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Extending Our Horizons
nova pLUS
Point of Sale Fee Computer with Optional Handheld PC
MARKETING STRATEGIES
PRODUCT
OVERVIEW
REvcon
TechnoLoGies, inc.
nova pLUS
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PoinT of Sale Fee CompuTer
High Speed Small Footprint PC
Windows 2000 Operating Platform
Touch Screen LCD Monitor
Mini Barcode Scanner
Industrial High Speed Direct Thermal Printer
Tape Drive for Backup Capability
Table Top Customer Fee Display
Magnetic Stripe Reader
Receipt Printer/Validator
Cash Drawer
Revcon
TechnoLoGies, inc.
nova pLUS
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PoinT of Sale Fee CompuTer
Unlimited Network Capability
Open Architecture Database
Proven Licensed Credit Card
Processing by ADS
Inter-operability with
TransCore’s AVI system
Intuitive Graphical Interface
XML Protocol Compliant
Software Solely Owned with
Registered Copyrights
Non-Proprietary Modular
Components
Revcon
TechnoLoGies, inc.
nova pLUS
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hanDheLD Pc
anD
beLT PrinTer
Windows CE Operating Platform
Touch Screen Intuitive Graphical Interface
Customizable Screens
Wireless LAN “Real-time” Communication
with Host POS
Choice of Print Location- POS or Local
Produce 4 Part Thermal Ticket On-The-Fly
Built-in Scanner and Transmitting Antenna
Long Life Rechargeable Batteries
Software Solely Owned with Registered
Copyrights
Non-Proprietary Modular Components
Revcon
TechnoLoGies, inc.
MARKET
DESCRIPTION
REvcon
TechnoLoGies, inc.
nova
pLUS
CURRENT MARKET TARGETS
Valet Parking Operations (POS &
Handheld)
Public Car Parks
Casinos
Hotels
Airports
Night Clubs
Hospitals
Restaurants
Stadiums
Park & Ride Garages
Theaters
Revcon
TechnoLoGies, inc.
nova
pLUS
POTENTIAL MARKET TARGETS
Parking Operations (POS Only)
Commercial Car Parks
Theme Parks
Stadium & Outdoor Arena Parking
Temporary Special Event Parking
Revcon
TechnoLoGies, inc.
nova
pLUS
POTENTIAL MARKET TARGETS
Non-Parking Operations (POS & Handheld)
Car Washes
Restaurants
Stadium Food & Beverage Services
Fast-Food Restaurants
Drive-Thru Restaurants
Revcon
TechnoLoGies, inc.
nova
pLUS
POTENTIAL MARKET TARGETS
Non-Parking Operations (POS Only)
Small Retail Stores
University Book Stores
Stadium Food & Beverage Services
Truck Stops
Campgrounds & Park Services
Theme Parks
Revcon
TechnoLoGies, inc.
nova
pLUS
Geographical Extention of the
Markets
Region currently
covered by
REvCon
Region currently
covered by
strategically aligned
REvCon
partnerships
Units placed
and/or contacts
made
Revcon
TechnoLoGies, inc.
TARGET MARKETS BY THE NUMBERS
AIRPORTS
CAMPGROUNDS & RV PARKS
CAR WASHES
CASINOS
FAST FOOD RESTAURANTS
HOSPITALS
HOTELS (Illinois Only)
PARKING CONSULTANTS
RESTAURANTS
ARENAS & STADIUMS
THEATERS
THEME PARKS
TRUCK STOPS
VALET CARPARKS
WAREHOUSES & FACTORIES
nova
pLUS
287
3,512
22,717
1,660
110,702
270
465
33
220,851
291
8,461
249
397
?
204,362
Revcon
TechnoLoGies, inc.
nova pLUS
US Market Segments Redrawn
East
Midwest
South
West
Units placed
and/or contacts
made
Revcon
TechnoLoGies, inc.
nova pLUS
Until a formal network of distributors has been
negotiated and implemented in regions outside of the
segments listed, RevCon will assume these territories
for prospecting and marketing.
East (RevCon)
Midwest (RevCon)
South
West
Revcon
TechnoLoGies, inc.
COMPETITION
REvcon
TechnoLoGies, inc.
nova
pLUS
Com-pe-ti-tion (kŏm´pĭ-tĭsh´en) n. 1. The act of competing, as far as for
profit or a prize: RIVALRY. 2. A test of skill or ability: CONTEST <a
gymnastic competition> 3. Rivalry between two or more businesses striving
for the same customers or market. 4. One’s competitor or competitors
NOVAPlus was conceived and developed because no
other product currently on the market fulfilled the
needs of the customer. We interviewed dozens of
operators and they tested nOVa Plus during it’s
developmental stages.
By definition, the competition listed is based on
published functionality and a general price point near
ours. Beyond that, they fall short of the features of our
power-packed system. We contend that we compete only
for market share.
Revcon
TechnoLoGies, inc.
nova
pLUS
COMPARISON BY FEATURES
NOVA
Plus
Shark
Byte
Systems
Technology
In Parking
NetTech
Solutions
Standard
Pkg, Sys.
Ticketech
Win NT/ 2000 Operating System
YES
YES
NO
YES
NO
NO
Integrated Credit Card Processing
YES
YES
NO
YES
NO
NO
Modular Component Design
YES
NO
NO
NO
YES
NO
Optional Handheld Computer
YES
YES
YES
YES
NO
NO
Windows OS on Handheld PC
YES
NO
NO
NO
N/A
N/A
Remote Ticket Issuance
YES
NO
NO
NO
NO
NO
Open Architecture Database
YES
?
NO
NO
NO
NO
XML Readiness
YES
?
NO
NO
NO
NO
SQL Readiness
YES
YES
NO
NO
NO
NO
Interface to readers & gates
YES
NO
NO
NO
YES
NO
Post sales other than tickets
YES
NO
NO
NO
NO
NO
Print from blank paper stock
YES
YES
NO
YES
NO
NO
Offsite Reporting capability
YES
?
NO
YES
NO
NO
Fax reports directly from Host POS
YES
NO
NO
NO
NO
NO
FEATURES
PRODUCTS
Revcon
TechnoLoGies, inc.
nova
pLUS
MARKET SHARE
Due in part to the versatility of the nOVa Plus SYSTem,
we believe the market to be boundless. It will be up
to RevCon to advertise and promote the virtues of
the system as well as consider strategic alliances,
while developing a distribution network to reach all
possible targeted markets.
Revcon
TechnoLoGies, inc.
PRODUCT
DEVELOPMENT
PLAN
REvcon
TechnoLoGies, inc.
nova pLUS
Since it’s inception, nOVa Plus has always been in a
state of developmental flux. Keeping up with the
advancements in the technology of the product’s
elements, will always require enhancements in the
nOVa Plus core application software. End-user software
enhancements will always be made available to all
registered owners and users of the nOVa Plus SYSTem.
We subscribe to the axiom that change is good.
Change is the fiber with which the nOVa Plus SYSTem
concept was developed.
Revcon
TechnoLoGies, inc.
nova pLUS
We fully expect a continual change to the look, the
modular components and the functionality of the
nOVa Plus
SYSTem
as technology advances and new needs are met.
We do not expect to change the mission.
Revcon TechnoloGies, inc.
MISSION STATEMENT
RevCon is committed to provide innovative, dependable
premium products and solutions that will reduce our
customers’ overhead and increase their profitability.
November, 1996
Revcon
TechnoLoGies, inc.
nova pLUS
nOVa Plus
STRENGTHS & WEAKNESSES
Has unlimited field programmable rate tables
YES
Maintains a database for Monthly Parkers or VIP Cards Holders
YES
Full report capability
YES
ADS approved Credit Card Processing
YES
Cabled and Wireless LAN connectivity
YES
Communicate with third party Proximity Readers
YES
Communicate with AVI Reader by TransCore
YES
Interface with lane controllers
YES
Read a third party bar code ticket
YES
Affiliation with a third party mag stripe dispenser manufacturer
?
Revcon
TechnoLoGies, inc.
nova pLUS
In order for nOVa Plus to become a complete system,
we need to have our nOVa Plus Point-Of-Sale Fee
Computer communicate with ticket dispensers that
produces magnetic stripe tickets.
Additionally, we need to have our nOVa Plus Point-OfSale Fee Computer be able to process and validate the
magnetic stripe tickets for use at exit verification
stations.
When this is achieved, we will have reached the
goal that was set at the very beginning…
Revcon
TechnoLoGies, inc.
nova pLUS
ULTIMATE GOAL
Develop a one box solution that will stand alone
above all the competition;
Revenue Control with Security
Database Management
Audit & Reporting Simplicity
Reliability in Hardware & Software
Produce Its Own Ticket On Demand
Revcon
TechnoLoGies, inc.
nova pLUS
One that will integrate with existing installed
peripherals to be a cost effective solution for
the buyer;
Vend Barrier Gates and Overhead Doors
Interface with Swipe, Proximity and AVI Readers
Read and Process Dispensed Tickets
Process Credit Card Transactions without batching
Revcon
TechnoLoGies, inc.
nova pLUS
And bundle all of the features together with the
modular, easy to replace hardware into an
affordable package for the end-user.
Low Warranty Exposure
Low Maintenance Costs
Low Replacement Rate
Revcon
TechnoLoGies, inc.
PRICING
End-User
Distributor
REvcon
TechnoLoGies, inc.
nova pLUS
CURRENT PUBLISHED PRICING
(as of 11-15-00, F.O.B Villa Park, IL USA)
Distributor
Cost
Average Sale
to End User
MSRP
$ 8,865.00
$ 12,350.00
$ 17,730.00
$ 5,850.00
$ 7,820.00
$ 11,695.00
$ 5,080.00
$ 6,650.00
$ 10,160.00
nOVa Plus
POINT OF SALE
FEE COMPUTER
PACKAGE
nOVa Plus
HANDHELD PC &
BELT PRINTER
OPTION PACKAGE
nOVa Plus
HANDHELD PC
WITHOUT
BELT PRINTER
OPTION PACKAGE
Revcon
TechnoLoGies, inc.
nova pLUS
CURRENT PUBLISHED PRICING
(as of 11-15-00, F.O.B Villa Park, IL USA)
nOVa Plus CONSUMABLE ITEMS
nOVa
Plus
Handheld PC
Battery
nOVa
Plus
Handheld PC
Battery Charger
nOVa
Plus
Belt Printer
nOVa
Plus
Belt Printer Battery
nOVa
Plus
Belt Printer Battery
Charger
nOVa
Plus
nOVa
Plus
$98.00
$178.00
$1022.00
nOVa
Plus
nOVa
Plus
Custom Protective
Case for HH PC
nOVa
Plus
Plastic Screen
Protectors (25 pkg.)
nOVa
Plus
$138.00
$78.00
Belt Printer
Interface Cable
$60.00
POS Thermal Tickets
(750 tickets per roll5 Roll minimum)
$30.00
Belt Printer Thermal
Tickets (65 tickets per
roll- 10 Roll min.)
nOVa
Plus
$4.00
each
$138.00
$10.00
per
package
Receipt Printer Paper
Rolls- (5 roll minimum)
$2.50
Receipt Printer Nylon
Ribbons- (5 minimum)
$14.00
each
each
each
Revcon
TechnoLoGies, inc.
nova pLUS
PUBLISHED TERMS AND CONDITIONS
Pricing is subject to change with written notice. RevCon reserves the right to
change specific models of components and guarantees that if a model change is
made, it will meet or exceed the quality of the original component. All purchase
orders for equipment will be accompanied by a 50% prepayment of total and
balance due upon delivery unless an alternate written agreement has been
arranged. All pre-approved purchase orders for supplies will be shipped and
invoiced, net 30 days. Pricing is stated without 6.75% State sales tax if applicable,
shipping or installation. Custom configurations may incur extra charges. All
components are warranted for one (1) year from date of purchase, against failure.
Warranty does not cover failure caused by misuse, damage due to dropping or
acts of nature. RevCon reserves sole right to determine warranty coverage claims.
NovaPlus and its software are the trademarked and copyrighted intellectual
property of RevCon Technologies, Inc., which is protected by the laws in the State
of Illinois and the USA. Protection of these rights will be defended to the fullest
extent of the law. Windows 2000 Professional and Windows CE are the
trademarks of Microsoft Corporation.
Revcon
TechnoLoGies, inc.
MARKETING
APPROACH
REvcon
TechnoLoGies, inc.
nova pLUS
Name and brand recognition has traditionally been
the springboard for most new product launchings.
The printed media is competing with electronic data
sources for circulation and revenues.
A mix of all contemporary methods of name and
brand recognition will be investigated for the best
return of the advertising investment dollar.
Revcon
TechnoLoGies, inc.
nova pLUS
FORMS OF COMMUNICATION
Internet Based Product and Service Catalogs
Trade Magazine Advertising Campaign
Web Registration with Search Engines / Key Words
Direct Mail of Demonstration Discs, Informative and
Technical Literature
Quarterly Newsletter to End User / Client Database
Collaborate with Future Distribution Network to
Establish and Maintain the Above
Revcon
TechnoLoGies, inc.
SALES
and
DISTRIBUTION
REvcon
TechnoLoGies, inc.
INSIDE SALES PATH
Revcon
TechnoLoGies, inc.
RevCon
SALES
PARTNER
SALES
INDEPENDENT
COMMISSIONED
SALES
ADMINISTRATIVE DEPARTMENT
PURCHASING
ASSEMBLY &
TEST GROUP
SHIPPING
DEPARTMENT
TRAINING
nOVa Plus
INSTALLATION
& SERVICE
END
USER
TECHNICAL
SUPPORT
nova pLUS
DISTRIBUTOR SALES PATH
RevCon
ADMINISTRATIVE DEPARTMENT
ASSEMBLY &
TEST GROUP
PURCHASING
DISTRIBUTOR
SALES
INSTALLATION
& SERVICE
SHIPPING
DEPARTMENT
TRAINING
INSTALLATION
& SERVICE
nOVa Plus
TECHNICAL
SUPPORT
END
USER
THE novaPLUS
ORGANIZATION
REvcon
TechnoLoGies, inc.
THE nOVa Plus TEAM OF PROFESSIONALS
RevCon
Technologies, Inc.
R & D Team
Software Enhancment Group
NOVAPlus Administrative
Division
SALES
TEAM
TRAINING &
CUSTOMER SUPPORT
TECHNICAL
SUPPORT GROUP
Revcon
TechnoLoGies, inc.
Strategic
Partners
PURCHASING
ASSEMBLY &
TEST GROUP
SHIPPING &
RECEIVING
SERVICE
DEPARTMENT
THE CO-OPERATIVE
APPROACH
REvcon
TechnoLoGies, inc.
RevCon was founded on the
“Team” concept. This has been
applied to the development of
the nOVaPlus SYSTem. Teams
that remain focused and heading
in the same direction will a
achieve the goal quicker.
The educational process with regards to
the product as it evolves, is paramount for
our partners, distributors and ourselves to
become profitable and stay that way.
We are committed to this concept
and will promote it at every level as
we “extend to new horizons”…
THE
TEAM
CONCEPT
Revcon
TechnoLoGies, inc.
CONTINUING EDUCATION PROGRAM
RevCon
ASSEMBLY &
TEST GROUP
SALES
STAFF
RevCon
TECHNICAL
SUPPORT TEAM
WORKSHOPS
& SEMINARS
DISTRIBUTORS
INSTALLATION and
TECHNICAL STAFF
nova pLUS
Revcon
TechnoLoGies, inc.
Revcon
TechnoLoGies, inc.
is the first piece to the
puzzle. It was with our
combined initiative and
resources that we
developed the
nova
pLUS
sysTem
Point-Of-Sale Fee
Computer with Optional
Wireless Handheld PC
and Belt Printer. This is
the second piece of the
puzzle.
Setting the course
for establishing the
marketing and
distribution network is
piece number three.
Who will be the
last piece to the
puzzle and
where will it fit?
Revcon
TechnoLoGies, inc.
Integrate Orion Entry and Exit
Stations for lower budget magnetic
stripe installations.
Integrate with Orion Validation
Units to acquire machine–readable
mag stripe ticket capability.
We are suggesting that
be the final piece to
the matrix.
Be the stand-alone Point Of Sale
Fee Computer with any of our
proven features.
Become strategically aligned
partners to distribute nOVa Plus
in their own European and
Canadian marketing model.
and
Extending Our Horizons