2015 MEDIA KIT
®
RE MAGAZINE:
THE FLAGSHIP
PUBLICATION FOR A
POWERFUL MARKET
Connection
With a subscriber base of more than 21,000 co-op employees, and a passalong readership of more than 41,000, RE® Magazine is the only industry
publication that reaches nearly all (99%) of the electric co-op market.2
Opportunity
From the people on the front lines to the solutions that move the industry
forward, RE® Magazine has covered electric cooperatives from the
beginning.
Since October 1942, RE® Magazine has served as the official voice of
NRECA. It’s the “read” of choice for electric cooperative decision-makers
and staff who want to stay in touch with their peers and on top of industry
challenges and innovations. We’ve earned this loyal following through our
consistently insightful, timely coverage of all things electric co-op.
If you want to increase your brand awareness with electric cooperatives,
RE® Magazine is the place to be seen.
In the lucrative and growing electric cooperative market, RE® Magazine
readers are the people you want to reach. From CEOs and board members
to operations supervisors and supply managers, more than 65% of RE®
Magazine subscribers are likely to take purchasing action from seeing
advertisements.1
Want more detail? See our most recent circulation statement, audited by BPA
Worldwide.
Reputation
RE® Magazine is also the publication co-op executives recommend to their
colleagues. Our pass-along readership rate speaks for itself: One-third of all
subscribers share their issue with an average of six additional people.2
And these magazines don’t just sit on subscriber shelves collecting dust.
From a recent survey...
“The magazine showcases many different tools
and technologies. I like to see the latest
and greatest innovations that are available.
If a product is in this magazine, chances are
it is probably a reliable product.”1
71
subscribers
% ofsaid
they read
most or all issues
68
they read
% said
at least half of
every issue
Co-op Lineworker
Who reads RE® Magazine?3
FINANCE: 1,247
MEMBER SERVICES: 1,215
BOARD
MEMBERS:
6,727
OFFICE MANAGEMENT/
ADMINISTRATIVE SERVICES: 952
CEOS/GENERAL MANAGERS: 911
MARKETING/COMMUNICATIONS: 789
LEGAL SERVICES: 665
OTHER: 594
ENGINEERING:
6,989
INFORMATION TECHNOLOGY: 414
PURCHASING: 374
HUMAN RESOURCES: 229
21,000
+
QUALIFIED, PAID SUBSCRIBERS
839
65
DISTRIBUTION
CO-OPS
GENERATION &
TRANSMISSION
CO-OPS
65
%
PARTICIPATE IN
PURCHASING DECISIONS
1
2
RE is a federally registered trademark of the National Rural Electric Cooperative Association.
®
3
Baxter Research Center, 2013-14
NRECA Market Research Services, 2012
BPA June 2014 Statement
2015 EDITORIAL CALENDAR
TECHADVANTAGE®
PRE-SHOW GUIDE
ISSUE
ANNUAL CO-OP
MEMBERSHIP
DIRECTORY
ANNUAL CO-OP
BUYERS GUIDE
SEPTEMBER THROUGH DECEMBER ISSUES PUBLISHED
DURING CO-OP BUDGET PLANNING!
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
SPACE RESERVATION DEADLINE:
Monday 11/24/2014
Friday 1/2/2015
Friday 1/23/2015
Tuesday 2/24/2015
Wednesday 3/25/2015
Thursday 4/23/2015
Wednesday 5/27/2015
Wednesday 6/24/2015
Thursday 7/23/2015
Tuesday 8/25/2015
Thursday 9/24/2015
Tuesday 10/27/2015
AD MATERIAL DEADLINE (FIRM):
Friday 12/5/2014
Wednesday 1/7/2015
Friday 1/30/2014
Monday 3/2/2015
Thursday 4/2/2015
Friday 5/1/2015
Thursday 6/4/2015
Wednesday 7/1/2015
Tuesday 8/4/2015
Thursday 9/3/2015
Thursday 10/1/2015
Tuesday 11/3/2015
CONTENT TYPE
TECHNOLOGY ARTICLE
"TECHCURVE"
Wireless AMI
Communications
Equipment: How
preventive maintenance
can support system
reliability
IEEE 592 Nail Test:
The effect of jacket
restoration practices on
conductive shields
Conservation Voltage
Reduction in the
Smart Grid Era
Interview with
a Power Quality
Detective
Achieving a Resilient
Grid
Prepaid Metering
Energy Storage
Demonstration
LED Applications
Power Theft
Prioritization of Asset
Management
Fault Detection on
SCADA: Rolling Trucks
Before Customers Call
Enabling Customer
Control with SelfService Tools
TECHNOLOGY CASE STUDIES
"SOLUTIONS"—Meeting the daily
challenges of running a utility
SCADA on a Budget
Distribution Fault
Anticipation
Technology Planning
Distributed Generation
Communications for
AMI
Intelligent Vegetation
Management
Automation Technology
and Mobile Workforce
Management
Transformer
Maintenance
Reliability: Integrating
AMI, OMS, and CIS data
to benchmark reliability
Lineworker Safety
Effectively Leveraging
GIS Data
Fiber Optic Rollout
PROJECT PROFILES
(Contracts Awarded submissions
due two months prior to space
reservation deadline.)
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
Summaries of co-op
technology projects
and their contracted
vendors
UTILITY MARKETPLACE
(Submissions due three weeks
prior to space reservation deadline)
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
New/Enhanced
Products and Services
That Turn Problems
Into Solutions
FEATURE STORY
Safety Centennial:
100 years of NESC
safety standards, plus
the new round of
revisions currently under
review
Annual Meeting/
TechAdvantage®
Preview: A preview
of the 2015 NRECA
Annual Meeting
and TechAdvantage
Conference & Expo in
Orlando, FL
Embracing Change:
How co-ops are
adjusting to changing
demographics in their
service territories
Research in Motion:
Sweeping changes in
the vision for NRECA’s
Cooperative Research
Network
Goin’ Mobile: How
mobile devices are
changing the way co-ops
conduct business
Here Comes the
Boom: The effort
cooperatives are
undertaking in North
Dakota to serve booming
oil load
Taking Members’
Temperatures:
Best practices for
co-ops surveying their
membership
Culture Shift: Co-ops
working to change their
culture
Higher Learning:
Arrangements that
cooperatives have with
learning institutions
Endangered!: Revisions
to the Endangered
Species Act’s Critical
Habitat designations;
how co-ops have
worked to meet the act’s
provisions over the years
Photo Feature: Co-op
Food—a culinary tour of
Co-op Nation
Extra, Extra: Co-ops
who’ve helped fill the
void with the decline/
loss of local newspapers
COVER STORY
Well, Well, Well: A look
at wellness programs run
by co-ops
Solar Activity:
Proliferation of co-op
community solar projects
Lighting the Future:
A look at coming
advances in lighting
X Factor: Carbon X
Prize Gets Underway
Lab Results: National
Labs and CRN working
together
Rule 111: An update on
the impacts of Clean Air
Act changes
After Hours VIII:
A continuation of our
regular feature on co-op
people with interesting
hobbies
Raising Spirits:
The unique challenges
associated with serving
breweries and distilleries
on co-op lines
Securing the Grid:
Physical and cyber
security update
Safe and Sound: How
co-ops work to ensure
the safety of members
and employees
Fiber-to-the-Home:
A look at how co-ops
bring broadband service
to their members
Technology Trends:
A look at the
major technology
developments in store
for 2016
73rd NRECA
ANNUAL
MEETING and
TECHADVANTAGE®
2015 CONFERENCE
& EXPO:
“The Official” Preview
Guide with Exhibitor List
Special ValueAdded Service
for Advertisers:
Complimentary display
advertising readership
study, by Baxter
Research
2015 BUYERS GUIDE:
TECH CONNECT - The
Purchasing Source!
(FREE Listing: MUST
submit online by Feb. 14,
2015, for publishing in
the print edition)
marketplace.nreca.coop
Special ValueAdded Service
for Advertisers:
Complimentary display
advertising readership
study, by Baxter
Research
2015 MEMBERSHIP
DIRECTORY
OF ELECTRIC
COOPERATIVES:
A complete listing of
Cooperative Members,
Associate Members, and
Affiliate Members
NRECA CEO
Close-Up Conference
January 11-13, 2015
St. Petersburg, FL
NRECA
TechAdvantage®
2015 Conference
February 23-26, 2015
Orlando, FL
www.techadvantage.org
NRECA Directors
Conference 2015
March 26-31, 2015
Reno, NV
NRECA Touchstone
Energy® New and
Emerging Technologies (NET 2015)
January 24-30, 2015
Tucson, AZ
NRECA
TechAdvantage®
2015 Expo
February 23-25, 2015
Orlando, FL
DistribuTECH 2015
(co-located with
Utility Products Expo)
February 3-5, 2015
San Diego, CA
2015 NRECA Annual
Meeting
February 20-23, 2015
Orlando, FL
December 28, 2014
January 28, 2015
SPECIAL SUPPLEMENTS
ADDITIONAL DISTRIBUTION
OPPORTUNITIES:
(Industry Events)
ESTIMATED MAIL DATE:
February 23, 2015
NRECA Safety
Leadership Summit
April 15-16, 2015
Indianapolis, IN
UTC Telecom &
Technology 2015
May 5-8, 2015
Atlanta, GA
IEEE Rural
Electric Power
Conference & Expo
April 19-21, 2015
Asheville, NC
NRECA & Touchstone
Energy CONNECT
2015 Conference
May 11-15, 2015
Minneapolis, MN
March 23, 2015
April 27, 2015
INTERACT (NRECA
HR Conference)
July 11-15, 2015
Denver, CO
May 26, 2015
June 29, 2015
Special ValueAdded Service
for Advertisers:
Complimentary display
advertising readership
study, by Baxter
Research
Special ValueAdded Service
for Advertisers:
Complimentary display
advertising readership
study, by Baxter
Research
NCEMC Technology
Conference
August 2015
Myrtle Beach, SC
NRECA Regional
Meetings 1&4
September 8-10, 2015
Charlotte, NC
ICUEE “The
DEMO Expo”
September 29-Oct 1, 2015
Louisville, KY
NRECA Accounting,
Finance & Tax
Conference (AF&T)
August 2-7, 2015
Denver, CO
NRECA Regional
Meetings 5&6
September 15-17, 2015
Minneapolis, MN
NRECA Regional
Meetings 7&9
September 30-October
1, 2015
Salt Lake City, UT
INTERACT (NRECA
HR Conference)
August 22-26, 2015
Boston, MA
NRECA’s 2015
PowerUp Conference
(Executive Admin.)
September 20-23, 2015
Denver, CO
NRECA Regional
Meetings 8&10
October 21-22, 2015
Albuquerque, NM
August 27, 2015
September 28, 2015
July 27, 2015
NRECA Regional
Meetings 2&3
October 28-29, 2015
Biloxi, MS
* Information contained in this calendar is subject to
change. Please go to www.remagazine.coop for the
most recent 2015 Media Kit.
October 26, 2015
November 25, 2015
Rates and Ad Specifications
F
A
B
C
DISPLAY ADVERTISING
INTERIOR PAGE POSITIONS
A
D
I K
G
H
E
J
Go easy on yourself—and your designer.
Download an InDesign preset
at nreca.sendmyad.com.
1x
6x
12x
2-COLOR
4-COLOR
AD SIZE
Two-Page Spread w/ Bleed
$8,240
$7,700
$7,345
+ $800
+ $1,700
16.125 x 10.875
BLEED/LIVE AREA
Bleed: 0.125
B
Two-Page Spread Non-Bleed
$8,240
$7,700
$7,345
+ $800
+ $1,700
16.25 x 10.875
15 x 10 Live
C
Full Page w/ Bleed
$4,120
$3,850
$3,670
+ $800
+ $1,700
8.125 x 10.875
Bleed: 0.125
D
Full Page Non-Bleed
$4,120
$3,850
$3,670
+ $800
+ $1,700
8.125 x 10.875
7 x 10 Live
E
Two-Thirds Page
$3,280
$3,100
$2,940
+ $800
+ $1,700
4.375 X 9.375
F
One-Half Page Horizontal
$2,580
$2,450
$2,325
+ $800
+ $1,700
6.625 X 4.875
G
One-Half Page Island
$2,580
$2,450
$2,325
+ $800
+ $1,700
4.3615 X 7.0975
H
One-Third Page
$1,885
$1,825
$1,700
+ $800
+ $1,700
2.0972 X 9.375
I
One-Third Page Square
$1,885
$1,825
$1,700
+ $800
+ $1,700
4.3615 X 4.5972
J
One-Quarter Page
$1,640
$1,525
$1,480
+ $800
+ $1,700
3.2452 X 4.6875
K
One-Sixth Page
$1,000
$935
$905
+ $800
+ $1,700
2.0972 X 4.5675
C
Cover 2
$5,210
$4,975
$4,715
+ $800
+ $1,700
8.125 x 10.875
Bleed: 0.125
C
Cover 3
$5,160
$4,910
$4,660
+ $800
+ $1,700
8.125 x 10.875
Bleed: 0.125
C
Cover 4
$5,990
$5,740
$5,465
+ $800
+ $1,700
8.125 x 10.875
Bleed: 0.125
$18,940
$17,825
$16,715
+ $800
+ $1,700
Inquire
Cover Gatefold
Magazine Trim Size: 8.125 x 10.875
Bleed: 0.125 bleed should be added to each side and extend beyond the final page size (trim).
Live Area: Best practice is to include an additional 0.125 margin on all sides for text and objects.
Preflight and deliver at nreca.sendmyad.com
Our ad portal (nreca.sendmyad.com) gives you maximum control over the print quality
of your ad, along with instant preflight results and web tools to check and correct
minor specification errors. Create an advertiser account to download InDesign presets,
to deliver your artwork, and to check ad specs, reservations, and material due dates.
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Our National Account Managers are here to help you build a customized advertising
strategy that speaks to your target audience and boosts your company’s sales in the
electric cooperative market.
Contact us today to kick-start your campaign. Find out more at REmagazine.coop.
Julie Cook:
410.729.4140
[email protected]
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