit into the ‘unified communications’
strategy.
Source: Business Insights
”Although some enterprises are considering
widespread adoption of mobility solutions there is no
evidence yet to suggest this is a mainstream view. As it
stands currently, the evidence suggests that enterprises
will adopt a low-risk strategy and focus on solutions
which have a proven ROI and are well established.
Of the 25 enterprises that made mobility their largest
IT project in 2007, almost two thirds of these were
smaller investments of less than $100,000...”
Sample Information: ‘The Enterprise Communications Market Outlook’
Chapter 4: Voice/data convergence - User adoption trends
Drivers
The leading objective in deploying convergence solutions is to raise productivity in the workplace. IP telephony and
unified communications enable faster connections to colleagues through the use of centralized address books and click
to call functionality. Efficient usage of these technologies ensures time is not wasted looking up colleague or customer
details and presence allows users to assess availability and quickly decipher the best means of communication. A
combination of these technologies can help optimize business processes by speeding up employee administration time.
Interestingly, productivity improvements and customer satisfaction are thought of as higher priorities than cutting costs.
However in the long term increasing customer satisfaction is likely to increase revenues through advocacy or up sell to
those that have a good relationship with the vendor. The ‘customer experience’ is something that enterprises are
becoming more focused on and since telephone and email are likely to be the main channels of communications, it is
vital for the enterprise to have a reliable network in place and provide a good service to the customer through these
means.
These developments stem from a change in enterprise culture: where cost savings were previously driving technology
investments, enterprises now realize that gaining the loyalty of customers and employees can deliver a competitive
advantage.
Another notable driver of investments is the end-user. Technology cycles mean that consumer and enterprise
technologies often interconnect and influence one another. Internet telephony such as Skype and the use of instant
messaging in the home is having an influence on the availability of software and advanced features in the workplace. This
is highlighted by the survey which shows employee satisfaction as one of the top drivers for deploying convergence
solutions.
There is also a drive towards standardizing
infrastructures in order to optimize processes and to
control and reduce the cost of communications. This
is often a key consideration for enterprises when
deploying new telephony systems and is particularly
true for governmental and financial organizations that
have high levels of confidential data being
transferred over their telephone and data networks as
well as tight regulations to abide by. This may explain
why these two industries are contributing to the rapid
adoption of IP-PBX solutions.
The increase in distributed branches and flexible working means that IP telephony is becoming more important.
Employees working from different locations need access to the corporate directory and likewise colleagues need to be
able to get in touch with them. The fact that telephones are not hard wired with IP telephony means they be carried with
employees from office to office. This is also an opportunity for enterprises to save on mobile costs from their remote and
home workers.
Order this report today to find out more...
Table of Contents
CHAPTER 1: ENTERPRISE MOBILITY - USER
ADOPTION TRENDS
• Market context
- Technology overview
- Fixed mobile convergence
- Mobile enterprise applications
- End-user requirements
- Security
• Drivers and inhibitors
- Drivers for mobility solutions uptake
- Inhibitors to mobility solutions uptake
• Mobility investment trends
- Future plans for investment in mobility
solutions
- Future investment plans by geography
- Future investment plans by vertical
- Future investment plans by company size
• Enterprise mobility purchasing patterns
- Channel preference by company size
- Preference for outsourcing
- Purchasing decision-maker
• Conclusions
CHAPTER 2: ENTERPRISE MOBILITY - THE
COMPETITIVE LANDSCAPE
• Competitive landscape
- Vendor share of mind
• Market leader analysis
- Technology
- User Sentiment
- Market impact
• Conclusions
CHAPTER 3: ENTERPRISE MOBILITY MARKET SIZE AND FORECASTS
• Market opportunity
- By geography
- By technology
- By vertical
- By enterprise size
• Conclusions
CHAPTER 4: VOICE/DATA CONVERGENCE USER ADOPTION TRENDS
• Market overview
• Market drivers and inhibitors
- Drivers
- Inhibitors
• Voice/data convergence penetration and
investment
- By technology
- By geography
- By vertical
- By enterprise size
• Voice/data convergence outsourcing
• Conclusions
CHAPTER 5: VOICE/DATA CONVERGENCE THE COMPETITIVE LANDSCAPE
• Competitive landscape
- Vendor share of mind
- By region
• Market leader analysis
- Technology
- User sentiment
- Market impact
• Conclusions
CHAPTER 6: VOICE/DATA CONVERGENCE MARKET SIZE AND FORECASTS
• Definition of technologies
• Market opportunity
• Market sizing
- By technology
- Greenfield investments
- By geography
- By vertical
- By enterprise size
• Conclusions
Table of Contents (contd.)
CHAPTER 7: UNIFIED COMMUNICATIONS MARKET ANALYSIS & RECOMMENDATIONS
• Summary
• Definition of technologies
• Market overview
- Technology evolution
- Advanced features
- Contact centers
- Customer impact
• Drivers and inhibitors
- Drivers
- Inhibitors
• Competitive landscape
- Vendor share of mind
- Instant messaging share of mind
- Market strategy
• Recommendations
FIGURES
• Cellular technology evolution
• Key benefits of mobility technology
• Enterprises’ largest IT projects by technology
• Greenfield investments in mobile technology,
2008
• Mobile technology penetration
- By geography
- By vertical
• Future investment plans for mobile solutions
- By geography
- By company size
• Enterprise mobility
- Purchasing patterns by channel
- Purchasing patterns by geography
- Outsourcing plans by geography
- Purchasing decision
- Vendor technologies
- Vendor share of mind
• Market leader analysis
- Technology
- End-user sentiment
- Market Impact
• Enterprise expenditure on mobility solutions
- By geography ($m)
- By technology ($m)
- By enterprise size ($m)
• Mobility solutions penetration
• Enterprise investment in mobility solutions
- By vertical ($m)
- Planned investment, by vertical
• Mobility solutions penetration by enterprise
size
• Voice/data convergence penetration, 2007
• Enterprise investment plans for voice/data
convergence solutions
- By region
- By vertical
- By enterprise size
- Over the next two years by technology
• Enterprise purchasing preferences for
voice/data convergence solutions
- Total
- By region
• Enterprise plans for outsourcing voice/data
convergence, by region
• Voice/data convergence vendor share of mind
- Total
- By region
• Global market sizing for voice/data
convergence solutions, by technology ($m)
• Enterprise expenditure on voice/data
convergence, by geography ($m)
• Enterprise technology priorities
• Greenfield investment plans
- By vertical industry
- By enterprise size
- In voice/data convergence
• Unified Communications technology evolution
• Unified Communications
- Perceived drivers
- Perceived inhibitors
- Vendor share of mind
Table of Contents (contd.)
FIGURES (CONTD.)
• Enterprise deployment of IP Telephony
• Enterprise Instant messaging: Vendor share of
mind
• Enterprise UC purchasing preferences
• Purchasing enterprise UC Key decision makers
• Inhibitors to convergent communications
strategy
• Voice/data convergence vendor share of mind
• Penetration and investment plans for
enterprise voice/data convergence solutions
• Enterprise expenditure on voice/data
convergence solutions
- Total 2007-2012 ($m)
- By geography ($m)
• Voice/data convergence expenditure by
vertical and region 2008 ($m)
TABLES
• Which technology area accounted for your
single biggest IT project in 2007?
• Which of the following mobility solutions do
you currently have or use? Which would you
prioritise for investment in the next 6 months?
• Future plans for investment in mobility
solutions
• Mobile technology penetration by geography
• Future investment plans for mobile solutions
- By geography
- By vertical
- By company size
• What is your preferred approach to buying
mobility technologies?
• Enterprise mobility outsourcing plans by
geography
• Please pick two firms which you believe to be
‘leaders’ in enterprise mobility
• Enterprise expenditure on mobility solutions
- By geography ($m)
- By technology ($m)
• Greenfield investments in mobility solutions
- 6 months
- 6-24 months
• Mobility expenditure by vertical and region
2008 ($m)
• Expenditure on mobility solutions, by
enterprise size ($m)
• Ranking of objectives of convergent
communications strategy
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