 Ways that a company gets you to believe something, do something, or buy something  They appeal to your emotions, persuade you with facts, and/or persuade you with a credible source  Persuading people to do something by explaining that other people are doing it  Bandwagon works because they make you believe “everyone else is doing it” and so should you Why is this an example of bandwagon?  Using words that will make someone feel strongly about someone or something ~LOVE~ ~HATE~  Loaded words work because they make you feel a certain way  What are the loaded words in this ad? ~LOVE~ ~HATE~  Using the words or images of a famous person or expert to persuade  Testimonial works because you feel like you can trust the words of an expert or someone who is famous.  Who are you supposed to trust in this testimonial? Who is the expert in this testimonial?  Using images to bring up positive feelings in order to persuade  Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product  What feelings does this picture represent?  What product are we supposed to transfer those feelings to?  Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings to the product  Using repeated messages or pictures to persuade  Repetition works because you remember things you’ve seen more than once  How many times is the product repeated in this picture?  Using the effects of a peer group to get a consumer to buy a specific product PROPAGANDA  Bandwagon – “Everyone else is doing it!”  Loaded words – “Those words are powerful!”  Testimonial – “I trust celebrities and experts.”  Transfer – “A picture is worth 1,000 words.”  Repetition – “I remember things I see often.”  Peer Pressure – “My friends do it..why can’t I?” ~LOVE ~HATE  Which technique is being used in this poster from WWI? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition  Which technique is being used in this ad for Coca-Cola? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition  Which technique is being used in this ad for Gatorade? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition  Which technique is being used in this ad for Monster? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition  Which two techniques are being used in this ad for Proactiv? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition  Your homework  Watch a television show. Use the worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW.  This homework will be due Monday.  You will be sharing your commercials. We will analyzing the commercials you saw.