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DriveNow
Fra idé til virkelighed
Oktober 2015
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Agenda
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•
•
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Baggrund
DriveNow
Den politiske proces
Spørgsmål
Oktober 2015
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Udfordringer for København
More
congestion
More cars
MEGA
CITIES
More parking
pressure
Mobilitet i storbyer er under forandring...
Global megatrends….
…are shaping the future of mobility
Urbanization & Globalization
Intelligent
parking
solutions
Integrated
Intermodal
solutions
Connectivity
Laws & Regulations
Convenience
Flexible
individual
mobility
solutions
Location
based
services
Post-Materialism
Individualization
E-mobility
Demographic Change
Carsharing
Simple
mobility
transport
applications
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… and provides breeding ground for new trends and concepts.
+900%
Flexible
individual
mobility
solutions
Location
based
services
E-mobility
15.000.000
Intelligent
parking
solutions
Integrated
Intermodal
solutions
Carsharing
Simple
mobility
transport
applications
+114%
+46%
1.500.000
480.000
700.000
2008
2011
2014
2020
Carsharing members in Europe
Source: Frost & Sullivan, 2014
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DriveNow takes car sharing to the next level and offers a true mobility on demand solution.
Car Ownership
Car Rental
Classical Car Sharing
Vehicle holding
period: Permanent
Vehicle holding
period: Days
Vehicle holding
period: Hours
Mobility On Demand
Vehicle holding
period: Minutes
This is why an OEM and a rental giant teamed up & established their own mobility
solution.
BMW is the leading provider
of premium products and
services for individual mobility
Fully Flexible
Premium Carsharing
Sixt is the innovative leader in
the car rental industry,
operating 20,000 rental
vehicles in 105 countries
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… and can use the service in eight cities already.
• Launch in 06/2011
Munich
Berlin
Düsseldorf
• 420 vehicles
• Launch in 10/2012
Cologne
• 100,000+ customers
• 50,000+ customers
• Launch in 09/2011
• Launch in 11/2013
• 1.000 vehicles
Hamburg
• 450 vehicles
• 150,000+ customers
• 70,000+ customers
• Launch in 01/2012
• Launch in 10/2014
• 250 vehicles
Vienna
• Launch in 08/2012
• 130 vehicles (all electric)
• 400 vehicles
• 35,000+ customers
• 35,000+ customers
San
Francisco
• 350 vehicles
• Launch in 12/2014
London
• 240 vehicles
• 10,000+ customers
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The business model works The member-base has significantly grown the last 4 years.
+ 500.000
+82%
454.500
395.000
340.000
300.000
250.000
214.000
164.000
135.000
105.000
75.000
53.000
12.600
22.000
36.000
Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015
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We have turned carsharing from a niche product into a serious mobility solution
for urban travelers.
Station-Based Car-Sharing Customers
Free-Floating Car-Sharing Customers
1.040.000
757.000
450.000
63%
255.000
57%
185.000
20.000
22.000
25.000
35.000
45.000
53.000
56.000
65.000
70.000
75.000
95.000
115.000
135.000
155.000
40%
12%
1997
1998
1999
2000
Source: Bundesverband CarSharing (2015)
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
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DriveNow – Operated by Arriva
København
 100 pct. elbilsflåde
 Ingen abonnement eller faste mdr. omkostninger
 Integration med kollektiv trafik
 Free flow system
 Premium car
 3,95 i minuttet / 190 kr. i timen
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DriveNow - Hvordan fungere det så?
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Register dig online
på website eller
via app
Find den nærmeste bil
via din app eller på
websitet
Book: Reserver din bil
I op til 30 min. direkte
I app
Åben bilen via dit
Rejsekort eller
kundekort
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2
3
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Afslut din
reservation via
Rejsekortet eller dit
kundekort
Parker bilen alle
steder I
Operationsområdet
Kør præcis til den
destination du skal
Indtast din pinkode
på 4 cifre
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7
6
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Den
politiske
proces
Fra tanke til handling – Den politiske proces
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Ændring af lovgivning – Vejloven § 107, stk.2
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3 behandlinger i TMF , Københavns Kommune
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3 behandlinger i BY & Miljø udvalget, Frederiksberg Kommune
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Åbent samråd med Transportministeren
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BR godkendelse af infrastruktur og fastholdelse af parkeringspladser til Elbiler
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Omstødelse af politiske beslutning i september 2014
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Hastebehandling af udvalgsbeslutning i BR
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Opfindelse af en ny provenumodel til brug for Københavns Kommune, CFP
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Forkortet udbud og udbudsproces
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Ændring af bekendtgørelsen for ny Vejlov
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Fornyet høringsproces
Spørgsmål?
Tak for jeres opmærksomhed
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