Business to Business Kosher
B2B
KOSHER
TH E WO R LD’S L A RG E S T
TR ADE SHOW FOR THE
I N D U S T RY
Exhibitor Marketing
As an exhibitor at Kosherfest, you have access to a number of FREE and low-cost programs
designed to help you stand out from the crowd and get more ROI for your exhibiting dollars.
Take advantage of these opportunities to drive traffic to your booth!
New Product Competition
The annual Kosherfest New Product competition names the best new retail and foodservice
kosher products of the year.
Exhibitors may enter new products introduced within the last year that will be displayed
in their booth at Kosherfest 2014. The Kosherfest New Product Competition is open to
EXHIBITORS and CO-EXHIBITORS ONLY.
The 2014 Competition takes place on October 30, 2014.
Entries MUST be received no later than Wednesday, October 22. Actual product for the
judging MUST be received no later than 4pm on Friday, October 24.
The competition takes place weeks before Kosherfest, where a distinguished jury of kosher
retail and foodservice buyers, distributors, chefs and industry experts, sample products
across 16 categories.
◆ Beverages
◆ Savory & Salty Snack Foods
◆ Wines, Beer or Spirits
◆ Savory Condiments, Spices, Sauces, ◆ Meats, Seafood or Poultry
◆ Frozen Entrees (Pizza, TV Dinners, etc.)
◆ Desserts, Baked Goods, and Sweet Snacks
◆ Cheese or Dairy
◆ Giftware & Novelties
◆ Deli Meats
◆ Candy
◆ Pastas, Rice, Beans or Soups
◆ Kosher for Passover (mock ups/prototypes are allowed for this category only)
◆ Breads, Grains, Cereals and Crackers
Oils, Vinegars, Dressings and Marinades
◆ Jams and Preserves
◆ Dips, Spreads and Salsa
They judge one category at a time and assess all of the products in each category taking into
account quality, uniqueness, salability, packaging, price and merchandisibility. A team of staff
and a chef prepare the products, and the judges vote for the winners after tasting them. The
products with the most votes become the winners.
November 11 & 12, 2014
Meadowlands Exposition Center
at Harmon Meadows
Secaucus, NJ
kosherfest.com
Like us on Facebook!
Follow us on Twitter: @Kosherfest
Use our hashtag: #Kosherfest
Exhibitors entering a new product must select a category for the product to be considered in.
A product may not be entered in more than one category. However, judges have the sole
authority to move products between categories as they feel appropriate based on their
industry knowledge; they may also add categories, and may include a product in more than
one category. Products submitted MUST be certified kosher, and companies must designate
which certification with entry. Judges may not to give an award in every category.
Companies may enter up to three products each.
Price: First product entry is FREE!
Second & Third products are $75 each
Note: Entry in the Competition is NOT an entry in the Showcase.
Only winning products are automatically included in the showcase,
CLICK HERE
to learn more and
enter your product in
the 2014 Competition
see below for Showcase info.
Questions on Kosherfest Exhibitor Marketing Programs, please contact:
Lauren McDermott | Marketing Administrator | [email protected]
Produced by:
SPACE IS
LIMITED,
ENTER
EARLY!
Business to Business Kosher
B2B
KOSHER
TH E WO R LD’S L A RG E S T
TR ADE SHOW FOR THE
I N D U S T RY
New Product Showcase
Is your company featuring a new product or service at the Kosherfest? Make sure all
attendees know about it by including it in the New Product Showcase located prominently
in the registration area just outside the show entrance.
Each product entered receives a space within a display case for the product (non-perishable
versions only - perishable products must either use a photo or a mock up of the product)
and signage identifying your product, company and booth number. Exhibitors also receive
pre-show press and social media exposure of entered products, and a product listing on the
New Product page of www.kosherfest.com.
Showcase displays for Winners of the Kosherfest New Product Competition are automatically
included and required (at no charge).
Price: For non-winners of the competition or non-competitors: $100 per product
Companies may enter up to three products each in the show case
(aside from any products that may be in the Winners section).
CLICK HERE
Note: Entry in the Showcase is NOT an entry in the competition.
to enter your product
in the showcase!
Entry Deadline: October 22, 2014 or when showcase is full.
Space is limited, enter early!
Show Specials Program
Are you offering a discount to show attendees? Do you have a special event or give-away
happening at your booth? Tell us about it and we’ll promote it for you online and at the show!
Your show special will be posted to www.kosherfest.com and included in pre-show press
coverage and social media exposure.
Participation in the program is FREE!
Entry Deadline: October 22, 2014
Submit early for maximum pre-show promotion
of your special offer!
CLICK HERE
to submit your
show special now!
Pre-show & Post-Show Mailings
November 11 & 12, 2014
Meadowlands Exposition Center
at Harmon Meadows
Secaucus, NJ
kosherfest.com
Increase your booth traffic, attract your target market, and continue selling after the show!
Diversified Communications and Kosherfest offer past year visitor registration mailing lists
for your promotions via a 3rd party list rental service; select your target market by choosing
specific demographics. List rental includes only mailing information (no emails or phone),
and mailing must be executed via 3rd party mailhouse. For more information, please email
[email protected] or call 1-800-296-0888 9-5pm EST.
Price $125 per 1000 records.
Explore lists available HERE. (Search “Diversified” in the search bar)
Like us on Facebook!
Follow us on Twitter: @Kosherfest
Use our hashtag: #Kosherfest
Stay up-to-date on kosher news year round! Subscribe to the bi-weekly newsletter
KosherToday to learn about industry trends! Click HERE to subscribe!
To advertise in KosherToday, contact Christine Salmon, [email protected] for details.
Questions on Kosherfest Exhibitor Marketing Programs, please contact:
Lauren McDermott | Marketing Administrator | [email protected]
Produced by:
Business to Business Kosher
B2B
KOSHER
TH E WO R LD’S L A RG E S T
TR ADE SHOW FOR THE
I N D U S T RY
Exhibitor Press Releases
Let us promote your company’s press releases to our wide network of media and social
followers! Exhibitor press releases are posted on www.kosherfest.com as well as broadcasted
over our social media networks.
Send your properly formatted press release to Lauren McDermott, [email protected].
Your press release will be posted to the media section of www.kosherfest.com.
Exhibitors are also invited to bring printed copies of their press release and press kits to the
Press Room at Kosherfest, located in the lobby of the building. Be sure to include a media
contact in any press materials.
View a sample press release Click HERE.
Social Media Exposure
Kosherfest has a very active Facebook and Twitter following, and many of our attendees (your
potential customers) have joined our social networks! Get your company’s name out there
and join the buzz!
Use #kosherfest when posting and tweeting to be a part of the conversation and reach our
audience!
Sponsorships & Advertising
Get more out of your exhibiting efforts by gaining exposure to the Kosherfest and
KosherToday audience outside of your booth. Kosherfest features a number of exposure
opportunities to fit a wide range of budgets, including product demonstrations, online and
print (show guide) advertising, entrance door window clings, laynards, badge advertising,
and more.
Explore these opportunities HERE, or contact your sales representative for more information.
November 11 & 12, 2014
Meadowlands Exposition Center
at Harmon Meadows
Secaucus, NJ
kosherfest.com
Like us on Facebook!
Follow us on Twitter: @Kosherfest
Use our hashtag: #Kosherfest
Questions on Kosherfest Exhibitor Marketing Programs, please contact:
Lauren McDermott | Marketing Administrator | [email protected]
Produced by:
Business to Business Kosher
B2B
KOSHER
TH E WO R LD’S L A RG E S T
TR ADE SHOW FOR THE
I N D U S T RY
FREE VIP Passes for your
Customers & Prospects
Kosherfest exhibitors can invite qualified
kosher trade buyers to attend Kosherfest
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All Kosherfest exhibitors will be supplied with printed passes (sent via mail beginning in
August). Exhibitors can use these passes for qualified trade industry attendees to register to
attend for free. The quantity of printed passes mailed to exhibitors is based on booth size as
follows – additional printed passes are not available beyond this supply:
20’ x 20’ or larger = 30 | 10’ x 20’ = 20 | 10’ x 30’ = 30 | 10’ x 10’ = 10 | Tabletop Booths = 5
Copies of VIP passes will not be accepted, original ticket must be used. VIP Passes are NOT to be used to register
booth staff, family guests or friends, or other non-qualified attendees. ALL VIP passes must be used to register BEFORE
November 10, 2014 – VIP PASSES WILL NOT BE ACCEPTED FOR REGISTRATIONS ON SHOW DAYS/AT THE SHOW.
Electronic VIP Passes / VIP Registration Link
All Kosherfest exhibitors will be emailed a special unique URL (beginning in August) to use
to register or invite qualified kosher trade buyers to register to attend for free. Exhibitor VIP
links will be pre-loaded with your allotted number of passes, based on booth size as follows –
these are in addition to your printed pass allotment:
20’ x 20’ or larger = 30 | 10’ x 20’ = 20 | 10’ x 30’ = 30 | 10’ x 10’ = 10 | Tabletop Booths = 5
The VIP Registration Link is NOT to be used to register booth staff, family guests or friends, or other non-qualified
attendees. ALL VIP passes must be used to register BEFORE November 10, 2014.
The link will not provide free registration after this date nor at the show.
Questions on VIP passes or how to register your customers? Email [email protected].
November 11 & 12, 2014
Meadowlands Exposition Center
at Harmon Meadows
Secaucus, NJ
kosherfest.com
Like us on Facebook!
Follow us on Twitter: @Kosherfest
Use our hashtag: #Kosherfest
Questions on Kosherfest Exhibitor Marketing Programs, please contact:
Lauren McDermott | Marketing Administrator | [email protected]
Produced by: