1. No category

Quoted from Faith Popcorn, Clicking, Doubleday Currency
Faith Popcorn’s Clicking
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Cocooning
Reflects the urge to stay at home and avoid the
harsh, unpredictable realities of the outside
world.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Fantasy Adventure
Provides a break from today’s tensions
through risk-free escapes such as travel,
food, or Virtual Reality.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Small Indulgences
This trend reflects the widespread sense
that people should reward themselves by
buying affordable luxuries.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Egonomics
Represents each person’s drive to make a
personal statement in an age of computers and
conformity.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
99 Lives
This trend reflects our grasping for
solutions to the modern problem of having to
cope with our busy, high-tech environments.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Cashing Out
Describes the trend in which people are
giving up their complex lives, often
including high-powered careers, for
fulfillment of a simpler way of living.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Being Alive
Is the sense of “wellness” that
contributes to good health and an overall
better quality of life.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Down-Aging
This trend represents our attempts to
recapture a carefree childhood in order to
lighten up our often overly serious adult
lives.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Vigilante Consumer
This trend encompasses the various
ways that frustrated consumers use pressure,
protest, and politics to manipulate the
marketplace.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
“Save Our Society”
Is a trend that sums up all of the
interests people have in “protecting the
planet.”
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Clanning
Is the desire to belong to groups of
people like ourselves.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Pleasure Revenge
Is making the conscious decision to enjoy
forbidden fruits.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
FemaleThink
Refers to a shifting of focus from
traditional male-oriented marketing models
to the more caring, family-related ones that
are typical of women.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Mancipation
Is the trend in which men become
more three-dimensional individuals.
Quoted from Faith Popcorn, Clicking, Doubleday Currency
Icon Toppling
The trend reflects the contemporary
proclivity to destroy the “pillars of society,”
whether they are in religion, business, or
government.
Faith Popcorn’s The Click Screen Approach Worksheet
Yes
Cocooning
Fantasy
Adventure
Small
Indulgences
Egonomics
99 Lives
Cashing Out
Being Alive
Down-Aging
Vigilante
Consumer
Save Our
Society
Clanning
Pleasure
Revenge
Anchoring
Female Think
Mancipation
Icon Toppling
No
Maybe
Possible
Change