1. No category

SAP Location
Intelligence
Location Intelligence Conference
4/18/2007
Oliver Mainka
GIS Program Manager
Office of the CEO
Business Process Renovation Group
SAP Labs, Palo Alto, CA
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
SAP’s Business Process Renovation Group
Executive Sponsors
 Henning Kagermann, CEO (group part of his office)
 Hasso Plattner, Chairman of the Supervisory Board
Mission
 Research, prototype, and pilot with customers innovations to existing SAP
business processes
Holistic Focus
 Enable New Technologies and Frameworks
 Usability - Process Automation - Access to Relevant Business Information Needs of Flexible Business – Collaboration – Technology - Models
 Prove and Deliver Cross-Product Solution Concepts
Do not own but facilitate innovations for product groups
Global Team
 Palo Alto, Walldorf, Shanghai
 SAP AG 2007, Title / First Name Last Name / 3
Business Process Renovation – Approach
Project Runtime: 6-12 months
Pre-Qualify
outside-the-box
customer pain
internal / external
Project
Definition
Assess
Resolve
Design
Transfer
SWOT Analysis Functional Gaps Proof of concept
Improvement
Process Automation
competition
Close
Technology Sync
Techn. Lag
customer req’s
Customer Pilot
Requirements
Mockup
Prototype
Handover
customer interaction
Go / No-Go decision after each phase
 SAP AG 2007, Title / First Name Last Name / 4
Combining Two Similar Systems
GIS
SAP
View and interact with
SAP data on a map
· Alphanumeric data
· Tables
· Some charts
· Business data
processing
GUI
GUI
Analyze data across
systems
Applications
· Business master
data
· Transactional data
Applications
Synchronize data
DB
DB
· Viewing things on map layers
· Geographic Placement
· Geographic Search
· Geographic relationships
(near, within, clusters, …)
· Search across layers
· Routing, connections
· Points (customers, plants,
employees, assets, …)
· Networks of lines (streets,
pipes, …)
· Areas (ZIP code, sales
area, parcel, …)
· Raster data (satellite
image, aerial photo, …)
80% Location-Related
100% Location-Related
Runs business processes
Runs spatial processes
Analyzes business data
Analyzes spatial data
 SAP AG 2007, Title / First Name Last Name / 5
The Origin of Sagres
The Sagres Academy
in Portugal was
founded by Prince
Henry The Navigator.
At Sagres, visionary
explorers such as Da
Gama, Magellan, and
Columbus learned
geography,
navigation, and the
latest methods in
sailing technology.
 SAP AG 2007, Title / First Name Last Name / 6
Visible Area of Region
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
The World of Geospatial Hardware / Software / Data
Specialist UI
Fat Client, Special Functions,
Requires Training
Casual User UI
(web-based)
Mobile Device
UI
Web Browser,
Limited
Functions,
Simple to Use
Cell phone,
PDA, GPS
Device, In-Car
Navigation
GIS Desktop
Software
GIS Server
Software
Public Mapping
Services
Location-Based
Services (LBS)
ESRI, MapInfo,
GE Energy,
Intergraph,
Autodesk, …
Like Desktop
Software (do all
have servers?)
Google, Yahoo,
Microsoft,
MapQuest, …
Sprint, …
Surveying
Hardware
Corporate Geo
Data
Public Geo
Data
Commercial
Street/POI Data
GPS, LIDAR,
Tablet PC,
Walking, …
City Hydrants,
Utility Poles, Oil
Pipeline, …
Administrative
Borders, Services, Demographics, …
Streets, Turns,
Speed, Hotels,
ATMs, …
 SAP AG 2007, Title / First Name Last Name / 8
Commercial
Business Data
Consumers,
Markets, …
Elements of a Business Map
Layers (on/off)
Measurements
(Graduated) Points
(Graduated) Areas
Base Map
 SAP AG 2007, Title / First Name Last Name / 9
Sample Specialty: Cluster / Time Analysis
 SAP AG 2007, Title / First Name Last Name / 10
Sample Specialty: Drivetime Buffers
 SAP AG 2007, Title / First Name Last Name / 11
Show real-world events, here disaster impact - Actual SAP
Integration
 SAP AG 2007, Title / First Name Last Name / 12
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
The Buzz Around Geospatial Solutions
200 Million
Downloads of
Google Earth
Map
MashUps
O’Reilly
Where 2.0
Conferenc
e
 SAP AG 2007, Title / First Name Last Name / 14
LocationBased
Services in
Car and on
Cell Phone
Powerful
Corporate
Server
Solutions
All-Angle
Aerial
Fotography
3D City
Models on
Google and
Microsoft
Maps
Location Matters
– Simple to
Consume –
Ubiquotous
Access
Housingmaps.com
 SAP AG 2007, Title / First Name Last Name / 15
Zillow.com
 SAP AG 2007, Title / First Name Last Name / 16
Nextbus.com
 SAP AG 2007, Title / First Name Last Name / 17
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
Status Quo GIS Integration at SAP
Tools
 GIS Business Connector (for synchronizing SAP and GIS system data)
 SAP Internet Graphics Server (IGS); can display maps and talk to GISs
Generic Solution
 SAP Business Warehouse Maps (uses IGS)
Out-of-the-box Applications
 SCM Transportation Planning Vehicle Scheduling
 SCM Supply Chain Visualization
 ERP HCM Travel Management (available in ERP 2005)
 Mobile Asset Management (rampup 12/05, GA 06/06)
 CRM Mobile Sales (available in 2005)
Many Demo Scenarios
 Showing capabilities of connecting GIS to SAP via BAPIs
Homegrown Customer Integrations
 Most around asset management
 SAP AG 2007, Title / First Name Last Name / 19
GIS in SAP BW (1/4)
 SAP AG 2007, Title / First Name Last Name / 20
GIS in SAP BW (2/4)
 SAP AG 2007, Title / First Name Last Name / 21
GIS in SAP BW (3/4)
 SAP AG 2007, Title / First Name Last Name / 22
GIS in SAP BW (4/4)
 SAP AG 2007, Title / First Name Last Name / 23
Transportation Planning Vehicle Scheduling
 SAP AG 2007, Title / First Name Last Name / 24
Supply Chain Visualization
 SAP AG 2007, Title / First Name Last Name / 25
Travel Management
 SAP AG 2007, Title / First Name Last Name / 26
Mobile Asset Management
 SAP AG 2007, Title / First Name Last Name / 27
Mobile Sales
 SAP AG 2007, Title / First Name Last Name / 28
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
User Observations
 SAP AG 2007, Title / First Name Last Name / 30
User Research at Four Customers: Lack of Integration
?
Users create
workarounds
Assets get lost
between the systems
Paper processes
bridge the gap
 SAP AG 2007, Title / First Name Last Name / 31
Why People Like To Work With Maps
Makes users
more efficient
Gives more
people access to
SAP data and
functions
Covers new
business
scenarios
Increases system
acceptance
 SAP AG 2007, Title / First Name Last Name / 32
E.g. create a work order in
¼ of the time
Find assets more quickly
Install new equipment in
minutes instead of an hour
Why People Like To Work With Maps
Makes users
more efficient
Gives more
people access to
SAP data and
functions
Covers new
business
scenarios
Increases system
acceptance
 SAP AG 2007, Title / First Name Last Name / 33
E.g. engineering
department looks up
current infrastructure
Police looks up streetlight
wattage in crime areas
Utility looks up whether
city already trimmed trees
Fire department looks up
street closures
Why People Like To Work With Maps
Makes users
more efficient
Gives more
people access to
SAP data and
functions
Covers new
business
scenarios
Increases system
acceptance
E.g. lengthen electric line
on map  calculate new
length  SAP calculates
material cost
Route people and items
Determine households
connected to transformer
 inform of outage
 SAP AG 2007, Title / First Name Last Name / 34
Why People Like To Work With Maps
Makes users
more efficient
Gives more
people access to
SAP data and
functions
Covers new
business
scenarios
Increases system
acceptance
 SAP AG 2007, Title / First Name Last Name / 35
Easy entry point to SAP
processes and data
Why Organizations Want to Integrate SAP with GISs
Data Related
 Lowers data
maintenance
efforts
 Improves SAP
data quality
Organization
Related
 Reduces
operational cost
 Improves crossgroup
collaboration
 SAP AG 2007, Title / First Name Last Name / 36
Save effort by maintaining
data in only one system
and automatically
synchronize
Reduce errors of duplicate
entries
Why Organizations Want to Integrate SAP with GISs
Data Related
 Lowers data
maintenance
efforts
 Improves SAP
data quality
Organization
Related
 Reduces
operational cost
 Improves crossgroup
collaboration
 SAP AG 2007, Title / First Name Last Name / 37
Find many records which
in reality are obsolete
Why Organizations Want to Integrate SAP with GISs
Data Related
 Lowers data
maintenance
efforts
 Improves SAP
data quality
Organization
Related
 Reduces
operational cost
E.g. reduce unneeded
repair trips by 20%
 Improves crossgroup
collaboration
Save time in call center
 SAP AG 2007, Title / First Name Last Name / 38
Why Organizations Want to Integrate SAP with GISs
Data Related
 Lowers data
maintenance
efforts
 Improves SAP
data quality
Organization
Related
 Reduces
operational cost
 Improves crossgroup
collaboration
 SAP AG 2007, Title / First Name Last Name / 39
E.g. synchronize who will
dig in what order
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
Four Levels of Integration: The Outset
SAP
GUI
GIS
GUI
SAP
Application
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 41
GIS DB
Standard
Apps
Four Levels of Integration: Needed Connections
SAP
GUI
GIS
GUI
SAP
Application
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 42
GIS DB
Standard
Apps
Current UI Integration Practice: SAP Data in the GIS
 SAP AG 2007, Title / First Name Last Name / 43
Current UI Integration Practice: HTML Control in SAP
 SAP AG 2007, Title / First Name Last Name / 44
Current UI Integration Practice: Portal
Eventing
 SAP AG 2007, Title / First Name Last Name / 45
Current “non-UI” Integration Example: Jump Button
 SAP AG 2007, Title / First Name Last Name / 46
Current Data/Process Integration: External Tools
Do-it-yourself Against SAP BAPIs and GIS APIs
 Homegrown code (80% of customers)
 SAP GIS Business Connector (outdated)
 Integration Broker (10% of customers)
Out-of-the-Box Solutions
 “Impress for GIS” (for ESRI ArcGIS Desktop)
 GE Energy “Smallworld Business Integrator”
 SAP AG 2007, Title / First Name Last Name / 47
Current Analytics Integration
Basically non-existent
Few customers using built-in maps in SAP BW
Impress 2.1
 SAP AG 2007, Title / First Name Last Name / 48
Future Blueprint: Three Different Types of Users
SAP GUI
User
SAP Functionalities
and APIs
SAP
 SAP AG 2007, Title / First Name Last Name / 49
Composite
User
Composite Business
Processes and Services
Data Synchronization
and Distribution
GIS
User
GIS Functionalities
and APIs
GIS
Geo EAM High Level Architecture
Geo EAM Analytics
Geo EAM (SAP/GIS Composite Application)
SAP NetWeaver
XI
GIS Integration Framework
Components
GIS
GIS
OMS
 SAP AG 2007, Title / First Name Last Name / 50
SAP
PM / PS
Enterprise
Services
Repository
CIS
Design
System
MDM
Four Levels of Integration: The Outset
SAP
GUI
GIS
GUI
SAP
Application
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 51
GIS DB
Standard
Apps
Four Levels of Integration: Needed Connections
SAP
GUI
GIS
GUI
SAP
Application
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 52
GIS DB
Standard
Apps
Four Levels of Integration: A Composite Application
Geo EAM
Composite
UI
SAP
GUI
Geo EAM
Composite
Application
SAP
Application
Geo EAM
GIS
GUI
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 53
GIS DB
Standard
Apps
Four Levels of Integration: Process Integration
via the Enterprise Services Bus
Geo EAM
Composite
UI
SAP
GUI
Geo EAM
Composite
Application
SAP
Application
SAP XI
Geo EAM
SAP
NetWeaver
GIS
GUI
GIS
Application
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 54
GIS DB
Standard
Apps
Four Levels of Integration: Master Data Management
Geo EAM
Composite
UI
SAP
GUI
Geo EAM
Composite
Application
SAP
Application
Geo EAM
SAP
NetWeaver
GIS
GUI
SAP XI
GIS
Application
SAP MDM
GIS DB
SAP
Analytics
SAP DB
 SAP AG 2007, Title / First Name Last Name / 55
Standard
Apps
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
Enterprise Asset Management Is an SAP/GIS Focus
EAM is area where most customers attempted integration
Key industries
 Utilities
 Public Sector
 Oil & Gas
 Telecommunications
 Forestry
 Rail
Domain for first Sagres prototype: Geo EAM
 SAP AG 2007, Title / First Name Last Name / 57
Geo EAM Demo
Citizen Portal
 Report a problem
– Against proposed asset
– Against a chosen asset
– Against a street segment
– Against an intersection
 See asset details
 SAP AG 2007, Title / First Name Last Name / 58
Public Works Internal Portal
 Notification list
–
–
–
–
View notification list,
View asset details
View notification details
Edit notification and submit
 Merge notifications
 View projects
 View asset analytics
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
Spatial Marketing, Sales, and Channel Management
SAP America VAR channel for Business One
 Local business activities
 Quickly growing
Proof-of-Concept February 2007
Building productive system
 Composite application
 MDM for data cleansing and a customer hub
 XI for process integration
 BW for marketing and sales analytics
 ESRI ArcGIS Server / Business Analyst Server
Investigation whether productizable with SAP CRM
 SAP AG 2007, Title / First Name Last Name / 60
Use Cases: Process Flow
 SAP AG 2007, Title / First Name Last Name / 61
Prospects (2.9 M)
 SAP AG 2007, Title / First Name Last Name / 62
Leads Outside of 50-mile Trade Area
 SAP AG 2007, Title / First Name Last Name / 63
Lead Density
 SAP AG 2007, Title / First Name Last Name / 64
MSA Analysis A-C 8 with Chart
 SAP AG 2007, Title / First Name Last Name / 65
Potential Aggregation Levels
Territory
Level
MSA Level
VAR Level
Office Level
Detailed Point
Level
 SAP AG 2007, Title / First Name Last Name / 66
Geo CRM Demo
Overview Movie
Test Prototype Movie
 SAP AG 2007, Title / First Name Last Name / 67
Business Process Renovation & Project Sagres
Geospatial Software
Geo Sizzle
Status Quo of Out-Of-the-Box Geospatial SAP Solutions
Value of Geospatial SAP Solutions
SAP / GIS Integration Architecture and Tools
Geo EAM
Geo CRM
Outlook and Invitation
Sagres Outlook
UI Integration
 Prototyping JSF integration
Process Integration
 Running ESRI ArcGIS Server on SAP Web Application Server
Analytics Integration
 Prototyping BW access with ESRI SOLAP tool
Data Integration
 Pilot with two Utilities (with ESRI and GE Energy GIS)
Geo EAM
 Building version 2
 Pilot with City of San Diego
Geo CRM
 Developing Channel Management application for SAP America
 SAP AG 2007, Title / First Name Last Name / 69
Your Opportunity to Participate
ASUG Influence Council “Business GIS”
 Sign up by sending email to [email protected]
ESRI SAP User Group (ESUG)
 Sign up by sending email to [email protected]
Sagres Project
 Send email to [email protected]
 SAP AG 2007, Title / First Name Last Name / 70