GAMEDEV DAYS
Future of ad monetization
Trends & best practices
Revenue generating
& monetization tool
Kirill Tiufanov
CEO, Moneytap
Quick facts
1
Developer revenue
17%
52%
48%
18%
17%
No revenue
*source: Vision Mobile
Less then $100
Less then $1000
More then $1000
Past:
2
Mobile app ads
Offline brand ads
90%
10%
Not much user data
Cheap install = good install
Demand is limited by geo
Supply > Demand
Quick facts
3
84% of those that don’t
currently use ads for app
monetization planning to
do so this year.
Past:
vs.
Mobile app ads
Offline brand ads
90%
10%
Supply > Demand
Not much user data
Cheap install = good install
Demand is limited by geo
Future (soon):
Mobile app ads
30%
Offline brand ads
70%
• Ad formats grew more sophisticated
• More quality and high tech ads
• More big brands—and their ad budgets
Supply < Demand
User data based targeting – more data
More local player – Tier 2/3 demand
4
Choosing demand partner…
Programmatic direct vs. Real Time Bidding
6
Programmatic direct vs. Real Time Bidding
:Channels:
RTB AdExchange + DSPs
:Product value:
Exact (recognized) user
App brand popularity/awareness
:Key $ factor:
User data
Direct contact: negotiate & select
:Benefits:
1 stop shop access - many demand sources
Adnetwork, Direct sales, Agencies
App brand
Better control over every ad impression
Large volumes bring better deals
No real time control&report
Demand limitation
Huge operational work
:Issues:
Tier 1 country coverage
No data – no money
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Choosing Ad Format…
CPM
User XP
Trend
Volume/Demand
Choosing Ad Format…
Choosing user to monetize…
Placement strategy…
Visibility – find the user flow
Timing – frequency and refresh rate
Non intrusive – don’t damage UX
What is Moneytap
Through one SDK, without any extra
work, a publisher can serve ads from
HUNDREDS OF AD NETWORKS,
with the highest level efficiency.
MONEYTAP SDK
Connected to hundreds of ad networks in hundreds of countries
AD
We know which demand source will bring the highest revenue for every ad request.
YOUR APPLICATION
Fully independent tool builds demand waterfalls for every single app.
MOBILE PLATFORMS
iOS, Android and Unity support.
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Contact Details
13
MONEYTAP
Kirill Tyufanov
CEO
+7 (981) 790 83 33
[email protected]
Skype: kirill.tyufanov
Address in Tallin:
Money Tap OÜ
Address: Laki 32, 12915 Tallinn, Estonia