Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN
Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN Learning Goals Learn to integrate social media into web & marketing communications plan Learn to design, implement, and evaluate social media projects and tools Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches Day 4 Agenda Review from Day 3 LinkedIn Profiles Recyclable Document LinkedIn Features Review LinkedIn Vocabulary Connections Introductions InMail OpenLink Recommendations Answers / Q&A Your Ever Expanding Rolodex Rolodex 2.0 - social contact building Add Connections: Invite, InMails, Introductions, Classmates, Colleagues Personalize Invites LION - LinkedIn Open Networkers Quality vs. Quantity Branding & Marketing Yourself LinkedIn gives you an opportunity to brand yourself, and become more visible to the world that matters. Seek Recommendations Answer - gain recognition for expertise Work on your network Promote your LinkedIn profile Update Link to your blogs, websites etc - these complete your profile Finding a job you love “Find a job you love and you will never work a day in your life” - Confucius Get discovered - through participation Get referred Find the employer & job you want Need to work hard on it Why LI? Discreet, background checks, settle in faster 7 Keys to a Powerful Network 1. 2. 3. 4. 5. 6. 7. Your Character Your Competence Relevance of the people you know Information you have about your network Strength of your relationships Number of people in your network Diversity (of your network) Source: The Virtual Handshake First, A Bit About Profiles Your profile, on any network, is not a resume Your profile maps to your goals Network, Thou shalt have a complete profile 40x job hunt, sell, attract, influence more likely to succeed when complete Public profiles are productive profiles “But what about those creepy Internet people?” How do we get LinkedIN? 90% of all LinkedIn members joined in response to an invitation from an existing member 25 new professional members join every minute of every day Creating the Ideal LinkedIn Profile 1) Upload a Good Photo 2) Complete Your Entire Profile, Including Previous Jobs 3) Use Email Address as Your Last Name Creating the Ideal LinkedIn Profile 4) Use Keywords Liberally in Your Profile 5) Link to Web Sites using Keywords 6) Link to Blog RSS Feed Creating the Ideal LinkedIn Profile 7) Update Profile Often, but don’t overdo it Participation in Q&A, groups, adding jobs, projects and the like and adding connections are all considered updates! 8) Create Status Updates (like Twitter and Facebook Status) Creating the Ideal LinkedIn Profile 9) Use LinkedIn Applications to increase your social footprint and further automate your update regiment. Activate Linkedin Applications and Connect to Content You or Your Company Creates WordPress & Bloglink SlideShare & Google Presentation Company Buzz (Twitter Search) 10) Invite Anyone You Meet in a Business Setting 11) Use Custom Intro Text Creating the Ideal LinkedIn Profile 12) Find Connections Through Linkedin Search o o o o Name Company Location Keyword Creating the Ideal LinkedIn Profile Browse Your Connections’ Connections to Find People you Missed or Forgot Invite Contacts From Your Outlook and/or Webmail Databases 13) Liberally Provide and Request Recommendations o Use Custom Invite Text o Provide Some Guidance to Reviewer on Possible Themes/Keywords Creating the Ideal LinkedIn Profile LinkedIn Messages – Break Through the Clutter 14) Send Messages to Connections about Events, Job Openings, Requests for assistance, etc. 15) Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect 16) Consider Creating Your Own Group 17) Join the Link Greater Green Bay Group! 18) Join the New North Social Media Breakfast Group Creating the Ideal LinkedIn Profile Building Your Reputation on LinkedIn Regularly Search and Answer Questions in LinkedIn Answers Section Using LinkedIn for Business Development 1. Connect with Clients, Former Clients and Prospects 2. Use Search to Find Appropriate Contact People at Target Companies 3. Use Search to Find Background Information on Prospect Personnel A Matter of Etiquette No different from the physical world Don’t spam Send your ‘Thank Yous’ Keep it pure Give, before you expect to receive Show respect, keep it no-nonsense Remember: You are being watched Network Socially “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.” GET OUT THERE! LinkedIn Q&A Need help after the presentation? Email [email protected]
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