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Curriculum Vitae 10.02.2015
MARJA HEINONEN
Born 7.8.1962 Tampere
Mäkipäänkatu 28-30 D 75
33500 Tampere
Education and degrees awarded
D.Soc.Sc., University of Helsinki, Department of Communication,
6 October 2008.
M.Soc.SC., University of Helsinki, Department of Communication,
major in communication studies, 1998
Journalistes en Europe training programme, Paris 1995-96
Academic leadership training programme, University of
Tampere, 2005
Linguistic skills
Finnish (native speaker)
English (very good)
Swedish (good)
German (fair)
French (fair)
Current position
Owner, Ilona M Oy 1.9.2012- (2008-)
Previous work experience
Finnish Broadcasting Company Yle, 2009-2012
Head of Development, YLE24/Yle News and Current Affairs
Pirkanmaa Film Centre (Pirkanmaan elokuvakeskus) 2007-2008
Director, Mediagrid.
Tampere University of Technology , 2006-2007
Head of Communications
Press officer
MindTrek ry, 2006
Chairman (full time)
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University of Tampere, 2002-2005
Director (2years), Hypermedia Laboratory
Special consultant (erityisasiantuntija) (3months) , Hyp Lab
Researcher (7months), G-Nike Research Project
Alma Media Interactive Oy/Alma Media Oyj, 2000-2002
Researcher (2 years, nine months)
Consultant MTV3 Internet unit (2 months)
Finnish Business Daily (Kauppalehti), 1988-1999
Editor, producer
Ministry of Education/AV-Eureka Committee, 1991-1992
Secretary
Economic Information Bureau, 1987-88
Editor
Kansallis-Osake-Pankki (KOP), 1886
Communications trainee
Experience with meditation and mindfulness training
Practiced formal meditation for 2 years. Besides that done informal meditation
especially in the nature for 30 years.
Participated mindfulness courses in MBRS and in buddhist tradition and a 6-day
retreat conducted by Bob Stahl from US.
Merits in Presentation, Teaching and Pedagogical Competence
2013- lectures and coaching on stress management using mindfulness.
2009-2012 facilitating several workshops and events on strategy
2008-2012 Several lectures and trainings on changing media landscape and new
forms of media (Internet, social media) for journalists in Yleisradio
Since the beginning of 2000 trained and given lectures about net medium media
convergence and changing media landscape in Yle, University of Helsinki,
University of Tampere, Arcada, TAIK, Tampere University of Applied Sciences.
2003-2005 worked as a Director of Hypermedia Laboratory during which time
participated several panels and discussions as an media expert.
Coordinating research projects and product development in Alma Media.
Written presentation skills are outstanding because of over 20 years career as
journalist.
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Experience with leadership and science
Leadership experience is based on position as the Head of Department of the
Hypermedia Laboratory at the University of Tampere in 2002-2004 . Laboratory
was a research and teaching unit of some 60 people.
Have a doctoral degree on communications. Done many projects and lots of
consulting with universities and scientific projects, especially in the field of
information technology.
Merits and Activities
Kopiosto/AVEK 2012Member of the expert council of DigiDemo (a grant to support clutural
content and enterpreneurship through the Ministry of Education and
Culture)
City of Tampere, 2012
Member of the advisory group of Tammela project (a strategic city
development project)
Forum Virium Helsinki, 2011-2012
Member of a steering group (ohjausryhmä)
Member of a task force (työryhmä)
Parents’ Society of the School of Tammela, (vanhempainyhdistys)
2005-2007
Deputy chairman
Member of the board
Mannerheim League for Child Welfare (MLL), Pasila section , 20022003
Deputy chairman
IIC Finlandin (International Institute of Communication, Finnish section)
Secretary 2002-2007
Member of the board 2005-2007
Mind Trek ry, 2003-2005
Chairman 2004-2005
Deputy chairman 2003-2004
Member of the board 2003-2011
Institute of Digital Media (DMI) (Digitaalisen median instituutti) 20042005
Member of the board
DLL Iniative 2004-2005
Member of the steering group
NordiChi Conference, 2004
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Member of the organization committee
Media Skills and Competence Conference, 2004
Chairman
eBRC Research Board, 2003-2006
Member
Publications
Book
Heinonen, Marja – Virolainen, Kaisa. 2014 Murrosiän mutka – Kaisan
tarina skolioosista (The adolesence curve – Kaisa’s story on scoliosis).
Ilona M Oy. Tampere. ISBN
Heinonen, Marja, 2009. Verkkomedian käyttö ja tutkiminen. Iltalehti
Online 1995-2001. Väitöskirja. Helsingin yliopisto. Viestinnän laitos.
Viestinnän julkaisuja 15. ISBN 978-952-10-4942-2 (nid.), ISBN 978-952-104943-9 (PDF). (Doctoral thesis)
Heinonen, Marja, 2006 (toim.). Digitaalisen ajan lukutaidot- Literacies in
the Digital Age. HAMKin julkaisuja 18/2005. ISBN 951-44-6513-X.
Heinonen, Marja. 1993. Audiovisual Finland 1993. AV-EUREKA
Center. Audiovisual Eureka Finland. ISBN 951-96749-0-X.
Published development or research report or study
Heinonen, Marja. 1994. Tiedonsiirron valtaväylä. USA:n yritykset,
yhteisöt ja kotitaloudet yhdistetään uusien tietopalvelujen käyttäjiksi.
C-INFO – Extra. Suomen Tekijänoikeudellinen Yhdistys ry,
Tekijänoikeusinstituutti. Lasse Helle Oy ISSN. 1236-7761.
Popularised article, newspaper article
Heinonen, Marja. 2012. En ole pahis, vakuuttaa Google. Ja me
uskomme sen. Pitäisikö? A book review and analysis on Google. AVEK
3.10.2012
Heinonen, Marja. 2010. Netti tekee meistä pannukakkuja. An article
about information technology and brains. AVEK2/10
Several media related (the change of media, net media) articles in
different medias 2008-2009.
Heinonen, Marja. 2008. Median muutoksiin voi vaikuttaa. An expert
article in Aamulehti editorial page 7/2008
Heinonen Marja. 2008. Juttu suomalaisen animaation tilasta. Visio
magazine.10/2008.
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Heinonen Marja. 2007. Yleisöistä. An article about the audience
change AVEK2/07.
Heinonen Marja. 7.4.2006. Festina lente - kiiruhda hitaasti. A columnin
Aamulehti’s innovation theme pages
Heinonen Marja. 12/2005. WSIS Summit - Tietoyhteiskuntaa Afrikan
malliin. A column in tietoyhteiskunta.fi pages
(www.tietoyhteiskunta.fi/=uutiset/170136)
Heinonen Marja. 2005. Digitaalinen kompetenssi - tietoyhteiskunnan
sydän. eTappi 2/2005.
Heinonen Marja. 1/2005. Maailma muuttuu eskoseni - huomaatko sen?
An editorial in Oppiva Tampere magazine.
Heinonen, Marja. Lokitiedot kertovat kaiken? Erilaisten
tutkimusmetodien yhdistämisestä verkkomedian käytön tutkimuksessa.
Medium. 2.2. 2003.
In years 1988-1999 several hundreds of newspaper and magazine
stories, mainly in Kauppalehti and Kauppalehti optio. Topics included
media economy, new media, information society.
In years 1995-96 several English articles in Journalistes en Europe –
training programme’s magazine
Unpublished conference paper
Heinonen, Marja. 7.3.2001. Verkkomedia ihmisten arjessa. Paperi
Teknologian yhteiskunnallinen ja kulttuurinen tutkimus –seminaarissa.