INSERT ERA COMPANY LOGO HERE OUR APPROACH A GUIDE TO HOW ERA SUNCOAST REALTY WILL WORK WITH YOU TO SELL YOUR HOUSE planning marketing pricing selling INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING ERA.com ERA Distinctive Properties Powered by ERA.com ERA.com Mobile TXT ERA® ERA Mobile App ERA YouTube Channel ONLINE LISTING PROVIDERS + OVER 100 LOCAL NEWSPAPER WEBSITES Local Media Outlets subject to change. LOCAL MEDIA OUTLETS INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: ERA® MOBILE APP AND TXT ERA® ERA® LEAD ROUTER ERA® GOLD STAR PROPERTY ERA® HOME PROTECTION PLAN Example: Mortgage Program ERA® INTERNATIONAL COLLECTION Open Text ERA® YOU TUBE-PROPERTY SEARCH SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE TXT ERA® & ERA.COM (MOBILE) PROGRAM BENEFITS With TXT ERA®, potential buyers receive requested property information via text message quickly. Promoted via a yard sign, flyers, etc. MOBILE WEBSITE With m.ERA.com, our mobile site, prospective buyers can view your property directly from their cell phone. ERA® MOBILE APP Search for a house. See what homes are selling for in your neighborhood. The ERA® Mobile App works on standard cell phones and smartphones alike. The ERA Mobile App gives homebuyers the power to search anywhere and at anytime. They are directly connected with an ERA® Agent throughout the home search. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING ERA LEADROUTERTM PROGRAM BENEFITS Online requests are routed immediately via cell phone and e-mail. Creates an opportunity for immediate follow-up. ERA® LEAD ROUTER Tracks the source of all property leads. HOW ERA LEADROUTER™ WORKS New Approach to Company Leads 1. Consumer inquires online 2. ERA Leadrouter™ finds agent by cell phone Leadrouter™ Process 5. Managers and Brokerage Monitor All Leads 3. Agent contacts lead from anywhere 4. Requires agent follow up SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS Provides buyers with more confidence in purchase decision. Protect yourself against costly repairs during listing and escrow. ERA HOME PROTECTION PLAN® Avoid after-the-sale disputes and unwanted surprises! 29% better chance of sale when using an ERA Home Protection Plan®. 15% Homes sell on average faster with an ERA Home Protection Plan® than without. SELLING YOUR PROPERTY: MARKETING THE ERA REAL ESTATE YOU TUBE CHANNEL Every ERA® Listing* is converted to virtual online tour YouTube is 2nd largest search engine online *Listings with six or more photos. Land is not featured on YouTube. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE Additional marketing opportunities include: Yard signs Flyers Virtual tours Enhanced listings Social media Property preparation SELLING YOUR PROPERTY: MARKET CONDITIONS PERCENT OF ASKING PRICE RECEIVED Sold & Listed properties Most recent stats, 3rd qtr Pricing accurately affects time on the market and final price. The percent of asking price received is a means of tracking price accuracy. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKET CONDITIONS DAYS ON MARKET Sold & Listed Properties The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price. Most current 3rd quarter 2012 stats. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING INSERT ERA COMPANY LOGO HERE Fair market value The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.” INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING To determine fair market value, we can use the following tools: COMPETITIVE MARKET ANALYSIS TOOL Traditional means of analyzing the market. Utilizes comparable properties. Adjustments for features and amenities. PRICING ANALYSIS GRID Goes a step further. Gives you a picture of the market. Shows what buyers are willing to pay in today’s market. ABSORPTION RATE TOOL HOME APPRAISAL Analyzes the past sales rate. Analysis by a professional appraiser. Helps determine expected marketing time. Cost. Advantages. SELLING YOUR PROPERTY: PRICING COMPETITIVE MARKET ANALYSIS Your home compared to: Recently sold homes Unsold homes Assists in: Setting listing price INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING PRICING ANALYSIS GRID Gives you a picture of the market. Shows what buyers are willing to pay in today’s market. Helps us establish a fair market value. INSERT ERA COMPANY LOGO HERE WORKING WITH ERA: ERA SUNCOAST REALTY ERA SUNCOAST QUICK FACTS 55 agents in local market Over 250 current listings 200+ homes sold YTD Relocation specialist Cartus Principal Broker #1 real estate web site in local market # unique visits High list-to-sale ratio. Low average days on market. Higher average price. INSERT ERA COMPANY LOGO HERE INSERT ERA COMPANY LOGO HERE THANK YOU
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