A Hackers Guide to Internet Marketing By Mark Blaszczyk
A Hackers Guide to Internet Marketing By Mark Blaszczyk [email protected] Skype: Mark_Blaszczyk Internet Marketing Advertiser / Merchant Network Products Offers Broker between Advertiser and Publisher Adds additional value Publisher Has an inventory of visitors Monetizes inventory with advertisers offer Ad Delivery Whitehat Internet Marketing Search Engine Optimization relative quality content Natural Backlinks Media Buy Models (Paid Traffic) Pay Per Click Popups Videos List Building Banners Search Pay Per Impression Press Releases Blog Articles Email Social Media Result High visitor retention High Trust and Authority High resource overhead Blackhat Internet Marketing Search Engine Optimization garbage content with relative keywords Automated Backlinks .gov .mil .edu backlinks Viral Marketing Social Media Spamdexing Web 2.0 profile creation Domain Sniping Spintax {hello|hi|heya|gday|re} {world|planet|earth} {keyword1|keyword2} Manipulating trends Self Propagating ads Result Poor User Experience Minimal Resources Required Extremely Scalable How to Kung Fu? How to Kung Fu? Find an Offer Generate Traffic Spamdexing Viral Marketing Prevention How to hide How to catch Finding an Offer What is a CPA offer? What is an iFrame? CPA referred to as “Cost Per Action” or “Cost Per Acquisition” Pays on an action of the user, generally data input Frames allow a visual HTML Browser window to be split into segments, each of which can show a different document How can we abuse it? Alter the appearance of an Advertisers offer Remove Terms and Conditions Ability to capture the data entered Keep user on your site Automation Tools Finds related targets Craft path Break Captcha Software Outsourced Account Activation Sends Spintax data with link XRUMER Forum Poster Created by Botmaster in Russia Scans search engines for footprints (Hrefer) Has its own self learning Captcha breaker Automatically signs up and creates profile Link is dropped in the user profile Ability to create 2000 profiles per minute Cost is $500 and $10 per month Considered as the most aggressive in spamdexing Provides poor quality links ScrapeBox Blog Commenter + more Scan footprints from search engines Internal Proxy Scraper Outsourced Captcha breaking Link is dropped in the Blog Comments Approximately 250 blogs per minute Considered as the Swiss Army Knife Costs $97 for lifetime license Provides Low to medium quality links SENuke Web2.0 Account Creator / Poster Targets predefined list of Web2.0 properties Ability to create Linkwheels Ability to predict Captchas Can generate 300 good quality posts in hours Costs $149 per month Creates medium to high quality links Typical Process for Spamdexing Find a Keyword that gets frequently searched Register a Domain that fits Create a simple website with keywords Add advertising for monetization Spam the link using tools above Keyword Research Brand New Domain Run Spamdexing Tools SENuke to create Linkwheel Scrapebox to Web2.0 properties Xrumer against all Scrapebox links Blackhat Viral Marketing A method of product promotion that relies on getting customers to market an idea – without their consent. Click Jacking Click Jacking http://www.repairservicemanuals.com/marek.html Cookie Stuffing Load 3rd Party Cookie with Publisher code Merchant pays Publisher if referral code matches Seen with iFrame, Object, javascript etc User unaware Cookie Stuffing Examples Cookie Stuffing Examples Privacy Invasion Profile audience Drive Target relative ads Stealing Browser History Who else does this? youtube.com technorati.com charter.net newsmax.com namepros.com yahoo.co.jp sina.com.cn microsoft.com mail.ru about.com thesun.co.uk perezhilton.com Minimizing Detection Blackhat Proxy / TOR when Spamdexing Browser Referrer Spoofing / Removal Cloaking Send visitor to legitimate site and javascript POST Send Search Engine to content pages Send visitors to money page Send Dummy Traffic Spread the offers amongst multiple Networks Detection and Prevention Advertiser / Network Block all TOR traffic Monitor leads Blocked referrers will eventually leak due to browser incompatibilities Detect if Offer page is in iFrame Enable Browser Cookies and Flash Cookies Prevents duplicate entries from same computer Questions? Resources http://www.liesdamnedlies.com/ad_industry_101/ http://en.wikipedia.org/wiki/IFRAME#Frames http://ghostcpa.com/documentation/ http://www.scrapebox.com/ http://www.benedelman.org/news/100708-1.html http://cseweb.ucsd.edu/~hovav/dist/history.pdf
© Copyright 2024