Advanced LinkedIn
Presented by:
Anne Pryor
Career Consultant
Confidential
1
Agenda

Overview of LinkedIn Home Page

How to Leverage LinkedIn in Job Search

Live Demonstration

Q&A
Confidential
2
“LinkedIn is the Office, Facebook is the
backyard BBQ and MySpace is the
bar.”
Reid Hoffman, founder LinkedIn & PayPal
Confidential
3
Largest Professional Network

36 million professionals worldwide (500,000
people join weekly)

150 industries

130,000 recruiters

900 company HR departments
Confidential
4
LinkedIn Users

60% of professional positions placed through LinkedIn research

25% of C-level executives placed through LinkedIn
research

Users with incomes of $200K-$350K are 7 X more Likely to have
150 Connections

30% users are Consultants = $93K

New users had average $88K income or less

Source: Anderson Analytics: USA Today, Dec. 31, 2008
Confidential
5
Benefits of LinkedIn

Find clients, subject experts, and partners who come
recommended

Discover inside connections that can help you close
deals get jobs

Get introduced to other professionals through the people
you know

Manage your personal brand
Confidential
6
Benefits of LinkedIn

Post and distribute messages, or job listings

Find high-quality passive candidates

Be found for business opportunities and job
openings

Search for great jobs and make warm connections
Confidential
7
Getting Started
www.linkedin.com
Confidential
8
The Home Page
Confidential
9
The Home Page
Confidential
10
The Home Page
Confidential
11
Customer Service & Tools
Confidential
12
Searching
Search results are tied to the size of
your network
 Basic member search:




Can see full profiles, with names, of your network
(3 levels)
Can see shortened profiles, without names, of
those outside your network
Paid subscribers can see more
Confidential
13
Search People
 Choose

“People”
Search by:
Name
Title
Keywords
Company

Geographic region
Educational institution
current or former
Confidential
14
People Search
Confidential
15
Search Results
Confidential
16
Search Company
Click on “Companies” tab
 Click Browse All Industries, or
 Enter company name
 Check out the Business Week company
profile
 See who is connected to you

Confidential
17
Search Companies
Confidential
18
Company Search Results
Confidential
19
Target Company Search
Confidential
20
Employees in The Company
Confidential
21
Company Search New Hires
Confidential
22
Company Employees
Confidential
23
Search Jobs
 Edit
your profile to be clear on
what you are seeking (use key words in your
profile)
 Expand
your network by
contacting former colleagues,
classmates, friends (update weekly)
Confidential
24
Search Jobs
 Research


target companies
Look at backgrounds of current and past
employees
See if your background matches
 Find
a link to a current or former
employee and contact them
 Find recruiters
Confidential
25
Search Jobs
 Search




for open positions
LinkedIn partners with SimplyHired
Choose “Jobs”
Use “Advanced Search” to enter criteria
Results will be from LinkedIn and/or
SimplyHired
Confidential
26
Search Jobs
Confidential
27
Search Jobs See Who You Know
Confidential
28
Search Jobs – Who You Know
Confidential
29
Search Groups
Confidential
30
Join Groups
Confidential
31
Participate in Groups
Confidential
32
Connect With Group Members
Confidential
33
LinkedIn Etiquette

Provide truthful information: many universities, employers and potential employers
check LinkedIn for references.

Tollboothing: This refers to people who charge for allowing people to have access to
your network. This is not the intent of LinkedIn.

Fishing for fake recommendations: If you are asked for a recommendation from
someone that you don’t know well my response is “I’ sorry, I haven’t used your
service directly, or, we haven’t worked together directly. Could you provide me with
your service and I’ll try it and then provide you with a recommendation?”

Light-linking: Refers to people who don’t know you well that invite you to connect. If
you’re not comfortable don’t respond to the email. If you check “don’t know this
person” and they receive five of those responses they could get kicked out of
LinkedIn.

Email in the field name: This is a common offense and it is against the User
Agreement.
Confidential
34
LinkedIn Successes

Secured a partnership with a major publisher for a national
promotion through the group introduction

Secured major freelance copywriting opportunity because person
came up first on the People Search / Freelance Writer LOHAS

Connected 40 friends with potential employers

Found 25 target companies interested in joint promotion strategies

Found 3 connections for immediate business development
meetings

Recruiter placed 6 candidates in 1 week using LinkedIn
Confidential
35
Networking Resources - Books




Alba, Jason. I’m on LinkedIn. Now What???
[HF 5386 .A39 2007]
Baber, Anne. Make Your Contacts Count.
[HF 5386 .B14 2002]
Butow, Eric. How to Succeed in Business Using
LinkedIn.
[HF 5386 .B88 2008]
Elad, Joel. LinkedIn For Dummies.
[HF 5386 .E37 2008]
Confidential
36
Networking Resources - Books



Ferrazzi, Keith. Never Eat Alone and Other
Secrets to Success: One Relationship at a Time.
[HF 5386 .F41 2005]
Hansen, Katharine. A Foot in the Door:
Networking Your Way Into the Hidden Job
Market.
[HF 5386 .H35 2000]
Jain, Ajay. Let’s Connect.
[HF 5386 .J51 2008]
Confidential
37
Networking Resources - Books



Lerner, Marcy. Vault Guide to Schmoozing.
[HF 5386 .V38 2002]
Ryan, Liz. Happy About Online Networking:
The Virtual-ly Simple Way to Build
Professional Relationships.
[HF 5386 .R23 2006]
Taylor, Jeff. Monster Careers: Networking:
Make the Connections That Make Your Career.
[HF 5386 .T39 2006]
Confidential
38
Networking Resources - Books


Teten, David and Allen, Scott. The Virtual
Handshake.
[HF 5386 .T48 2005]
Tylock, Steven. The LinkedIn Personal Trainer:
Using LinkedIn to Find, Get Found, and Network
Your Way to Success.
[HF 5386 .T43 2007]
Confidential
39
Thank you
Anne Pryor
[email protected]
[email protected]
Confidential
40