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The Basic and the Practical
Who is using these sites…and why
Discuss privacy and safety concerns related
to social networking
Workplace etiquette and implications
Showcase pages with Swarthmore-related
content
Fun Stuff…
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Using acronyms to shorten phrases
BRB
◦ Be right back
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<3
◦ Love
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aka
◦ Also known as
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CULA
◦ See you later alligator
(we promise we did not make these up!!!)
B
I
N
G
O
IMHO
wOOt!
RT
Tweeple
MUAH
14aa41
BTDTGTS
UL
ZZZ
*$
IRL
S2U
MLA
T&C
WOTD
AWC
CT
^5
FYEO
NRN
WOTD
TKU4UK
TMI
pix
OBTW
Taken from: “Netlingo List of Internet Acronyms & Text Message Jargon”
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Facebook: by the end of 2009, registered
more than 321.1 million users
Myspace: lists more than 223 million users
Twitter: projects to have more than 18.1
million users in the year of 2010
LinkedIn: reports over 50 million members
Flickr
 Wordpress.org
 Listable
 Classmates.com
 Livejournal
 Craigslist
 Cafemom.com
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Originally called ‘thefacebook’
Developed by Harvard undergrad who hacked
into the University’s online database
Spread to other Boston colleges and
universities, the IVY League and eventually all
institutions of higher education (2004)
◦ Must have had .edu email address
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High School gets access in 2005
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Slowly expanded to certain companies
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Open to everyone in September, 2006
– Reported a profit for the first time in Sept. 09
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Accounts focus(ed) on belonging to networks
 Controversies
◦ Banned in several countries, including Syria, Iran,
China, Vietnam
◦ University of New Mexico banned facebook, October
2005, because of login
◦ Ontario government blocked access by employees
◦ Fake facebook profiles
◦ Data mining (creation of Swarthmore 2013 groups)
◦ In certain Australian territories, official method of
serving court documents
◦ Lamebook: averages 200,000 hits per day
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http://myparentsjoinedfacebook.com/
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Full name
Profile picture
Networks
Current city
Gender
Pages (i.e., things you are a "fan" of)
Friends list *
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46% of Facebook users accepted friend
requests from strangers
89% of users in their 20s divulged their full
birthday
Nearly 100% of users post their email address
Between 30-40% of users list data about their
family and friends
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Identity Hijacking
A chat session from a friend saying they are
travelling abroad and had all of their money
stolen
They ask for a quick loan that they’ll pay
back, only it isn’t them. They simply had their
account compromised.
Warranted FBI Warning! 3,200 cases since
2006
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Friendster, launched in 2002
Major redesign in 2007,2008 to become
more user friendly
Behavioral targeting: 2nd only to Yahoo
Music
Customization
Alleged censorship
Fake profiles
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Swarthmore connection:
Microblogging: tweet, tweet
140 character posts
SXSW festival in 2007: 20,000 to 60,000
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“What are you doing” to “What’s happening”
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People “follow” you
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40% retention rate
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Attracts mostly older adults; only 11% of
Twitter users are under 18
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Ashton Kutcher
Britney Spears
Ellen Degeneres
Barack Obama
Oprah Winfrey
John Mayer
Twitter
CNN Breaking News
Ryan Secreast
Kim Kardashian
(4
(4
(4
(3
(3
(2
(2
(2
(2
(2
million)
million)
million)
million)
million)
million)
million)
million)
million)
million)
Average TWITTER user has _____ followers??
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damselesque Two-out-of-two cats agree: I am
snuggly. 2:33 PM Oct 6th
trelvix They delivered the Yellow Pages to our
office today. The web guys are keeping a close
eye on these strange visitors from the past.
6:57 AM Oct 5th
samhey I didn't think humans could move their
feet like Fred Flintstone until I watched my son
hear the first ice cream truck of the season.
June 1st 2009
The graph above starts at June 13, 2009. The rumors and the formal announcement
of the death of Michael Jackson caused a sharp increase in the number of Twitter
messages on June 25, 2009. The next peak was on June 29, 2009 - when all kind of
rumors concerning the cause of death and the funeral arrangements were spreading
around. The funeral and memorial service on July 7, 2009 triggered the third peak.
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People are using Twitter to urge donations for
the earthquake in Haiti via text message.
This is a great tool but should be
approached with caution.
◦ http://www.mgive.com
◦ http://mobilegivinginsider.com
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Data mining: advertisers may quote “tweets”
in their ads
Tweeting during Obama’s address to
Congress
Connecticut Republican Party, 2009
Landlord/tenant dispute
Rallying tool in Iranian presidential elections
Fake profiles
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Mainly focuses on professional networking,
as opposed to social networking
1st, 2nd, 3rd degree connections
All Fortune 500 companies are members
Allows potential employees to investigate
employers
Industry Q&A
“Twitter lacks profile depth,
Facebook/Myspace are all over the place”
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A social Network based around Images
◦ Photography
◦ Illustration
◦ Graphic Design
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Users can
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Share images with individuals and groups
Comment on images
"Tag" users in photos
Share the GPS location of the images origin
Send and receive messages
Correspond with group members in a forum
environment
Owned by Yahoo!
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Blogger
Live journal
Wordpress
Thoughts.com
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ITS Blog
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◦ http://blogs.swarthmore.edu/its/
http://www.swarthmore.edu/x28277.xml
Some Positives:
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Building Teamwork
Organically developing a knowledge base
Centered around principles of communication
and collaboration
Personal touch (with students)
Prevents junkmail overload
Some Concerns:
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Identity theft
Liability
Productivity
Network associations
Boundaries, particularly with students
◦ How much do we really want to know?!?!?!
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‘Google’ and ‘Youtube’ yourself
If possible, don’t use work email address
Frequently review account settings
Be cautious of “obnoxious application
overload”
Be understanding of friend ‘requests’ and
‘ignores’
◦ Have a consistent policy
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Swarthmore Flickr Group
http://www.flickr.com/groups/swarthmorecollege/
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Residence Hall Groups
– http://www.facebook.com/#/group.php?gid=2211
211226&ref=search&sid=5006083.1172576592..1
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Swarthmore Phoenix
– http://www.facebook.com/#/profile.php?id=13210
66683&ref=search&sid=5006083.3510289469..1
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College Confidential
◦ http://talk.collegeconfidential.com/swarthmore/
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Unigo
◦ http://www.unigo.com/swarthmore_college/
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College Prowler
◦ http://collegeprowler.com/swarthmore-college/