Mobility and Ancillary Services –
Game Changer for the Travel Industries
Darius Jurczyk
March, 2012
SAP Helps the Travel and Transportation Industries
Run Better
The entire Airline business network runs SAP
300 + Aviation and Defense Customers
Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO
About 400 Railway and Public Transport companies run SAP
Being the clear No. 1 in this Industry!
70 Airport companies managing 400 Airports run SAP
Being No. 1 in Airports in EMEA / APJ
More than 500 LSP’s worldwide run SAP,
more than 300 customers in EMEA
The entire Hospitality business network runs SAP
160 + customers
Hotel- Cruise- and Timeshare-, Travel Services- , Food Services- , Amusement parks
/Casinos/ Lottery, Event Mgmt
© 2012 SAP AG. All rights reserved.
2
SAP Strategy - 5 Markets
The entire Airline business network runs SAP
300 + Aviation and Defense Customers
Airline Operators, Airline MRO, OEMs, OEM
MRO, 3P MRO
MOBILE
About 400 Railway and Public Transport companies run SAP
Being the clear No. 1 in this Industry!
ANALYTICS
70 Airport companies managing 400 Airports run SAP
Being No. 1 in Airports in EMEA / APJ
APPLICATIONS
TECHNOLOGY
More than 500 LSP’s worldwide run SAP,
more than 300 customers in EMEA & DATABASE
CLOUD
The entire Hospitality business network runs
SAP
300 + customers
Hotel- Cruise- and Timeshare-, Travel Services- , Food Services- , Amusement parks
Powered
/Casinos/ Lottery, Event
Mgmt by SAP HANA
© 2012 SAP AG. All rights reserved.
3
SAP Today – Winning in 5 market categories
55,700+
MOBILE
SAP employees worldwide
120
countries
ANALYTICS
25
industries
APPLICATIONS
37
languages
75
TECHNOLOGY
& DATABASE
country offices
1,200+
CLOUD
services partners worldwide
Powered by SAP HANA
© 2012 SAP AG. All rights reserved.
4
SAP Today – Winning in 5 market categories
MOBILE
ANALYTICS
APPLICATIONS
TECHNOLOGY
& DATABASE
CLOUD
Powered by SAP HANA
© 2012 SAP AG. All rights reserved.
5
SAP Mobile – Impact on the Travel Industry
MOBILE
■
Reducing Costs
■
Increase Operational efficiency
■
Improved Asset`s Turnaround
■
Incremental Revenues
&
Enabling Ancillary Revenues
TECHNOLOGY
& DATABASE
■
Improve Customer Services
&
Increase Passenger Loyalty
CLOUD
■
Improve Workforce Productivity
■
Better on board customer services
ANALYTICS
APPLICATIONS
Powered by SAP HANA
© 2012 SAP AG. All rights reserved.
6
Travel Industry – Largest Connected Marketplace
Passenger
Transportation
Airlines
Rail
Asset
Management
Passenger
Management
Workforce
Management
CP’s &
Retailers
© 2012 SAP AG. All rights reserved.
7
Always connected traveler
Passenger
Transportation
Airlines
Rail
Anytime &
Anywhere
Real-time
Mobile
information
CP’s &
Retailers
© 2012 SAP AG. All rights reserved.
8
Game changer for the Airline Industry
“Digital” Aircrafts – Flying Domains
Largest
Connected
Marketplace
Always
connected
traveler
Anytime & Anywhere
Passengers / Consumers
Ancillary
sales
via mobile
Ancillary
Revenues
12% of total airline revenues
The key issue is whether the travel industry can evolve
from a mode of transportation to a retail business.
Valuable
Service
SAP’s mobile development
technologies
© 2012 SAP AG. All rights reserved.
9
Why SAP?
Ten Reasons to choose SAP for Enterprise Mobility
TOP 10 Reasons
1
Market Leader
2
End-to-End Solution
3
Supporting Leading Devices
4
Mobile-Enable Any Application
5
Opens Access to Wide Range of Users
6
Unlock Innovation
7
Deployment Flexibility
8
Enterprise-Level Security
9
Rapid Business Value
10 Industry Focus
© 2012 SAP AG. All rights reserved.
Afaria: Top ranked in Forrester
Wave™ Mobile Device
Management Solutions report
Leader in Mobile Device
Management for 9th year and
mobile middleware for the 8th year
10