Day 1
SOCIAL MEDIA CERTIFICATE SERIES
DAY 4 - LINKEDIN
Learning Goals



Learn to integrate social media into web &
marketing communications plan
Learn to design, implement, and evaluate social
media projects and tools
Experience a variety of web tools that are essential
in listening, participation, content creation,
generating buzz, and community building tactical
approaches
Day 4 Agenda





Review from Day 3
LinkedIn Profiles
Recyclable Document
LinkedIn Features
Review
LinkedIn Vocabulary






Connections
Introductions
InMail
OpenLink
Recommendations
Answers / Q&A
Your Ever Expanding Rolodex





Rolodex 2.0 - social contact building
Add Connections: Invite, InMails, Introductions,
Classmates, Colleagues
Personalize Invites
LION - LinkedIn Open Networkers
Quality vs. Quantity
Branding & Marketing Yourself







LinkedIn gives you an opportunity to brand yourself,
and become more visible to the world that matters.
Seek Recommendations
Answer - gain recognition for expertise
Work on your network
Promote your LinkedIn profile
Update
Link to your blogs, websites etc - these complete
your profile
Finding a job you love






“Find a job you love and you will never work a day
in your life” - Confucius
Get discovered - through participation
Get referred
Find the employer & job you want
Need to work hard on it
Why LI? Discreet, background checks, settle in faster
7 Keys to a Powerful Network
1.
2.
3.
4.
5.
6.
7.
Your Character
Your Competence
Relevance of the people you know
Information you have about your network
Strength of your relationships
Number of people in your network
Diversity (of your network)
Source: The Virtual Handshake
First, A Bit About Profiles


Your profile, on any network, is not a resume
Your profile maps to your goals
 Network,

Thou shalt have a complete profile
 40x

job hunt, sell, attract, influence
more likely to succeed when complete
Public profiles are productive profiles
 “But
what about those creepy Internet
people?”
How do we get LinkedIN?


90% of all LinkedIn members joined in response to
an invitation from an existing member
25 new professional members join every minute of
every day
Creating the Ideal
LinkedIn Profile
1) Upload a Good Photo
2) Complete Your Entire
Profile, Including
Previous Jobs
3) Use Email Address as
Your Last Name
Creating the Ideal
LinkedIn Profile
4) Use Keywords Liberally in Your
Profile
5) Link to Web Sites using
Keywords
6) Link to Blog RSS Feed
Creating the Ideal
LinkedIn Profile
7) Update Profile Often, but don’t
overdo it
 Participation in Q&A,
groups, adding jobs,
projects and the like and
adding connections are all
considered updates!
8) Create Status Updates (like
Twitter and Facebook Status)
Creating the Ideal
LinkedIn Profile
9) Use LinkedIn
Applications to increase
your social footprint
and further automate
your update regiment.
Activate Linkedin
Applications and
Connect to Content
You or Your
Company Creates

WordPress &
Bloglink

SlideShare &
Google Presentation

Company Buzz
(Twitter Search)
10) Invite Anyone You
Meet in a Business
Setting
11) Use Custom Intro
Text
Creating the Ideal
LinkedIn Profile
12) Find
Connections
Through
Linkedin
Search
o
o
o
o
Name
Company
Location
Keyword
Creating the Ideal
LinkedIn Profile
Browse Your
Connections’
Connections to
Find People you
Missed or Forgot
Invite Contacts From Your Outlook
and/or Webmail Databases
13) Liberally Provide and
Request
Recommendations
o
Use Custom Invite Text
o
Provide Some
Guidance to Reviewer
on Possible
Themes/Keywords
Creating the Ideal
LinkedIn Profile
LinkedIn Messages – Break Through the Clutter
14) Send Messages to
Connections about
Events, Job
Openings, Requests
for assistance, etc.
15) Join Groups (not
too many) and
Participate. Meet
People Through
Group Discussion
(or members list),
and Connect
16) Consider Creating
Your Own Group
17) Join the Link
Greater Green Bay
Group!
18) Join the New
North Social
Media Breakfast
Group
Creating the Ideal
LinkedIn Profile
Building Your Reputation on
LinkedIn
Regularly
Search and
Answer
Questions in
LinkedIn
Answers
Section
Using LinkedIn for Business Development
1. Connect with
Clients, Former
Clients and
Prospects
2. Use Search to Find
Appropriate
Contact People at
Target Companies
3. Use Search to Find
Background
Information on
Prospect Personnel
A Matter of Etiquette







No different from the physical world
Don’t spam
Send your ‘Thank Yous’
Keep it pure
Give, before you expect to receive
Show respect, keep it no-nonsense
Remember: You are being watched
Network Socially
“The most effective social
networking is all about
building relationships,
engaging with others,
and developing solid
word-of-mouth
marketing.”
GET OUT THERE!
LinkedIn
Q&A
Need help after the presentation? Email [email protected]