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BPOCareerHub.com
ONLINE MARKETING REPORT
June 2013
Analytics: January to June 2013
Semi-Annual Insights
140,000
117,632
120,000
100,000
80,000
Unique Visits
62,152
60,000
47,044
44,095
Pageviews
46,279
37,789
40,000
20,000
0
Jan
Feb
March
April
May
June
Sources of Visits
20%
15%
65%
Search Traffic
Referral Traffic
Direct Traffic
Social Media Insights
Twitter/Linkedin/Youtube
Audience Base
Facebook
9, 864
Twitter Followers
6,255
Linkedin Connections
1315 connections; 261 followers
Youtube views
91,988 views; 80 subscribers
SEO – Average Position
Page 1; Rank 1
call centers in the philippines 2013
call center jobs hiring 2013
bpocareerhub
acquire bpo
wells fargo philippines solutions inc contact number
www.bpocareerhub.com
transcom ortigas contact number
interglobe technologies logo
genpak
genpact images
call center job fair
alexander mann solutions contact number
call center jobs july 2013
genpact online application
online bpo jobs
bpo career hub
teleperformance cebu contact number
interglobe technologies careers philippines
transcom worldwide philippines inc contact number
call center philippines hiring 2013
wipro hiring 2013
avocet management resource network
hiring bpo
ejist logo
bpo job hiring
genpact philippines alabang
wipro cebu hiring 2013
clearcomm inc
bpo hiring
bpo careers
aisat logo
transcom worldwide philippines inc contact number
call center philippines hiring 2013
wipro hiring 2013
avocet management resource network
ejist logo
bpo job hiring
genpact philippines alabang
wipro cebu hiring 2013
clearcomm inc
bpo hiring
bpo careers
SEO – Average Position
Page 1; Rank 2
new call centers in the philippines 2013
acs xerox company contact number0
call center job fair 2013
teletech lipa hiring 2013
igt call center
teletech novaliches hiring 2013
contact center application
startek website
philippine bpo
job opening in the philippines
bpo jobs in philippines for indians
teletech dayshift account
first source limited solutions
call center online application
oriental pioneer
nco marikina contact number
wells fargo philippines contact number
adp philippines contact number
adp philippines inc contact number
genpact hr contact number
teletech philippines website
interglobe technologies philippines inc
teletech hiring 2013
interglobe technologies contact number
egs call center address
bpo jobs philippines
teleperformance bacolod contact number
call center jobs 2013
teleperformance fairview contact number
call center job hiring 2013
call center jobs in philippines 2013
wells fargo call center philippines
genpact openings
igt-interglobe technologies philippines inc
transcom philippines contact number
expert global solutions philippines contact number
teleperformance moa contact number
Registration Rate
5000
4739
4500
4000
4112
3500
3659
3000
2500
3047
2592
Registrations
2338
2000
1500
1000
500
0
January
February
March
April
May
June
Observations
Reasons for Low Conversion Rate (Registration and Application):
– Technical issues: errors reported by users via Facebook (page not found, poor navigation)
– Other vaguer issues:
– Content Duplication (BCH clients have posted the same job orders on other leading online
job portals. Users );
– Call-to-action (users are given the options to walk in or communicate directly to our
clients);
– Site content – pages after log are not yet optimized;
– Non member visitors who are actively using competitors’ portal would not bother creating
new account with BCH.
– ineffective email marketing program (emails go to spam, graphics are not displayed
correctly)
Technical Issues
Technical error reported on Facebook
Incorrect display of email campaign
• Image is not displayed
• the content looks like a
spam email.
Note: These issues have been reported to the IT team. Bug #298
Job Orders: Call-to-action Copy
Call-to-action copy - users are given the options to walk in or communicate
directly to our clients.
Recommendation: Implement an effective accounts management e.g.
closely monitor clients’ job posts.
Marketing Plan for July
1.
Articles for Resources Page:
Weekly Blog, Daily News and Events
1. Habits of Highly Effective Call Center Agents
2. living the life of a call center agent
3. Call Center Interview Questions
4. Guide to beating call center stress
2.
Site Optimization – Short-term enhancement
• Partners Page
• Employers Page
• Pages after login (dashboard, assessment, profile)
Site Revamp
Main Site
Content Plan
Homepage
Present 3 options
1. More precise design/look and feel
2. Creative & keywords rich copy
3. Add a short tagline
Ex. The smarter way to hire and get hired
4. Redesign the registration process and job post/ad.
See Details on page 14
5. Redesign the Register/Sign up Call to Action field
6. Add Terms of Use and Policy Statement in the Registration
form
7. Add a button for “post a job ad” on the homepage
8. Optimize the space/content above the fold (define the
purpose of the website).
Homepage: Above the fold
1) Header
2) Navigation Tabs
3) Job Search Engine
5)
Banner
Ad
4) Clients List of
Openings
6)
Banner
Ad
Job Post
Client’s cover photo (Branding/company insight)
Company logo &
overview
Job Opening:
Job Title
Job Description
Salary and Benefits
Office location map
Related job openings
Add new features to make
Job application easier for job
Seekers and provide hiring
employers/client’s branding.
• More visual by adding client’s cover
photo for branding purposes
•Hiring employers overview
• Work location map
• Salary and Benefits (encourage
employers to highlight this section)
• related job openings
Website Revamp
Registration Design Plan:
1. Create a registration process that looks easy, quick and interesting.
Example: 1st page/interface should require minimal information, e.g. email address and
password.
2nd page/interface (after registration) should encourage users to complete registration e.g.
create brief copy relating to BCH online portal benefits & advantages).
2. Provide users with options to create an online resume and/or upload resume.
3. Replace the typical login/registration form with a more compelling and targeted copy:
Ex. (1) Create Career Alert. By completing this form (email address, password, name,
educational Background, work experience) user allows BCH to send them career tips,
newsletter, training videos, BPO Dictionaries on a weekly basis. (2) Create an online resume
and be found by top hiring employers in the BPO Industry.
Website Revamp
1. Optimize pages after login
2. Optimize Employers Profile page
– Reference: Social Media Account Profile page ex. Linkedin
Employers Page Layout (cover photo, profile page,
include richer information about the company ex. map,
corporate video, photos, benefits, dress code, working
hours.
– Add social media buttons on all company profile page
3. Optimize partners pages – add landing page for each partner,
implement exchange links.
Revamp Timeline
Project Description
Timeline
Wireframe for all pages
24 July
Content Layout Registration page; Job Post
26 July
Content – homepage; employers page
29 July
Content – partners page; My careerHub
(profile page)
29 July
Design – Homepage/Employers/
2 August
Design – My profile/partners
2 August
Pages After Log in
6 August