Tourism English
UNIT2
Part I Lecture Time Assigned
PART
MODULES
CONTENTS STUDIED
Prerequisites
for
Becoming
a Tour
Guide
PERIODS
I
Text A
II
III
Text B
Career Paths in Tourism
0.5
Listening
A Telephone Enquiry
0.5
IV
Practical Writing
Tour Itinerary
0.5
1
Role play
V
Consolidation
Reading
Make an Itinerary
1
Learning Objectives
 Get to know the basic qualities for a good tour
guide
 Understand how to become a good tour
guide
 Get to know the job opportunities in tourism.
 Learn to make an itinerary
et to know how to work in tourism information
center
Part I. Career Opportunities
Teaching Objectives
1. Understand how to become a good tour guide
2.Get to know the job opportunities in tourism.
Text A.
Prerequisites for Becoming a Tour Guide
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a good tour guide is crucial to any successful tour.
what makes a good tour guide
Questions for discussion
Word bank
How can someone develop himself/herself into a good
guide ?
 Patriotism,
 hospitality,
 reliability,
 sensitivity,
 punctuality,
 initiative
willingness to learn,
responsibility,
sociability,
determination,
teamwork,
A good tour guide
 Patriotism:
 Be patriotic.
 Take pride in sharing the rich history and culture of his/her
homeland with tourists.
 Observance and Integrity:
 meet the legal requirements
 abide by professional ethics.
 Always present a good image so as to win tourists’ trust and
confidence.
 Service:
 Having a good understanding of human nature, such as needs,
emotions, etc.
 Be respectful and thoughtful.
A good tour guide
 English fluency:
 a powerful tool.
 Be skillful in providing tour narrations and commentaries for the full
enjoyment of guests.
 Convey the accurate translation in a casual way.
 Be confident.
 Detail-oriented planning:
 take over the logistics
 show the group around.
 Communication Style:
 Address tourists precisely and choose appropriate words , advices
and cautionary instructions.
 Deliver a message .
 Be an active listener.
A Good Tour Guide
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Interpersonal skills:
Poise outgoing personality.
Possess outstanding interpersonal skills and active listening skills.
Communicate with people politely.
Develop trust and rapport effectively.
Cultivate productive relationships.
Be diplomatic.
Get along with people with pleasant personality.
A Good Tour Guide
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Work Independently:
Work without supervision.
Be able to manage several tasks at the same time.
Organize and manage tour activities and events effectively.
Be adaptable to the alteration of the itinerary.
Good guiding techniques and coordination ability.
Be time conscious and business like.
Be a good organizer.
Budget proper time to a particular activity.
And good rule of thumb to keep the group well-organized.
Complete required tour paperwork, including expenses and tour
reports.
 Think logically and quickly. Tackle with uncertain situation tactfully.
A Good Tour Guide
 Leadership:
 take quick action on problem facing the tour.
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Understandable, assertive, take charge, and set the tone to influence
others.
 Identify group’s goals and focus on tasks .
 Keep things moving forward competently.
 He/She must possess indubitable ability to lead and control.
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Making sound and timely decisions
Security Precautions:
 Security is always the first priority.
 possess high awareness of potential danger
 be capable of taking measure to avoid it.
A Good Tour Guide
Cooperation and Collaboration:
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Work with others harmoniously and efficiently.
 Be willing to make compromise.
 Build collaboration and get things done though
team work.
 Be a good team player.
 Respect all related staff.
A Good Tour Guide
Problem-solver:
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Have the ability to handle crises and complexity.
Always resort to a tenacious approach to overcoming obstacles.
Handle complaints in appropriate ways at appropriate time.
Use creative and effective approaches to solve problems and get work done.
Be capable of handling multiple demands
Address potential challenges.
Listen attentively and offer constructive feedback.
Find win-win situations.
Filter the problem out, and move on to the next challenge.
A Good Tour Guide
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Flexibility:
Be Adaptable,
capable of and receptive to change.
Be able to quickly make decisions; Proven decision making ability.
Respond quickly to uncertainties or emergencies.
Be Healthy:
work long hours
Demanding job.
a lot of talking, walking and other physical things.
A Good Tour Guide
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Be Positive:
failure as an opportunity to learn.
Look at the good side in all circumstances.
Avoid wasting energy by moaning and groaning about a problem.
Good Sense of Humor:
help to set the keynote of the group.
Know well when and how to use humor.
Good ability to laugh things off.
energize and motivate guests to have more relaxing experience.
a powerful strategy for diffusing tense situations.
be sure to use it selectively.
A Good Tour Guide
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Good Entertainer:
the keynote is animation.
entertainment : a vital part of tour activities and a bit
part of the tour.
keep the group happy :keep the day varied.
the ability to make a lot of noise or some singing to take
the pressure off. Singing and playing games .
let them stop and rest.
Excellent navigator
pinpoint the sites such as tourist attractions, hotels , and
restaurants on the way
locate nearby tourist attractions in case guests need to
break up the monotony of the routine trip.
A Good Tour Guide
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Responsibility:
Accept responsibility.
Take challenges.
Have a positive attitude towards difficult tasks.
Be willing to admit mistakes initiatively.
Be diligent and don’t complain.
A Good Tour Guide
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Knowledgeable and Professional:
Fine professional knowledge
familiarity with a particular region.
Have a solid familiarity with working procedures.
Provide guests with impressive insights.
Self-study and Advancement:
Be highly motivated with a well defined goal.
Be receptive to new information.
Be genuinely humble
be committed to mutual and continuous learning.
Take the time to learn as much about the skill of being a good guide
as possible.
 The more one continually improves his skills. The more he will be
able to keep up with changing times and the better qualified he will
become.
A Good Tour Guide
Cross-cultural Awareness:
 Appreciate different religious beliefs and individual
differences.
 Voluntarily bridge the gap between people with cultural
differences.
 Apply appropriate etiquette.
 Use adequate words and body language to help get
their messages across.
 Respect his/her privacy.
 Use the cultural variance to his/her best advantage.
In conclusion
 requires various competences for many
obstacles and stress.
 different people require different styles of tour
guiding,
 the job :very complicated and challenging.
 Every good tour guide must have a basic set of
certain traits.
 the key attributes of a good tour guide involve a
combination of elements, something in common.
Questions for Discussion
 Why is a good tour guide crucial to any successful tour?
 What are the basic qualities one should have to
become a good tour guide?
 Why is the job of tour guiding challenging and
complicated?
 What is the most important issue for the tour guide?
 Why is good heath so important for tour guiding?
Text B Career Paths in Tourism
Teaching Objectives
1.Get to know a broad range of job opportunities
in tourism
2.Understand some basic qualities for special
positions
3.Get to know the importance of training and
experience
Main Content
how to apply for certain types of positions
Career path model
Questions for discussion
Word bank
how to apply for certain types of positions
 Consider the forgoing kinds of position
 Examine the various career paths
 Tourism: large, a broad range of challenging
positions
 Unique opportunities and demands
 Experience from working strengthen the
understanding , valuable
 Positions: destination management organization
/national or provincial state tourism offices
Career path model
 opportunities for growth and development: a variety of alternative
routes
 Achieve various position :Through education and the industry
(training and experience)
 Not necessary to pass through all the levels
 Specific position requires different education background and
occupational skills
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front-line staff—interest in providing service
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manager, supervisor—additional values and interest to face the
challenges
 A lot of career opportunities available in this field
 Be worthy of further study
 Get more information when looking for a job
Questions for discussion
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Why does tourism offer a broad range of job
opportunities?
What is the fundamental premise of this
general model ?
What are the qualities for the front-line
staff/manager?
In considering career opportunities, what is
important to do when looking for a job?
What criteria would you use to choose a
company for an interview?
Word bank
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Recruit
征募，复原
license 执照，许可
Indispensable 不可缺少的
trademark registration商标注册
Abide
遵守
classification 等级标准
Genuine
诚恳的
business tax 营业税
Commentary 解说词
the board of directors 董事会
Rapport
和谐，亲善
bilateral tourism agreement双边旅
游协议
Indubitable
不容置疑的
life insurance 人身保险
Initiative
主动
validation 使生效
Competent
有能力的，胜任的 market trend 市场变化趋势
Composure
镇静
international tourism marketing 国际旅
游市场营销
Word bank
be crucial to
对…很重要
punctuality 准时
hospitality 热情款待
teamwork 团队
reliability 信任
sociability 社交
Sensitivity 敏感
patriotism爱国主义
Observance
遵纪守法
integrity诚实守信
Detail-oriented planning
计划严谨
logistics 后勤
English fluency 英语流利 cautionary instruction 注意事项
deliver a message 发布信息 Interpersonal skills
社交技能
outgoing 外向的
positive 积极的
time conscious 守时
indubitable 毋庸置疑的
precaution 小心
first priority 最重要
keeping composure 泰然自若
persistent 坚毅
keynote 主旨要义
entertainer 娱乐人
animation 生机活力
monotony
单调
initiatively 主动地
rigid
固执的
competence 能力
trait 个性
Recording
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Text A Prerequisites for
Becoming a Tour Guide
 Text B Tourism
Fill in the blanks after listening
Text A
KEYS
It goes without saying that a good tour guide is ___ to
any successful tour. But what makes a good tour
guide or how can someone ___ himself/herself into a
good tour guide? Looking at those employers’______
and before long the following ____ are spelled out
clearly:____, ______ ,_____,
____,______,___,____,____,____ and ____ and so
on. There are many factors ____ to a good tour guide.
Fill in the blanks after listening Text B
KEYS
1. In addition to considering one of the foregoing kinds of positions
within a particular segment of the tourism sector, it is also
useful to examine the various ______that might be ____.
2. To offer employees opportunities for ____ and ____, educators
and personnel managers attempt continually to develop the
concept of career paths in tourism.
3. It also indicates what combination of _____ and _____ is
normally required to achieve various positions.
4. The chosen career path will also reflect a person’s ____ and
___.
5.Supervisors, managers, and entrepreneurs must possess
additional values and interests which enable them to face the
____ of change as they attempt to meet the needs of a ____
and ______ marketplace.
Part III. Listening
A Telephone Enquiry
1.Study the Words And Proper Names.
2.Study the Language Tips Shown in This Dialogue.
3.Listen To Dialogue And Answer The Questions
Listed After The Dialogue
4.Make Pair Task by Talking on Arriving
The Dialogue and Its Recording
Next
Slide
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A Telephone Enquiry
Listening comprehension
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Listen to the dialogue and answer these questions.
How did she get her present job?
What does she do when she works upstairs?
Who does she deal with when she works downstairs?
What kind of questions do people ask her?
What questions does she ask her customers?
What questions do people ask her at parties?
Which countries has she been to this year?
KEYS
Listen and Check the order
 1.A travel agent deals with a telephone enquiry about Florida. In
What Order do you think the following will be mentioned?
 Total price of the holiday
 Dates of the flights
 Names of the people travelling
 Types of accommodation
 Method of payment
 Destination
Listen again and answer these questions.
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What three things are included in a fly-drive holiday?
What types of accommodation are available?
When does the guest want to travel?
What do the numbers 14 and 543 refer to?
How often are the flights to Florida?
Which airport do the flights to Florida go from?
KEYS
Part I Listening Activities
Listening 1
1.
2.
3.
BACK 3. recruiting literature 4.qualities 5. Patriotism,
1.crucial 2. develop
6.willingness to learn, 7.hospitality,8. responsibility,9. reliability,
10. sociability, 11.sensitivity, 12.determination, 13.punctuality,14.
teamwork, 15.initiative 16.contributing
.
BACK
Listening 2
1.
2.
Career paths pursue 2.growth development 3. training
experience
4.value interest 5.challenges demanding ever-shifting
BACK
1.
BACK
Part IV. Writing:
Tour Itinerary
Itinerary
Elements of itinerary
Sample :an itinerary
Itinerary
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An itinerary is the description of a travel route and the
plan of a journey. It is to the perspective tourists who
may buy your product.
 Brief ,interesting, informative, essential
Elements
 Title of the tour:
 be relevant to the essence of the trip,
 interesting, attractive and short, easy to remember.
 Tour Code:
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number of this tour route in your travel agency.
 Day-to-Day events:
 includes the place, duration and descriptive account of the tour.
 It may answer the possible questions such as: What will be happening on that day?
What can I expect on that day? When shall we arrive at or depart from that day?
 Usually, each day is listed conspicuously at the head of each paragraph followed by
the name of destination
 Then a brief paragraph is followed giving the most concise information concerning
what kind of a place the destination is, the major events that will be happening and
arrival/departure information, specific events.
 Other information: class of accommodation, the means and class of transportation, and
sometimes the total price of the tour.
Sample :an itinerary
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Itinerary of China Trip
March 1-5 Beijing-New Century Hotel
March5-7 Xian-Dynasty Hotel
March 7-10 Shanghai-Zhongshan Hotel
March 12-13 Guangzhou-Sanyu Hotel
March 13-16 HongKong-Furama Internatonal Hotel
Sample :an itinerary
 Tuesday, Feb.29, 2008,1st Day-Depart for Beijing
 Cross the International Date Line En route, losing one
day.
 China
 Wed. March 1, 2008, 2nd Day—Beijing
 Arrive in Beijing, the capital of China. After customs and
immigration formalities, continue to the hotel.------New Century Hotel ( Beijing)
 Thursday, March 2, 2008, 3rd Day--- Beijing
 Explorations today may include the Imperial Palace ,
graced by emperors of the Ming and Qing Dynasties.
The palace was once called “ the Forbidden City’ ,
because only emperors were permitted to live there.
V. CONSOLIDATION：
Role play: on the way to the hotel
Reading : Text B
Writing: Make an itinerary
Case problems
Role play
Tourism Information Center
 Work in pairs. Student A is a travel agent. Student B saw
an advertisement for the fly-drive deals to Hongkong.
Phone the travel agent and ask about dates,
accommodation and price.
Part VI: Case problems
 1.Your first assignment after joining a tour company
staff was to design a tour that would appeal to
young singles. Obviously, you must create a tour
that would probably motivate a market sufficiently
large for your company to make a profit on it.
Identify the motivation selected, then describe
briefly your tour concept and the specific marketing
elements you would feature in its promotion to
reach this very promising market.
 2.What would the guide do if invited by the tourists
to have the local and specialties?
Have a nice class!
Thank You !