2014 SPORT MARKETING ASSOCIATION CONFERENCE October 22-24, 2014 in Philadelphia, PA
2014 SPORT MARKETING ASSOCIATION CONFERENCE October 22-24, 2014 in Philadelphia, PA Academic Program – Oral Presentations WEDNESDAY, October 22, 2014, 1:45 PM (25-minute oral presentations) Sport Sales Competency Assessment Model David Pierce, Indiana University - Purdue University Indianapolis Richard Irwin, University of Memphis Wyeth Gallery 1 Use of Athletes in “Image Advertising” Steve McKelvey, University of Massachusetts Amherst Whistler B Brand Identity Creation for Female Athletes Jami Lobpries, Texas A&M University Gregg Bennett, Texas A&M University Homer Sponsorship Costs in the Athletic Apparel Industry Jonathan A. Jensen, Ohio State University Lane Wakefield, Texas A&M University Joe Cobbs, Northern Kentucky University Brian A. Turner, Ohio State University Whistler A WEDNESDAY, October 22, 2014, 2:15 PM (25-minute oral presentations) The Impact of Time and Ticket Price on Consumer Behavior Stephen L. Shapiro, Old Dominion University Brendan Dwyer, Virginia Commonwealth University Joris Drayer, Temple University Wyeth Gallery 1 Driven to Ride: Analyzing Participant Behavior in the MS 150 Elizabeth A. Gregg, University of North Florida Kristi Sweeney, University of North Florida Jason W. Lee, University of North Florida David Pierce, Indiana University - Purdue University Indianapolis Whistler B The Sponsorship Secret Nobody Tells: Purchase Intentions Versus Actual Purchases Noni Zaharia, University of Northern Colorado David Stotlar (advisor), University of Northern Colorado Dianna Gray (advisor), University of Northern Colorado Sponsor-Event Congruence Effects: The Moderating Role of Sport Involvement Jakeun Koo, University of Massachusetts Amherst Younghan Lee, University of Massachusetts Amherst Homer Whistler A Page 1 WEDNESDAY, October 22, 2014, 2:45 PM (25-minute oral presentations) Examining the Rebranding Process of Professional Sport Teams Patrick Walsh, Indiana University Matthew Studebaker, Indiana University Hansol Hwang, Indiana University Matthew Blaszka, Indiana University I Am Not Loving It: Examining The Hijacking Of #Cheerstosochi Ann Pegoraro, Laurentian University Evan Frederick, University of New Mexico Lauren Burch, Indiana University - Purdue University Columbus Evaluation of Attitudes towards Women’s Collegiate Basketball Ceyda Mumcu. University of New Haven Greg Greenhalgh, Virginia Commonwealth University Out of the Loop and Alone Amongst 80,000 fans Ben Larkin, University of Massachusetts Amherst Janet Fink, University of Massachusetts Amherst Galen Trail, Seattle University Wyeth Gallery 1 Whistler B Homer Whistler A WEDNESDAY, October 22, 2014, 3:15 PM (25-minute oral presentations) An Examination of Sport Brand Associations via Online Consumer Reviews Antonio S. Williams, Indiana University Dae Yeon Kim, Indiana University Byung Ik Park, Indiana University Kwame J. A. Agyemang, Louisiana State University Are Fans Created Equal? Motives and Brand Perceptions for AFL Michelle Gacio Harrolle, North Carolina State University Michael Farris, The Aspire Group Philicia Douglas, University of South Florida Assessing Sport Brand Equity through Use of the CVM J. Lucy Lee, Florida State University Jeffrey D. James, Florida State University Wyeth Gallery 1 Whistler B Homer Television Broadcasts and Viewership Demands of Intercollegiate Men’s Basketball Games Whistler A Namhun Lim, Indiana University Paul M. Pedersen, Indiana University Page 2 WEDNESDAY, October 22, 2014, 3:45 PM (25-minute oral presentations) How Do You “Like” My Style? Joseph Pederson, Texas A&M University Courtney Hodge, Texas A&M University Matthew B. Walker, Texas A&M University Wyeth Gallery 1 Examining the Influence of Fantasy Sport Participation on “Non-Fans” Andrew L. Goldsmith, Texas A&M University Whistler B Internal Brand Equity: Implications for Revenue Generation in Athletics J. Michael Martinez, Troy University Anthony W. Dixon, Troy University Jeffrey L. Stinson, Central Washington University John J. Miller, Troy University Homer Ticket Sales Outsourcing Performance Measures using BSC & AHP Seungbum Lee, University of Akron Eric Brownlee, Gannon University Whistler A WEDNESDAY, October 22, 2014, 4:15 PM (25-minute oral presentations) Hat-tricks and Hamburgers: Premier League Endorser Effectiveness through Twitter Natasha Brison, University of Georgia Kevin K. Byon, University of Georgia Thomas A. Baker, University of Georgia Investigating Motivations of Involvement in University-Affiliated Alumni Sport Fan Clubs Craig D. Schmitt, Elon University Social Motivation to Participate in Sport Events Brian D. Krohn, Indiana University - Purdue University Indianapolis Moral Coupling Strategy: Focusing on Athlete Endorsers’ Transgression Joon Sung Lee, University of Michigan Dae Hee Kwak, University of Michigan Wyeth Gallery 1 Whistler B Homer Whistler A Page 3 THURSDAY, October 23, 2014, 9:15 AM (25-minute oral presentations) Sport Fan Engagement through Gamification in a Digital Media Environment Thilo Kunkel, Temple University Daniel C. Funk, Temple University Ferdinand Mueck, App Ventures Do College Athletics Marketers Convert Social Media Growth Into Revenue? Nels Popp, University of North Carolina Chad McEvoy, Syracuse University A Comparative Analysis; Wheelchair and Non-adaptive Basketball Social Media Use Michael Cottingham, University of Houston Brian Gearity, University of Southern Mississippi Thomas Gianan, University of Houston Wyeth Gallery 1 Whistler B Homer THURSDAY, October 23, 2014, 9:45 AM (25-minute oral presentations) A Longitudinal Examination of New Fan Identification Matthew Katz, Miami University Bob Heere, University of South Carolina Influence of a New Intercollegiate Football Program on Rivalry Perceptions Cody T. Havard, University of Memphis Stephen L. Shapiro, Old Dominion University Lynn L. Ridinger, Old Dominion University An Examination of Participants in Women’s Specific Events Tara Q. Mahoney, State University of New York Cortland Katherine M. Polasek, State University of New York Cortland Wyeth Gallery 1 Whistler B Homer THURSDAY, October 23, 2014, 10:15 AM (25-minute oral presentations) Developing and Validating an Emotional Attachment to Sport Team Scale Brendan Dwyer, Virginia Commonwealth University Michael Mudrick, University of Connecticut Greg Greenhalgh, Virginia Commonwealth University Joris Drayer, Temple University Carrie LeCrom, Virginia Commonwealth University Wyeth Gallery 1 An Innovative Perspective of Marketing Implications in College Sport Barbara Osborne, University of North Carolina Nancy Lough, University of Nevada Las Vegas Whistler B Conceptualization of Brand Authenticity in the Action Sports Industry Chrysostomos Giannoulakis, Ball State University Artemisia Apostolopoulou, Robert Morris University Homer Page 4 THURSDAY, October 23, 2014, 10:45 AM (25-minute oral presentations) Leveraging Sponsorship through Music Festivals: Circuit of The Americas and Austin Fan Fest Wyeth Gallery 1 Khalid Ballouli, University of South Carolina Todd Koesters, University of South Carolina Todd Hall, Georgia Southern University Can A City’s Reputation Cause Negative Image Transfer for Sponsors? Rick Burton, Syracuse University Norm O'Reilly, Ohio University Whistler B Using Social Media to Generate Insight into Athlete Brand Influences T. Christopher Greenwell, University of Louisville Rich Calabrese, Fizziology Meg G. Hancock, University of Louisville Homer Examining Social Media and the 2014 Sochi Olympic Games (60-minute symposium) Ann Pegoraro, Laurentian University Evan Frederick, University of New Mexico Lauren Burch, Indiana University – Purdue University Columbus Jimmy Sanderson, Clemson University Marion E. Hambrick, University of Louisville Brendan O'Hallarn, Old Dominion University Whistler A THURSDAY, October 23, 2014, 11:15 AM (25-minute oral presentations) Exploring the Cognitive Effects of Ambush Marketing on Sport Sponsorship Cheri Bradish, Ryerson University Nicholas Burton, Ryerson University Analyzing Sport Spectators’ Optimal Stimulation Levels and Viewing Satisfaction Kwangho Park, Indiana University Susan Kim, Korean National Sport University Paul M. Pedersen, Indiana University Self-presentation, Twitter, and Sport: Analyzing BCS Championship Game Tweets Elizabeth B. Delia, Florida State University Jordan R. Bass, University of Kansas Wyeth Gallery 1 Whistler B Homer Page 5 THURSDAY, October 23, 2014, 1:30 PM – 2:45PM (75-minute panel sessions) MLS National Sales Center “Ignite” Presentations Moderated by Brendan Dwyer, Virginia Commonwealth University Through the Looking Glass: A Year in the Life of an Academic Chad McEvoy, Syracuse University Barbara Osbourne, University of North Carolina Beth Cianfrone, Georgia State University Tywan Martin, University of Miami David Pierce, Indiana University-Purdue University-Indianapolis The Sales Game: Take a Test Drive Presented by Sam Caucci, CEO Sales Huddle Group Wyeth Gallery 1 Whistler B Homer THURSDAY, October 23, 2014, 3:00 PM (25-minute oral presentations) A Bayesian Method Approach: Understanding Secondary Market Ticket Prices Wonsok (Frank) Jee, Temple University Mark Diehl, Temple University Joris Drayer (Advisor), Temple University U.S. Sport Managers on Channels to Industry-Academia Research Interaction Noni Zaharia, University of Northern Colorado David Stotlar (advisor), University of Northern Colorado The Role of Emotion in Sport Sponsorship Minkyo Lee, Indiana University Jinwook Jason Chung, Grand View University Ju Young Lee, Indiana University Choonghoon Lim (Advisor), Indiana University Paul M. Pedersen (Advisor), Indiana University 2014 SMA “Meet the Editors” (60-minute panel session) Moderated by SMQ Editor Daniel C. Funk, Temple University Wyeth Gallery 1 Whistler B Homer Whistler A THURSDAY, October 23, 2014, 3:30 PM (25-minute oral presentations) Roles of Flow and Involvement in Generating Positive Spectator Emotions Hyun-Woo Lee, Florida State University Dae Hwan Kim, Florida State University Hwayong Son, Florida State University Yu Kyoum Kim, Florida State University The Past, Present, and Future of Cable Television in Sport Mark Nagel, University of South Carolina Marketing Implications of Playing Regular Season Games in International Markets Eric Schwarz, Saint Leo University Jason Hunter, Rockford University Wyeth Gallery 1 Whistler B Homer Page 6 THURSDAY, October 23, 2014, 4:00 PM (25-minute oral presentations) Sonic Branding in Sport: A Model for Communicating Brand Identity Through Musical Fit Wyeth Gallery 1 Khalid Ballouli, University of South Carolina Bob Heere, University of South Carolina Member Willingness to Pay in Non-profit Sports Organizations Simon A. Brandon-Lai, Florida State University Christine Wegner, Temple University Examining the Suitability of Dynamic Ticket Pricing in the FBS Craig A. Morehead, Old Dominion University Stephen L. Shapiro (Advisor), Old Dominion University Whistler B Homer THURSDAY, October 23, 2014, 4:30 PM (25-minute oral presentations) The Impact of Female Athlete Endorsers on Consumer Recognition Frank R. Veltri, Metropolitan State University of Denver John J. Miller, Troy University Clay Daughtrey, Metropolitan State University of Denver Wyeth Gallery 1 Place Branding through Sport: A Case Study of Jacksonville, Florida Jason W. Lee, University of North Florida Elizabeth Gregg, University of North Florida Raymond K. Oldakowski, Jacksonville University Kristi Sweeney, University of North Florida Whistler B Exploring Positive Psychology Domains of Wellbeing through Charity Sport Events Kevin Filo, Griffith University Alexandra Coghlan, Griffith University Homer Page 7 FRIDAY, October 24, 2014, 10:45 AM (25-minute oral presentations) An Examination of Fan Reactions to NFL Cause Related Marketing Ray Cotrufo, University of Connecticut Michael Mudrick, University of Connecticut Social Commerce in Sport: Evaluating the “Groupon” Effect Beth Cianfrone, Georgia State University Jessica R. Braunstein-Minkove, Towson University Runners’ Personality Traits Influence on Event and Destination-related Outcomes Kyriaki Kaplanidou, University of Florida Dimitra Papadimitriou, University of Patras Artemisia Apostolopoulou, Robert Morris University Wyeth Gallery 1 Whistler B Homer FRIDAY, October 24, 2014, 11:15 AM (25-minute oral presentations) Exploring Social Impacts of the 2014 FIFA World Cup Brazil Wonyoung Kim, Wichita State University Rafael Andreis, Universidade do Sul de Santa Catarina, Unisul, Brazil Vanessa Francalacci, Universidade do Sul de Santa Catarina, Unisul, Brazil Mauro Palmero, East Tennessee State University Matthew B. Walker, Texas A&M University Wyeth Gallery 1 Understanding Fan Perceptions of Male and Female MMA Fighters Meg G. Hancock, University of Louisville Rich Calabrese, Fizziology T. Christopher Greenwell, University of Louisville Whistler B Why is Michael Jordan Suing a Grocery Store? Kerri Cebula, Kutztown University of Pennsylvania Mark Dodds, State University of New York Cortland Homer FRIDAY, October 24, 2014, 11:45 AM (25-minute oral presentations) Mixed Methods Research in the Field of Sport Marketing Gashaw Abeza, University of Ottawa Mark Dottori, University of Ottawa Norm O’Reilly, Ohio University Benoit Seguin, University of Ottawa A Social Network Analysis Perspective of Brand Community Marketing Joshua M. Lupinek, University of Minnesota Stephen D. Ross, University of Minnesota Advertising Baseball to African Americans Utilizing Relevant Heuristic Cues Brandon Brown, University of Tampa Jason Simmons, University of Cincinnati Gregg Bennett, Texas A&M University Wyeth Gallery 1 Whistler B Homer Page 8 2014 SPORT MARKETING ASSOCIATION CONFERENCE October 22-24, 2014 in Philadelphia, PA Academic Program – Poster Presentations THURSDAY, October 23, 2014, 8:00 AM (1-hour poster presentations) Wyeth Foyer Blood, Sweat, and Gears: Evaluating Economic Impact and Sponsorship Effectiveness Windy Dees, University of Miami Comparing Two Sport Participant Motivation Scales Using an Underrepresented Population Jason A. Rice, University of Louisville Thomas J. Aicher, University of Cincinnati Marion E. Hambrick, University of Louisville Melissa K. Rosely, University of Cincinnati An Influence of National Pride on Sport Celebrity Endorsement Effects Sanghak Lee, Korea Aerospace University Yosuke Tsuji, University of the Ryukyus Young Ik Suh, Claflin University Taesoo Ahn, Merrimack College Relationship Between Sportscape and Behavioral Intention of Spectators Woo Young Jang, University of Georgia Kevin K. Byon, University of Georgia Thomas A. Baker, University of Georgia NFL Game Day In-Stadium Merchandising Marlon McPhatter, Florida State University Analyzing Social Media Profile Photos: Endorsement, Faceism, and Image Construction Ju Young Lee, Indiana University Elizabeth Kwon, Indiana University Minkyo Lee, Indiana University Paul M. Pedersen, Indiana University CLV and Relationship Marketing in the National Football League Julie Rhoads, Mississippi State University Alan Morse, Mississippi State University Different Method of Competition Effect on Advertising Impact Young Kwang Lee, St.Thomas University Seok-Ho Song, St.Thomas University Analyzing Price in the Market for College student Season Tickets Clinton Warren, Illinois State University Information Source Preferences Among Adult Golfers Melissa J. Davies, University of Northern Colorado Page 9 Managing a Sports Celebrity’s Brand Image Tarnished by Scandals Geumchan Hwang, The University of Minnesota Kyu-soo Chung, Winston-Salem State University Building Athlete Brands: A Content Analysis of Professional Athlete Websites Courtney Hodge, Texas A&M University Jami Lobpries, Texas A&M University Matthew B. Walker (Advisor), Texas A&M University Examination of Relationship Between Participant Satisfaction and Direct Spending Robert Case, Old Dominion University Tanujit Dey, College of William and Mary Christian Boughner, College of William and Mary Greg Dowd, College of William and Mary Bryan Smith, College of William and Mary Antecedents and Consequences of Formula 1 Spectators’ Fanship Kyu-soo Chung, Winston-Salem State University Geumchan Hwang, University of Minnesota Clay E. Harshaw, Winston-Salem State University Dong Soo Ryu, Dong-Eui University Getting Up a Full Head of “Esteem” in Sponsorship Lane Wakefield, Texas A&M University Joseph Pederson, Texas A&M University Gregg Bennett, Texas A&M University Fan and Consumer: A Sponsor Brand Consumption Model Gregg Rich, University of Georgia Billy J. Hawkins, University of Georgia Examining Rival Perceptions of Intercollegiate Athletics Fans Cody T. Havard, University of Memphis Tim D. Ryan, University of Memphis Terry Eddy, St. Johns University Antecedents and Consequences of Perceived Trustworthiness toward Sport Team SNS Seunghoon Jeong, Kyunghee University Jeonghok Lee, Kyung Hee University Yong Jae Ko, University of Florida Daniel P. Connaughton, University of Florida Team and Self-promotion in Disability Sport Fernanda Velasco, University of Houston Bernadine Asias, University of Houston Michael Cottingham, University of Houston Page 10 Hispanic Subcultural Sport Socialization: An Initial Investigation Haylee Mercado, University of South Carolina Matthew J. Bernthal, University of South Carolina Volunteer Commitment in Professional Baseball Leagues (MLB & KBC) Keunsu Han, Towson University Jaehyun Ha, Keimyung University Jae-Pil Ha, University of Arkansas at Little Rock Run Like a Kid: Children's Motives for the Final Mile Michelle Redmond, Old Dominion University Lynn L. Ridinger, Old Dominion University Financial Effectiveness of CSR Partnerships in Sports Minyong Lee, North Carolina A&T State University Sunk Cost Effect: The Case of Korea Basketball League Sanghyun Park, Yonsei University Hongryol Kim, Yonsei University Doyeon Won, Yonsei University Relationships between Self-Actualization, Intrinsic Participation Motivation, and Psychological Happiness Chang-Wook Jung, St. Thomas University Seok-Ho Song, St. Thomas University Trust and Risk Associated with Online Secondary Ticketing Young Ik Suh, Claflin University Taesoo Ahn, Merrimack College Sanghak Lee, Korea Aerospace University Yosuke Tsuji, University of the Ryukyus The Impact of Participation Motivation on Wellbeing of Korean Golfers Youngmoo Lee, University of Georgia Thomas A. Baker, University of Georgia Kevin K. Byon, University of Georgia The Role of Legitimacy in Sport Fan Community Brian H. Yim, University of Georgia Kevin K. Byon, University of Georgia Thomas A. Baker, University of Georgia Advancing the Case for Systematic Research in Sports Marketing Mark R. Lyberger, Kent State University Shawn Fitzgerald, Kent State University Laurence M. McCarthy, Seton Hall University Page 11 Metaphoric Linkages Between Sports Properties and Sponsors Carol L. Bruneau, Carol L. Bruneau Sam Fullerton, Eastern Michigan University Analyzing the Ocular Behaviors of Golf Website Visitors Chang-Wook Jung, St. Thomas University Hong-Young Kim, St. Thomas University Angelita Cruz, Keimyung University Hyun-Duck Kim, Keimyung University Motivations Underlying Professional Bass Fishing Fandom Matthew J. Bernthal, University of South Carolina Todd C. Koesters, University of South Carolina Page 12 FRIDAY, October 24, 2014, 8:00 AM (1-hour poster presentations) Wyeth Foyer Attendance Motives Among Top-Ranked Men’s/Women’s NCAA Ice Hockey Teams Joshua M. Lupinek, University of Minnesota Nicole M. LaVoi, University of Minnesota Stephen D. Ross, University of Minnesota Web Scraping for Semi-Automated Data Collection Bradley Baker, Temple University Facebook Activity and Consumer Behavior in the Fitness Industry Rebecca M. Achen, University of Kansa A Market Expansion Framework for Action Sports Brands Chrysostomos Giannoulakis, Ball State University Psychological Benefits for Participating Nations in Mega Sporting Events Jeeyoon Kim, Florida State University Yukyoum Kim, Florida State University Ultimate Fighting Championship Consumer Points of Attachment and Sponsorship Outcomes Lamar Reams, Old Dominion University Terry Eddy, St. Johns University The TOP Program and #Sochi2014: Mega-Event Sponsorship Activation via Twitter Elizabeth B. Delia, Florida State University Simon A. Brandon-Lai, Florida State University Cole G. Armstrong, Florida State University A Customer Engagement Framework Endemic to the Fitness Industry Tae Ho Kim, University of Florida Yong Jae Ko, University of Florida Online Marketing of Sport Organizations: Enhancing the Relationship with Fans Minjung Kim, Florida State University Jeffrey James, Florida State University Yukyoum Kim, Florida State University Impact of Satisfaction and Identification on Minor League Service Repurchase Yongjae Kim, Kutztown University Elizabeth Rogol, Kutztown University An Examination of Fitness Magazines Messages on Twitter Benjamin K. Wright, Indiana University Antonio S. Williams, Indiana University Signage and Sponsorship of FC Dallas and Houston Dynamo Jaime Orejan, Winston Salem State University Page 13 Marlins Park: A Case Study on Media Coverage and Public Perception Alicia Cintron, University of Louisville Chris Greenwell, University of Louisville Sport Commitment and Purchase Intentions of USIBA Coaches and Participants Lamar Reams, Old Dominion University Sponsorship as a Partnership Opportunity in the Network Economy Amy Chan Hyung Kim, Florida State University Yoon Tae Sung, Florida State University Minjung Kim, Florida State University Hyun-Woo Lee, Florida State University Young Do Kim, Florida State University An Examination of Sports Fans’ Color Preference and Team Preference Wen-hao Chou, University of Houston Michael Cottingham, University of Houston Effects of In-game Entertainment on Team Identification Caitlin Meuser, Pace University Dennis Sandler, Pace University Consumer Information-Processing in Choosing Golf Resorts Hee Youn Kim, University of Florida Yong Jae Ko, University of Florida Assessing Motivations of Hispanics and Non-Hispanics to Attend A Major International Soccer Match at MetLife Stadium in 2013 Ric Jenson, Montclair State University Yam Limbu, Montclair State University Sponsorship in Brazil: Compliance with the FCPA and CCA Mark Dodds, State University of New York Cortland Mauro Palmero, East Tennessee State University Examination of Model for Online Purchase of Sport Products Jinhee Yoo, University of Minnesota Stephen D. Ross, University of Minnesota Eric Brownlee, Gannon University Sports Fan Ethnocentrism on Major League Baseball Game Viewing Behavior Jung-sup Bae, Yonsei University Weisheng Chiu, Yonsei University Doyeon Won, Yonsei University Cultural Dimensions and Visual Presentation on Multilingual Sports Websites Chia-Chen Yu, University of Wisconsin - La Crosse Yin-Hua Liaw, National Formosa University Page 14 Diversity of Sport Participation, Spectatorship, and Well-being across Countries Li-Shiue Gau, Asia University, Taiwan Jong-Chae Kim, Fairleigh Dickinson University John Bae, William Patterson University Jo-Hsuan Cheng, Asia University, Taiwan Ming-Jung Lee, Asia University, Taiwan The Effect of Spectators’ Team CSR on Pride and Loyalty Jaewon Chang, University of Florida Yong Jae Ko, University of Florida Joon-Ho Kang, Joon-Ho Kang Sportscape in Minor League Hockey and Basketball Eric A. Brownlee, Gannon University Bruce Kibler, Gannon University Michael Martin, Troy University Seungbum Lee, University of Akron Clinton Warren, Illinois State University Event Involvement Effects on Country Images as Tourism Destination Yongjae Kim, Kutztown University Soojin Kim, Kutztown University Hannah Martin, Kutztown University Arjun Arora, Kutztown University The Influence of Family Heritage on Fan Identification Michael Farris, The Aspire Group Joe Cobbs, Northern Kentucky University Mark Groza, Northern Illinois University Examining the Separate Propositions Linking Sport Team Identity to Consumption Marlon McPhatter, Florida State University The Role of M-SWQ in Establishing M-Trust, M-Satisfaction, and M-Loyalty Jae-Pil Ha, Northern Kentucky University Jinwook Jason Chung, Grand View University Jaehyun Ha, Keimyung University Page 15
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