Mobility and Ancillary Services – Game Changer for the Travel Industries Darius Jurczyk March, 2012 SAP Helps the Travel and Transportation Industries Run Better The entire Airline business network runs SAP 300 + Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ More than 500 LSP’s worldwide run SAP, more than 300 customers in EMEA The entire Hospitality business network runs SAP 160 + customers Hotel- Cruise- and Timeshare-, Travel Services- , Food Services- , Amusement parks /Casinos/ Lottery, Event Mgmt © 2012 SAP AG. All rights reserved. 2 SAP Strategy - 5 Markets The entire Airline business network runs SAP 300 + Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO MOBILE About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! ANALYTICS 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ APPLICATIONS TECHNOLOGY More than 500 LSP’s worldwide run SAP, more than 300 customers in EMEA & DATABASE CLOUD The entire Hospitality business network runs SAP 300 + customers Hotel- Cruise- and Timeshare-, Travel Services- , Food Services- , Amusement parks Powered /Casinos/ Lottery, Event Mgmt by SAP HANA © 2012 SAP AG. All rights reserved. 3 SAP Today – Winning in 5 market categories 55,700+ MOBILE SAP employees worldwide 120 countries ANALYTICS 25 industries APPLICATIONS 37 languages 75 TECHNOLOGY & DATABASE country offices 1,200+ CLOUD services partners worldwide Powered by SAP HANA © 2012 SAP AG. All rights reserved. 4 SAP Today – Winning in 5 market categories MOBILE ANALYTICS APPLICATIONS TECHNOLOGY & DATABASE CLOUD Powered by SAP HANA © 2012 SAP AG. All rights reserved. 5 SAP Mobile – Impact on the Travel Industry MOBILE ■ Reducing Costs ■ Increase Operational efficiency ■ Improved Asset`s Turnaround ■ Incremental Revenues & Enabling Ancillary Revenues TECHNOLOGY & DATABASE ■ Improve Customer Services & Increase Passenger Loyalty CLOUD ■ Improve Workforce Productivity ■ Better on board customer services ANALYTICS APPLICATIONS Powered by SAP HANA © 2012 SAP AG. All rights reserved. 6 Travel Industry – Largest Connected Marketplace Passenger Transportation Airlines Rail Asset Management Passenger Management Workforce Management CP’s & Retailers © 2012 SAP AG. All rights reserved. 7 Always connected traveler Passenger Transportation Airlines Rail Anytime & Anywhere Real-time Mobile information CP’s & Retailers © 2012 SAP AG. All rights reserved. 8 Game changer for the Airline Industry “Digital” Aircrafts – Flying Domains Largest Connected Marketplace Always connected traveler Anytime & Anywhere Passengers / Consumers Ancillary sales via mobile Ancillary Revenues 12% of total airline revenues The key issue is whether the travel industry can evolve from a mode of transportation to a retail business. Valuable Service SAP’s mobile development technologies © 2012 SAP AG. All rights reserved. 9 Why SAP? Ten Reasons to choose SAP for Enterprise Mobility TOP 10 Reasons 1 Market Leader 2 End-to-End Solution 3 Supporting Leading Devices 4 Mobile-Enable Any Application 5 Opens Access to Wide Range of Users 6 Unlock Innovation 7 Deployment Flexibility 8 Enterprise-Level Security 9 Rapid Business Value 10 Industry Focus © 2012 SAP AG. All rights reserved. Afaria: Top ranked in Forrester Wave™ Mobile Device Management Solutions report Leader in Mobile Device Management for 9th year and mobile middleware for the 8th year 10
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