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Cox International Center
University of Georgia
Center for Research
in Communication
NUPSPA Bucharest
Institut
de la Communication
Université Lyon 2
International Conference
Media and the Public Sphere
Evaluating Media Ethics in the Digital Era
Bucharest
October 23 - 24, 2014
centrucomunicare.ro/mps2014.html
Conference Program
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Media and the Public Sphere. Evaluating Media Ethics in the Digital Era
Bucharest, October 23-24, 2014
Conference venue: SNSPA’s New Building, 30A Expozitiei Bvd., Bucharest
THURSDAY, OCTOBER 23
15.30-16.00
Conference registration (3rd floor Hall)
16.00-16.45
Welcome addresses (Room 510)
Alina BÂRGĂOANU, Rector, National University of Political Studies and Public Administration, Bucharest,
Romania
Remus PRICOPIE, Minister of National Education, Romania
Lee B. BECKER, Director of the James M. Cox Jr. Cox Center for International Mass Communication Training
and Research, Grady College of Journalism and Mass Communication, University of Georgia, Athens, USA
Dana POPESCU-JOURDY, Associate Director, Institut de la Communication, Université Lyon 2, Lyon, France
16.45-17.00
Coffee break
17.00- 18.00
Keynote address (Room 510)
Hajo G. BOOMGAARDEN, Professor, University of Vienna, Austria
TBA
Conference venue: SNSPA’s New Building, 30A Expozitiei Bvd., Bucharest
FRIDAY, OCTOBER 24
09.00-09.30
Conference registration (3rd floor Hall)
Panel 1 (Room 314)
Panel 2 (Room 316)
Panel 3 (Room 325)
09.30-11.30
The digital society
Chair: Mădălina Boțan
09.30-11.30
Branding, story-telling and the public sphere
Chair: Corina Daba-Buzoianu
09.30-11.30
L’espace publique et les médias
Chair: Dana Popescu-Jourdy
Rodica SĂVULESCU, National University of Political
Studies and Public Administration, Romania
Can’t touch this! Similarities between solicited citizen
journalism and advertising
Dumitru BORȚUN, Camelia CRIȘAN, National
University of Political Studies and Public
Administration, Romania
Mark DUNFORD, University of Brighton, UK
Ethical Dilemmas in Crafting Digital Stories
Anne-Marie Françoise CODRESCU, National
University of Political Studies and Public
Administration, Romania
Secolul 20/21: la construction des savoirs
culturels, dynamisme et continuité
Valeriu FRUNZARU & Mădălina BOȚAN, National
University of Political Studies and Public Administration,
Romania
Social Networking Websites Usage and Life Satisfaction:
Some Ethical Concerns
Paulo BARROSO, New University of Lisbon, Portugal
From the protesic man to the modern homo-medium: the
technique’s primacy over the human
Alexandra-Petronela GRIGORE, University of Bucharest
Ethics in online sociological research: a review of the
sociological literature in regard to ethics and boundaries
in online studies
Alina DUDUCIUC, National University of Political
Studies and Public Administration, Romania
Brand Naming: the influence of vowels and consonants
over the new brands characteristics
Florina Magdalena PÎNZARU, Alexandra ZBUCHEA &
Ioana Felicia CONSTANTIN, National University of
Political Studies and Public Administration, Romania
When brands become media: brand content strategies
in Romania
Jean-Claude SOULAGES, ICOM, Centre Max
Weber, Lyon 2, France
Mascarades et contre-parades du genre dans
les blogs de mode
Denisa-Adriana OPREA & Corina DABABUZOIANU, National University of Political
Studies and Public Administration, Romania
Thèmes européens et représentations de
l’Union européenne : les affiches de la
campagne pour les élections européennes
2014
Diana-Luiza DUMITRIU, National University of Political Dana Popescu-JOURDY, ICOM, Lyon 2, France
Studies and Public Administration, Romania
Raconter la violence : l'éthique de l'image
The media bias in hosting the symbolic competition
dans la représentation médiatique de la
between sports
guerre
11.30-11.45
Coffee break
11.45-13.30
The digital public sphere
Chair: Ioana Cărtărescu Petrică
11.45-13.30
Politics, economy and the digital society
Chair: Mălina Ciocea
Loredana IVAN, National University of Political Studies
and Public Administration, Romania
Mireia FERNÁNDEZ-ARDÈVOL, Open University of
Catalonia, Spain
Mobile Phone Use in Public Places: Observations and
Reflections of Older Users
Daniel DIVIRICEAN, Tudor VLAD & Lee B. BECKER, Cox
Center, University of Georgia, GA, USA
Examining hypercompetition in media markets across
time: Moldova and Romania as case studies
Mònica PUNTÍ BRUN, University of Girona, Spain
Proximity online media in Catalonia and Spain. The case
study of Nació Digital Group
Daniel Mihai UNGUREANU, National University of
Political Studies and Public Administration, Romania
Economic models of voting behavior
Sergiu Octavian STAN, National University of Political Vasco RIBEIRO, University of Porto, Portugal
Studies and Public Administration, Romania
The 'spin doctoring' as a euphemistic renaming of
The desirable image of young people in social network
propaganda
perception vs. their image in the traditional public sphere
11.45-13.30
Human resources and public relations in the
digital public sphere
Chair: Alexandra-Petronela Grigore
Dan Florin STĂNESCU, Elena-Mădălina IORGA
& Irina STĂNCIUGELU, National University of
Political Studies and Public Administration,
Romania
A contextualized model of individual response
to terrorism risk perception on food chain
security. A social-cognitive perspective
Cristina LEOVARIDIS, National University of
Political Studies and Public Administration,
Romania
Daniela MANUC, University of Medicine and
Pharmacy “Carol Davila”, Bucharest
Characteristics of workplace innovations,
reflected in economic press in Romania
Raluca Silvia CIOCHINĂ, National University of
Political Studies and Public Administration,
Romania
Dealing with Loss of Control: An exploratory
Public Relations Case Study on Identifying New
Media Influencers
Elena – Mădălina VĂTĂMĂNESCU & Elena - Alexandra
GORGOS, National University of Political Studies and
Public Administration, Romania
Media and Plagiarism in the Digital Era. The mimesis
outlet
Nicolae-Sorin DRĂGAN, National University of Political
Studies and Public Administration, Romania
From Alberti’s window to today’s interface. A semiotic
reading of the seeing metaphor in the political
discourse
Diana-Maria CISMARU& Carmen NOVAC,
National University of Political Studies and
Public Administration, Romania
Applications of mind mapping and concept
mapping in teaching, research, human
resources and public relations
13.30-14.30 Lunch
14.30 -16.00
The digital public sphere
Chair: Georgiana Udrea
14.30 -16.00
(New) Media framing of migration
Chair: Mònica Puntí Brun
Ioana CĂRTĂRESCU PETRICĂ, University of Bucharest
Online communities: towards a new public sphere?
Bianca-Florentina CHEREGI, National University of
Political Studies and Public Administration, Romania
The discursive construction of Romanian immigration
in the British media: Digitized press vs. Television
documentaries
Mălina CIOCEA & Diana-Luiza DUMITRIU, National
University of Political Studies and Public
Administration, Romania
Demanding public apologies for the denigration
campaign against Romanian migration in the UK: from
civic interpellation practice to emerging spaces of
deliberation
Alberto FORNASARI, University of Bari "Aldo Moro", Italy
Citizenship and e-democracy: digital public sphere and
political participation. The case study of
EuroTwittersphere
14.30-16.00
Newsworthiness, truthfulness and ethical
values
Chair: Diana-Maria Cismaru
Magdolna Márta VALLASEK, Sapientia
University, Cluj-Napoca Romania
Ethical values in the Romanian legal
regulations concerning the media
Vittoria BOSNA, University of Bari "Aldo
Moro", Italy
Communication Today: Values and Ethics in
the 2.0 era
Oana Ludmila POPESCU, National University of Political
Studies and Public Administration, Romania
German Quality in the Service of a European Public
Sphere? An Analysis of the TV program European Journal
produced by Deutsche Welle
16.15 -17.45
Media framing of the European Union
Chair: Loredana Ivan
Nicoleta CORBU, Oana ŞTEFĂNIŢĂ, Denisa OPREA &
Georgiana UDREA, National University of Political Studies
and Public Administration, Romania
The European Union - from agenda setting and media
frames to citizens’ conversations
Monica BÎRĂ, National University of Political Studies and
Public Administration, Romania
Europe going local: local problems, local values and local
heritage as constructed by the Romanian media during
the 2014 European elections
Radu RĂILEANU & Elena NEGREA-BUSUIOC, National
University of Political Studies and Public
Administration, Romania
What happens when an ironical campaign backfires?
The case of the Romanian and Bulgarian migration to
the UK
16.00-16.15
Coffee break (Room)
16.15 -17.45
Politics and the global public sphere
Chair: Rodica Săvulescu
Peiqin CHEN & Nie WEI, Shanghai International
Studies University, China
International news and Global Public Sphere: A Study
of International News in the People’s Republic of China
and the United States
Mălina CIOCEA & Livia POPA, National University of
Political Studies and Public Administration, Romania
President Obama’s Political Discourse in Post-Crisis
America
Cătălin VRABIE, National University of Political
Studies and Public Administration, Romania
Is human nature changing? How does the
digital world influence this change?
16.15 -17.45
The 2014 EP elections in Romania
Chair: Diana Luiza Dumitriu
Oana ŞTEFĂNIŢĂ & Dana Raluca BUTUROIU,
National University of Political Studies and
Public Administration, Romania
The 2014 European Elections in Romania –
Media Frames and Their Implications in the
Europeanization Process
Loredana RADU, Liliana LUPESCU & BiancaSimina ROBESCU
The 2014 European Elections in Romania.
Translating Low Media Salience into Electoral
”Silence”
Denisa OPREA, Georgiana UDREA, Oana ŞTEFĂNIŢĂ &
Nicoleta CORBU, National University of Political Studies
and Public Administration, Romania
Being European in times of elections: perspectives on
European identity
Sebastian FITZEK, National University of Political
Studies and Public Administration, Romania
The emergence of cooperation: The party cartel
Ion CHICIUDEAN, Monica BÎRĂ, Corina DABABUZOIANU & Ion STAVRE, National University
of Political Studies and Public Administration,
Romania
Campaigning for Europe, voting for Romania:
national and European topics in the 2014
European elections