Ads In Motion presents AIM SalesMastery Day Three Let’s Meet Chuck • Sales Background: • 20+ years in sales related fields • Consults to 3 Major Sales Organizations • Has 8 Executive Coaching Students • Nissan: Top 25 - 3 Yrs Let’s Meet Chuck • Member: NSA, COACHU • 100's Seminars Since 1988 • Norm Schwarzkopf, Brian Tracy, Mark Victor Hanson • Trophy Bass Hunter, Private Pilot, Body Builder Day Two Debrief & Review • Questions? • Discussion? Make The Best Out Of SalesMastery • Open mind – be flexible – no right or wrong • Take notes - interact & participate • Master some content – watch out for attachments • Implement what you learn • Use discussion board: www.chuckbauer.com/aim • Thankful A billionaire I know once said . . . Steve Langham "Highly successful people reach out for coaching, counseling and training when they DON"T need it!" Unsuccessful people reach out for coaching, counseling and training only WHEN they need it!" • Who Are Your Coaches? Spiritual Finances Health Relationships • What other categories? Career Real Estate Sum Up SalesMastery • Work Smart • Make More • In Less Time • Personal & Professional Development • Having a life vs. a __________? SalesMastery Course Outline • Distinctions • CommunicationMastery • SuccessMastery • VocabularyMastery • AttractionMastery • AttitudeMastery • Situational Selling • GoalMastery • Client MotivatedMastery • ObjectionMastery • DatabaseMastery • ClosingMastery • Follow Up Mastery • 52 Week Accountability SalesMastery Distinctions • Personal & Professional Distinction • The act of distinguishing. • The condition of being dissimilar or distinct. • A diplomat of distinction • Special feature conferring superiority • Recognition of achievement Chuck’s TOMA Distinctions • Immediacy • Calligraphy Pen • TOQ Books • Team Of Coaches • Value After Sale • Health - Eating • Manicures • Listen • Dress • Crazy Mail • Outside box • Cookie Cards SuccessMastery • Extremely SERIOUS about their biz • Professional CLOSERS • Major in major league stuff • Owner’s mentality • Are TENACIOUS and GET IT • Extraordinary communication & presentation skills • Coachable, consistent and work smart • Unquenchable desire to succeed • Focused and passionate about what they do • Great work ethic Unsuccessful Traits • Lazy, professional visitors • Too analytical – Lone Ranger • Too nice to clients -unable to handle rejection • Uncoachable - not available for new concepts • Does not have or use infrastructure • No flexibility – structured • Procrastinator &/or attitude challenges Distinctions Debrief AttractionMastery • Define Attraction? • Attract wealth, health, success, happiness • Approach to living – I.H.C. • Work on personal & professional distinctions • Set of actionable standards to follow • Attraction is success without striving Jim Rohn “Attraction” Quote “You become the average sum of the five people that you associate with.” -- Jim Rohn Seven Standards Of Attraction 1. Integrity 2. Balance In the 5 Pillars: F.R.E.S.H. 3. Celebrating The Differences 4. Communicating & Presenting 5. Personal Grooming & Dress 6. Pathway Less Traveled 7. Lead With Purpose SalesMastery • Homework: — Daily Delicious Habits & Tolerations — Clean Sweep • Biggest Ah Ha . . . • Questions & Debrief Situational Selling INSANITY: Keep doing what you’ve been doing and expect things to change. Who Am I? Who Are They? • Four Distinct Personalities —Directors —Socializer —Relaters —Thinkers Martson’s Model • You can motivate ALL people. • People do things for their reasons. • Overextension of one's strength becomes a weakness. • If I understand you better than you understand me, then I can control the communications. • If I understand you better than you understand yourself, then I can control you. Celebrate The Differences In All People • Left brain - right brain • Logic/ego vs. feelings • Handshake or hug? • Sit shoulder to shoulder? • Sit across? • Say "think" or "feel” • Tells vs. asks? The Secret Question? Personalities Quick Glance • Director - Controls / Tells / Ego Based • Pres. Bush / George Steinbrenner • Primary Question? What? 15% • Socializer - Tells / Feelings Based • Richard Branson / Princess Di • Primary Question? Who? 15% • Relater - Asks / Feelings Based • Oprah / Kofi Annan • Primary Question? Why? 60% • Thinker - Controls / Asks / Ego or Feelings Based • Greenspan / Mozart • Primary Question? How? 10% In House Exercise Director Traits • Strength's: Leaders • Weakness: Impatient • Decisions: Decisive • Fear: Hustled • Needs: What/When/Costs • Movement: Options • Satisfaction: Record Socializer Traits • Strength's: Persuading • Weakness: Disorganized • Decisions: Spontaneous • Fear: Rejection • Needs: How it enhances status • Movement: Incentives • Satisfaction: Regular contact Relater Traits • Strength's: Listening • Weakness: Indecisive • Decisions: Together • Fear: Sudden changes • Needs: Personal affect • Movement: Personal assurances • Satisfaction Regular Contact Thinker Traits • Strength's: Organization • Weakness: Perfectionist • Decisions: Deliberate • Fear: Mistakes/Criticism • Needs: Justify it logically • Movement: Data and documentation • Satisfaction Specific timetables/clarity Director Sales Strategies • Focus on task; be prepared & organized • Explore results & time restraints • Compliment them on accomplishments • Let them take the lead • Argue w/ conviction: Remember “Geronimo” • Back up everything w/ facts Socializer Sales Strategies: • Show enthusiasm, let them set the pace • Explore their dreams • Tell personal stories • Emphasize uniqueness • Involve as many senses as possible • Help them make a spontaneous decision Relater Sales Strategies: • Talk warmly & informal - build intimacy • Explore their work & needs • Use open ended questions • Emphasize harmony, safety, teamwork • "How do you feel about...?" • Provide direction and assurance • Make collaborative decisions Thinker Sales Strategies: • Avoid social talk, appeal to Greenspan • Explore expertise, objectives, concerns • Ask "bullet" questions • Emphasize accuracy, reliability • Provide documentation on options • Make deliberate decisions • Present worst case scenario Quick Glance/Traits Trait Strength: Weakness: Decisions: Fear: Needs: Move: Satisfied: Director Leader Impatient Decisive Hustled What Options Record Socializer Persuading Disorganized Spontaneous Rejection Status Incentives Contact Relater Listens Indecisive Together Changes Personally Assurances Contact Tell me about you? Thinker Organizer Perfect Deliberate Mistake Logically Data Timetable Situational Selling • Biggest Ah Ha . . . • Questions & Debrief Client MotivatedMastery • Reality Check What or who do your clients buy first? Products? Company? In Matter of Importance: 1. 2. 3. You? Client MotivatedMastery • Time without question is your most _________ and it is more valuable than _______? • What is the best use of your time? • You want to reach people who count, rather than _________ people you reach. Profiling • Advocate 80% • Client 80% • -----------------• Customer 20% • Prospect 20% • Suspect 0% “Time is without question your most important commodity and it is more valuable than ________?” -- Chuck Bauer Create a Most Valuable Advocate profile. Client MotivatedMastery • Identify Your MVA’s: • Yours: “Most Valuable Advocates” 1. Integrity 2. Trust & Accountability 3. 4. Extension Of Database Rules Of Engagement • EVERYONE is a forever relationship • Dump preconceived notions • You “date” every day, almost every hour • 80% Time: Advocates & Clients Personal & electronic attention • 20% of Time: Customers, Prospects, Suspects Electronic attention Infrastructure Development • A must when: starting or revamping a business • Corporations – Small Business - Entrepreneurs • Must get out of the way of who? • 24/7/365 • System dependent – not YOU dependent • Starts: Electronic “marketing hub” Why? Infrastructure Development • 66% of all adults use _______? • Create The Right First Impression • Create Intimacy – if done correctly • Foster referrals • Add value after the sale • Turn customers into Advocates • Full service resource – major distinction over? Client MotivatedMastery: Branding • Personal branding a MUST! —You deserve a break today —Piece of the rock —Breakfast of Champions —Ultimate driving machine -Like a rock • Branding start’s with logo and colors, not . . . How NOT to Start • I want to start with a: — Business card — Brochure — Flyer — Ad • It’s too expensive • I don’t use the internet Client MotivatedMastery • Build a impenetrable ____ around your clients - making them competitor proof • Follow The D.A.R.T. Rail System —Deserve/Distinction —Ask —Reciprocate —Thank Would you do business with you? Client MotivatedMastery • Create Top Of Mind Awareness —What do they say to friends & family? —How is your level of communication? —Remind them for referrals • Use Chuck’s “Status Board” technique • Apply “AttractionMastery” Techniques Client MotivatedMastery • Run your own marketing campaign • Develop a specific method of operation manual • Satisfy the clients needs for consistency • Provide exceptional follow up services • Advocates enthusiastically offer referrals • Plan – Do - Review SalesMastery • Homework —Create your own T.O.M.A. campaign —Identify 3 personal selling distinctions you’ll be working on. • Biggest Ah Ha . . . • Questions & Debrief DatabaseMastery • E-Z Database • Mastery Database • Develop Passive Systems —Infrequent info —Significant & substance —80/20 rule —Set procedures/methods DatabaseMastery • Microsoft Outlook Practical Client Motivated Mastery • Earn the right to grow by bringing value • 4 “Keys” to a Meaningful Relationship —Family —Occupation —Recreation Take Chuck’s “Once A Day” Challenge! —Money/Influence • Database skills must be CONSISTENT DatabaseMastery: Follow Up Tools • PBW • Post Cards • Biz Cards • Post It Notes • Main Point Cards • Newsletters • Promo Flyers • Fast Facts Profile • Press Releases • E-Mail • Tri-Folds • Letterhead & Envelopes • Media Kits • Goofy Letters • Faxed Material • Thank You Cards 2nd Offers . . . Chuck’s Top T.O.M.A. Secrets • Write & publish articles • Once A Day – article or photo of interest • Once A Day – thank you card with insert • 3rd Party Testimonials DatabaseMastery: Method Of Follow Up • Immediacy • Immediacy • When to touch? • How to touch? • What if? • What if? —Store —Call? —Referral —Mail? —Ad —E-mail? —Lead —Boss? Regular correspondence brings the client to what? Day Three Debrief • Questions? • Discussion? • #1 Thing You Took From Today? End of Day Three! Ads In Motion presents AIM SalesMastery Day Four Day Three Debrief & Review • Questions? • Discussion? CommunicationMastery • 78% of our day is spent? • We communicate at 30% efficiency • 7 out of 10 messages are: Misunderstood Mistaken Missed Messed Understanding Body Language • 50% messages impact comes from body language • The total impact breaks down like this: — 7%: Verbal - words —38%: Vocal - volume, pitch, rhythm, etc. —55%: Body language – mostly facial expressions Attractive Listening • #1 need of a human being • Divorce Rate? • Dysfunctional Children? • Set a higher standard • Easy distinction CommunicationMastery Master Intimacy – Master The Connection! Ad Sales Client 100 Words When the “need” to be _______ is fulfilled, ______ is gained and we move closer to ______. We Communicate 4 Ways • Novels • Short Stories • Lazer Phrases ........................................... ............................. …....... • Bullet Points One Concept - Different Time Frame - Same Result . Are You Listening • 2 Vs. 1 • Concentrate • Bauers' Rule • Don't interrupt • Hear behind • Squelch advice • Tell me a little • Keep filters in check • One word answers • Have patience Characteristics of Great Listeners • Excellent eye contact • Asks questions • Entertains discussion • Repeats what is said • Stays focused • Acknowledges • Poised • Emotionally controlled • Doesn't interrupt • Doesn't change subject • Under reacts • Says “okay” Characteristics of Poor Listeners • Constantly interrupts • Is impatient • Jumps to conclusions • Loses temper • Finishes sentences • Is distracted • Changes subject • Fidgets • Speaks too fast Directors Listening Characteristics Positive • Get to the point • Give clear feedback • Concentrate on task • Help others focus • Encourage organization • Identify inconsistencies Negative • Impatient w/ ramblers • Jump ahead • Reach conclusions • Get distracted • Critical • Minimize feelings Socializer Listening Characteristics Negative • Impatient w/ time wasters Manage & save time • Interrupt Set time requirements • Time affect concentration Set guidelines for meetings • Look at watch or clock • Limits creativity by time Discourage wordy speakers pressures Positive • • • • • Give clues when time is wasted Relater Listening Characteristics Positive • Care & concerned • Non-judgmental • Identify emotional state • Want relationship • Notice moods of other’s Negative • Over involved w/ feelings • Avoid seeing faults • Internalize • Overly expressive • Non-discriminating Thinker Listening Characteristics Positive • Value data Negative • Detail orientated • Intimidate others • Test everything • Minimize non-data info • Encourage others support • Discredit non-experts • Welcome complex info • Look at all sides • Long decision making Circle Of Communication • Turn complaints into requests Negativity Request Listenable Rate Of Speech • Preferred speed • Best connectability • Hear, comprehend, understand • 140-160 words per minute • L.R.S. activity Listenable Rate of Speech Activity As a representative of Ads In Motion, it is important that you speak clearly. That means that you must articulate. It also means that you must speak so that you can be understood. Although there is no set rate of speech, most expert speakers talk at between one-hundredforty and one-hundred-sixty words per minute. That is a good speed for verbal communication. It is not too fast to be understood. It does not give the listener the impression that you are under pressure, nor is it too slow. The one-hundred-sixty word rate adds an element of dignity to your voice. The one-hundred-sixty word rates also gives a sound image to your audience that establishes both you and Ads In Motion as efficient and well-organized. To give the audience the kind of impression of yourself and Ads In Motion that you wish, speak correctly, speak at one-hundred-sixty -- that's one-hundred sixty words per minute. Communicating / Presenting Tips • Seussem' • Database management • Turn complaints into ________ • Who cares? So what? What does it buy me? • Vocabulary . . . Building Intimacy • Words/Statements To Use • Appreciate • Respect • Agree • Okay • May I comment? • Recommend • Because • Yes • And • Honor • Challenge • I'm sorry • My apologies Decreasing Intimacy • Words Not To Use • Can’t • Problem • Possibly • Um • Try • I dunno • Maybe • If • Yeah or yeah but • Hey or Hey you • But • I'm busy • Whatever Intimacy Building Questions • Tell me about you? • What's your biggest concern? • Tell me about your business? • How important is that to you? • What do you think about? • Why is it being done that way? • How do you feel about? • Give me an example of? • What would you suggest? • What do you like most about? • What will you accomplish by? • What do you like least about? • What would happen if? • What do you find is effective? • What do you think is a better way? CommunicationMastery • Biggest Ah Ha . . . • Questions & Debrief VocabularyMastery Negative Connotation Positive Connotation • • • • • • • • • • • • • • • • • • Sell Buy Payments Sign Contract Pay Credit App Give Deposit Own Own Investment Ok/Approve Agreement Invest Customer Statement Pay – Buy Partial Payment VocabularyMastery Negative Connotation • • • • • • • • • Demo Allowance Appraisal Prove/Explain Depreciation Inflation Appointment Manager Discount Positive Connotation • Evaluate • Pay – Buy • Sell • Share • Usage Value • Improvement Cost • Get Together • Team Leader • Savings VocabularyMastery Negative Connotation • Asking Price • Deal • I’m Sorry • Why Don’t • Help • Plus Tax • How far apart • Thank You • It’s Not Worth It Positive Connotation • • • • • • • • • Market Value Transaction Forgive Let’s Be Of Service And Fee’s How close are we? Congratulations Market Value VocabularyMastery Negative Connotation • • • • • • • • They can’t do it Finance Man Finance Company Problem Lady Sir You’re wrong Trade-In Positive Connotation • • • • • • • • Bypass/why sure Biz Manager Lending Company Challenge Name – Miss – Mrs. Name – First – Title Truth Car you would sell us VocabularyMastery Negative Connotation • • • • Today Lease Spot Delivery Thinks about this Positive Connotation • • • • Now Alternative Program Preferred Delivery Evaluate This Flexible: Would you be a little flexible? We need to be a little flexible.: Requesting: What are you requesting? VocabularyMastery • Biggest Ah Ha . . . • Questions & Debrief AttitudeMastery • Positive Mental Attitude —Customers “sense” & “feel” • Resourceful —Owner vs. employee attitude • Proactive solver • Servant attitude – 10 Ft Rule AttitudeMastery Success 5% Failure 95% • Realistic • False hope • Values time • No value on time • Accept responsibility • Blames others • Discipline • No discipline • Good attitude (I can) • Poor attitude • Self-esteem • No self esteem • Looking for ideas • Quit looking for ideas • Action • No action – all talk AttitudeMastery Success 5% Failure 95% • Inspired • Not inspired • Corrects wrong actions • Continues wrong action • 80/20 • 20/80 • Good reader, listener • Poor reader, listener • Goals & plans • No goals & plan • Saves money • Spends money • Lives today • Lives in past/future • Does homework • Wings it AttitudeMastery Success 5% Failure 95% • Focuses on others • Self focus • Has options • No options • Compliments others • Complains • Majors in majors • Majors in minors • Does it right • Takes shortcuts • Student of consequences • Ignores consequences • Persistence • Gives up • Adjusts to change • Does not adjust AttitudeMastery Success 5% Failure 95% • Has humility • Has pride • Steward of resources • Mishandles resources • Giver • Taker • Law keeper • Law breaker • Open minded • Prejudice • Organized • Disorganized • Simplifies • Complicates • Good vocabulary • Poor vocabulary AttitudeMastery • Biggest Ah Ha . . . • Questions & Debrief GoalMastery • Survey Of Sales Pro’s —82% had documented goals, and of these —23% felt their goals were unfair —50% would not reach their goals —85% had no plan to reach their goals —73% had no plan to develop their Top 5 Accts GoalMastery • Sales Management —Most sales people gave high marks to managers —1/3 rated them at 50% in their capacity as a mgr. —78% had no sales strategy or plan —Most consider their sales force to be their “plan” Goals: Types • Daily • Weekly • Monthly • Yearly • Phase Planning Goals: Weekly Method Of Operation • NEW Approaches • Referred Leads • Interviews Set • Commission • Interviews Held • Referrals • Sales/Commitments • Thank You Cards / Letters • Production Credit • Touches Goals: Most Important M.O.O. • Must be in writing • The plan must be clear and concise • Must have an e.t.a. • Benefit / consequence • Accountability squad • Visualize & publish your goals Pro’s Pointers • Define obstacles • Capitalize on best skills • What resources can help you make it • Knowledge or education • Create a “Goal Getting” book • Get focused on your rewards • Have a goal bigger than you Why Some Don’t Have Them • No belief in themselves • Don’t know how to set them • Afraid of the outcome • Dislike accountability • Lack self-esteem • Procrastinate GoalMastery • Biggest Ah Ha . . . • Questions & Debrief ObjectionMastery: This Is When It Begins • List out your most common objections? ObjectionMastery What is the most important skill used in overcoming objections? ObjectionMastery • How do we PREVENT? — Anticipate — Make them want to do business with you — Pain vs. pleasure — Sell to their personality style — 3rd party testimonials or stories “It’s As Easy As 1, 2, 3” ObjectionMastery 1. Prevent 2. Listen 3. Take a deep . . . 4. May I comment? 5. Thank - you, ARA 6. Check in with feelings - truth 7. Are you open & available to discussion? You Must Take Them Into A Discussion! ObjectionMastery: Objections Exercise • List Objection: • Prevent?: • Tools To Use? ObjectionMastery • Biggest Ah Ha . . . • Questions & Debrief ClosingMastery: Starts With . . . • The first ten words out of your mouth • “Positive” first impression • Personal & professional distinctions • Immediate & impeccable follow up skills • Making them want to do business with you • Ability to attract & drive intimacy ClosingMastery • Why You Didn’t Get The Money —They don't like you —You didn't explain it correctly —You triggered a negative past experience —You did not attract ClosingMastery: Starts Here • Speak as a professional persuader with persuasion • Be sensitive to personality style • People buy or don’t buy based on feelings (truth) • Three connotation areas that affect a client: —Attitude —Emotions —Mental Picture ClosingMastery: Avoid • Feel – Felt – Found —I know how you feel . . . —I felt the same way . . . —Until I found . . . Old School – Do Not Use! ClosingMastery: Six Choices 1. Reddi Test / Test Close 2. Choice Close 3. Assumed Consent with Physical Action 4. Cushion 5. Smoke Out 6. 3rd Party Sales Story ClosingMastery: Reddi Test / Test Close • Find out what the prospect thinks/feels about the product or service: “Does a plan like this make sense to help you to take care of your needs –or- challenge?” ClosingMastery: Choice Close • Use with personalities that need choices or options in an effort to persuade to closure: “Would the $_______ you committed to earlier be comfortable, or would starting with a little more or less be better?” ClosingMastery: Consent With Action • Beginning to fill out the application assumes consent and it is a physical action: “Perfect, I’ll need some basic information to get you started. What is your ________? ClosingMastery: Cushion • Non-threatening phrases takes the edge off of objections: “I can appreciate that.” “I agree, that’s a normal reaction.” “I respect and can agree with your position.” “Tomorrow, you’ll wake up glad that you did it.” ClosingMastery: Smoke Out • Get to the heart of the stall: Direct: “Would you mind sharing with me why (echo) . . ?” Used with a time objection Indirect: “Would you share with me why you think/feel (echo) . . ?” Used with a money objection Bracket: “Would you mind sharing why (echo) would prevent you from getting started now. . ?” Isolate: “In addition to (echo) is there any other reason that would prevent you from starting now? ClosingMastery: 3rd Party Stories • Remember: “It’s As Easy As 1,2,3” - deal with the real stall: —http://www.chuckbauer.com/article.asp?ID=3 —Stories and testimonials increase the “believability” or “persuasion” scale. ClosingMastery • SalesMastery Assessment • Biggest Ah Ha . . . • Questions & Debrief Sidebars • Chuck’s Purpose Statement: "My purpose is to contribute to God & Mankind by utilizing the utmost in values and integrity, while offering wisdom with everyone I come in contact with." • Chuck’s Action Statement: "Set the example by exceeding the standards!" • Chuck’s Most Favorite Quote: "You become the average sum of the five people that you associate with." -- Jim Rohn Chuck's Articles • What They Remember Counts! • Questions Advance Intimacy • Attraction In Action • Eat to Live! • It's As Easy As One, Two, Three! • Tribute to Jim Rohn • Ten Ways To Be Attractive • Tribute To My Dad • Thank-You's Advance Intimacy! • Empower With A Website • Listenable Rate Of Speech • Say What? Pay A Buck! • GOALS: Set 'Em and Get 'Em! • Stop Internet Pollution • We Have A Long Way To Go! • T.I.P.S: To Insure Prompt Sales • The CQQkie Man Strikes Again! Most Important? Accountability • 52 Week Accountability Program • Partners - fill out first page • 2nd Tuesday Of Each Month 10 a.m. CT 1.641.297.7200 Pin # 843741 One Hour National Conf Call. Put # in cell phone • AIM Workshop Starts: This coming Monday From Here? Fill out evaluations & turn in to front of room! • Web: www.chuckbauer.com • E: [email protected] • Cell: 972.740.4559 • Services: Seminars & Keynotes Executive Sales Coaching Consulting Photos & Certificates Ads In Motion presents AIM SalesMastery Conclusion
© Copyright 2024