SOCIAL MEDIA TODAY • Business Today • Social Media Importance • What is Social Media • Social Media Platforms • Facebook & Twitter Accounts EBUSINESS Business eBusiness • Business Name • Domain Name • Office • Web Hosting • Décor • Web Design • Sales Copy • Content Copywriting • Marketing Activities • Digital Marketing • Business & Marketing Plans • eBusiness & Digital Marketing Plans BUSINESS TODAY Other Production Administration Marketing Website R&D Sales Banking Support MARKETING Other Flyers Presentations Brochures Website Networking Telemarketing SEO Social Media SOCIAL MEDIA IMPORTANCE • What is the response rate of direct marketing (Mail Drops)? • What is the response rate of telemarketing? • What is the response rate of newspaper ads? • How many people still use the YellowPages? • How many people watch TV ads? • How many people react to an ad? • How many people can you reach using such channels? SOCIAL MEDIA IMPORTANCE • 90% of people skip TV ads • 14% of people trust ads vs. 78% of people trust recommendations • #1 Activity on the Internet is Social Media • Social Media gives customers power! Customers have a voice! • Adults spend 15+ hours a week on the Internet • 93% of B2B buyers use Search Engines as their first step of the buying process • The average Internet user watches 12 hours of video online SOCIAL MEDIA IMPORTANCE • YouTube is the 2 nd biggest search engine and 4 th most visited site on the Internet • 88% of Non Profit Executives use Social Media for their organisation • If Facebook was a country it would be the 3 rd largest in the world • 94% of the world’s population under 40 has joined a Social Media Platform • 93% or the world’s population believe that companies MUST have a Social Media presence • Twitter averages 50 Million status updates per day out of which 20% reference a product or service vs. 60 Million on Facebook SOCIAL MEDIA IMPORTANCE • 58% of Twitter users tweeted about a brand experience • 48% of B2B buyers follow industry topics online, 59% engage with peers, 37% post questions on Social Media • 40% of Facebook users become fans/followers of a brand or service • 50% of Facebook users login everyday and spend an average of 55 minutes online • 70 Million Professionals are on Linkedin • 25% of search results of the top 20 brands link to a user generated content • 34% of people trust bloggers’ opinion on products and services WHAT IS SOCIAL MEDIA? • Cup of Coffee vs.. Facebook • SMS vs.. Twitter • Networking vs.. Linkedin • Workshop vs.. YouTube • PowerPoint vs.. SlideShare • Bookmarking vs.. Social Bookmarking WHAT IS SOCIAL MEDIA? LINKEDIN • Find Employees • Find Customers • Find Jobs • Find Business Ventures • Get in touch with ex-colleagues • Keep track of people movement from company to another • Be found on the search engines • Discuss issues related to your industry • Use groups to attract others interested in your field • Market your products and services 24/7 on autopilot! YOUTUBE • Be found on the second biggest search engine in the world • Be found on the search engines • Utilise the power of video to attract customers • Build rapport by tone of voice and visual body language cues • Increase traffic to your website • Gain trust of your potential customers • Show testimonials that are genuine captures of real clients • Generate ongoing leads utilising the subscription to channel feature • Market your products and services 24/7 TWITTER • Post short updates in seconds • Find information that interests you • Follow people that you will learn from • Monitor your competitors and what they are saying • Monitor what is being said about your brand • Interact with your customers • Increase your website traffic • Market your products and services 24/7 on autopilot! FACEBOOK • Connect with your friends/colleagues • Network online and increase your business connections • Share information and hold discussions • Ask questions and conduct research • Utilise the power of word of mouth • Understand your potential employees before you hire them • Interact with your customers • Build your community • Run product/service launches via your Facebook • Provide special content or customer support to your fans • Market your products and services 24/7 on autopilot! BE THE EXPERT SETTING UP A FACEBOOK BUSINESS PAGE SETTING UP A TWITTER ACCOUNT www.twitter.com THANK YOU