MAGPIE -‐ Smart technology that creates smart subscriber and partner strategies ‘enabling 1-‐to-‐1 rela=onships’ making life easier Subscriber Statements “I am concerned that companies are tracking my website use” “I’m concerned about people using my phone and having access to my data” “I want to be safe when I go online on my mobile or tablet” “Managing several social networks is really diﬃcult and =me consuming” “Losing my phone is bad, losing my data is even worse” “I know that fraudsters use peoples data online. How do I know if it is happening to me?” “I don’t like being taken advantage of when a crisis is happening” “I keep my passwords on paper because remembering mul=ple passwords is really diﬃcult” Smart Data Security -‐ a smart story to give the subscriber what they asked for Smart Data Security is a 21st Century service that helps you use your on-‐line data and your devices intelligently. It moves way beyond “tradi=onal” ID/data loss and restora=on programmes that simply focus on “ﬁxing” an emergency once it has happened. For us at MAGPIE “Smart Data Security ” is a 24/7,always on, always working service because we recognise your data (through your devices) •  Goes everywhere with you-‐ things you never leave home without •  Covers important stuﬀ like Bank details, photos, messages -‐ things you cannot be without •  Is “electronic” as oXen you use on-‐
line banking and other on-‐line services •  Has personal informa=on in them – things you would wants to keep private Smart Data Security -‐ a smart story So we have done something really smart; we have connected all of your data (at bank grade security level) via a personal data bank which you own and control and protected it from prying eyes. The industry calls this 2nd factor authen=ca=on. What this means is that no device can access your data unless it is approved by you. If someone tries then you are warned. This recognises the way you live your life today, on the go, digital, mul= accounts and mul= device -‐ we just want to make this smarter. We call this “removing fric=on” so that you can live more  worry less Here’s how we have done it •  MAGPIE PC/internet Security -‐ a fully featured download that has an= theX, an= virus and much more •  Financial Loss Insurance -‐ if the worst has happened and your data is stolen then there is insurance to help you protect against the fraud losses, recover the costs of managing the incident and any costs in restoring your reputa=on •  Assistance -‐ in the form of a case expert to support you through any emergency •  Life manager -‐ this is the latest in technology advances, a personal data bank (PDB), vault or data locker service that let an individual store, manage and deploy their key personal data in a highly secure and structured way. It lets you keep your own data and also to acquire and reuse proofs of claims or of rela=onships and qualiﬁca=ons (such as bank account, veriﬁed address, driving licence or passport) and use them when you need to. Included in this is “preference” func=onality that allows you to share your data (permission) with trusted 3rd par=es -‐ some=mes companies and some=mes family members •  Extra “digital” preven=on tools such as monitoring your data on the internet and who is using it and “making secret” the history of your internet ac=vity from companies who watch your browser behaviour. We have partnered with industry experts to do this •  Social networking -‐ aggrega=on of all social networks into one Smart Data Security -‐ a smart story con<nued… Experience the best an=virus at an incredible speed, without slowdowns! MAGPIE uses Bitdefender (the industry leading an=-‐virus company) Bitdefender Photon™ is an innova=ve an=virus technology that accelerates scanning speed by gradually adap=ng to your PC. Shop and bank conﬁdently Safepay™ safeguards your payments and also automa=cally ﬁlls in your account informa=on. No interrup<ons. No popups Autopilot™ automa=cally takes the best security-‐related decisions for you, oﬀering silent security. Know your iden<ty stays private Surf the Internet and socialize without worries. Your private informa=on cannot be seen or stolen by hackers. Smart Data Security -‐ a smart story con<nued… Full list of features Safepay™ Keeps hackers at bay by automa=cally opening all your online banking pages in a separate, secure browser, and keeps all necessary creden=als safe and within your reach. Ac<ve Virus Control Ac=ve Virus Control is a proac=ve, dynamic detec=on technology. It monitors processes’ behavior in real =me, as they are running, and tags suspicious ac=vi=es. Rescue Mode If e-‐threats, such as rootkits, cannot be removed from within the Windows opera=ng system, the computer is re-‐booted in Rescue mode -‐ a trusted environment which is then used for cleanup and restora=on. Vulnerability Scanner The vulnerability scanner checks for missing or outdated security soXware, missing Windows security patches, and poten=ally unsafe system segngs. Security Report This new feature presents your overall security status for the past week, including scans and disinfec=ons, pending issues if any and ways to ﬁx them, as well as feature recommenda=ons and no=ﬁca=ons of unused modules. Security Widget Enables you to keep track of all of your security-‐related tasks, plus lets you quickly and easily drag-‐
and-‐drop ﬁles for quick scanning for viruses -‐ right from your desktop! My dashboard See all the status and licensing informa=on about your soXware and services in your own My dashboard. Now accessible from anywhere, any=me, from any Internet-‐connected device. Remote Management Remotely scan and ﬁx security issues on all of your -‐ protected devices from anywhere. USB Immunizer Immunizes any Flash Drive from viruses when they’re connected to your computer so you never worry again about USBs infec=ng you or your friends. Autopilot™ Provides a hassle-‐free experience by making op=mal security-‐related decisions with no input from you. This means no pop-‐ups, no alerts, nothing to conﬁgure. Social Network Protec<on Safego™ ﬁlters/blocks social-‐
networking speciﬁc e-‐threats by scanning links you receive from your Facebook friends, monitors your privacy segngs, and much more! Search Advisor The Link Filter relies on intelligence provided by Cloud services to ﬂag malware and phishing akempts in Google and Bing search results. Smart Data Security -‐ a smart story con<nued… Some=mes you are targeted and some=mes just unlucky, and data fraudsters acquire your personal and ﬁnancial data from social networking sites or bin raiding. This data is then traded and used on line. Modern technology is now available that allows you to monitor what internet sites are using your data, and when they do -‐ to alert you, so you can take correc=ve ac=on. We call this “CyberAgent monitoring”. Smart Data Security -‐ a smart story con<nued… Are you at risk? Every month “CyberAgent” monitors millions of unsecure web pages containing personal informa=on that has been accidentally disclosed, and which puts hundreds of thousands of people at risk of iden=ty fraud: •  WE KNOW that there are more than two million stolen pieces of personal informa=on currently being traded online. •  BUT, in the majority of cases, the individual at risk has no idea that their informa=on has been stolen -‐ un=l they become a vic=m of fraud. The ques<on is: How do you know if your informa=on is safe online? The answer is “CyberAgent”. Ac=ng as your personal guard-‐dog online, it provides an early warning service -‐ instantly aler=ng you if your informa=on is exposed online or in the public domain. It gives you the power to protect yourself from the risk of online crime. It is an early warning service that will alert you if your informa=on is exposed online or in the public domain so you can protect yourself from the risk of online crime. Smart Data Security -‐ a smart story con<nued… CyberAgent Online Black Market Monitoring • 
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Searches networks and sites around the world for stolen iden=ty creden=als Unique content elements iden=ﬁed, triggering bots to collect full iden=ty data strings (including unique elements) Cyber sources via mul=ple geographies Unique elements matched against enrolled subscribers who in turn receive either a matched element or full found iden=ty report Smart Data Security -‐ a smart story con<nued… CyberAgent is Op<mized to Capture Compromised Elements for Speciﬁc Countries and Regions Name Drivers License Number Cardholder Address Street Address Drivers License State Paypal User ID City Email Address Paypal Password State Online User ID Ebay User ID Postal Code Online User ID Password Ebay Password Country Credit/Debit Card Type Name of Bank Phone Name on Card IBAN Alternate Phone Card Number Bank Sort Code Na=onal ID Number Card Veriﬁca=on Number Bank Account Number Passport Number Card PIN Bank Login User ID Mother’s Maiden Name Card Expira=on Date Bank Login Password Date of Birth Card Expira=on Month Bank PIN Year or Birth Card Expira=on Year Medical ID Number Month of Birth Day of Birth Medical Provider Smart Data Security -‐ a smart story con<nued… CyberAgent Recent Stats CyberAgent keys oﬀ many diﬀerent types of iden=ty elements and captures the en=re string of data being traded, not just individual elements. March ’13 March ‘14 February 2014 March 2014 April 2014 Total Records Found 197,176,683 5,453,332 20,134,164 1,383,311 Compromised Emails 176,708,965 5,128,192 2,132,462 1,337,124 Credit Cards 16,829,017 271,348 15,385,877 35,842 CyberAgent has found more than 246 million records and searches for speciﬁc iden=ty data sets including: • 
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Driver’s license numbers and Na=onal iden=ﬁca=on numbers Smart Data Security -‐ a smart story con<nued… We are all big users of the internet -‐ we use it for entertainment, buying, research, banking, social networking -‐ the list is almost endless. You would not trust your neighbour with your browsing and search history, so why trust the hundreds of companies who track you. Modern technology is now available that allows you to protect your privacy so no one can track what you browse or search. The largest tracker database on the internet, constantly growing AdBlocker has the largest tracker database available on the web. We me=culously select, proﬁle and cull over 1,900 trackers and 2,200 tracking pakerns. Block how you want, when you want With AdBlocker, you get to choose whether you want to block tracker by tracker, site-‐by-‐site, or a mixture of the two. Pause blocking for those moments when you’d like to disable it altogether. Smart Data Security -‐ a smart story con<nued… Use AdBlocker on Every Browser and Every Device AdBlocker is available for nearly every device and browser: Firefox, IE, Safari, Chrome, Opera, iOS and Android via the Firefox Browser. Simple, easy-‐to-‐use interface We’ve taken all of the sugges=ons that our community has given us over the years and rolled them into AdBlocker’s op=ons. The result has been a robust and convenient privacy tool that everyone can use. In-‐depth Tracker Proﬁles See what you’re blocking and use AdBlocker’s tracker proﬁles to educate yourself about the companies that are tracking you. Click-‐to-‐Play Replacement of Commonly-‐Blocked Usable Content Click-‐to-‐Play func=onality means that blocked trackers like Google, Facebook and Twiker bukons, as well as commen=ng systems, video players and sound widgets, will be readily available to use as you scroll through content normally. Smart Data Security -‐ a smart story con<nued… Some=mes accidents happen, no maker what precau=ons you take. Your device/
data has been hacked. In this emergency the “Financial Loss” features kick in. Insurance that covers: • 
the fraudulent use of your data (up to £x) • 
Costs incurred in the restora=on of your reputa=on • 
Expenses related to the management of an incident (remedia=on, data subject no=ﬁca=on, costs of credit checking, bank costs/overdraXs) In this emergency the "Assistance “ features kick in, in the form of a support execu=ve who can guide you through the whole process Smart Data Security -‐ a smart story con<nued… The use of Social Networking has exploded worldwide. It seems everybody shares everything with anybody -‐ including the most personal of data •  1.7 Billion people online •  1 Billion on social networks •  3 Billion+ items shared daily But oXen our informa=on is controlled by others – take control of your social networking on-‐line life At MAGPIE we empower people to create a private library of their social media networks to allow them to do more You will become the single biggest owner of your online data; and you will be able to use & allow access to this We have developed a sophis=cated desktop app that enables users to own, archive, search & do more with their social media data and interac=on Uniquely it is fully compliant with the social networks’ data ownership terms and condi=ons by storing data locally – providing 100% privacy Note: currently suppor=ng: Facebook, Facebook Pages, Twiker, Instagram, LinkedIn, Google+, Viadeo, Pinterest, and Blogs (via RSS) We call this SocialSafe Smart Data Security -‐ a smart story con<nued… How does it work? Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solu=on that fully adheres to all social network terms of use and provides 100% user privacy Consolidated library view of all your social network proﬁles All data organised into separate accounts/media types and aggregated for display & interac=on Search across mul=ple social network proﬁles instantly Plus: Insights & Collec=ons to provide eﬃcient tracking and organisa=onal tools Smart Data Security -‐ a smart story con<nued… Retrieve all your social network data ..... and view, search .... Calendar Journal Proﬁles Search Smart Data Security -‐ a smart story con<nued… Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to ﬁnd anything on Facebook Loved by social media experts DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems Engineer First Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Deﬁnitely DocMurdock Approved! David Blumenstein, Founder & Director of Tekworks Thanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief Michelle Dear, Editor, Richmond Publishing I honestly don't understand why your product isn't listed as "best of the best" in social media backup u=li=es • 
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Creates an archive record of all interac<ons -  consolidated across mul=ple accounts -  available oﬀ-‐line Creates an address book of fans, followers, contacts Provides a search capability across all data Provides smart export op<ons for analysis Adheres to social network terms & condi<ons Smart Data Security -‐ a smart story con<nued… Then the really, really smart bit. Everything is stored in your own Life Management Pla|orm (Personal Data Bank). A PDB exists to empower you to maximise the quality of your life through the most eﬀec=ve use of your personal data -‐ any claim details, any servicing ac=vi=es -‐ what happened, when and how it was ﬁxed. Your data is always backed up -‐ so you don’t have to start from scratch tomorrow. And all behind bank grade security called 2nd Factor Authen=ca=on. How is that for removing fric=on. The last decade was about how many =mes businesses were able to communicate with you each year, cost eﬀec=vely. This decade will be all about trust – your trust about the organisa=on(s) you share your personal data with. The future business winners will be organisa=ons that have the data capability combined with your authority to analyse and act upon 'Open, Big and Personal data in a cost eﬀec=ve and compliant manner, and to your advantage. We believe all personal data belongs to the individual, and should be under the complete control of that individual at all =mes. Welcome to a new world where you as an individual can decide who to trust and who not to, and then act upon it. A PDB is the new technology that allows you to organise your data and protect it. Smart Data Security -‐ a smart story con<nued… The obliga=on of any business is to market only Subscrip=on Bundles and services the individual agreed to in the speciﬁc Data Request and in accordance with the individual subscribers Permissions Proﬁle. So, you decide who and how. Businesses that abuse the subscriber's trust by marke=ng other products for which permission has not been explicitly granted risk the subscriber revoking all previous trust arrangements. Again, you decide. Smart Data Security -‐ The subscriber experience ‘Rollercoaster’ of emo<ons Welcome Leker Regular use of single screen via MOGO+ Extremely useful, beneﬁcial Beneﬁcial, easy, =mesaving Impa=ent, curious, surprised, impressed Relieved, thankful Subscriber registra=on / set up Point of Sale Informa=ve, easy to understand, helpful Anxious, stressed, annoyed. Close to panic Overall sa=sfac=on Case Management and closure Personal data removed Support Request Support Request CyberAgent data alert Relieved, thankfull Upset, unsekled, fed up. Simple process Data used in iden=ty theX Let down, cheated, angry Upset, unsekled, fed up. Simple process Smart Data Security -‐ removing fric<on from “managing personal data” -‐ so a subscriber can Subscriber demand more •  Treat me as an individual •  Make it easy to do what I need to do •  Give me more informa=on and help •  Be consistent across channels •  Let me help myself (get out of my way) •  Be open 24/7 Smart Data Security is Always on/Always working •  AdBlocker to block web tracking • 
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CyberAgent to monitor data on the web An= Virus to protect the PC and the data Life Manager to store all personal data securely and the history of any support request, and to make it available via any device Just in case •  Insurance to make sure a ﬁnancial loss is not suﬀered •  A support execu=ve to help throughout the emergency Smart Data Security -‐ a smart story concluded… Smart Data Security is also a window into other smart services that we think you will ﬁnd helpful in removing fric=on from your life, so you can live more  worry less The other stuﬀ you never leave home without, and that we have created 21st Century services for •  Smart Wallet -‐ we have connected your wallet to the other thing you never leave home without -‐ your smart phone-‐to provide a service that recognises the importance of your wallet in the way you live your life today-‐just smarter. •  Smart Keys -‐ we have connected your keys to the other thing you never leave home without -‐
your smartphone -‐ to provide a service that recognises the way you live your life today -‐ just smarter. •  Smart Tags -‐ put one on everything that “moves” and is important to you -‐ your luggage, your briefcase, your pet, your glasses. Take advantage of our bulk order discount •  Mul= device upgrades making life easier