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Advanced LinkedIn
Presented by:
Anne Pryor
Career Consultant
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Agenda

Overview of LinkedIn Home Page

How to Leverage LinkedIn in Job Search

Live Demonstration

Q&A
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“LinkedIn is the Office, Facebook is the
backyard BBQ and MySpace is the
bar.”
Reid Hoffman, founder LinkedIn & PayPal
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Largest Professional Network

36 million professionals worldwide (500,000
people join weekly)

150 industries

130,000 recruiters

900 company HR departments
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LinkedIn Users

60% of professional positions placed through LinkedIn research

25% of C-level executives placed through LinkedIn
research

Users with incomes of $200K-$350K are 7 X more Likely to have
150 Connections

30% users are Consultants = $93K

New users had average $88K income or less

Source: Anderson Analytics: USA Today, Dec. 31, 2008
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Benefits of LinkedIn

Find clients, subject experts, and partners who come
recommended

Discover inside connections that can help you close
deals get jobs

Get introduced to other professionals through the people
you know

Manage your personal brand
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Benefits of LinkedIn

Post and distribute messages, or job listings

Find high-quality passive candidates

Be found for business opportunities and job
openings

Search for great jobs and make warm connections
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Getting Started
www.linkedin.com
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The Home Page
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The Home Page
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The Home Page
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Customer Service & Tools
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Searching
Search results are tied to the size of
your network
 Basic member search:




Can see full profiles, with names, of your network
(3 levels)
Can see shortened profiles, without names, of
those outside your network
Paid subscribers can see more
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Search People
 Choose

“People”
Search by:
Name
Title
Keywords
Company

Geographic region
Educational institution
current or former
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People Search
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Search Results
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Search Company
Click on “Companies” tab
 Click Browse All Industries, or
 Enter company name
 Check out the Business Week company
profile
 See who is connected to you

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Search Companies
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Company Search Results
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Target Company Search
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Employees in The Company
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Company Search New Hires
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Company Employees
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Search Jobs
 Edit
your profile to be clear on
what you are seeking (use key words in your
profile)
 Expand
your network by
contacting former colleagues,
classmates, friends (update weekly)
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Search Jobs
 Research


target companies
Look at backgrounds of current and past
employees
See if your background matches
 Find
a link to a current or former
employee and contact them
 Find recruiters
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Search Jobs
 Search




for open positions
LinkedIn partners with SimplyHired
Choose “Jobs”
Use “Advanced Search” to enter criteria
Results will be from LinkedIn and/or
SimplyHired
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Search Jobs
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Search Jobs See Who You Know
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Search Jobs – Who You Know
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Search Groups
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Join Groups
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Participate in Groups
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Connect With Group Members
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LinkedIn Etiquette

Provide truthful information: many universities, employers and potential employers
check LinkedIn for references.

Tollboothing: This refers to people who charge for allowing people to have access to
your network. This is not the intent of LinkedIn.

Fishing for fake recommendations: If you are asked for a recommendation from
someone that you don’t know well my response is “I’ sorry, I haven’t used your
service directly, or, we haven’t worked together directly. Could you provide me with
your service and I’ll try it and then provide you with a recommendation?”

Light-linking: Refers to people who don’t know you well that invite you to connect. If
you’re not comfortable don’t respond to the email. If you check “don’t know this
person” and they receive five of those responses they could get kicked out of
LinkedIn.

Email in the field name: This is a common offense and it is against the User
Agreement.
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LinkedIn Successes

Secured a partnership with a major publisher for a national
promotion through the group introduction

Secured major freelance copywriting opportunity because person
came up first on the People Search / Freelance Writer LOHAS

Connected 40 friends with potential employers

Found 25 target companies interested in joint promotion strategies

Found 3 connections for immediate business development
meetings

Recruiter placed 6 candidates in 1 week using LinkedIn
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Networking Resources - Books

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Alba, Jason. I’m on LinkedIn. Now What???
[HF 5386 .A39 2007]
Baber, Anne. Make Your Contacts Count.
[HF 5386 .B14 2002]
Butow, Eric. How to Succeed in Business Using
LinkedIn.
[HF 5386 .B88 2008]
Elad, Joel. LinkedIn For Dummies.
[HF 5386 .E37 2008]
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Networking Resources - Books



Ferrazzi, Keith. Never Eat Alone and Other
Secrets to Success: One Relationship at a Time.
[HF 5386 .F41 2005]
Hansen, Katharine. A Foot in the Door:
Networking Your Way Into the Hidden Job
Market.
[HF 5386 .H35 2000]
Jain, Ajay. Let’s Connect.
[HF 5386 .J51 2008]
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Networking Resources - Books


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Lerner, Marcy. Vault Guide to Schmoozing.
[HF 5386 .V38 2002]
Ryan, Liz. Happy About Online Networking:
The Virtual-ly Simple Way to Build
Professional Relationships.
[HF 5386 .R23 2006]
Taylor, Jeff. Monster Careers: Networking:
Make the Connections That Make Your Career.
[HF 5386 .T39 2006]
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Networking Resources - Books


Teten, David and Allen, Scott. The Virtual
Handshake.
[HF 5386 .T48 2005]
Tylock, Steven. The LinkedIn Personal Trainer:
Using LinkedIn to Find, Get Found, and Network
Your Way to Success.
[HF 5386 .T43 2007]
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Thank you
Anne Pryor
[email protected]
[email protected]
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